These platforms create more videos every month than major U.S. networks have produced in 30 years and it’s about time brands who are late to the party show up.

If your company hasn’t produced a steady stream of video marketing content, now is the time to get on board. After all, 87% of all marketers use video as part of their strategy, and the CTR for video ads is 1.84%! We have the perfect suggestions and trends for you to do it:

1. Time spent watching videos this year will increase

Users spend just under 100 minutes each day consuming video content in 2019, and estimates claim the numbers are only bound to go up in 2020 and 2021.

Although earlier estimates guessed 108 minutes a day dedicated to video watching, it will be interesting to see the impacts of the worldwide COVID-19-induced lockdown on video content consumption.

This means people will spend more time all through the day glued to a screen, including binging T.V. shows, films and—you guessed it—video marketing!

2. Personalization works

Personalization helps your product and marketing strategy feel less generic. Even if ten loyal subscribers are the ones receiving these personalized videos, they’re going to be easier to retain or convert to paying customers. Marketers have begun creating personalized content more than ever, targeting specific demographics and target markets with content that appeals to them and is relatable.

3. 360-degree video production

Technology is on your side this year, with the advent of AR, VR, and other forms of innovative video content that will allow you to experiment with form, produce 360 videos and much more. Platforms such as Facebook allow viewers to access this content without special devices, which means you can create fantastic content without worrying about the accessibility.

1. Influencer marketing 

Although we saw a dip and general critique of influencer marketing strategies in between, the trend is still running strong. It’s more complex than the earlier models of pure sponsorships, because consumers are more aware and thus, wary, but the audience has only grown.

4. Stories and live streams

Although often used by influencers and celebrities for endorsement purposes, businesses themselves can directly connect with audiences through live streams and shareable content. While a live stream is less structured, you can get professional video content generated to share with stories and to upload on social media platforms.

336 Productions specializes in video content marketing that can help take your brand to the next level. We offer B2B video production services to businesses around Orange County and Riverside, helping create innovative video marketing content. Work with our production company to create shareable, engaging, and exciting content that will drive up conversions and audience engagement. Contact us to learn more.

 

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."