Did you know that almost 81% of business enterprises today are using video content for marketing? Since this is equivalent to four fifths of the competition in the Orange County, LA, San Diego and Riverside video production market, standing out in terms of a competitive edge can get slightly complicated.
In order to stand out in a competitive environment, consider incorporating three different web videos within your business. We believe the three types of videos below are three videos that all businesses should have on their website.
1. Brand Video
The first type of video to consider is a brand video. Entrepreneur describes brand as, “Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.”We love producing brand videos because company’s get excited about brand and that excitement translates to the video. Tell your audience about how your business originated the story behind it, your inspirations, and your hopes for the future. This will influence the target audience on a subconscious level and they will associate with you and your business on a more personal level.
2. Product Video
A product video will highlight your products and/or services. Relating to clients through this medium evokes a better understanding of your services to target audiences than printed content. You can even use this type of video to launch a new product or service. These videos can be a 30 second high-level overview of a product, or a 2 minute detailed explanation of the entire product line. It can be creative or straightforward. There’s many ways to execute a product video, and we love helping our clients figure out which method is best for them.
3. Case Study Video
A case study video is one of the most interesting things for potential customers to watch on your website. Let’s say that they are convinced about your integrity and services by watching the above two videos. Now, in order to pass smart judgment, they would want to know about the experiences of previous clients. Instead of a long list of testimonials (that can be taxing to read), make a case study video. A case study video will focus on the experience of one or two satisfied customers. This is not only highly convincing to first time viewers, but it will generate a clearer understanding of your products and/or services.
Effective videos are the ultimate way to stand out in a competitive market. Web videos are one of the greatest ways to interact with clients on a personal level, allowing them to associate with you more. However, the key here is to hire the right team of professionals to help you come up with the best concepts and produce the best videos.
If you are looking for an OC, LA or Riverside video production company for business videos or web videos, consider the services of 336 Productions! It is our belief that video making should be a fun, exciting, collaborative, and organized process. What makes us stand out from our competition is the way we approach the process and treat our clients. Our goal is to provide the best customer service, the best experience, and of course, the best videos!
We adhere to a variety of businesses in the industry, irrespective of the size of the business in question, as our main focus is to stand out based on creativity. Feel free to go through our portfolio or contact us for any questions that you may have and we will be more than happy to be of assistance!
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