The word “marketing” is vague. There are several types of marketing strategies and all of them depend on the type of content you’re developing.
Your clients are some of your biggest assets and it goes without saying that a dissatisfied client can be disastrous for your brand’s image. With marketing trends changing constantly, it can be difficult keeping up with the latest trends.
But one thing is certain: video marketing is here to stay. Video marketing is becoming more and more popular, with surveys showing that 55 percent of people watch videos online on an everyday basis.
With that in mind, here are a few B2B video marketing trends to take into consideration to boost sales revenue and ROI:
Animated Explainer Videos
Animation isn’t just related to children’s cartoons. Animated video made for brands can vary in style, from cartoonish to futuristic. Animated explainer videos are great for explaining (in an easy and concise way) how your product or service works. Explainer videos should be engaging and interactive, helping your clients learn about your products in the most effective way.
Using animations will increase viewer engagement and the plus side is that you have creative freedom. You can create different characters, doodles, and get innovative.
Furthermore, unlike live action explainer videos that may take longer to produce and more resources, animated ones can be more cost effective and faster to make. Certain types of graphics styles and animations can be a good choice for smaller brands with not a lot of money.
Broadcast videos are still popular. The only downside is that they are expensive. But the plus side is that they bring in more revenue than any other type of video style!
Having your commercials play on television is the surest way to grab attention of potential clients.
Trade Show Videos
Trade show videos are also a great way to attract potential clients. Trade shows expose your brand to thousands of potential clientele.
Furthermore, you can get live feedback from customers. This helps identify areas that your brand needs to work on.
It ensures media exposure, professional contracts and connecting with potential clients.
When potential clients see other clients happy with your services, they will be more willing to invest. This is because word-of-mouth recommendations are still one of the best marketing tactics.
This type of video is becoming important because online clients want quick answers to whether or not they will invest in the services you offer.
These are just a few video marketing trends to utilize.
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