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Have you ever tried observing an audience in the middle of an intensely moving or entertaining film playing in a dark theater? Sitting in the front row, looking back at those faces filled with delight or fear or tension, truly basking in the safe haven of collective imagination we call the cinema. It’s a powerful and persuasive experience.

Filmmakers don’t make movies just for themselves, they make them for the masses. Why? Because the want to share a story with someone, hopefully millions of someones. Their project remains incomplete without a reciprocal relationship with the outside world, with strangers who can equally partake in their work by translating the moving images into speculative reality. One of guide to the great joys about putting your blood and sweat into creating something special is the ability to share it with a multitude of unsuspecting individuals who are floored by what they witness.

What Brands Should Consider When Developing Their Next Training Video

It goes without saying that you don’t have to be a marketing guru to know about the importance of video marketing. With 9 in 10 Americans relying on the internet to keep in touch with the world, the evidence of the importance of video content isn’t surprising.

But most businesses focus on creating the perfect promo video for their clients. They often forget that their employees are their biggest asset. Your workforce is one of the biggest factors in your company’s success.

Can You Change The Scope Of Your Video?

Sometimes things don’t go as planned.

Planned to go to lunch with a friend? The restaurant is closed.

Have to give a speech at the corporate event? You get a flu.

Want a television commercial? The budget is triple what you can spend.

These are just some examples of something unexpected happening and having to be flexible.

Are You Using These Stellar Video Concepts For Your Brand?

Unfortunately, it seems ideas never come to us when we need them to. They always come at the most random time. You’re sitting alone, minding or own business or sipping your favorite brand of coffee; you’re just trying to relax and before you know it, boom! An idea sneaks into your mind!

You’re trying to sleep. It’s 3AM and you have an important meeting at 8. Suddenly, your mind is brimming with ideas. Vibrant concepts that you imagine discussing with your boss during the meeting.

But once you’re sitting in the room with the entire team, your mind goes blank.

How to Approach B2B Video Marketing in 2018

Video marketing has come a long way since its inception. With the latest trends and social media platforms changing how marketing teams determine strategy, marekteers need to stay current with all the changes.

From projection mapping to virtual reality, B2B videos are leaving behind the traditional aspects of corporate marketing and implementing broad, powerful ideas to help creative concepts come to life.

If you’re planning to create an exceptional B2B video, here’s how you can approach it:

Questions to Consider When Starting a Video Project

Starting a video project may seem like a daunting task at first. Coming up with a brilliant idea, taking into account the audience’s preferences, developing an exceptional script, and planning production.

These are just some of the steps that can stress-out or even scare off a brand from giving the green light to a video project.

Here’s Why Video Metrics Are More Important Than Views

Whoa, our YouTube campaign crossed 2 million views!

You’re definitely celebrating that success, especially after working on the video campaign for months!  It was the result of blood, sweat, and tears. You put your all into it and finally, it’s paid off!

Or has it?

Do YouTube views really mean that your brand has successfully penetrated through the market and grabbed the attention of viewers? It might. But views aren’t the only measure of success.

3 Things to Be Aware of Before Shoot Day

So you’re script is locked, the location is ready to go, and the cast and crew are set. You and your video vendor are ready to shoot the commercial you’ve been working on for months.

Your commercial is going to be brilliant!

And it probably will be, but pre-production is just one part of a three part phase.  Let’s consider some things to consider the day(s) before production:

Does Your Brand Need Animation?

According to research, the average visitor will only stay for 10–20 seconds if your website has nothing compelling to offer.

And the first few seconds are critical to convincing your potential clients why they should invest in your services.

So when you have such a short amount of time, a visually attractive website isn’t going to cut. A fancy font and beautiful images aren’t enough to retain attention.