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Why Companies Incorporate Corporate Video Into Their Content Marketing Strategy

By April 6, 2015September 13th, 2023No Comments

Technology today has made a drastic change in the marketing strategies used both by large and small-scale businesses. With majority of businesses and consumers shifting in the virtual world, there is no doubt that competition has become intense. Therefore, the videos you create for your business need to be professional, creative, brand aware, and top-notch. Beyond the fact that companies need an online presence, here are some other reasons why they use video in their marketing strategies:

Complex Products or Services

If the products or services you are advertising are fairly new in the market, and additionally, difficult to understand, videos are the way to go. An “About Us” video explaining your company’s history, brand, and the specifications of your services and products will help people understand your message clearly.

Added Incentives For Buyers

If you have incentives and considerations for buyers, such as customizations, web design, etc, videos will prove to be a great way to highlight these offers. This will ultimately help you stand out from the competition.

For Customer Interaction

Interacting with customers like enterprise buyers can be difficult for the sales team. Using video as a medium will help you reach a broader target audience as compared to the leads generated by other marketing strategies.

Professional Teams

Businesses such as law firms, coaches, etc can seem extremely professional if they advertise their services through a corporate video. However, almost all businesses can benefit significantly from a personal corporate video.

Although text, infographics and other visuals are effective, videos tend to be more significant. In the words of Andy Crestodina, Co-founder/Strategic Director, Orbit Media, “Write your story and they’ll know it. Show them a video and they’ll feel it.”

Corporate video production in Los Angeleshas never been easier! If you are considering high lead generation for your company through a corporate video, look no further than 336 Productions! We create corporate video productions in Riverside, Los Angeles, and Orange County.

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."