It can be confusing to understand why these are necessary, to begin with, given that they require time and effort to make, but they’re actually quite an essential part of video marketing.
Storyboards are visual graphical depictions of what various shots will look like when telling the story your video aims to communicate. This can include close-ups (CU), long shots (LS), and other frames that will help the team—and you—see what the final result will look like.
But why exactly are storyboards so important for corporate and brand videos?
Let’s go over some of the benefits of having them:
Organize your thoughts and ideas better
Organization is the secret to success, no matter what you do. It’s a quintessential part of the pre-production process because storyboards set into motion the journey toward your final product.
They don’t just help the directors and producers, but you, the brand owner, or representative, also get to see what you’re getting. Understand the flow of the events, the story that’s being vocalized, and make changes according to that. They will also let you know how feasible and realistic your ideas are.
Envision what you’re paying for
Not only do you get to plan and organize, but you also get to envision things as they will be. The storyboard will give you a taste of the end result and allow you to envision the director’s vision as well as their plans and how your concepts are merging with theirs.
It’s a collaborative process that improves with communication and flexibility. Everyone comes on board before the project goes ahead, leading to greater satisfaction overall.
Preventable issues can be addressed pre-production
Is there anything that will hinder the production process? Your storyboard will help iron out many of these problems, including actors, location scouting, lighting requirements, and other logistical, budgetary, and conceptual problems that might arise later. Knowing exactly what to do, what the plan is, and how you’re going to go about it will make it easier to plan ahead of time and minimize or completely get rid of unnecessary issues and hang-ups.
Save time, money and effort
The clearer everything is, the easier and faster the actual production process will be, and seeing as how time is money, you avoid having to spend excess amounts because of delays and long-drawn out shoots. Filming will be quick and smooth, as will the editing process, ensuring that your video reaches you on time.
Are you still concerned about their importance to your corporate video? Give us a call, and we’d be happy to clear things up. You can also reach out to us for our business video production services in Los Angeles!