Why 360º Videos Are All The Rage These Days

Have you ever watched a really great movie or a video and wished you could somehow magically transport yourself to the thrilling concert or the sensational sunset shown on-screen? Well, with 360 degree videos, you can do that, kind of.

360 degree videos put you in the director’s chair where you can have a unique cinematic experience. You can look in any direction your heart desires. While conventional, fixed-frame videos only show you one perspective of the story, with a 360 degree video, you can have a panoramic view on a complete 360 degree angle. This allows you to see not only what’s happening in one frame, but multiple ones.

The Popularity Of 360 Degree Videos

Also termed as immersive or spherical videos, 360 degree videos have gained immense traction in recent years and have gone on to become more than just a unique digital novelty. With everyone from Facebook CEO Mark Zuckerberg to Nicola Mendelsohn hopping aboard the 360 degree video train, 360 degree videos have started trending. Even the hit Netflix show Stranger Things aired an unconventional VR 360 degree view trailer.

It is human nature to want to experience something to the fullest and for that experience to be truly unique. This is one of the reasons why this format of video has gained such acclaim and exposure among the online community. It provides a first-person experience of viewing what’s happening on screen and customers love that.

Here are a few reasons why you should incorporate the edgy video format in your video marketing campaign.

It Breaks Through The Noise

Novelty and uniqueness is what captures the attention and this holds true for video as well. 360 degree videos are a new video format that manages to break through all the clutter and garner attention. Video marketers are tapping into the potential of the ‘newness’ of immersive videos to shine through all the marketing noise. It’s a pretty innovative way of making your video stand out from the rest.

Higher Engagement And Conversion Rate

Another great thing about 360 degree videos is that because of its unique nature, it leads to better viewer engagement and ultimately more lead conversions. A study done by Google on 360 degree video ads showed that 360 ads acquired a higher click-through rate than regular video ads.

It Creates A Unique ‘In The Moment’ Experience

360 degree videos can help capture the very atmosphere of an event; it can help viewers live in the moment. 360 degree videos are great for recording live events, behind the scenes, conferences, and the like. It works great for enhancing the appeal of an event.

About 336 Productions

As an award-winning video production company in Los Angeles, CA, we offer a range of corporate video services. We help clients throughout the process—from designing, planning, to production and even video marketing.  For over 10 years, LA and OC companies, large and small, have reached out to 336 Productions for their brand marketing videos!

Contact us today!

Video Marketing Ideas: Creating Videos For Every Step Of The Sales Funnel

In the marketing world, video is all anyone can talk about. It’s taken the entire content marketing world by storm! Sending your customer a nice email or writing a couple of blogs is just not enough. If you want to get on your customer’s radar, you need to connect with them through something greater: think video.

All set to account for 82% of all internet traffic by 2020, and driving conversions by 80%, videos have become a force to be reckoned with. It is clear that video marketing offers greater opportunities for any business and can help you get to the top of the market.

But before we get to how you can create video content for every step of the sales funnel, first let’s take a refresher on what a sales funnel includes.

The Sales Funnel

The sales funnel is basically a model representing the buyer’s journey. From the moment they take interest in your brand to when they buy (or not buy) from you, is all included in the sales funnel. A basic sales funnel has three main stages; it helps to imagine it exactly as a funnel, wider from the top and gradually narrowing down from the bottom.

Figure 1: What a basic sales funnel looks like

The First Stage

The first stage of a sales funnel is all about creating awareness. In this stage, a prospective lead has a problem of which they’re searching a solution for. They come across your business through some kind of advertising. They do a quick scan of your website to get to know more about you, but they’re still researching other options as well. They’re also not ready to make a purchase decision yet.

At the top of the funnel, the potential customer is just getting to know you, so you need to make a good first impression. The videos you make for this stage should be about building a connection with the visitors, and hold on the more technical things for later.  

Make yourself more memorable by creating videos such as:

  • Entertaining ads
  • Simple and basic explainer videos
  • Videos introducing your brand’s values and mission
  • Basic product demo videos

The Second Stage

The second stage is when the leads are starting to show an interest in you. Perhaps they’ve asked your sales rep some questions, filled in a form, signed up for emails, or visited your website a few times. Your purpose then, at this stage, should be to nurture the leads. You need to provide them information and show them how you’re the best choice. But these leads are still not ready to make a purchase, so you need to nurture them without completely overwhelming them.

The videos you make at this stage should be about more than just providing information – you also have to build trust. So the following videos will work:

  • In-depth explainer videos
  • An informative webinar
  • “About Us” videos or “Meet the Team” culture videos
  • Testimonials
  • Live videos

The Third Stage

The third and the final stage of the funnel is all about decision-making. The prospect has carried out extensive research about your brand and they’re all ready to make a final purchase decision. At this point, you need to convince them to choose you instead of a competitor.

The videos at this stage should make your sales prospects feel special. You should work on making a strong connection with them through videos such as:

  • Personalized videos
  • FAQ or How-To videos

About 336 Productions

We are a full-service video production company in Orange County and we can help you create stunning corporate videos. We produce business videos for all purposes: sales videos, trade show videos, explainer videos, about us videos, corporate culture videos, event videos…you name it!  To avail our video production services, contact us today!

Why Creating A Buyer Persona Is Essential To Your Video Strategy

Many a marketing campaigns are launched targeting faceless, nameless consumers without any meaningful context. Launching a video marketing campaign without having a clear idea of who your target audience is just about the worst possible thing you can do for your marketing strategy. This is a lose-lose situation in which both the brand and the user aren’t benefiting from the marketing strategy.

Which one’s better: knowing that your customer is a 34-year-old office employee named Meg who has two kids under the age of six, drives a Prius, and shops mostly from Target; or, a ‘thirty-something working female’? The former is clearer and targeted which means it will be more effective, whereas the latter is vague and mostly unhelpful.

So, having a buyer persona in place will mean you’re better off.

What’s A Buyer Persona?

A buyer persona is a basically a customer profile based on research. It describes what your ideal target customer is like. It also describes what their daily lives are like, what their problems are, what challenges they face, how they make decisions, and what kind of solutions they are looking for.

You can have both single and multiple buyer personas for your business. Your products/services can be addressing different target markets at once. But you’ll, of course, need different strategies to address those target audiences.

Why Are Buyer Personas So Important?

Buyer personas make sure that your video marketing strategy doesn’t go to waste. You’ve put in so much effort in your campaign; you will obviously want to see results. And buyer personas can help you do that. It ensures that all your video marketing activities are focused towards and tailored for a targeted demographic.

Customers usually gravitate towards businesses that they feel really understand them. They prefer to do business with those who know their needs and offer the right solution. A buyer persona helps you build a profile of what your potential customer is like so that you can provide viable solutions and gain trust.

In fact, around 65% of companies that regularly update their buyer persona surpassed their competitors in sales and revenue goals. When it comes to a successful video marketing campaign, a one-size-fits-all approach is not what you need. A tailored and customized strategy is the way to go.

How Can You Create a Buyer Persona For Your Business?

Building buyer personas requires both internal and external research. Start out with choosing one target audience and building a persona on the basis of what you already know. Improve it with further research. List down in-questions that you can ask yourself about what your ideal customer is like. Compare it with those of your colleagues and build a unified persona.

About 336 Productions

We are a full-service video production company in Orange County that provides our clients with the best of the best when it comes to corporate video production. Whether you’re looking for an Irvine video company or a Long Beach video vendor, we provide So Cal video services to all communities in the region. Contact us today to learn more about our services!

Types Of Videos Every Brand Should Be Making

With consumer demands constantly changing, it’s no surprise businesses need to do a lot better than use the same done-to-death ideas.

By now, it’s obvious that simply producing videos and putting them on your website isn’t enough to create a loyal consumer following. Your ideas don’t always need to be never-been-done-before but they need to interactive, engaging, and simple.

Surveys show that 57% of adults watch videos online and 76% of young adults download or stream videos daily. Despite this, it’s fair to say that most businesses don’t take full advantage of video marketing.

This is because a lot of small businesses are under the impression that video marketing costs a lot and it’s better to stick to traditional marketing. But that’s simply not true and you don’t need to go beyond your budget to create an interactive video marketing campaign.

When it comes to video marketing, there are various types of videos and each one has a different impact on consumers.

With that in mind, here are different types of videos every brand should be producing:

Vlogs

With more than 154 million blogs on the internet, the last thing anyone needs is another blog post. While blogs and articles are essential, your consumers want something more personal and interactive.

Vlogs don’t take a lot of time to produce, they’re highly-engaging, and they’re the best bang for your buck if you’re on a budget. You can also use them for landing pages and to promote your business on YouTube.

Gary Vaynerchuk, an American entrepreneur and wine critic, uses vlogs to engage and converse with his target audience. In his vlogs, he talks about what he does at work every day and also offers some insights to aspiring entrepreneurs.

Company Culture Videos 

The culture behind your brand is what invites employees to sit at the dinner table. But more than that, it plays a huge role in your company’s success.

When Disney bought Pixar, Steve Jobs had one condition: the mass multimedia media and entertainment conglomerate maintains the company culture. This is because Steve Jobs believed that, that’s what made Pixar successful.

Company culture videos are essential because they educate candidates and customers about your company’s environment.

They show candidates what they’re signing up for if they decide to join your organization. It’ll show them what you expect from them and what they can expect from you.

Culture videos can include employee interviews, events, milestones, brief company history, and everything else in between.

Watch BambooHR’s company culture video to get an idea.

Interview or Talking Head Videos

Interview the prodigies/geniuses in your industry that have brought in exceptional ideas to the table. Not only will this give you insight into what your next big plan should be; it’ll help your customers and clients learn more about the industry.

You can also interview your employees and clients to create testimonial videos. They can talk about the perks of working for/with your company.  

Surveys show that 74% of individuals identify word-of-mouth recommendations as a key influence in making their purchasing decisions.

Watch LifeLock’s testimonial video to get an idea of what we’re talking about. What makes the video great is that the company focuses on real human lives, situations, and emotions to engage with their target audience.

Another great video is Salesforce’s interview of its technology director, Stephanie Herrera.

Why these videos work is because they focus on creating relatable and emotional content. It’s because they’re able to converse with their target audience by evoking emotions. They’re short, simple, personal, and interactive.

Got a brilliant idea for your next video? We can help bring it to life! We are a video vendor of choice in Los Angeles and Orange County.

We’ve been providing high-quality video production services to our clients in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Call us now to know more!

Creating The Perfect Lead Generating Video

Video content has become a staple of marketing strategies for a while now. It has become one of the most popular mediums for promotion and for increasing brand awareness. But while boosting your online presence through video is all well and good, is it actually generating quantifiable results for you?

An effective video is one which not only gets the customers to learn more about your company, but it also turns them into leads that can go on to do business with you. An effective video should boost your ROI by turning viewers into leads.

So how do you create the perfect lead generating video that is guaranteed to drive sales? Read on!

Determine Your Target Market

Identifying your target market is crucial to making an effective sale-generating video. You don’t want to be selling a juicy meat burger to a vegetarian! Similarly, trying to sell your product to a customer base that has no interest in it is equal to not doing anything at all. Narrow down your demographic and focus your energies on them. Determine an age bracket, gender, socioeconomic status, what their common struggle or problem is, what type of solutions they are seeking, which social platform they use most, etc.

A Compelling Video Format

Once you have your target audience in mind, you have to create a video that is compelling and captivating enough to capture their attention. Anyone can take a camera and upload a video to the internet. But in order to create the RIGHT video, you have to make sure you’re following the perfect format.

Start your video with an engaging introduction that reels the viewer in. Make sure the video is clearly outlining what the problem is and how it can be solved through your product/service. But also ensure that it’s not too “salesy” and offer the viewer additional content value. Be very specific about what solutions you are offering. And make sure to end the video with a bang by including an effective CTA (call to action).

Select a Platform

Have a stellar video ready and all that’s left to do now is to share it? Great! But do you know which social platform your customer base prefers the most? You have many options to choose from:

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Vimeo
  • Your own website

Include A Lead Generation Form

The whole point of your video is to generate leads. So you need to include a capture page that redirects a potential customer to where they can get more information, e.g. your website. A lead generation form or a capture page is where you get the viewer to hand in their contact information. Both the form and the video should be engaging enough to get the customer to trust you and exchange information.

About 336 Productions

We are a full-service video production company in Orange County that can help you create professional marketing videos. With our help, high quality and perfection are guaranteed!

Contact us today for more information!

Here Is How Great Movies Are Made

The human mind is amazing. It can store vast amounts of information. And yet, there are a few moments that leave an unforgettable imprint in our minds.

What Makes A Great Movie Great? 

A good movie wilt get your attention for a short moment, but a great movie will keep you on the edge of your seat, the very end.

Perhaps it’s the acting, the direction, or maybe the plot. Or maybe it’s all three.

Almost every movie follows the same format, but it’s how all the elements come together that make a film feel fresh and break out of the mold.

The Power Of Emotions 

Imagine making a choice that’s impossible to make. Imagine standing there, helpless, powerless, defenseless, and vulnerable.

Making an emotional connection with the audience is critical in the success of a film.

A guilt that haunts you’til the day you die— a decision that changes the course of your Life—and a Lifetime full of what ifs.

The above paragraph describes the hit film Sophie’s Choice. Meryl Streep won an Oscar for her role in it, partly because of her emotional performance and how it connected with viewers.

Audiences relate to emotion because life is one emotion after another. It’s relatable and powerful. Capturing emotion in an honest way through the visual medium of film, can be a moving experience.

The Focus On Every Character 

If you’ve noticed, great films focus on creating a solid background for every character.

No character is introduced without a story to tell, even if it’s for a brief moment.

Characters should be fully fleshed out so that the actors portraying them can provide an + authentic performance, full of nuance.

Even if the characters we like are fictional., they’re meant to portray real people, with real problems.

Originality Should Never Limit Talent

Some of the best films gained inspiration from others ideas. From Lord Of The Rings, to Forrest Gump, some of the best films weren’t based on ideas that came from the directors.

You can take ideas from various sources and mold them into your own. Remember But what kiLls them is a dull mind.

So, experiment with different concepts and you’re bound to come up with something good!

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WWW.336PRODUCTIONS.COM

336 Produces Project That Range From Small To Large

It all started with the Compass—our first project. Although it was a movie trailer, it was a major hit that got us started down the path of success.

Little did we know that this would be the beginning of an extraordinary experience, full of great opportunities, wonders and unexpected turns.

Video production is something that we’re passionate about. Both of us graduated from film school and our passion for bringing our imagination to life started at a young age.

Anatomy Of Films: The Building Blocks Of A Memorable Movie

Just stop. Stop for a moment; a minute, a second. Stop and think about what makes life worth living. What makes it truly beautiful—what makes it magnificent.

Think about all the memories you cherish. Think about the memories that haunt you ‘til this day—even the ones you don’t want to recall.

The human mind is amazing. It can store vast amounts of information. And yet, there are a few moments that leave an unforgettable imprint on our minds.

Should You Invest In YouTube Ads?

YouTube may be the solution to boredom at work and the best way to kill time, but with so many big companies and passionate entrepreneurs taking advantage of the social media platforms to promote their business, it’s become a stage for corporate innovation.

YouTube allows them to pay for pre-roll ads so they can advertise products and services in between the content you love.

3 Video Production Fears and How to Overcome Them

Halloween just passed and the fear is still in the air. But while monsters aren’t real; some fears are. Take video production for example.  Many businesses and companies are afraid of taking the plunge into the world of video marketing. Various fears swirl in their mind; what if it’s a bad investment? What if it doesn’t bring in sales? What if I don’t look good on camera? And so on.

Statistics don’t lie, however, and video marketing and production aren’t going anywhere. If you don’t let go of these fears, they can take root and stop your business from taking the next step forward. But fear not, you can overcome them!

Fear #1 – Video Won’t Bring Good ROI

Those thinking about foraying into the world of video production worry whether the investment they make will bring in profits or not. Worrying about your Return of Investment (RoI) with any venture is pretty natural. But luckily, when it comes to video, success is quantifiable. Around 83% of those incorporating video into their marketing strategy view it as a good RoI. According to HubSpot, 52% of marketers deem video to be the content form with the most RoI, and 66% of video marketers say that video brings in better leads, thus driving more sales.

Fear #2 – You’re Camera Shy

The fear of being on camera is very real for some people. The thought of everyone staring at you makes you conscious about yourself, thus increasing the chances of messing things up. But fears can be conquered, and with a little help, this can be too. To appear more composed on the screen, you should:

  • Study the script and practice it regularly
  • Try answering some interview question to get the hang of it
  • Record and watch yourself so that you know what to improve
  • Practice with professionals

Fear #3 – You Fear Working With A Video Production Company

Creating and developing a video is a sophisticated process that requires a lot of teamwork, as well as investment of time and money. In order to execute a well-polished video, you will have to team up with a professional video production company to help bring your vision to life. Many people fear the thought of entrusting someone with such an important task. But choosing the right video production team can help you out. You should:

  • Check out their work and peruse their portfolio to get an idea of their style.
  • Check out their social media profiles and blog posts to see how engaged they are with their clients.
  • Contact them and get to know them so that you’re comfortable enough when working with them.
  • Ask for references, or check out their testimonials to see what others think of them.

About 336 Productions

We are a full-service video production company in Orange County and have been helping clients with corporate video production. As a video vendor with over a decade of experience, we’re well versed in brand videos. Get in touch with us today for more details!