Remember Charlie and the Chocolate Factory? Just like Veruca Salt 
demanded a treats while visiting the chocolate factory, your consumers demand video when on your site! Not only would they rather watch than read, they don’t want to have to wait for new and updated information. Your business videos need to be distributed regularly and often.
Plenty of recent research studies have concluded that the video market is growing outrageously and that customers prefer to learn more about products through video. A prominent number of companies have also witnessed how video marketing plays a pivotal role in engaging with existing customers and acquiring new ones.
According to a research study on video marketing, four times as many consumers would rather watch a video about a product than read about it. Doing so also helps them retain more information about the product. What’s important is that while over 80% of the 1,051 U.S. consumers interviewed remembered the last video they watched online, merely 14% remembered the display ad they saw.
Today, there are over 7 billion videos being watched every day on YouTube and Facebook. While earlier, creating and distributing video was cost-prohibitive for all but large brands, today the scene is different. There are now a number of platforms and tools available especially for small to medium sized businesses that can reach audience members where they hang out the most online. This represents one of the biggest marketing opportunities for fresh businesses.
The Stats Don’t Lie
Video marketing has gained so much popularity that 9 out of 10 consumers say they watch at least one video a week. On the other hand, the highly effective channel does amazing things for your brand perception:
- More than half of the consumers believe that if a company has a website it should definitely have a video.
- 63% consumers think companies that use videos know how to reach their customers effectively.
- More than 80% of consumers say they have liked a company which appeared in their newsfeed with a video.
- More than half of consumers have watched a company video that came through email.
- Nearly half of consumers have shared a company video on their social media pages.
Video marketing is making waves across different channels and this is the time to benefit from it. With the majority of customers saying that they would rather check out a product or service video before making a purchase, you should act now and create your own compelling videos.
Whether you are looking for product videos or sales videos in Orange County, give us a call today to learn more about how we can help create videos that are in line with your goals.
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