The Stories feature is a great way to post content on Instagram and connect with your followers.
Instead of individually sending videos or waiting for followers to go through their feed, (or visit your page), you can share video content in your stories. Your followers will be instantly notified that you’ve posted content for the first time in a while.
The best part about the Stories feature is that when followers comment on the video content, their comments will be sent to you directly in your DM. This way, you’ll be able to interact with them one-on-one and identify areas of your marketing strategies that need improvement.
Just like Facebook, Instagram also offers a live video feature. It’s the perfect opportunity to connect with your followers. It’s a great way to know what your customers expect from your brand and what type of video content they like.
You can hold a live video session with your followers through an employee who can answer questions customers have about your brand. Or you can hold one yourself and ask your followers directly what type of services they expect from your brand in the future.
The best thing about Live Video is that you can answer questions immediately. Since the video won’t be pre-recorded, your followers won’t have to wait for answers.
You can then take clips from the live video and create a video campaign showing that you’re making the effort to interact with customers.
Focus on a Single Product
As an established company, you have dozens of services and products to offer. But instead of focusing on all of them, we recommend focusing on just one.
Focus on either the most popular product you have, or the most recent one. Tell your followers about the product but don’t make the video “salesy.”
Remember that Instagram is a social media platform for you to connect with your audience. If you spam them with products, services, and a lot of content, you’ll only push them away.
Focus on producing a video every 2 or 3 weeks that focuses on the latest services you’re offering. This will create brand awareness and will give your audience plenty of time to make a decision.
336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!