Why Video Marketing is Essential For The Retail Industry

Video marketing has gone from a ‘nice to have option’ to a ‘must-have necessity.’ Retailers, especially, benefit tenfold from the bevy of benefits video marketing has to offer. It opens a channel of effective communication and interaction between the customer and the brand. Helping consumers understand products better, video is proving to be an essential for retailers.

87% of online retailers are incorporating video into their marketing strategy and a retail business is 53 times more likely to show up in the top Google results if it uses video. With more amazing stats to back up the power of video marketing, check out the top reasons why video is vital for retail.

A Multichannel Form Of Marketing

While video was traditionally only limited to TV, it has now effectively crossed over to online channels as well. Social media makes up for a big part of the retail audience, with 82% of Facebook and Twitter users watching retail videos on the platform. Adding video to your retail email can also increase the click-through rate by 200-300%.

Video Lends Your Business Authority

Retailers can establish leadership and authority in the business by using video marketing as a medium to share their brand message. Video can easily help break down complex ideas into easy-to-understand concepts. It can help retailers gain trust and credence with their viewership. Also, 49% of customers respond adversely to direct online ads. So video marketing is a great way of showing your customers that you’re a trusted brand leader.  

Video Helps Build Emotional Connections

When it comes to buying decisions, customers often rely on their emotions rather than logic. Videos are a great way of forging emotional connections with your customers. Video can help engage customers more than static ads. It can also evoke empathetic reactions from customers and connect on a deeper level with the retailer’s target audience.

Easily Shareable

Video can be easily shared across platforms. If a customer likes your video, they’re likely to share it across Facebook, Twitter, etc, thus giving your brand more online visibility. The more your videos are shared, the more people get to know about you.

About 336 Productions

Pulling off a good production requires you to hire video professionals who know their way around video marketing and production. Our video production company 336 Productions in Los Angeles, CA will assist you from concept to post-production and everything in between.

Produce a corporate video that captures your brand’s essence with our help. Contact us on (888) 440-5830 now!

Video Benchmarks That Have Upped the Game

It’s no secret that video is big; customers are connecting to marketing videos and as a result, to brands, like never before. Videos are inherently more information-rich and engaging than articles or PDFs could ever be. Plus, they’re way easier to analyze and that’s a big plus when it comes to determining what works and what doesn’t.

With videos, marketers can see which parts the viewers have watched, re-watched, skipped, and analyzing these gives marketers valuable insight into consumer behavior. In fact, data yielded from video marketing in the past year has made for some really insightful benchmarks.

 Read on to find out how these insights are reshaping the video marketing scene.

Video Publishing Saw An 83% Increase

Businesses are publishing an average of 33 videos per month. That’s a staggering 83% increase from 2017, during which only 18 videos were published every month. This owes to the high ROI videos can bring for business. If this rate keeps up, businesses will have double the size of videos in their marketing arsenal over the next few years.

Video Is Being Used On Unconventional Channels As Well

Many businesses today are using videos on unconventional channels that hadn’t been used in the past. For instance, businesses are embedding videos on their website’s landing pages. This strategy saw an increase from 49% in 2017 to 60% in 2018. Since video production tools have become more available, videos are being used in more places than they used to be.

75% of Videos Run Less Than 2 Minutes

This may not be that surprising since our social media feeds are full of short, snappy videos. Consumers love videos that are to the point and deliver more useful information in less time. Almost 75% of video content online is under two minutes long. This is a considerable jump from the year before, in which only 56% of videos were short-form.

89% of Marketing Videos Are Watched From Desktops

While making videos mobile-friendly is a must for all marketers, a large chunk of business videos—89% to be precise—are still viewed from desktops while a measly 11% were watched from smartphones and mobile devices.

Big or Small, Everyone’s Using Video

Videos are no longer the territory of big brands; smaller businesses are making just as effective use of video content, if not more. Since a lot of start-ups usually tend to produce their content on their own and have less lengthy production cycles, more and more small businesses are using video content to stand out.

About 336 Productions

We are a full-service video production company in Los Angeles, CA, and we ensure our clients the best of the best when it comes to corporate video production. If you’re ready to start creating great videos, reach out to us today!

Important Video Metrics You Should be Measuring

It’s become pretty clear over the years that when it comes to effective customer engagement, video is the way to go. If you’re already incorporating video content into your marketing strategy, good job! If you haven’t, now’s a good time to start. Videos are more popular and widespread than ever before and businesses are effectively leveraging the benefits of video marketing.

But while you may be using video in some way or another, it’s not enough to just put videos out there. You need to be measuring the success of your video as well. By looking at your video metrics, you’ll have an idea of what’s sticking with your target audience and what’s a miss.

Here are the important video metrics you should be measuring.

View Count

This is the simple yet most effective metric of all. It tells you the amount of times your video has been watched. The views indicate the reach of your video. The higher your view count, the more people are watching your video and getting your brand message. So you should look into tracking your views and getting them to increase.

Play Rate 

Play rate is the percentage of the viewers who actually clicked your video and watched it. This is a valuable metric for measuring how enticing your video is to the viewers. The more vibrant and eye-catching your video will be, the more viewers will be tempted to click play.

Engagement

Engagement is one of the best ways of measuring the quality of your video. Engagement rate shows how much of the videos the viewers watched. Whether they watched all the way through, re-watched it, stopped midway and clicked off, engagement tells you all. This is especially helpful in learning about what parts of the video are effective at engaging customers and which parts you should look into improving.

Social Shares

This will be a familiar metric. Social sharing depicts the number of times viewers have shared your video across social platforms. Social sharing leads to more views for your videos and it also means you video is appealing enough to the audience for them to share it. This also brings your brand greater awareness.

Click-Through Rate

Another important metric to measure is the CTR percentage of your video. If viewers are clicking on whatever CTA you’ve put at the end of the video, this means your video has been successful enough to drive the viewers to take action.

Our production company, 336 Productions is an award-winning video production company in Orange County, CA. we help with pre and post video production for your business.

Contact us for a free consultation today!

Creating The Perfect Lead Generating Video

Video content has become one of the most popular mediums for promotion and for increasing brand awareness.

WHILE BOOSTING YOUR ONLINE PRESENCE THROUGH VIDEO IS ALL WELL AND GOOD, IS IT ACTUALLY GENERATING QUANTIFIABLE RESULTS FOR YOU?

A successful video turns qualified leads into prospects by convincing them to take the next step with your company, product, or service.

An effective video should boost your ROI by turning viewers into leads.

Determine Your Target Market

Identifying your target market is crucial to making an effective sales-generating video.

Trying to sell your product to a customer base that has no interest in it is equal to not doing anything at all.

Narrow down your demographic and focus your energy on them.

A Compelling Video Format 

Once you have your target audience in mind, you have to create a video that is compelling and captivating enough to keep their attention.

Start your video with an engaging introduction that reels the viewer in.

Make sure the video is clearly outlining what the problem is and how it can be solved through your product/service.

Ensure that it’s not too “salesy” and offer the viewer additional content value.

Be very specific about what solutions you are offering. 

Make sure to end the video with a bang by including an effective CTA (call to action).

Select a platform that will be suitable for your target audience.

Include A Lead Generation Form 

Consider adding a lead generation form to the webpage where your video is hosted.

01.Use the video’s CTA to offer a free PDF or a discount in exchange for the lead’s information.

02.A lead generation form or a capture page is where you get the viewer to hand in their contact information.

03.Both the form and the video should be engaging enough to get the customer to trust you and exchange information.

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What Social Selling Is And Why It’s Here To Stay

Social media has become so much more than a simple way of catching up with your old high school buddies. In today’s age, social media is a great tool for “social selling.” From customers to clients, investors, and even employees; all are within the reach of your fingertips. How you engage with them and build relationships is where you can make use of social selling.

It’s estimated that by 2019, there will be around 2.77 billion social media users in the world. That means if you play your cards right, you can effectively use social media as a way of expanding your reach and developing long-lasting relationships with your customers.

Curious about driving sales with the help of social selling? Grab a pen and paper as we guide you along!

What’s Your Vision?

Before you start off, think about the goal you’re hoping to achieve with social selling in the next few months. By figuring out what the end game is, you’ll be more likely to cut through the clutter and focus on what’s important.

Build Buyer Personas

Buyer personas are a representation of what your ideal target audience is like. You can build buyer personas with a combination of real-time data from your existing clientele and market research. Think about what your business’ ideal customer looks like, what their buying habits are, and their goals in making certain purchase decisions.

Optimize Your Social Channels

Optimizing your social media accounts will ensure that you’re seen by your target audience. Make sure you’ve included the relevant keywords in your social media profile titles and descriptions. Evaluate the best time for posting content is on certain social media channels.

Curate Relevant Content

To make sure your social media feeds have value, post relevant content for your customers. The more relevant content you post, the more likely it’ll be for potential customers to take interest in what you offer, and ultimately do business with you.

Nurture Relationships

Strengthening your relationship with the customers is one of the best gateways to boost your business. It not only helps you sell, but it helps you gain credibility as well. People want to engage in business with those they can trust.

Take Your Dealings Offline

While keeping things online is great for attracting new customers and engaging with your target audience, make sure you’re also taking things offline and on the field instead. Talking to customers over the phone or in person is also necessary to retain and garner their trust, so don’t chalk that off completely.

About 336 Productions

Are you in search of a full-service video production company in Orange County to help you produce a remarkable corporate video? We’re the team for the task! Finesse and quality are guaranteed with us!

Contact us today for more information!

How Video Can Help Pump Up Your Pipeline

Videos have become an integral part of the sales process. Your customers receive dozens of business emails every day. This makes it harder for you to stand out from the clutter and make yourself prominent in your prospect’s inbox. Sales videos are great ways of doing just that.

Using videos in your sales pipeline can help you boost response rates, engage more customers, speed up the sales cycle, and convert more leads.  All in all, video can be a great tool for your sales process.

Let’s look at how video can make every stage of your sales pipeline an effective one.

Using Video For Initial Outreach

Incorporating video into your sales pipeline from the start is a great way of kickstarting your sales strategy. Just using the word ‘video’ in your prospect emails can boost the click-through rates by 7-13%! What’s more, embedding a video in the email can increase conversion rates by 21%. This makes video a great tool for the introductory stage of your sales pipeline.

Using Video For Lead-Nurturing Communications

A generic email or a stock brochure is not going to cut it when it comes to impressing prospective clients. You need to develop customized communications strategies to reach through to them. Videos can help you create personalized presentations and demonstrations for every step of the lead-nurturing stage. Videos help you put across a more relevant, engaging, and targeted message to your prospects. In fact, customers are 85% more likely to buy something after they have seen an explainer video first.

Video Adds A Personal Touch To Your Follow-Up Sales Call

Enable your sales reps to stand out with the help of video. Your sales team is most likely sending follow-up message post a sales call. These messages remind the prospect of the main points discussed during the call and any additional information. You can make your message even more engaging and personal by converting your follow-up sales call in to a follow-up video recapping the call’s content.

Improve Lead-Scoring Through Video

Another way you can use video to enhance your sales pipeline is by leveraging preexisting videos. You can use past videos to mine valuable customer habits and prospect data to further help improve your sales cycle. You can use video analytics to see:

  • Which videos prospects viewed the most
  • The times and dates of when the videos were watched
  • The number of times the videos were watched
  • The amount of time prospects spent watching the video
  • At what point the prospects stopped watching the video
  • And more.

All this can help your sales team determine the level of interest existing or future prospects may show. Analyzing video statistics can help you streamline your sales pipeline to improve your future efforts.

About 336 Productions

Known as a trendsetting video production company in Orange County, we help turn our clients’ visions into reality with our award-winning video production services. Contact us today for more details!

Are Your Customer Support Videos Actually Useful For Your Customers?

As a shopper, the first thing that stands out about a company in your experience is their customer service. Happy and loyal customers are more a result of customer support than marketing tactics. Customer service is your business’ opportunity to connect with customers, solve their problems with viable solutions, and show to them that you care. When executed well, customer service can turn a one-time customer into a lifetime client.  

Every business should know that good customer service isn’t an afterthought; it’s an integral aspect of your business dealings. To be able to deliver impeccable customer service, you need to communicate with your customers that you’re here to listen to their concerns and feedback. Among the emerging marketing trends, video marketing has become a flexible tool for streamlining communication between customers and companies.

But how do you know if your customer support videos are actually useful for your customers? Let’s find out.

It’s Helping You Fix Their Immediate Problem

The whole point of your customer support video is to help customers fix a problem, and it should be doing that right off the bat. Customers need quick, on-the-go, bite-sized snippets that they can watch quickly to fix the issue. To ensure your message is sent across, the video should also be titled using keywords that your customer is most likely to use when looking for a solution for that problem. For example,

  • How can I replace batteries on my device?
  • How to change the default language setting on my device?
  • How to reset login?

This takes a similar approach to that of FAQs. You should take out time to thoroughly evaluate what kind of problems and challenges customers tend to run into frequently. Think about what the best way to demonstrate a solution is, as well as how they’re most likely to search for those solutions. Conduct interviews and surveys with salespeople and support agents to get a clearer picture. Do your homework before investing the time and the money.

It’s Helping Them Learn More

Your customer service videos should be doing more than just putting out fires; they should be geared toward improving your customers’ learning curve. Ultimately, you want your customers to gain expertise over small challenges, overcoming which can greatly enhance their user experience.

To do this, make sure your videos are short, easy to digest, and are simple enough to navigate through for first-time users. Keep the introductions short, as the customers seek immediate answers and want to dive right into learning all about the product.

Figure Out Who Is Watching What 

Filtering out customer support videos on the basis of customer profiles can help you streamline the process. You’ll see that certain problems are industry-specific. \

For example, banks will be more likely to search about data security, software companies will look for tech details, new users will be more inclined to watch setup videos, while long-time customers will more likely search for upgrades, patches, and workaround videos.

See what the viewing habits of your customers are and compare them against your support video metrics. Are the videos helping customers with all that? Is there something more you can do to empower them? If yes, then how can you bridge the gap?

The magic truly lies in creating highly-effective customer support videos.

Curious to learn how? We can help you out!

336Productions is a full-service video production company in Orange County that can help you create highly-effective and engaging corporate videos. To avail our video production services, contact us today!

The Age of AI And What It Means For Videos

Artificial Intelligence (AI) has proven to be a groundbreaking marketing tool having a profound impact on digital marketing strategies around the globe. AI is effectively revolutionizing the way businesses are targeting their customers.

A recent Salesforce marketing report showed that 57% of marketers consider AI to be an essential tool in personalizing their customers’ experience. These marketers plan to incorporate AI even more into their marketing strategies over the next few years.

AI has made it possible for the customer experience to be tailored according to individual interests and preferences. They’re enabling marketers to make data-driven decisions with the help of digital marketing tactics such as search optimization and ad targeting.

AI analytics can mean great things for video as well. Read on to find out how.

It Improves Personalization

When it comes to effective marketing, a one-size-fits-all approach no longer cuts it. With technology advancing day by day, customers expect to view videos that are suited to their wants and interest. AI can efficiently review users’ online behavior, their social interests, and their search queries to build targeted and relevant ads. These are more likely to be favored by the customers than random ads. Also, personalized content has proven to result in a higher engagement rate, making it ideal for marketers.

It Helps Test A Strategy’s ROI

When it comes to investing in video marketing, smaller businesses and startups are understandably hesitant to invest a huge amount of money on relatively untested marketing channels. They are more likely to invest their budget in channels that have a solid ROI. AI analytics can help you test out marketing strategies and their potential ROI before you start implementing it extensively. It can help you determine how the audiences would respond to it, enabling you to decide if you should proceed with it.

It Delivers Targeted Video Content to Customers

Customers that are bombarded with completely irrelevant ads will find it a nuisance. It is up to the marketers to provide video content to those customers who have specifically searched for that service or product. Since 64% of customers are more likely to buy something after viewing a video on it, AI analytics can make sure your video marketing efforts aren’t going to waste.

It Provides Real Time Updates

AI can help marketers observe and evaluate customer response in real time. This can help them modify the video content that’s being sent out to customers. For example, if AI-obtained data suggests that the viewer is clicking away from a video at one point, this data can be used to modify or shorten the video to keep the viewer more engaged. If a particular graphic or CTA is showing a higher click-through rate, it can be repeated more often, and so on.

About 336 Productions

Conveniently located in Orange County, we are a video production company that provides clients the best service when it comes to corporate video production. If you want to start incorporating video into your marketing strategy, contact us today!

vBooks (Video Books): How The New eBooks Are A Game Changer

Digital marketers are constantly on the lookout for new ways to stand out in customer emails. With the prospect being bombarded with hundreds of emails every day, it can get difficult for your business to garner the attention it truly deserves. Traditional marketing tactics such as email, PDFs, and eBooks are presenting diminishing ROIs.

Since videos seem to be such a huge hit with customers, trendsetting marketers are coming up with new ways to incorporate videos into their marketing arsenal. One such recent development to shake up the marketing world a bit is Video Books (vBooks for short).

What Are vBooks?

The concept of a video book may be new, and a little daunting to some. But just like using video in the sales strategy turned out to be a surprising albeit pleasant surprise for marketers, vBooks have the potential to be big as well. Think of vBooks as an advanced upgrade to the traditional eBooks.

With the human attention span mired in a downward spiral, dwindling day by day, less and less prospects are left with the patience to sit through book-length brochures and text-heavy PDFs. But marketers still need to find a way to educate or engage with their target audiences on a specific topic. Enter video books – an interactive and fun way of sharing content and connecting with your customers on a personal level.

Let’s look at some of the benefits of using vBooks over eBooks.

You Can Better Measure Customer Response

With an eBook, the customer can download it and that’s that. You don’t know the level of reader’s engagement with the eBook’s content. They downloaded it, but what next? You can’t use downloads to measure how the customer engaged with the content, how far they read it, if they skipped any sections, or if they read it in the first place.

With a vBook, you can track:

  • If they pressed the play button
  • How long they watched it for
  • If they skipped any parts
  • If they watched the whole vBook
  • If they re-watched any parts

You Can Take Direct Action

With the help of video analytics, you can see what the customers watched, how long they watched it for, and what they did with it afterwards. You can automate all this valuable information and use it directly to improve your marketing strategy. With this information, you can start scoring leads easily because you’ll better understand what prospects are interested in.

vBooks Are Way More Engaging

vBooks can help you connect with your audience in a much better way than with eBooks. You can deliver a large amount of content in an engaging and easily digestible manner that fits the viewers’ attention spans. You can measure what resonated with the audience and what fell flat. This can help you improve your overall sales process.

About 336 Productions

Thinking of giving videos a try? Get in touch with us! As an award-winning video production company in Orange County, we offer a wide range of corporate video services. We help clients every step of the process—from designing, planning, to production and even marketing!

Contact us for a free consultation today!

A Stunner Or A Snore? Make Your Sales Video Stand Out

Devising a video strategy to market your service/product is a no-brainer. Video is all the rage these days and no wonder; it’s a convenient, easy, and effective way of communicating your company’s values and core message. But chances are you probably don’t have a top-notch in-house video expert to help you create the right video, or you don’t have spare time on your hands to go through the hassle of learning how to use video editing software.

The good news is there’s a variety of resources and experts available to help you make a stellar sales video. You just need to make sure your video is brilliant enough to drive sales. This post will help you do just that.

A Sales Video Is Not All About Selling

One would think that the only point of a sales video is to sell what you’re offering but that’s not so. Imagine a persistent salesperson at a supermarket trying to get you to buy a product you’re not interested in. You don’t want to be the digital version of that. Your videos should avoid being too sales-y or gimmicky. A soft sell approach is what you should aim for.

No Harm In Being A Little Playful

All serious talk and no play make your sales video a dull one. Think about it, after a grueling day at work, what would you rather watch, a fun comedy or a documentary about auto parts? We’ll take a guess and say you’d rather watch something fun. That’s what your customers want too. While it’s okay to keep things professional in coherence with your brand image, it doesn’t hurt to change things around once in a while. If your sales video is making viewers laugh or smile, they’re more likely to share it.

Be Authentic

The purpose of putting a sales video out there is to 1) sell your product, and 2) establish yourself as an authority. The more trustworthy and authentic your information and your video are, the more the audience is going to be engaged. Make your brand voice crystal clear and relatable.

Ask Questions (And Answer Them)

The best way to get your viewer hooked right off the bat and to keep them engaged throughout the duration of the video is by asking relevant questions and providing solutions to them. Make the video all about the customer, what their problems are and how your services or products can be a good solution. Let them know you have their best interests at heart.

Be Helpful, Even To Non-Customers

Your sales video shouldn’t be all about selling your product or service. Make sure it’s informational enough to be useful even for non-buyers. Be genuinely helpful and provide valuable information that helps them fix their problem.

Ready To Get Started?

336 Productions is a full-service video production company in Orange County and we can help you create professional marketing videos. Making company videos is essential in 2019, and you need a local video service provider to help produce your brand videos.  With our help, quality and perfection is guaranteed!

Contact us today for more information!