But things aren’t looking up, and people don’t seem too keen on buying it, and investors are hesitant about putting their money here. You might need the help of a professional production company like ours to get things going.
We specialize in producing high-quality corporate videos for different brands, including demonstration videos that can help your business. Product demos have long been around, giving potential buyers a taste or feel of whatever it is they’re being encouraged to buy, but now the medium has shifted from live demos and sampling to video because nearly 1.8 billion people across the world avidly shop online. Where else would they get information and clarification about the product they want?
Here’s how demo videos can help your brand:
1. They show the product does what it claims
This is the most basic function of these videos. They demonstrate what the product does and how it’s meant to be used. This is especially helpful for products that are more complex in function and make. Give your customers a look-see at the correct use of your product, so they can maximize its benefits.
2. They also highlight unique or key features
However, while you talk about the use and application of your product, a demo video is a perfect opportunity to show off your product too. Everything that makes it stand out or is unique in design, function, or aesthetic can be focused upon here, giving people a reference point to return to and a reminder of why they should choose your product over others.
3. They help you save on the cost of live sales demos
When asking people to attend a live demonstration, there has to be more than just the main demo. You’ll have to figure out logistics, refreshments, a sales pitch, and team, sampling, and much more. Additionally, instead of hiring separate sales reps and employees—which can cost you upwards of $4000 per year per person—you can record a demonstration video once and reuse it in multiple ways. For instance, on your social media, emails, and stores.
4. They are trackable, shareable and data-driven
Videos are also easy to track thanks to analytics tools. You can see conversion rates, changes, and effectiveness of your demonstration videos, get feedback in real-time via forms, comment sections, and much more. This will help you bridge any gaps in the communication, work on product development, and other weak spots moving forward.
You can also get customers to share their demonstrations and create traction around the product through various marketing strategies such as hashtags, competitions, and generate shareable content. Think of Buzzfeed videos where people try products firsthand and discuss their opinions!
Got a great product that deserves to be noticed? Reach out to us! We’re a video production company serving clients in Los Angeles, CA, and other areas and can help you create the perfect product demonstration video.