According to a survey conducted by the Online Publishers Association, 80% of Internet users recall viewing a video ad on a website visited in the past 30 days. It doesn’t stop there! Our of these 80%, 26% researched about the video content, 22% visited the host website, 15% made a visit to the company in question, and 12% bought a product being highlighted in that video!
This stat should be more than enough to convince anyone with a product or service that incorporating corporate videos into their marketing strategy is not a “like to have” but a “need to have,”. And most marketing executives today know this, but once the video is produced, and the video agency delivers the final cut, what’s next?
Generally, there are two main platforms where videos are viewed: YouTube and Vimeo. Here is an insight into these two video platforms, explaining how they can be used to the best of their capacity.
YouTube
Without a doubt, YouTube is the most popular video sharing platform on the Internet today. Almost all corporate industries advertise their videos on this channel, in addition to sharing them as well. Here are a few things to keep in mind before uploading your corporate video on YouTube.
Google purchased YouTube for $1.65 billion in 2006, and since they endow special emphasis to SEO, it comes as no surprise that this video sharing/viewing platform is considered the second biggest search engine. Furthermore, this is why videos on YouTube usually rank number one on search engines. Uploading your video here ultimately improves the ranking of your organization.
Captioning It
The right captions and annotations are key when it comes to optimizing video content on YouTube. Make sure that you use appropriate keywords related to your products and services. Technically speaking, this makes it easier for Google to analyze your content and coordinate it with related searches.
Editing the Video
You have probably heard about the YouTube video editor. However, have you ever considered using it? Use this tool to trim your videos, or simply create a small slideshow of all the videos you have uploaded, attributing to a transitional effect.
Vimeo
Similar to YouTube, this video sharing platform is well known for the high quality videos that can be uploaded. Furthermore, it makes it a highly preferable medium to upload, view, and share videos since it is free of advertisements. Here are a few tips to keep in mind. The Vimeo Pro version, priced at about $60 per year, allows users to download videos in four different sizes, depending on their requirements. Here are a few tips to keep in mind.
Easy to Use
The fact that Vimeo is essentially advertisement free, it sends out a professional impression as compared to YouTube. Furthermore, it is considered an ideal platform for focusing on the design and production aspects of the video.
Tricks to Optimize
As with YouTube, having the correct metadatais important. Add company names, a short description (with your company’s URL), captions, and appropriate tags. Although these tricks will not bring your video to a number one ranking on Google, it will definitely rank higher in terms of Vimeo videos.
If you’re looking for a company to help you make the best explainer, corporate, educational, or training videos in Orange County, consider the services of 336 Productions! It is our belief that video making should be a fun, exciting, collaborative, and an organized process. What makes us stand out from our competition is the way we approach the process and treat our clients. Our goal is to provide the best customer service, the best experience, and of course, the best videos!
Our expertise and services adhere to a variety of businesses in the industry, irrespective of the size of the business in question. Our main focus is to stand out based on creativity. Feel free to go through our portfolio! Contact us today for making a sales video in Orange County or for any questions that you may have and we will be more than happy to be of assistance!
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