The Importance of Having a Solid Storyboard Before Production

It can be confusing to understand why these are necessary, to begin with, given that they require time and effort to make, but they’re actually quite an essential part of video marketing.

Storyboards are visual graphical depictions of what various shots will look like when telling the story your video aims to communicate. This can include close-ups (CU), long shots (LS), and other frames that will help the team—and you—see what the final result will look like.

But why exactly are storyboards so important for corporate and brand videos?

Let’s go over some of the benefits of having them:

Organize your thoughts and ideas better

Organization is the secret to success, no matter what you do. It’s a quintessential part of the pre-production process because storyboards set into motion the journey toward your final product.

They don’t just help the directors and producers, but you, the brand owner, or representative, also get to see what you’re getting. Understand the flow of the events, the story that’s being vocalized, and make changes according to that. They will also let you know how feasible and realistic your ideas are.

Envision what you’re paying for

Not only do you get to plan and organize, but you also get to envision things as they will be. The storyboard will give you a taste of the end result and allow you to envision the director’s vision as well as their plans and how your concepts are merging with theirs.

It’s a collaborative process that improves with communication and flexibility. Everyone comes on board before the project goes ahead, leading to greater satisfaction overall.

Preventable issues can be addressed pre-production

Is there anything that will hinder the production process? Your storyboard will help iron out many of these problems, including actors, location scouting, lighting requirements, and other logistical, budgetary, and conceptual problems that might arise later. Knowing exactly what to do, what the plan is, and how you’re going to go about it will make it easier to plan ahead of time and minimize or completely get rid of unnecessary issues and hang-ups.

 

Save time, money and effort

The clearer everything is, the easier and faster the actual production process will be, and seeing as how time is money, you avoid having to spend excess amounts because of delays and long-drawn out shoots. Filming will be quick and smooth, as will the editing process, ensuring that your video reaches you on time.

Are you still concerned about their importance to your corporate video? Give us a call, and we’d be happy to clear things up. You can also reach out to us for our business video production services in Los Angeles! 

In-Studio or On-Location: What’s Right For Your Brand?

Location scouting is one of the essential aspects of our video production services, but it is also one of the most challenging.

This is due to the fact that not all brands or companies are the same, which means a one-size-fits-all model won’t work for them either. We’re incredibly thorough with our work, making sure each brand gets exactly what’s right for them.

How do you choose what’s right for you?

When trying to choose a location, there are factors like the ambiance, aesthetics, accessibility, lighting, and sound that need to be considered. For different brands, this can mean different things. For instance, a brand that wants to depict lifestyle demonstrations, studios might be restrictive, but for those wanting to create testimonials, on-site shooting might be disruptive.

Some of the key determinants when picking a location include:

What your brand does

This is a basic but important question: what does your company do? It makes sense for some companies, such as investment banks, to shoot in studios, because setting up to reflect a corporate environment isn’t all that challenging, but if yours is a bakery, how will that be reflected in a studio with limited props and backdrops?

What do you want to highlight

Are you offering a product or a service? Are your product or service dependent on time and/or place, such as beauty services that are only available at your salon? Or do you have a product that needs to be demonstrated or photographed in a controlled setting?

Apart from the kind of service you offer, your brand image also matters. The ‘vibe’ of your company will dictate where you shoot, whether it’s your corporate office that needs to be featured or a company party that reflects on the company culture.

What type of video do you want to make

The nature of the video also varies and impacts what set is suitable for you. Can you film a live demonstration of your service in our studio? Possible, but might seem inauthentic. However, if you’d like to film a testimonial or case study, our studio would be easier to work with.

Each option offers pros and cons, including the cost—where on-site shooting can be cheaper than building sets—but time and effort are minimized through a studio setting. Studios also offer a lot more control over the environment, from the lighting to the access.

Keep your options open and work closely with our team to determine what works best for you. You can reach out to us here to know more about our extensive B2B video production services in Riverside

Ways To Generate Leads Using High Quality Videos

Teaser

This lead capture is typically shown to build interest of viewers by showing them only a clip of the entire video.

After the teaser, a full form or in-video email gate is usually offered.

The teaser can be a short recut of the full-length video or a short scene from the full video.

Post Roll

This approach simply involves directing the viewer A to another area of your website’s ZZ-m- landing page.

A call-to-action button can appear after the video ends, encouraging For instance, youcan encourage your viewers to take viewers to sign up for a the next step.

For instance, you can encourage your viewers to sign up for a demo of your service.

Redirect

This approach simply involves directing the viewer to another area of your website’s landing page.

Viewers can also be redirected to an entirely different page which opens up the next action for them to complete.

Looking for a company to help you make high quality videos?

Get In Touch With Us

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Bringing in Talented Applicants: Tips for Success

You can work with our video production agency to design a video marketing strategy for recruiting candidates.

One of the best strategies to hire and retain talent is to seek out individuals that display leadership qualities, communication skills, and hard-skills like research or statistical abilities.

Here’s how you can sift out the best talent using videos:

Explicitly communicate job requirements

Having a clear and effective job posting can be the defining difference between a good candidate and a great candidate. Those looking for work will respond better to job descriptions that are explicit in stating responsibilities, required skills, perks and expected pay. These are things that not only attract candidates but filter out irrelevant or poor matches too.

Talk about your company culture

One of the most effective and succinct ways to communicate who you’re looking for is through corporate outreach videos that share insights into the company culture at your organization.

Have employees and managers share their expectations, experiences, and the nature of work. It’s not just numbers or structures; it’s real people that humanize your company. Have them explain what candidates are expected to do, the kind of people and clients they’ll be working with, what life around the office is like through audiovisual mediums and project yourself as a progressive organization!

Recruit on campuses through information sessions

Campus recruitment is another great way to find interested applicants for your organization. Organize information sessions, where you can share videos and presentations that talk about the company culture and work environment, sharing a trajectory of movement and progress within the company and how students can benefit from their experience with you will connect you with young, enthusiastic and eager candidates.

Use social media

Social media is another powerful recruitment tool that’s changed the way people are hired. 73% of millennials got their most recent jobs due to social media. Create content like innovative videos that will draw their attention, share the information they need and include testimonials from current employees, as mentioned above. Even sharing your brand’s story can be enough of a motivator. Learn more about producing compelling promotional videos for your social media platforms by getting in touch with us!

Don’t just hire the first person that comes your way because you’re looking for people. Use the right strategies and understand that your employees are also an investment for you!

The Ultimate Guide to Creating a Powerful Legal Video

That’s where professional video production companies like ours step in. With years of experience in creating and marketing exceptional legal videos, we’ve developed expert insight into consumer patterns and preferences.

If you’re unsure about the direction your project should take, we’ve broken down five of the most effective ways to create a powerful legal video that will give your firm the recognition it deserves.

1. Focus on Strong Concept Development and Script Writing

While production and post-production are essential parts of creating a winning legal video, it’s ultimately the pre-production process that makes or breaks a project. If you don’t start off with a strong concept and script, the project can take a turn for the worse, resulting in poor reach and low audience retention.

To maximize audience conversion (read: potential clients for your firm), bounce ideas off a professional video production company that knows what sells and what doesn’t. If you haven’t started yet, consulting professionals beforehand is a great idea if you want to take your project in the right direction.

By translating effective ideas into a powerful script that compels audiences to take action, your law firm will reap the benefits of new clients and a boost in reputation.

2. Showcase Benefits Over Services

One of the most common mistakes among conventional legal videos is showcasing the firm’s services. While this is important, the larger bulk of a legal video should always focus on how audiences can benefit from the services.

Instead of stating that you help with lawsuits in your capacity as a personal injury attorney, focus on how you transform clients’ lives by allowing them to seek medical treatment, recoup lost wages, and receive adequate compensation. By putting potential clients in the front seat, you’ll give them a glimpse of exactly what they’ll be benefiting from.

3. Keep Things Short and Digestible

While reputable law firms may want to create legal videos that are packed with information, it’s essential to understand consumer patterns and preferences. With attention spans reducing each day, it’s very unlikely that a long and boring video will sit well with your intended audience. They’re very likely to tune out, resulting in a dramatic loss of engagement that could affect growth and profits for your firm.

Keep things professional while increasing audience engagement and retention by opting for compelling audiovisuals that make an impact. The legal video should be concise to ensure audiences don’t tune out halfway.

4. Prioritize Quality. Ditch Quantity.

While you may be tempted to create multiple legal videos, it’s important to take things slow and focus on quality. A single meticulously-written and professionally-shot legal video can have double and triple the impact. By prioritizing cinematography, graphics, and marketing, you’ll notice a difference in growth and profits for your law firm.

5. Don’t Forget Video Editing!

Finishing the project with strong post-production will ensure that the legal video is polished, ready for the world to see. We’ve narrowed down some essential post-production processes that will ensure that the project is up to par:

  • HD Editing
  • Color Grading
  • Visual Effects
  • Audio Mixing
  • Music Licensing
  • Motion Graphics
  • 2D/3D Animation
  • Keying
  • Video Compression
  • Digital Delivery

Ready to invest in an effective legal video? As one of the leading video production companies in Los Angeles, we’ll help translate your script into an effective video that attracts potential clients and boosts your firm conversion potential.

By using the latest equipment and techniques, we’ll ensure your video is an informative yet stunning audiovisual feast that leaves a lasting impact on audiences.

Make the most of our expertise by getting in touch with us at 888-440-5830 or booking a free consultation.

5 Ways Explainer Videos Create a Successful Brand Identity

“Should I grab a quick bagel for lunch or power through with this bland coffee? Do I really need to finish this presentation, or can I take 15 minutes off to catch up on NHL updates?”

If your mind’s off to Narnia by now, we don’t blame you. Microsoft recently revealed that the average human attention span has dropped from twelve to eight seconds since 2000. Not only are we tuning out within seconds, but we’re also paying less attention. If the content we’re exposed to isn’t short, snappy, and exciting, we instantly shift our attention to something else that is.

Explainer videos have been dominating social media lately for just this reason—their incredible ability to deliver just what’s needed. In short, an explainer video that’s created by a professional video production company explains a product or service in an informative yet concise and exciting way. Within the span of 30 seconds to three minutes, the audience is informed about the brand through engaging graphics and visuals.

Curious about how these videos can boost your brand’s growth and help you establish a successful brand identity among your Los Angeles competition? Read on for the ultimate breakdown!

1. Displaying Your Brand’s Personality

Whether you’re interested in promoting your brand’s ideology, testimonials, products, or services, an explainer video is a surefire way to give the audience a glimpse of your brand’s personality.

While a social media post or a long, drawn out video may be packed with information, the intended audience is very likely to tune out within a matter of seconds.

Contrarily, an explainer video with rich audiovisual elements will get your message across without creating a shift in attention. The audience will absorb your message, thereby getting a flavorful taste of your brand’s personality.

2. Capturing and Holding Audience Attention

While capturing the audience’s attention is essential, it’s ultimately momentary. The audience may or may not choose to further engage with the content.

An explainer video minimizes the chances of attention loss, thereby doubling and tripling the chances of a sale.

By using animated explainer videos, the chances of holding audience attention dramatically increase. The longer the audience remains engrossed, the more information you’re imparting.

You’re also simultaneously making a longer impression that’s likely to last. As your brand identity becomes entrenched among audiences, you’ll notice brand growth and success. 

3. Higher Sharing Potential

Research indicates that using the word ‘video’ in a title can increase click-through rates from 19% to a whopping 65%!

While videos in themselves are a winning feature, adding fun and excitement to them is bound to take your content to new heights. Not only do audiences engage with explainer videos, but they also share them with their friends and family members across social media and networking platforms like Facebook, Twitter, Instagram, YouTube, Snapchat, and WhatsApp, among many others.

As your content travels across a range of devices across the globe, your brand will gain greater recognition.

4. Increasing Conversion Rates

A recent survey conducted by Video Rascal revealed that audiences are 85% more likely to buy a product or a book or service that comes with an engaging explainer video.

With digital media taking precedence over print media, it’s become essential for brands to capitalize on audiovisual technology. As one of the best ways to get messages across, an excellent explainer video grips audiences till the very end.

It also imparts adequate information and builds trust, so audiences feel comfortable making a purchase. This gradual conversion ultimately serves as the biggest contributor to brand visibility, growth, sales, and profit.

5. Improving Search Engine Rankings

With over 70% of the top 100 search engine results displaying videos, it’s a no-brainer that explainer videos create better SEO rankings. With audiences increasingly seeking video thumbnails over text links, an explainer video will help your website garner greater traffic, thereby increasing conversion rates and consequent sales.

As your video climbs search engine rankings, your brand will establish a successful identity among targeted audiences and newcomers.

Ready to invest in an effective explainer video that attracts and retains audience attention? We can help you out. As one of the leading video production companies in Los Angeles, we offer a wide range of corporate and brand video production services.

Call us at 888-440-5830 for a free consultation to get started!

Launching Viral Campaigns to Hype Your Brand

Or something so outrageous happens that you’re left utterly curious, baffled, confused and weirdly invested? That’s exactly how viral content works and why our video agency based in Orange County is an advocate for it!

It’s something that everyone seems to be talking about almost overnight, sharing opinions, engaging with, reposting and resharing on their profiles and pages. It could be something that infuriates them, makes them laugh or has a powerful message that resonates with them. The point is for this content to appeal to mass audiences and bring the attention and publicity to a brand that needs it for promotional activities.  

Among the various services that we offer, we also help brands design and launch social media campaigns and viral video content that draws traction toward them. Here’s how you can do it:

Identify your target audience

It’s important to understand that you can’t appeal to everyone. You have to know your target audience. Is it going to be teenagers? Or are you trying to reach older audiences, such as middle-aged folk? Is it specific segments of those audiences, like high-school students as opposed to middle-school or college-going teens? Narrow down and identify your audience for better reach.

Make use of visual cues and elements

Apart from having a strong story or viral element, your viral content needs to have good visuals.

Images, shots, and scenes that impact the user or the right colors for graphics and text can affect viewers’ moods, interests, and connection to the content.

Working with the right video production company can help you discover the most effective visual content for your viral campaigns.

Make it shareable

The way viral content gets around is by being reposted and reshared by thousands and even millions of people. Even audiences who have no access to your product or service will be sharing content if it’s emotionally and conceptually appealing. Video formats that are posted on various platforms are easy to share and repost, and with the right branding, all your viewers will be able to come back to your company.

Time its release

Timing is everything! This, by no means, is an exaggeration. To release something that’s intended to go viral and reach maximum people, you have to post it at a time when you have the most traffic, engagement, and audience participation. Knowing your social media page’s stats, trends and traffic play heavily into this—so be sure to work closely with your social media team!

Ready to put yourself out there and become an overnight sensation? We’d love to help! Reach out to us for our video production services.

Post-Production: Why It Matters From the Get-Go!

As one of the most important stages of video production, post-production involves experienced and expert editors, sound engineers, colorists, and artists collectively scrutinizing the project for potential errors, defects, glitches, skippages, and uneven cuts.

Executed by a professional video production company, this process adds the final touches to the video, thereby making it ready for the world to witness.

What Does Post-Production Include?

Depending on the budget, arena, and size of the project, the post-production stage can either be relatively quick or a lengthy and extensive process.

Here’s a breakdown of the essential stages that are undertaken by reputable video production companies following video completion:

  • HD Editing
  • Color Grading
  • Visual Effects
  • Audio Mixing
  • Music Licensing
  • Motion Graphics
  • 2D/3D Animation
  • Keying
  • Video Compression
  • Digital Delivery
  • DVD Authoring (Blu-Ray and Standard)

Why Does It Matter?

1. Avoiding Mistakes That Could Impact the Project

One of the biggest reasons post-production is a central part of video production is its ability to weed out critical mistakes that could impact the project in its entirety. In the past, slight typos have caused irreparable damage to brands.

From H&M’s “genious” blooper to The Pasta Bible’s racist blunder, brands have lost heaps of $$$ and prestige over slip-ups that could’ve been avoided through meticulous post-production reviewing and editing.

In some cases, editing oversights have gone beyond typos, turning away customers and resulting in long-term losses. To avoid disastrous faux pas, it’s best to hire professionals who can ensure promotional videos run seamlessly.

2. Making Changes for Refinement

Color grading and editing can go a long way in taking a project from great to fantastic. By balancing every shot, post-production teams help refine audiovisual components to ensure that audiences gravitate toward the content.

Professional tweaking through timely cuts, mixing, text editing, and motion graphics can create a big difference that ultimately takes video quality up several notches.

3. Identifying Areas for Improvement

By identifying areas of improvement, post-production processes ensure that each component is taken care of in the current project.

Identifying lapses also helps improve the pre-production and production stages of future projects by minimizing avoidable mistakes. This well-regulated system ensures that video production runs smoothly and efficiently.

4. Leaving Room for Re-Filming

By leaving room for mitigation and potential re-filming, post-production processes mitigate blunders. This includes faults in the script.

By analyzing the video, post-production experts identify scenes that may require re-filming. For instance, the infamous Pepsi ad featuring Kendall Jenner could easily have taken a different (read: non-racist) direction had it undergone expert post-production.

While many brands tend to think they can take care of post-production themselves, this delicate and exhaustive process is best left to experts.

As one of the leading video production companies in Los Angeles, we provide a wide range of corporate and brand video production services, including comprehensive pre-production, production, and post-production processes.

We’ll ensure your project is captured seamlessly from conception to completion. Want to make the most of our services? Call us at 888-440-5830 or book a free appointment for expert guidance.

At 336 Productions, we’re always happy to help!

The Anatomy of a Winning Company Culture Video

In recent years, there’s been a surge in demand for community culture videos that are created by professional video production companies. While prospective employees and investors are interested in interacting with businesses on a professional level, there is always a sliver of curiosity regarding what the brand looks like behind-the-scenes.

Company culture videos give viewers a glimpse of the day-to-day work culture of a business, cutting through the rigid air of professionalism.

What does a company culture video look like? We’ve broken down some essentials of a winning company culture video to help you get an idea of which direction you need to head in!

1. Share a Compelling and Genuine Story

The best way to interact with your audience in a way that truly makes them feel connected is by sharing a compelling and genuine story.

A company culture video should always go beyond showcasing the work life and habits of upper management.

By highlighting personal habits and interactions among employees, you’ll strike a chord with prospective employees. They’ll envision themselves fitting into the culture and immediately feel a sense of connection and virtual bonding.

2. Focus on Showcasing Growth Beyond Work

Instead of solely focusing on the work life of employees, it’s essential to showcase their personal growth and bonds. In recent years, there’s been an increase in employees feeling an overwhelming sense of mental and emotional pressure arising from workplace toxicity and excessive workload.

If your employees discuss work within a strictly professional capacity, your community culture video will turn away prospective employees. Go a step beyond work by showcasing employee wellness. We also recommend capturing interactions among employees to impart lightheartedness and joyfulness within the company.

3. Keep Things Short, Fun, and Exciting

Planning on shooting a long company culture video that focuses on employees discussing their roles in a sit-down setting? You might want to think again.

In an era dominated by technology, visualization, and social media, the average attention span has reduced to eight seconds. A long and boring company culture video is bound to result in viewers clicking away from the video and looking for something else that piques their interest.

To maximize audience engagement and retention, keep things short, fun, and exciting. With excellent cinematography and editing, your video will keep audiences interested and will result in higher conversion rates.

4. Don’t Try to Sell

While you may be tempted to sneak some heavy promotion into your company culture video, it’s best to leave those tactics for marketing videos.

A successful company culture video always radiates wholesome and genuine energy that resonates with prospective employees.

This is more likely to result in more sharing, which will automatically improve growth for your business by increasing the number of applications.

5. Let Your Brand’s Personality Shine Through

We left the best for last. To truly make your company culture video a winning feather in your company’s cap, let your brand’s personality shine through. Add touches of humor and use fun graphics and visuals for a dash of informality that improves audience engagement.

We also recommend capturing employees interacting naturally. Showcasing their inside jokes and hobbies will balance your community culture video.

Ready to showcase your brand culture by shooting an insightful and gripping company culture video? As one of the leading video production companies in Los Angeles, we’ve been planning, producing, and editing professional company culture videos for years.

With cutting-edge technology, equipment, and software, we’ll ensure your video looks stunning and strikes a chord with your audience.

Call us at 888-440-5830 to find out more or book a free consultation and we’ll take it from there!

4 Ways to Wow Your Clients with a Successful Trade Show

Whether you have a multimillion-dollar business or are just starting, a trade show can go a long way in increasing your brand awareness, establishing rapport, and improving lead generation.

Let’s take a look at a few ways your business can pull off a successful trade show!

Train your staff for the exhibition

Whether you’re a business introducing your line of beauty products for the first time or selling tech equipment that has pretty much saturated the market, it’s always important to train your staff for the trade show.

While knowing the product and exhibiting how it can be is crucial, the staff also needs to convey friendliness to attract the audience. This will allow them to communicate your brand’s story or pitch the product in a much more effective way.

Give people a reason to stop

Unless you’re a huge corporation that sells a one-of-a-kind product with a well-established brand position, giving people a reason to stop at the booth or stall is a step you just can’t afford to miss.

You can draw people through an experiential event that they can take part in, happy hour or through an inviting and attention-grabbing display that either pulls at the heartstrings of the audience or leaves them surprisingly intrigued.

Choose the right display 

While having a display that requires minimal time or labor to set up can be a huge help, companies often prioritize feasibility over the aesthetics—which ultimately limits audience engagement and interaction.

While the kinds of display you use vary based on the industry you belong to, there are a few things that hold for all—you should opt for a display that conveys the vision of your brand, incorporates a consistent design and color scheme, and is durable and sturdy.

Create buzz

The art of attention is the key to planning a trade show for a high turnover rate. As such, as a business owner, you must find a resourceful way to reach out to potential customers or your business’ contacts. One of the best ways to do that is through a corporate video that outlines the importance of your tradeshow and what it offers.

Not only is a trade show video a much more cost-effective way to deliver your message compared to a face-to-face meeting, but it’s also an increasingly effective marketing tool. It can easily highlight your services and the benefits of a new product in an impactful way to the audience. In addition to that, it’s a useful way to exercise versatility while communicating the ‘feel’ of the company.

If you’re looking for an expert to help you ace your trade show through a video that stands out, get in touch with one of the leading professional video production companies in Los Angeles.

336 Productions is a production company based in Riverside that has helped countless clients, companies, and business owners create top-quality corporate videos to take their marketing strategies to the next level.  

Benefit from our wide range of services today! Give us a call at (888) 440-5830.