3 Telltale Signs of a Weak Brand, And How You Can Take Charge

Unfortunately, creating a brand identity isn’t a one-step process. Once established, there’s no guarantee that a business won’t outgrow its brand—and when that happens, it becomes a problem that could potentially derail your business.

Here are a few signs this might be happening to your brand and how you can take steps with the help of a video production company to strengthen your brand image.

Signs of a weak brand

There’s a lack of vision

A vision is a driving force for a brand’s growth and the lack of it can affect audience engagement and drive sales to the ground. If your brand’s vision is unclear or isn’t in line with your organizational culture or the products and services you showcase, it won’t sit well with the audience. In addition to that, this will demotivate your partners and employees who are the biggest assets of your company.

Your brand lacks consistency

No matter how diverse the products or services under your wing are, they should be consistent with the vision of the brand.

For instance, if your brand stands for the protection of the environment but your beauty products are animal-tested, it will cause the audience to lose faith in your brand.  

Consistency also comes from the color scheme, logo placement, and packaging—and the purpose of it is to help the consumers instantly recognize and distinguish your brand from your competitors.

Your brand elements are unprotected

Picture this: Your business is doing great and you’re a week away from launching the new prototype of a product that’s nothing like the market has ever seen before, but two days before the launch, you find out that you’re unable to do it because you didn’t register for a patent for the product or a trademark for your brand.

As painful as the thought of it is, it’s not too far from the truth. By protecting your brand’s logo and name, you are keeping your products and designs safe from being replicated. This will strengthen your brand’s image to a great extent.

The solution

If your brand is struggling to establish itself as a leading contender in the industry and has the telltale signs of a weak brand, a sure-fire way to climb out of the rut is through a corporate video.

We believe that seeing is just more of believing and that’s exactly what corporate videos are designed to do. They strengthen the audience’s faith in your brand and improve its reach by conveying your mission and vision through visual communication.

From talking about real stories that connect with people to targeting an audience that needs a nudge to believe in your brand, a corporate video is one of the best marketing tools to help you take the first step toward rebuilding your company’s image.  

If you’re looking for experts to help out your brand, get in touch with our leading business video production services.

336 Productions is a video production company serving clients in Riverside and specializes in video production, brand videos, and promotional videos. Make a mark in the industry with the help of our services!

Get in touch with us at (888) 440-5830.

A Breakdown of the Hottest Video Production Trends in Los Angeles

Video marketing is a versatile and engaging way to share your brand’s message across multiple platforms. This form of visual communication is entertaining and effective—which can’t be said for other marketing tools.

Since video marketing is an ever-evolving form, video production has to keep up with the demands of the industry. So we’ve compiled a list of video production and marketing trends that are going strong in 2020 to help you and your business.

Live videos

With Instagram and Facebook live taking over the audiences of other streaming websites, no business can deny their importance. According to Forbes, live videos account for more than 13 percent of video traffic and it’s predicted that the numbers will only go up in the coming years.

This is because live videos make the user feel like the brand is speaking directly to them. The audience can chime in on the conversation through comments, making it an overall engaging experience that’s beneficial for the buyers and the seller. So, you should opt for live event videos.

Short ads

Gone are the days when the audience would watch ads on TV. Instead of waiting for the customers to come to them, brands now have to be more proactive and take their products and services directly to the consumers. This can be done through commercial videos that comprise of short ads.

These ads can be placed on numerous platforms one of which is YouTube. Statistics show that 73 percent of American adults use YouTube, making it one of the most effective platforms to market your products and services through short clips and ads. Other than that, short ads can also be incorporated into email marketing.

Product videos

While the feasibility and practicality of online shopping are unmatched, companies are still trying to make the experience better and unique for each buyer.

This can be done through product videos. Instead of simply putting up pictures of products for sale on the website, product videos feature models and users trying out the product on retail websites. This indulges the buyer and that’s why product demo videos are becoming increasingly popular.

If you want your company to keep up with all these latest video marketing trends, find a professional video production company that offers all these services.

336 Productions is a production company based in Los Angeles that creates top-quality corporate videos including commercials, event videos, and sales videos. Take a look at our wide range of services and give us a call at (888) 440-5830 today!

Script Writing: Why It Matters for Video Production

That’s what happens when you don’t have a script!

Being one of the leading video production companies in Los Angeles, we know that shooting a video without a script is much like building a house without blueprints—a sloppy shack with a shaky foundation, creaky floors, and a roof that’ll probably leak.

Without a script, any video production process is bound to fail. If the subject of the video is clueless about what to say and there’s no apparent coherence to the video, all the effort and resources you invested in this project go down the drain.

Let’s take a look at why scriptwriting is important and how it can transform any production process for the better.

It serves as a planning device for the video

Do you ever paint directly on the canvas before sketching the objects? Before you begin a masterpiece, you need a plan. Similarly, a script serves as a planning tool that describes what the video will be about and the direction it’ll take. From highlighting the locations of each scene to determining whether a voice over is a better idea or an onscreen narration, a script lays the fundamental foundations for any video production.

Other than that, it outlines how long the video will be and how descriptive it needs to be for a coherent delivery of your message.

It outlines the structure of the story

No matter what industry your business belongs to or what type of video production it is, you need a story structure; and this structure is made clear with the help of a script. From what happens in each shot to the order of all the scenes, a script gives the video production process a purpose—without which the video will be futile.

By solidifying the storyline, a script ensures that it incites a positive and emotional response from the audience, which will then propel them to engage with the brand.

It aids visual action

One of the most overlooked aspects of a script in video production is the way it helps with the visual action by providing a sense of direction. By mapping out every scene beforehand, the production team knows just what’s needed on the set as display or props.

For instance, if you’re shooting a promotional video, a script will talk about the placement of the product and how it complements the rest of the narration or the dialogue for an engaging experience.

Unfortunately, businesses that are looking to promote their products and services to strengthen their brand image are rarely able to find someone who’s equipped to handle the complex feat of scriptwriting.

If you’re in a similar situation and are looking for an expert screenwriter and a professional video production company all in one, 336 Productions can help you out.

We’re a production company that creates top-quality corporate videos. We offer video production, brand videos, promotional videos, and scriptwriting services. Get in touch with us at (888) 440-5830 today!

3 Key Digital Marketing Activities That Can Be Enhanced With Video

Here’s a model customer: her name is Susan, she works a very stressful full-time job, and is also completing college alongside. On top of that, she lives alone and has to take care of her house.

On an average day, Susan has work projects to see through, a senior year thesis to work on, and a personal life to manage. In the midst of this chaos, if someone (let’s say a business such as yours) wants Susan’s attention, how do you proceed?

Does an audience with days like those painted above care to go through lengthy articles, written ads, or sales-y emails?

Maybe—but they’re more likely to skim through them and hop on over to more interesting stuff (like Money Heist!)

So what do you do?

You give them something that won’t overwhelm them!

In 2020 digital marketing, video is the new digital overlord. So let’s talk about three digital marketing activities that can be enhanced with video.

Content Marketing Activities

We like to say that content marketing is the backbone of all marketing.

Think about it, how else do you convince clients that you know what you’re talking about, establish trust, build sales funnels, etc.?

But content marketing isn’t limited to blog posts, articles and web copy.

Invest in video, and you’re thrust into a whole new world of ideas that are painted artfully and structured content that is easier to consume.

If you’re looking to move your content marketing toward video, a good starting point is to try and turn your blog posts into bite-sized, consumable videos that are easy to understand and fun to watch.

Social Media Marketing

Scroll through Facebook and try to count the number of videos you see in one minute.

Ready? Go!

We’re guessing the answer is a lot.

Social media is getting more and more saturated with video content day by day. You know why? Because people appreciate consuming content that is fun, interesting, and easy to understand.

Incorporating video in your social media strategy can get you the attention your business needs to unlock its next big achievement.

Paid Advertisements And Promotions

Text adverts are great—but it’s best if we leave them in the era they worked in—the 90s.

Videos work to bring in those conversions in, because they are short, concise, interesting and compel the reader into taking an action.

The average consumer today doesn’t have the time or energy to process written copy, given their work routines—they’d rather be entertained by a video.

So here’s a brand new goal for your 2020 paid promotions plan: aim to entertain the user!

The bottom line is that whether you’ve been operating in the field for a long time, or are just starting out after chasing your passion, there will always be ways to improve and things to learn.

Be it social media growth, content marketing or email campaigns, we highly recommend video. And if you’re on the lookout for a reputed video marketing company in San Diego to lend a helping hand with executing your plan, don’t hesitate to reach out to us!  

We are a full-service Los-Angeles-based video marketing company with ample experience in dealing with all kinds of corporate and brand video projects. Here’s a list of our services.

New Year, New Strategy: Video Marketing Plans In 2020

But here’s a curveball: did you put business growth in your New Year’s resolutions? Could 2020 be a turning point for your brainchild? Maybe it’s when you’ll realize the potential of video marketing and take your video game up a few notches.

Here’s a complete guide to creating a foolproof video marketing plan for 2020.

Overview: What Does Your Content Performance Look Like Right Now?

Before you even create a marketing plan, you need to assess where you’re standing right now. If you have analytics set up for your business, generate a detailed report so you can have an overview of your numbers. 

Go over your current content and performance metrics, and figure out what kind of content your audience is most interested in, and what’s not popular.

Making Decisions: What Needs To Change

After you’ve gone through your current data, based on your evaluation, decide what needs to change.

For example, you need to stop focusing on content pieces that show a high bounce rate and create more content that’s engaging, because this can lead to them sticking around long enough to visit other pages on your website.

Evaluate Your Video Marketing Budget

Once you know your focus areas, get a hold of your budget sheet and figure out how much you can afford to spend on video marketing.

Think activities such as video creation, copy-writing, editing, consulting, distribution and tools. According to your budget, come up with a suitable plan to proceed.

Use this data to come up with an effective video marketing plan that is guaranteed to turn things around for your business on the growth front.

All set to creating an absolutely smashing video marketing plan to kill it with your promotions and advertisements on social media? We hope the year comes with many awesome surprises!

However, before we sign off, we’d like to make a suggestion; if you’re serious about going big on video in 2020, it might be worth it to get a professional video production firm on board.

It helps cut down on resources, costs, and workload, making the entire process a lot easier. If you’re looking for a video marketing company in San Diego, feel free to reach out to us.  

We are a full-service Los-Angeles-based video marketing company that deals with all kinds of corporate and brand video projects. Here’s a list of our services.

3 New Year Video Ideas For Your Business

Here are three New Year video ideas you can try out for your business.

Year-End Recap

A fun and informative recap video is a great way to highlight not just your company’s achievements, milestones, and so much more. It offers you the chance to top off the holiday season with a bang. Showing your audience all the positives with as much honesty as possible goes a long way in making your clientele feel happy about doing business with you.

If you aren’t exactly sure what all you should show in your year-end recap video, here are some ideas to get you started.

  • If your company introduced new products or services this year, why not remind your audience about the latest you’re offering? Try your best to avoid making the whole thing seem like a sales pitch, though. Subtlety is key.
  • What milestones did your company reach in the year? What makes them important enough to show them to your audience?
  • Did any of your team members achieve awards? How can you depict their achievements interestingly?
  • How did your company take the initiative to help communities?  

Ultimately, you know your company best. Every company has a unique identity with individuals that shape it. Tap into that, and see what’s worth celebrating. Keep the mood fun, light, and festive, and make sure to tease what’s to come in the new year.

Behind-the-Scenes

A behind-the-scenes video showcasing your company’s progress allows your audience to view the people behind the products and services they know and love. They get to see how your company designs, develops, and produces  

Consider a montage of short clips showing how your office space evolved over time. You could pick a theme for the year and focus on how it changed throughout the year.

New Year Greeting

You could, of course, go the traditional route and simply greet your audience a happy New Year.

The thing about greetings, though, is that people hate long ones. Our professional opinion is to keep your video short, sweet, and to the point. You only need to share a short message, not overstay your welcome. The purpose of this video is simply to show your audience that they matter and you’re thinking of them.

If you’re considering creating a fun, creative and professional-looking New Year video for your company, look no further. We are an award-winning full-service corporate video production company based in Orange County. We provide local video services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.

4 Ways To Create Company Culture Videos To Delight Audiences

A positive company culture allows businesses to both focus on long-term goals and foster the kind of environment or culture where they can be realized.

For companies that are looking to attract new team members, a company culture video is one of the best ways to do so.

Potential employees need to see that your company is worth the risks that come with switching jobs. Does your company have a relaxed environment for employees to work in? Is it innovative? Does it take risks? Are their opportunities for growth? You can answer a whole lot of these questions and more with a company culture video.

Openness Is The Key

Break out a pen and notebook and write down the following questions:

  • What does my company stand for?
  • What are my team’s values?
  • What are the traits I’m looking for in new team members?
  • What direction do I want my company to take in the foreseeable future?

Once you’ve answered these questions, find ways to depict them visually. Show your company as it is. If your team works best comfortably sitting on beanbags, show that.

If your team members like to sip coffee and go about their days at their desks, be honest about that as well.   

One Story at a Time Works; Too Many Don’t Work

When making your company culture video, it’s crucial that you pick an angle. An unfocused video is a surefire way to lose your audience’s interest. Telling too many stories at a time can get incredibly distracting. After all, narratives are best absorbed when presented one at a time.

You could tell it through the eyes of the CEO or an intern. Maybe a customer. The point is to keep it simple and not have too much going on.

The takeaway? Transition between different stories if you’re showing more than one. Don’t splice them together like a collage.

Highlight a Product or Service

Visually depicting a product or service that your company offers is a fantastic way to bring focus to your company culture video. Centering a product also has the potential to bring about tangible benefits to your bottom line.

Make sure the video highlights the product’s/service’s unique features. Be informative and creative when demonstrating how it solves issues that people commonly experience. Keep your audience in mind and adjust your tone accordingly.

Use Music To Your Advantage

Go ahead, try imagining a good movie, ad, or trailer without music. The chances are, you can’t. If your goal is to get the most out of your production, you can’t not have music accompanying the video. Music keeps audiences engaged by stirring emotion. And emotion is the catalyst you need to sell your company.

If you’re considering creating a professional-looking company culture video that highlights the best your company has to offer, look no further. We are an award-winning full-service corporate video production company based in Orange County. We provide local video services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.

How To Use Video To Close More Deals

If you’re reading this, chances are you haven’t successfully tapped into the sales-generating potential of video content. No matter the industry, video content is essential to marketing your brand and its products and services.

If you’re skeptical of the power of video, know that 54 percent of prospects want marketers to use video content. Still not convinced? Videos in outreach efforts can increase click rate by 140 percent.

Here’s how you can use videos to boost your sales.

Personalize Videos

Personalizing your videos by using a smartphone, tablet, or webcam to record thank you notes to your prospects. If you don’t have an overwhelming number of prospects, make sure your sales team records a video for each prospect. Adding your prospect’s name has the potential to increase views by 3 times.

Make a YouTube Channel

YouTube has a staggering 2 billion logged-in monthly viewers. Ignoring such a powerful platform for your marketing strategies is criminal. Uploading your videos to YouTube makes it extremely easy to share them on other platforms and websites. Both embedding and linking make for intuitive use. Once your videos are up on YouTube, you won’t need to make them again.

Tap into Social Media

The past decade has seen social media become an Internet tour de force. Its marketing potential has skyrocketed because it keeps brands fresh and present in the minds of users. Make sure to tailor your content for Facebook, Twitter, Instagram, and YouTube according to their audiences and restrictions. And post EVERY DAY!

Your Website Needs Videos Too

With content bombarded at people from every angle, they crave information that’s both entertaining and to the point. No one wants to be hit with long chunky paragraphs when they visit a website.

Make the traffic to your website count by including video messages that are colorful, appealing, and simple to digest. Keep the videos short and sweet. Use soft music that complements your message. Short and informative messages should lead to more clicks on your services pages and more calls.

If you’re considering creating great video content to boost your sales, you’ve come to the right place.  We are an award-winning full-service corporate video production company based in Orange County. We provide pre-production, production, and post-production services for Los Angeles, Riverside, Orange County, and San Diego.

Get in touch with us today or call (888) 440-5830.

4 Ways to Use Video for the Consideration Stage

The number is expected to increase to 82% by next year alone!

Video content is engaging, exciting and shareable. These features are the reason why it’s thriving as the most popular means of marketing today. While you may understand the marketing value of video content, it’s easy to go about things the wrong way and end up with poor sales and brand reach.

Here are some ways you can use videos to your advantage for brilliant visual and thematic content that hooks your audience from the get-go.

Understand the Consideration Stage

Your audience experiences your brand in three stages—awareness, consideration and decision—also commonly known as the buyer’s journey.

While the first two stages are important in making a great first impression and ending with a memorable pitch, the middle stage carries all the bulk. Understanding its importance and acting accordingly is a crucial part of creating video content that attracts and retains your audience’s attention.

During the consideration stage, your audience has identified its problems and is actively seeking solutions. As a video content creator, you need to communicate why your products or services are the best options in the market in an easy, exciting and engaging manner.

Try out one of these three video ideas:

1. Explainer Videos

Explainer videos are a great way of conveying a decent amount of information without boring the intended audience. They typically run under two minutes or less and include an overview of the issue followed by a solution and a call to action.

To remove unwanted traces of complexity, opt for animated videos and easy-to-follow graphics that keep your audience gripped throughout.

2. Product/Service in Action

Give your audience a glimpse of what they would experience as a customer of the product or service.

Exhibit features and functionality in practice while keeping the video short, fun and easy-to-follow.

Pro tip: Avoid including technical detail at all costs! Convert complex and hard-to-digest ideas into engaging graphics and voiceovers. If simplifying the concept seems too challenging, it’s best to exclude it altogether.

3.Testimonials

Conveying information through testimonials is a great way to get your message across while simultaneously building trust and support. Conversational videos also tend to go down well with most audiences because of their likability and reliability. While you want to ensure your video testimonials include some basic information, focus on keeping them fun and short for the most part.

Ready to get started on a brilliant video campaign that grabs people’s attention for all the right reasons? It’s time to turn to a professional video production company in Los Angeles that knows what works and can make it happen.

We offer a wide range of services that cover pre-production, production and post-production stages. From brand, product and promotional videos to expertly-created viral content, we’ve got you covered. Get in touch with us now!

Video Testimonials—Have You Heard How Important They Are?

If you want your video content to grab people’s attention and increase visibility for your brand, you’ll have to think outside the box and employ new tactics.

One of the best ways to create video content that stands out is by using video testimonials. Here are some ways they’ll fit right into your brand strategy and storyline while increasing audience engagement and conversions.

1. Easy Way to Build Trust

All buyer-seller relationships are built on the foundation of trust. If a brand seems oddly suspicious or dishonest, it’s very likely that nobody will feel comfortable moving forward with a purchase.

The sooner you’re able to establish strong credibility, the better. Video testimonials do just that without boring audiences.

Pick confident and assertive leads for your testimonials, so your audience feels comfortable developing a strong sense of trust. Keep the testimonial short and to-the-point to prevent viewers from tuning out.

2. Appeal to Emotions

Video testimonials also give your audience a chance to build an emotional connection with your content. While a fast-paced video showcasing your product/service is a good way to create a brand video, it will fail to impact people in the same way a series of testimonials will.

Remember that your audience is human and ultimately craves interactive content. Testimonials are instantly ‘likable’ because they build a virtual human connection with the intended audience. This translates into a greater urge to act on the impulse to buy.

3. The Right Amount of Information

Video testimonials allow you to communicate just the right amount of information without making things complicated or dull.

While most video content can overwhelm viewers with information overload causing them to tune out, a short and lively testimonial will keep your audience actively engaged. You’ll be able to share important features and details without worrying about losing your audience.

4. Greater Exposure

Online visibility is one of the biggest boosts a brand could get. With visually-absorbable content taking over the world of social media, it’s essential that your brand recognizes this need and caters to it.

The more visual your branding strategy is, the better the results.

Video testimonials are the perfect way of creating visually dynamic content that strikes a chord with your audience. They’ll feel a greater impulse to share your content, resulting in greater exposure for your brand. While video content of your product or service could be effective, it lacks human interactivity, which reduces its ability to connect with the intended audience visually.

Kick start your marketing campaign by getting in touch with a professional video production company that understands the latest video and branding trends in LA. We specialize in creating engaging content that will transform your brand reach, growth and sales.