While most of us know that viral sales videos are exciting to make and fun to watch and share, can they really help you sell?
Certainly. In a number of previous blog posts, we explained how you can go about planning the perfect sales videos and coming up with an idea that actually gives you those desirable ROI numbers. However, it doesn’t necessarily mean you need to stick to a specific format. Creativity always puts you in the good books when it comes to videos, as long as you follow the basic idea.
Here we will discuss the 4 persuasion elements that we hold so dear whenever we are creating videos for clients.
#1-Identify Customer Problems
Nothing really pushes customers to buy like a frustrating problem they can’t find the solution to. Pointing out a problem shows that you are actually thinking about your customers on ground level. It is a tried and tested way to grab viewer attention and make them more receptive to watching the rest of the video.
Depending on your offerings, identifying a customer problem could be easy or it could also require a lot of work. For example, if you sell tires, you don’t have to convince car owners they have a problem when the tire bursts. But if you’re selling enterprise software or technical products, it can be harder to identify problems. At times, you might need to make customers realize they have a problem in the first place. 
We help our clients identify customer problems, and sometimes we even conduct interviews with our client’s customers during per-production to learn more about what problems they have.
#2-Your Offer Is The Solution
Telling viewers you really feel their problems is the first step. If you fail at communicating that you are offering the perfect solution, you will notice interest fading away almost immediately.
What we see often is that most business videos go on and on about product features, but are bad at actually explaining how their offerings solve problems for the viewers. Remember, your viewers are only interested in what you are selling to the extent where it solves a problem for them. Don’t assume they will connect the dots themselves. Clearly show what your products can do.
#3-Introduce Your USP
Unless you are promoting underwater CrossFit classes, you are not the only one fighting for market share in your industry. The people you want as your customers are aware of this. What can your viewers really get from doing business with you that they can’t from anywhere else?
It is unmatchable cost?
Lightning fast customer service?
Enviable bonus features and offers?
Convey the standout values in your video. This helps convince your customers that you not only can provide solutions to their frustrating problems, but you are their best bet.
#4-Ask Them To Take Action
Your sales video might be exciting and entertaining, but amusement is not the only reason you want customers to watch it. You really want them to consume the information inside and act after they see it.
Asking the viewers to take action is easy, but this is also where most sales videos fall short. You don’t need to be pushy; but you cannot skip out on this. A little bit of encouragement on what to do next can go a long way.
These are the four primary persuasion elements that can work wonders for your sales video. Want to see these in use? Check out our previous projects.
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