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5 Reasons Why A Video Is The Best Medium For Training

By June 21, 2015September 13th, 2023No Comments

The best training program in the world is absolutely worthless without the will to execute it properly, consistently, and with intensity.
-John Romaniello

Any business with the need to train employees should agree with the statement above. Training current employees the right way will ultimately lead them to perform productively, with greater levels of enthusiasm and commitment.

The key term here is “right way,” but before we get into the right way, let’s talk about the wrong way; sitting through a boring PowerPoint Presentation, listening to a trainer who can’t capture the audience’s attention, watching a cheesy, old training video. These methods are not only boring, but can also be time consuming, and will not yield the proper response you are hoping to incur from your trainees.

Training through a 336 Productions’ video, however, is like a breath of fresh air. Our way is not only highly effective, but also generates a great deal of interest amongst viewers. Here are five reasons why our videos are the best medium for training presentations.

1.     Audio-Visual Influence

Incorporating videos in your training program activates both the audio and visual centers of the brain, resulting in a stronger impact, and hence, better retention of the concept being explained. According to a study conducted by 3M Corporation and Zabisco, about 90% of the content received by the brain is visual and is processed 60,000 times faster than text based content.

2.     Incorporate 3D Animations

Suppose you are running a training session for a brand new software.In order to sell it effectively, it is essential that your team be well acquainted with all the key concepts, and animated screenshots of the software are the best way to do that. We can incorporate 2D and 3D animations of the software, calling out key processes and features. Not only is this more entertaining for the viewer than static graphics or a screen capture video, with animations, you’re able to zero in on key concepts.

3.     Fast and Effective

Video based trainings are not only highly effective, in terms of explaining concepts, but they are also quick. Time is money and this medium has the capability to explain concepts in almost half the time it takes to explain via text.

4.     Streamlined Implementation and Consistency

Whenever a new practice is introduced or an existent business process is updated, it requires training. Training videos allow streamlined implementation of the training process through website portals or micro sites.There’s also consistency in messaging; there aren’t multiple trainers delivering different. With video trainings, one has the ability to grasp concepts firmly, eventually leading to lower chances of human errors.

5.     Storytelling Medium

There is a reason why you can better recall scenes from a movie you saw last week, but cannot remember the headline of last week’s newspaper. This is because movies tell a visual story. When creating the best training content, videos give you the chance to tell a story, instead of conducting a classroom lesson. Lessons taught through stories are more easily digestible and retained.

 

We have created dozens of video training programs over the years. It is essential that your video production team knows how to produce engaging and informative training videos. They also need to be highly professional, and creative, so if you’re looking for a company to help you make the best training videos in Orange County, consider the services of 336 Productions! It is our belief that video making should be a fun, exciting, collaborative, and an organized process. What makes us stand out from our competition is the way we approach the process and treat our clients. Our goal is to provide the best customer service, the best experience, and of course, the best videos!

Our expertise and services adhere to a variety of businesses in the industry, irrespective of the size of the business in question. Our main focus is to stand out based on creativity. Feel free to go through our portfolio!Contact us today for making a sales video in Orange County or for any questions that you may have and we will be more than happy to be of assistance!

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."

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