Halloween just passed and the fear is still in the air. But while monsters aren’t real; some fears are. Take video production for example. Many businesses and companies are afraid of taking the plunge into the world of video marketing. Various fears swirl in their mind; what if it’s a bad investment? What if it doesn’t bring in sales? What if I don’t look good on camera? And so on.
Statistics don’t lie, however, and video marketing and production aren’t going anywhere. If you don’t let go of these fears, they can take root and stop your business from taking the next step forward. But fear not, you can overcome them!
Fear #1 – Video Won’t Bring Good ROI
Those thinking about foraying into the world of video production worry whether the investment they make will bring in profits or not. Worrying about your Return of Investment (RoI) with any venture is pretty natural. But luckily, when it comes to video, success is quantifiable. Around 83% of those incorporating video into their marketing strategy view it as a good RoI. According to HubSpot, 52% of marketers deem video to be the content form with the most RoI, and 66% of video marketers say that video brings in better leads, thus driving more sales.
Fear #2 – You’re Camera Shy
The fear of being on camera is very real for some people. The thought of everyone staring at you makes you conscious about yourself, thus increasing the chances of messing things up. But fears can be conquered, and with a little help, this can be too. To appear more composed on the screen, you should:
- Study the script and practice it regularly
- Try answering some interview question to get the hang of it
- Record and watch yourself so that you know what to improve
- Practice with professionals
Fear #3 – You Fear Working With A Video Production Company
Creating and developing a video is a sophisticated process that requires a lot of teamwork, as well as investment of time and money. In order to execute a well-polished video, you will have to team up with a professional video production company to help bring your vision to life. Many people fear the thought of entrusting someone with such an important task. But choosing the right video production team can help you out. You should:
- Check out their work and peruse their portfolio to get an idea of their style.
- Check out their social media profiles and blog posts to see how engaged they are with their clients.
- Contact them and get to know them so that you’re comfortable enough when working with them.
- Ask for references, or check out their testimonials to see what others think of them.
About 336 Productions
We are a full-service video production company in Orange County and have been helping clients with corporate video production. As a video vendor with over a decade of experience, we’re well versed in brand videos. Get in touch with us today for more details!