Colors. Imagine a life without color. It would be a dull life, without any luster. Did you see the movie Pleasantville? It’s a wonderful example of the importance and power of color. The film’s lesson? It’s the vibrancy of life that makes us feel alive.
Color can create harmony or tension in commercials that leave a powerful impression on us. In a nutshell, it’s the intensity of colors that brings everything to life.
From posters to billboard ads and fashion magazines, we live in a prismatic world. Different colors in the world of advertising have different meanings.
Yellow stands for everything bright and cheerful. Green is for nature. Red is for passion and intensity, and blue creates a relaxing ambience.
With that in mind, here are 5 basic color principles to enhance your videos:
Complementary Colors
Did you know that when you pick two colors that are on the opposite side of the color wheel, they complement each other?
The most common combination is orange and blue. Orange is a warm color and blue is a cool color. When you combine these two, they produce high levels of contrast and the results are vibrant and intense. Google orange and blue or gold and blue movie posters, and you’ll be surprised to see how many movie posters are in that color scheme.
Of course, depending, you will need to adjust the saturation to fit your requirements.
Analogous
Analogous colors refer to shades that are right next to each other on the color wheel. They blend in together and create a harmonious feeling. They’re the perfect match.
They are either warm colors or cool colors.
Triadic Colors
Triadic colors are 3 colors that are arranged equally and one color is dominant, while the rest of the shades are accent.
While triadic colors can be difficult to work with, they’re very common in Hollywood and produce stunning visuals and vibrancy.
Split-Complementary Colors
Split-complementary colors are a lot similar to complementary colors but instead of using the opposite color of the wheel, they use the 2 colors next to the opposite. It has the same high contrast but less stress and intensity than a complementary pair.
Tetradic Colors
Tetradic colors are 4 colors arranged into 2 complementary pairs. The result is a full palette with a plethora of variations. As with most of these color harmonies, one color is usually dominant, while the rest are accents.
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