The power of social media cannot be overlooked. Big shot companies, organizations, and even powerful personalities rely on social media when it comes to making their brand successful and getting the message “out there.”
Internet Presence and Brand Virility
A company’s internet presence is directly related to virility, i.e. how much the brand is popular on the World Wide Web. It is the dream and ultimate goal of any company to become viral – to be liked, shared and commented on, but for this to happen the video content has to catch interest (like fire) on the social media platform it’s published on. This is why video marketing is now being used when it comes to brand promotion.
Why Videos?
Why not? If you want to see the impact of video in mainstream media, look musicians! Musicians make music videos to elevate the experience. Videos help create a strong and more immediate impact for their consumers. Music video take tracks to a new level and help sell the song.
But that’s music, how can video help with the internet presence of local brands and businesses? The following are some reasons why video can also be a star player in your marketing strategy.
Improved SEO
If you want to increase SEO rankings, using video in your content’s marketing plan is an excellent way to do so. According to Comscore, the likelihood of front page Google result is increased by 53 times if the website also shows a video.
Higher Engagement
Visual content is crucial to getting great engagement from your audience and video is no exception to this rule. In fact, viewers are more likely to engage, share and comment on a video that’s on related social or blog posts.
Higher Retention Rates
If you want to get a message across, video is the best way to do it. How? 65% of viewers watch more than ¾ parts of a video. This retention rate is much higher that text based content.
Rise in Accessibility
In the past, too much time and money used to be spent in the making of a simple video. Now, people can not only buy state of the art equipment to make their videos but also utilize professional services of video production companies such as 336 Productions. Such services offer affordable packages to companies according to their budget.
Ask yourself these questions when thinking of using video marketing in your business’s marketing strategy. What kind of video will be more effective to your business goals? What type of video should you start with? And more importantly, does the video have to be professionally shot? Get in touch with 336 Productions who can help answer all these questions.
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