The Future of Advertising: The Increasing Role of Video Content for Marketing Success

Here’s all you need to know:

Video Marketing is an Effective Tool

Video campaigns are an effective and powerful strategy to grab the attention of your audience.

A survey conducted by Google showed that 6 out of 10 people admitted that they preferred video content to television.

Another survey conducted and published by Eye view Digital showed that linking video to your social media accounts and website improves conversion rates by up to 80 percent!

By embedding videos on your social media pages or sharing it with potential customers through other mediums, you can establish your brand’s identity in the digital world.

Video Marketing Creates Your Brand’s Personality

Think about brands like Dollar Shave Club and McDonald’s. When you think of these brands, you’ll immediately remember the themes they use in their videos.

Dollar Shave Club targets young men who struggle with finding affordable shaving kits that have high-quality razors. McDonald’s focuses on families and spending time with your loved ones.

In a nutshell, we can say Dollar Shave Club is for Millennials and McDonald’s is for families.

Every brand has a unique trait, and while traditional forms of marketing establish a brand’s personality, it’s not as fast and effective as video campaigns are.

Connect with a Broader Audience

Traditional forms of marketing were location-based and limited to certain locations. For example, you could advertise your products in a city with a lot of billboards and shops, but the same couldn’t be said for another city.

But with video content, you can reach a wider audience. Your content isn’t limited to a specific location or demographic. You can reach the entire world by sharing your videos on streaming websites.

For example, you can upload your video content on YouTube and link it to your website and social media pages. When your followers view the video, they have the option to share it with their group of friends and family. It’s truly revolutionary.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

Video Marketing Stats and Facts Every Brand Should Know

We no longer live in a world that solely relies on TV commercials, billboards, and live marketing strategies. But what makes video marketing so powerful? What makes it a great tool for brands to establish their name in the digital marketplace?

We answer all of these questions below.

Videos Help Build Trust

Let’s say you’re a new company that advertises its brand on social media. You write a LinkedIn or Facebook post to connect with others.

Your post garners attention from a few potential customers and business partners. But they’re not willing to trust you.

Another survey conducted and published by Eyeview Digital shows that that linking videos to social media pages can help brands improve their conversion rate by 80 percent.

Consumers trust video content more because they’re able to see what the product looks like. They know what type of services they can expect from the brands they want to invest in.

Furthermore, 6 out of 10 people admitted they preferred video content to TV.

Videos Are Easily Accessible

According to Pew Research Centre, 77% of Americans now own a smartphone. This means that more and more individuals use their smartphones and mobile devices to shop online.

On an average, more than 500 hours of YouTube videos are watched every day. Video streaming platforms are easily accessible through mobile devices, making video content easily available.

Consumers can watch and listen to content on their phones, laptops, and tablets, instead of relying on television or the radio.

Word-of-Mouth-Recommendations are Powerful

Research shows that 92 percent of people share video content with their friends and family every day.

They rely on video content to connect with loved ones. If your audience likes the content you’ve produced, they are more likely to share it with in their social circle. This allows you to reach out to a broader audience.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

3 Hacks for Great Instagram Videos for Your Brand

Instagram Stories

The Stories feature is a great way to post content on Instagram and connect with your followers.

Instead of individually sending videos or waiting for followers to go through their feed, (or visit your page), you can share video content in your stories. Your followers will be instantly notified that you’ve posted content for the first time in a while.

The best part about the Stories feature is that when followers comment on the video content, their comments will be sent to you directly in your DM. This way, you’ll be able to interact with them one-on-one and identify areas of your marketing strategies that need improvement.

Live Video

Just like Facebook, Instagram also offers a live video feature. It’s the perfect opportunity to connect with your followers. It’s a great way to know what your customers expect from your brand and what type of video content they like.

You can hold a live video session with your followers through an employee who can answer questions customers have about your brand. Or you can hold one yourself and ask your followers directly what type of services they expect from your brand in the future.

The best thing about Live Video is that you can answer questions immediately. Since the video won’t be pre-recorded, your followers won’t have to wait for answers.

You can then take clips from the live video and create a video campaign showing that you’re making the effort to interact with customers.

Focus on a Single Product

As an established company, you have dozens of services and products to offer. But instead of focusing on all of them, we recommend focusing on just one.

Focus on either the most popular product you have, or the most recent one. Tell your followers about the product but don’t make the video “salesy.”

Remember that Instagram is a social media platform for you to connect with your audience. If you spam them with products, services, and a lot of content, you’ll only push them away.

Focus on producing a video every 2 or 3 weeks that focuses on the latest services you’re offering. This will create brand awareness and will give your audience plenty of time to make a decision.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

UNDERSTANDING The Importance Of Social Videos

What are the social videos?

Social videos need to be optimized for different channels.

If they’re prerecorded, social videos need to be shareable.

If they’re live, they should be about real-time engagement.

Why is social video essential for your marketing goals?

1.Connects You To Customers

Social network favor videos in their algorithms, knowing that this rich content is favored by users.

2.Keeps You Competetive 

A 2016 survey by the web marketing video council found that 61% of businesses are using video as a marketing tool.

3.Return On Investment

The ROI from well targeted social video far outshines that of any other marketing medium.

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Social Media Video Strategies for 2019

What type of social media strategies should you implement in your next video campaign? Here are a couple of ideas:

Customer Reviews

Since word-of-mouth is a powerful marketing tool, creating a video with customer reviews will humanize your brand. When your followers will see how your products and services have changed the lives of your customers, they will become curious about what you have to offer.

This will in turn improve conversion rates and potential customers will also share your content with their followers.

Live Videos

Live videos are also a great way to connect with your followers. This type of interaction is perfect for artists. But brands can also utilize the Live Video feature offered by social media platforms. You can have an employee answer questions that customers have about your brand.

Both Facebook and Instagram offer the live video feature. While there’s no limit on how long the live is offered, it’s a great way to interact with your customers one-on-one for an hour or two, answering their questions and getting to know what they expect from your brand.

Reddit’s AMA

Reddit’s Ask Me Anything is becoming popular with brands, artists, and entrepreneurs. It’s the perfect way to directly ask your target audience what they expect from your brand.

Based on the questions, you can create a video answering the questions and then post it on the platform. This will humanize your brand and will give you insight into the thought process of your target audience. It will help you understand how they think and what their needs are.

In Conclusion

These are a few social media strategies you can use to establish a presence for your brand in the digital world.

If you’re still struggling with creating a stellar video marketing campaign for your brand, you’ve come to the right place!

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company and the services we have to offer!

The Complete Guide to Doing Voice Overs For Your Video

Voice-over narration is a popular solution to corporate video-making concerns. However, it’s important to realize that voiceovers can’t be your entire support for presenting information. The video—without the narration—should be a standalone marketing campaign on its own.

When we say your business should have a name and face in the industry, we’re giving that identity a voice with video narrations. Now, it wouldn’t sit well if that voice doesn’t suit the aura you’ve created, would it?

Here’s how to improve your audio standards for video voiceovers.

1. Script and Approve

Remember: the client holds the trump card when you’re presenting your video masterpiece to them. Making a video is not about showcasing your recording or editing skills; it should establish an effective two-way communication. Unless the video literally speaks to the viewers, it’s a meaningless waste of time and effort.

The key to nailing your voiceover narration is to make it the right balance between formal and casual. You don’t want to sound too scripted or completely clueless either. Make it natural. This is why you’ll need a script that has been thoroughly revised.  A near-perfect script will come in handy when you start recording.

2. Look for In-house Talent

One thing that all these years of working in the video marketing industry has taught us is that you should use your in-house team as your tool box. Before looking for help elsewhere, search for real talent in your own team. More often than not, you’ll find a voice that fits your requirement.

If you’re still confused about what you’re looking for, it’ll become clearer as you get done with your storyboards. This will help put a plot line in perspective and you can choose a voice accordingly. With in-house talent, you have the advantage of getting as many recordings without much hassle.

3. Consider Professionals

However, not everyone gets that lucky every time. There have been times when our clients hadn’t either and that’s why they approached us.

Once you have your dummy track laid out, you can start developing your video around it. If you want (or need) you can also contact professional voice-over actors who will definitely have a more polished skill set. But make sure you invite the artist in your studio to record, for best sound quality and clear audio.

These are some tips that’ll help you get started!

If you need more help or an expert service for video marketing, come to us.

We’ve been offering video marketing services to clients in Orange County for years. Contact us for any help!

What is a Buyer Persona and How To Create One

A business idea only looks promising if it offers something that’s not already there in the market. For instance, if you create yet another hair product which isn’t much different from other products, why should anyone buy it?

General customer expectations

In order to excel like a businessman, you need to think like a customer.

Imagine going into the department store one day. You have limited cash in your purse and you’re short on time. You go to the departments where the product you’re looking for is usually stacked. But you see a new product on the shelf in its place.

How will you react to it? Will you stroll past it or pause to pick it off the shelf?

Will you pay attention to the bottle design or go straight to the ingredient list printed at the back?

Would you look for any numbers to catch your attention e.g. kills 99.99% germs in 60 seconds? In order to pitch your products to your intended buyers, you need to put yourself in their shoes first.

What’s a buyer persona

Also known as marketing persona, this is a fictional portrayal of an ideal customer that represents the generalized expectations from your product.

It’s important to remember that this is an idealist approach to marketing and it crafts a flawless image of a perfect potential buyer. It may not exactly map on real human buyers, who may differ from this reference description you have in mind.

Buyer personas can help your business with marketing, products, sales, and services. By internalizing the ideal idea of prospective customers, businesses can better align their motivations with their target market.

It’s critical to have a buyer persona for driving content creation, following up on sales, developing product range and retaining customers, ultimately.

How to create buyer personas

Here are some easy ways of creating buyer personas.

  1. Identify trends in your customer database and see if a majority of your most loyal customers fall under the same category. Study how these customers use your content.
  2. Create online forms for your website. Make sure your form fields target crucial aspects of their persona traits.
  3. Your sales team interacts with customers much more than the top management. Ask for their feedback on what they feel are the things most liked/disliked by the buyers. The sales team can bring in some lasting leads.
  4. Get customer feedback on your newest products. Introduce an anonymous comments section where consumers can drop in honest reviews without any reservations.

Buyer personas are extremely important to include in video marketing. We’re a video services company in orange county and we can help you attract traffic to your website by hitting on the right buyer persona.

MARKETING THROUGH VIDEOS WHAT YOU SHOULD KNOW

It’s expected that by 2022, videos will make up more than 82% of consumer internet traffic.

The best things about videos is that you can view them online.

Once they’ve been uploaded to a video streaming website, anyone can access them.

According to World Advertising Research Center (WARC), almost three quarters (72.6 percent) of internet users will access the web solely via their smart phones by 2025, equivalent to nearly 3.7 billion people.

Video marketing can help you reach out to a wider audience.

The best way to target millennials is through video.

Statistics show that adding a video to your homepage can increase conversion rates by 8o%.

83% of businesses claim that video marketing has helped them improve their ROI.

If your target audience likes your content, they’ll share it in their social circle, leading the traffic straight to your website.

Surveys show that 57% of consumers admitted that watching videos helped them gain confidence to invest in brands.

We can successfully conclude that video campaigns and marketing is a match made in heaven.

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Drive Engagement with These Video Interaction Tools

Online video consumption has changed the way businesses run in the 21st century. Statistics show that the number of digital video viewers in the US alone is expected to exceed 236 million by 2020. This is why it’s essential that you focus on interaction tools that help make your newest videos the biggest hits online.

Here are some of the most effective interaction tools.

Updated End Screens

Just as important the closing scene of any movie is, end screens that appear after a video are equally impactful. Several platforms allow you to customize the end screens to help make a lasting impact with your video. This enables businesses to drive even more traffic towards the video marketing content that they’re producing. Marketers at 336 Productions know exactly how crucial calls to actions are and end screens are the perfect opportunity to utilize that. You can effectively use this time and space to include buttons that direct users towards your service pages.

Mobile-Friendly Cards

With this interaction tool, you can allow your viewers to exercise their own agency and make their experience worthwhile. They can maximize the utility of dedicating a few minutes of their day to watching your video by clicking on destination links they wish to access. Some platforms allow you to elevate the quality of your video by introducing mobile-friendly cards that can be embedded within the video. This will ensure that viewers can view websites, merch pages, crowdfunding campaigns and more without distracting themselves.

Email Capture Forms

You might be wondering what good a video is without any leads to email forms. You might want to include these email forms at the beginning, in the middle or the end of the video. Depending on your marketing ideology and business goals, we can customize the times at which these email forms are embedded. You can also include a message in these forms to invite online crowds towards your content. These interaction tools can also be customized to sync emails collected with Mailchimp, Constant Contact or other platforms.

We are a video production and services company based in Orange County. We offer customized services to businesses that want to up their game in the digital arena.

Top Tips for Nailing Your Facebook Video Marketing Strategy

With more than 2.41 billion members, it’s become one of the largest social media platforms in the world. Brands are now jumping on the Facebook video marketing bandwagon because of the positive results it has yielded.

In the last 5 years, more and more brands are utilizing Facebook to promote their services. If you’re looking for ways to improve your Facebook video campaigns, here’s what you can do:

Immersive Videos Campaigns With Facebook 360

Facebook has its own video editing features. After you’re done shooting and editing your campaigns, you can split the videos into small clips using Facebook 360. You can even edit them accordingly.

New Videos On Your Page Every Month

Facebook allows you to feature different videos on your brand’s page. Don’t use the same videos over and over again. This is one of the biggest mistakes that brands make. Your featured video may be phenomenal, but your audience also wants something new and exciting.

You should offer your followers something new and creative every month.

In addition to that, you can also ask them questions and have an employee answer them every month. This will help you connect with your target audience and it will humanize your brand.

It’ll show that you care about your customers’ opinions and feedback.

Tell a Story

Use your Facebook cover page to tell your brand’s story. Make sure to keep it short. But focus on what makes your brand stand out among the crowd.

What makes it different? What makes it unique? Why should potential customers choose your brand over your competitors?

Make sure to highlight these points in your cover story video. And if that’s not feasible, you can create a separate video and tag it as a highlight video. This way, it’ll become one of the featured videos of your page.

As a leading video production company in Orange County, we know all the tricks of the trade when it comes to creating lucrative video campaigns.

So, what are you waiting for?

You can also go through our video gallery to get an idea of what we have to offer. And if you have any questions or queries, don’t shy away from reaching out to us!