As video production in Riverside increases in popularity, thinking of ideas to stand out from the competition can get a little taxing. When you think conventional marketing and the same old sales techniques, your video is likely to be lost in the market. However, there is a way you can get a much-needed competitive edge, and an entertaining marketing video!
We have filmed hundreds of course videos in our years for programs in a variety of fields. For RxPrep, a company who creates a print and video program for students preparing for the NAPLEX(R) exam and/or the CPJE, every year we film over 70 lectures. For NESTA, a company who certifies personal trainers, we have filmed hundreds of lectures and exercise programs.
The variety of video production companies in Los Angeles has added a great deal to the level of competition in the market. This can sometimes result in difficult decisions for people looking to hire third party companies for their own videos.
Video marketing has become one of the fastest rising marketing trends used by both small and large businesses today. Correspondingly, competition amongst LA, OC andRiverside video production companies is also rising by a great deal.
We write all the time in our blogs how video is changing the way companies plan their marketing strategies. Statistics show, and consumers know, the power of video.
Large-scale businesses initially spent a great deal of resources on advertising commercials on television, etc. Thanks to the Internet, small businesses are able to take advantage of the power of video, helping to level the playing field.
There are certain things that need to be kept in mind before hiring a video company. When looking to hire an Orange County, LA or Riverside video production company make sure they not only have insurance for the protection of their equipment, but that they provide clients protection against set related damages, losses, injury to cast and crew, etc.
Technology today has made a drastic change in the marketing strategies used both by large and small-scale businesses. With majority of businesses and consumers shifting in the virtual world, there is no doubt that competition has become intense. Therefore, the videos you create for your business need to be professional, creative, brand aware, and top-notch. Beyond the fact that companies need an online presence, here are some other reasons why they use video in their marketing strategies:
Complex Products or Services
If the products or services you are advertising are fairly new in the market, and additionally, difficult to understand, videos are the way to go. An “About Us” video explaining your company’s history, brand, and the specifications of your services and products will help people understand your message clearly.
Added Incentives For Buyers
If you have incentives and considerations for buyers, such as customizations, web design, etc, videos will prove to be a great way to highlight these offers. This will ultimately help you stand out from the competition.
For Customer Interaction
Interacting with customers like enterprise buyers can be difficult for the sales team. Using video as a medium will help you reach a broader target audience as compared to the leads generated by other marketing strategies.
Businesses such as law firms, coaches, etc can seem extremely professional if they advertise their services through a corporate video. However, almost all businesses can benefit significantly from a personal corporate video.
Although text, infographics and other visuals are effective, videos tend to be more significant. In the words of Andy Crestodina, Co-founder/Strategic Director, Orbit Media, “Write your story and they’ll know it. Show them a video and they’ll feel it.”
Corporate video production in Los Angeleshas never been easier! If you are considering high lead generation for your company through a corporate video, look no further than 336 Productions! We create corporate video productions in Riverside, Los Angeles, and Orange County.
Now that corporate video production is seen as an essential part of a company’s marketing strategy, Orange County, LA and Riverside video production companies see trends in the national market that are also used in their regional markets.
Here is an insight on the current trends being followed in this market!
“Corporate” Industries Using Creative Concepts
Companies considered “umber corporate” like law firms, healthcare institutes, and aerospace companies are now producing videos that are high-concept, or that have a humorous tone. We think this is because they understand an entertaining video is just as important as an informative video. A survey conducted by Cisco stated that about 61% of young executives are likely to focus on business-oriented videos in the next five to ten years, why not make them fun to watch too?
Online Video Traffic
According to another survey, online video traffic is increasing by a fast rate and is likely to do so in the in the next few years. It is forecasted that nearly 70% of consumer traffic on the Internet will be comprised of online videos.
Many people are not likely to visit company websites on a daily basis, but they are likely to use their social network at least once a day. Making a presence on these networks with videos is increasing as consumers tend to relate more to a product or service through this medium. A report from Adap.tv and Dig day indicates that 86% of brands will invest more in video ads as compared to other marketing ventures in the next few years.
Getting Started On Your Corporate Video
With the rise in competition in Orange County, LA and Riverside video production companies, we suggest that you consider our services for your corporate video requirements! It is our belief that video making should be a fun, exciting, collaborative, and organized process. What makes us stand out from our competition is the way we approach the process and treat our clients. Our goal is to provide the best customer service, the best experience, and of course, the best videos!
We adhere to a variety of businesses in the industry, irrespective of the size of the business in question, as our main focusis to stand out based on creativity. Feel free to go through our portfolio or contact us for any questions that you may have and we will be more than happy to be of assistance!