Here’s a model customer: her name is Susan, she works a very stressful full-time job, and is also completing college alongside. On top of that, she lives alone and has to take care of her house.
On an average day, Susan has work projects to see through, a senior year thesis to work on, and a personal life to manage. In the midst of this chaos, if someone (let’s say a business such as yours) wants Susan’s attention, how do you proceed?
Does an audience with days like those painted above care to go through lengthy articles, written ads, or sales-y emails?
Maybe—but they’re more likely to skim through them and hop on over to more interesting stuff (like Money Heist!)
So what do you do?
You give them something that won’t overwhelm them!
In 2020 digital marketing, video is the new digital overlord. So let’s talk about three digital marketing activities that can be enhanced with video.
Content Marketing Activities
We like to say that content marketing is the backbone of all marketing.
Think about it, how else do you convince clients that you know what you’re talking about, establish trust, build sales funnels, etc.?
But content marketing isn’t limited to blog posts, articles and web copy.
Invest in video, and you’re thrust into a whole new world of ideas that are painted artfully and structured content that is easier to consume.
If you’re looking to move your content marketing toward video, a good starting point is to try and turn your blog posts into bite-sized, consumable videos that are easy to understand and fun to watch.
Social Media Marketing
Scroll through Facebook and try to count the number of videos you see in one minute.
We’re guessing the answer is a lot.
Social media is getting more and more saturated with video content day by day. You know why? Because people appreciate consuming content that is fun, interesting, and easy to understand.
Incorporating video in your social media strategy can get you the attention your business needs to unlock its next big achievement.
Paid Advertisements And Promotions
Text adverts are great—but it’s best if we leave them in the era they worked in—the 90s.
Videos work to bring in those conversions in, because they are short, concise, interesting and compel the reader into taking an action.
The average consumer today doesn’t have the time or energy to process written copy, given their work routines—they’d rather be entertained by a video.
So here’s a brand new goal for your 2020 paid promotions plan: aim to entertain the user!
The bottom line is that whether you’ve been operating in the field for a long time, or are just starting out after chasing your passion, there will always be ways to improve and things to learn.
Be it social media growth, content marketing or email campaigns, we highly recommend video. And if you’re on the lookout for a reputed video marketing company in San Diego to lend a helping hand with executing your plan, don’t hesitate to reach out to us!