Blog

Emphasizing Event Videos

By May 7, 2015September 13th, 2023No Comments

When it comes to events, proper organization is essential and a great deal of planning, investments and effort goes into the pre-production process. Video advertising, distribution, or coverage of your event in a manner that appeals to target audiences is requires know-how, resources, and effort.

We have filmed many types of events – sports events, trade show coverage, concerts, award shows – for many different reasons – to sell as pay-per-view to people who could not attend the live-event, as a free giveaway to people who purchased tickets to the event, to cover the event and cut into a promotional video for next year’s event.

A survey conducted on business executives, according to Forbes Insight, showed that about 65% of those executives would visit a website only after they’ve seen a video. Moreover, according to a survey conducted by Atlas, video promotion is 6 times more effective than print and online media, so it makes sense you’d want your event filmed and edited.

If you need more convincing on the importance of event videos, read on!

Why Do You Need An Event Video?

In addition to the overall appeal generated by a video compared to other media, promoting your event through a video can only benefit your business enterprise. Whether it’s the whole event or a montage of the event, these videos can be used to deliver the key messages of an event in a fun way. Moreover, this improves your company’s overall brand image because it is a highly effective platform that can be used to express your company’s core vision and philosophy.

How Should You Go About It?

The first thing you should do is identify the central intention of the video: Do you want to film the whole event or parts of it? Whether it is inter organizational communication, or a promotional video for the sales team, establishing the goal of the final product is important to the way the film crew covers the event or show. Share your desires with the video production company you hire so they can come up with the best ideas to execute the video. Furthermore, make sure that you are in continuous collaboration with the video production company. Keep them briefed and make sure they are updated with any changes. Staying outdated with in this aspect can result in misunderstandings, and this will eventually influence the concept of the video negatively.

Need Your Own Event Video?

Invest time into researching the best production companies in Riverside, Los Angeles, and Orange County and contact us for a free consultation to learn how we are a highly experienced and professional production company in Riverside, LA and OC. If you want to make the best event video, we guarantee that you will be satisfied by our services.

Feel free to go through our portfolio or contact us for any questions that you may have and we will be more than happy to be of assistance!

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."