The importance of video for businesses
Recent research indicates that website visitors who watch a video about the productare 64% more likely to buy the product.
This finding alone explains the significance that sales videos can have on potential customers. However, if that isn’t enough to establish the importance of video for businesses, perhaps this will. Scientific research suggests that most of the information that reaches our brain is transmitted visually.
Written content can be powerful, but videos are significantly more useful, as visuals are processed by humans at a rate that is sixty thousand times faster than text!
Use of video to collaborate with the community
Corporate and government videos can be used effectively to generate a sense of community and associate positivity, cohesion, and loyalty with the organization. We have already established the importance and the impact that videos can have on the human mind. But how does one go about ensuring the most effective way to deliver a sense of community to the target audience?
For starters, the establishment of a connection, not just a practical one, but a deeper, emotional association needs to be achieved. Contrary to what many firms and government organizations may believe, this does not happen by just rationally convincing the public with facts and figures. Sure, statistics are useful, but only if the audience cares about the issue that the statistics relate to.Bombarding the audience with facts and figures before ensuring that they even care about the point you are raising in your video is counter-productive.
Once you have the interest of the viewers, it becomes much easier for them to visualize the complex information that you may need to present to them. But you should primarily look to establish a connection with your audience, move them in a way that corresponds with their pre-set predilections.How do you go about doing this?
You need to understand the target market inside out. The impact that you are trying to makecanonly be achieved if you know what moves and drives your audience. Knowing your audience is perhaps one of the most important aspects for ensuring that your message actually has an impact on the audience.
Our Corona videos is a great example of a City government connecting with their community. City of Corona Department of Water and Power wanted to reach out to the community through videos. Why? To educate them about how they clean and deliver water. To show their appreciation for the community members who conserve water. To make them aware of different money-saving programs. We created11 educational videos for the City, and they use them in various marketing efforts.
If you need to establish a sense of community within your target audience, why not choose an award winning video production company that has extensive experience and insight in creating moving experiences for the audience? Our services include case study videos and education videos in Orange County along with explainer videos, b2b videos, and much more.Call us today to avail our services.
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