Business videos are the first and foremost way for businesses to establish their brand presence and develop useful connections. However, strict rules apply when you’re trying to create the perfect video.
While generally a useful promotional tool, there are some dos and don’ts of compelling business videos, and substandard videos are always a bad promotional strategy. Here are some sure-shot ways that you can reap generous profits from yours.
Sell a Story
There are enough ads, marketing brochures, and sales tactics that speak of products or services without any reference to the ideas that led to their creation. Buyers are done paying attention to them. They need refreshing content, and a personalized story offers that. A business video establishes a connection between your organizational goals and the products you offers. It helps your customers understand your services and establish meaningful relationships with your buyers.
Videos have immense emotive power, and they can tap into the viewer’s psyche with a shift in the tone, a music track, or a specific body language. Use that to your benefit when making a business video.
The average American’s attention span has fallen to 8 seconds from 12 seconds– so, you have 8 seconds of video to make or break it. If your video has a lousy intro that drags on, viewers will likely move on in the first few seconds. However, if your introduction keeps the audience captivated with attractive visuals and engaging acoustics, they are likely to stick around.
Focus On The Mission
If your business video aims to sell a product, you need to be careful with the pitch. There’s a fine line between meeting the mark and crossing lines. Salesy videos are counterproductive and ineffective because they make your viewer feel like you only care about making a sale. You need to focus more on your mission. Here are some of the most popular ads from 2019. Check them out and see what’s present in their content that’s lacking in yours.
Make It Mobile-Friendly
Many viewers will watch your video on their phones. If your video isn’t compatible with a mobile device, you’ll lose out on a large portion of your audience. Research has confirmed that mobile video consumption doubles every year! You don’t want to miss out on that opportunity to put your business out there in the hands of mobile users.