We produce everything from a promo video for a multi-billion dollar French company, to aB2B video in Orange County to a trade show video for a LA start-up tech company, but the thing we get asked about most? Explainer videos, specifically animated explainer videos.
Don’t know how to make a good explainer video in Orange County to add to your marketing efforts? First, hire a video company (like us!) and then take the following steps:
Step 1: Develop the Script
This is one of the most important elements when it comes to making a good explainer video in Orange County. Even if the video has amazing graphics and cinematic visuals, still the sales video wouldn’t make an impact without a solid and supporting script.
The video agency may ask you to provide the following before they take a crack at the script:
- A quick product overview and what it does;
- List the top 5-10 features;
- List the pain points;
- List the solutions to the pain points;
- Create a call-to-action;
Step 2: Establish the Look and Feel of the Graphics
Do you already have a graphic style for your brand? If so, it can be used in your explainer video. This is great because it creates a brand consistency throughout your marketing materials. Hence, your explainer video will have the same look and feel of your website, as well as your printed materials. If not, the video company can establish a look and feel for you.
Step 3: Cast and Hire a Voice-Over Artist
Once the script is complete, the video company will need to cast and hire a VO artist for the explainer video in Orange County. We use a variety of methods for casting, here are some popular ones:
Voices.com and VoiceRealm.com: Sites where you can choose from a large network of professional voice actors for your explainer video in Orange County.
Craigslist: Many actors follow Craigslist for casting notices and they may audition for a project posted on the site.
Fiverr: Although we don’t use Fiverr to cast can get a decent enough voiceover for the explainer video in Orange County for just $5! While this is the starting price, you will have to pay more depending on the voiceover you want for your promotional video.
Step 4: Animate
Once the graphics have been created, it’s time to animate! This is where we take the graphics and animate them. The animations will be timed to the voice-over, and should take on creative movements to transition from one section to the next.
Step 5: Add Music & Sound Effects
Music and sound effects help to make your explainer video in Orange County feel more “alive.” It gives the audience a fuller experience. We often find that music and sound effects are the missing ingredient in many sales video in Orange County that we see. 336 Productions, scores their explainer videos with music that fits the tone and energy of the video.
And this is how an explainer video in Orange County for the promotion and marketing of your brand is made. If you want an award-winner explainer video for your product, don’t hesitate to get in touch with the professionals at 336 Productions!
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