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Have you ever tried observing an audience in the middle of an intensely moving or entertaining film playing in a dark theater? Sitting in the front row, looking back at those faces filled with delight or fear or tension, truly basking in the safe haven of collective imagination we call the cinema. It’s a powerful and persuasive experience.

Filmmakers don’t make movies just for themselves, they make them for the masses. Why? Because the want to share a story with someone, hopefully millions of someones. Their project remains incomplete without a reciprocal relationship with the outside world, with strangers who can equally partake in their work by translating the moving images into speculative reality. One of guide to the great joys about putting your blood and sweat into creating something special is the ability to share it with a multitude of unsuspecting individuals who are floored by what they witness.

336 Productions Wins 2017 Telly Award

We are pleased to announce that 336 Productions has won their 9th Telly Award.  That’s 9 Tellys in 9 years of business. The award was in the category of Commercials / Marketing and the subcategory of Use of Humor.

The video series featured Fujitsu’s most advanced and newest products, including intelligent vaults, biometric technology, RFID tags, cash recyclers, and self-checkouts.  

The Beginner’s Guide to Aspect Ratios—And Which One’s Best for Your Brand’s Videos?

Ever wonder why your TV is shaped the way it is, or why YouTube, Vimeo, and Dailymotion have different formats for different videos?

While most people aren’t aware of—or don’t think about—aspect ratios, they plays a major role in video production, helping to shape your commercial’s success. Literally. The aspect ratio is one of the building blocks in cinematography. Simply put, an aspect ratio is the relationship between the width and height of an image, and in our business, a screen.

Launching a New Website or Brand? Add Video to the Launch!

Think of the advertisement posters your see in malls. Out of 20 posters, how many would you really remember?  It would be difficult.  With video advertisements, it’s easier.  Why?   Studies show videos are more easily remembered because they appeal to more senses – music, catchy dialogue, real-life people and products.

3 Things Professional Video Editors Can Do That Amateur Editors Can’t

Many people are inspired to become video editors after watching a film that spoke to them.  In fact, that’s how most people get into the business: they saw a film as a child and they become obsessed with filmmaking.  The tools of filmmaking have changed over the years.

Instead of film cameras that cost hundreds of thousands of dollars, you can purchase an HD digital camera that costs hundreds.  Even your iPhone can shoot and edit in HD.  Truly, anyone can become a filmmaker today.  That’s especially true of editing, where top-notch editing software is easy to download online.

But what is the difference between an amateur editor and a professional one?  Because you may be pondering that questions for your corporate video.

How Product Photography Can Boost Your Business

Whether it’s a new line of jeans or a technical cash handling machine, the first thing that draws our attention when we shop online is the product photo. Truth is, humans are superficial creatures by nature. So if we see something that looks beautiful, we will be attracted to it, whether it offers any benefit to our life or not.  And whether we’re talking about jeans or a machine, both products can be shot beautifully – trust us.  Just because a product is technical or “not pretty” the lighting, exposure, set, décor, and other elements of the photo production can make the product look its best.

Product photos present an image of a product that potential customers are not able to touch in real life. Those photos should display the product in its entirety, and some websites allow features so viewers can take a 360 look, and zoom into the product.

This is why professionally taken product photographs are necessary for your marketing campaign.

Learning from the Masters – What Mad Men Teaches Us

With more than 7.4 billion people on the planet, to say that advertising is difficult is an understatement. But somehow, professionals in the business do it. Perhaps the most famous representation of the ad world was the 2007-2015 critically acclaimed show Mad Men, which gave us an inside look at the inner workings of a top ad agency in New York in the 60’s.

Mad Men, known to be one of the most heralded shows on television, is more than just a series about the cutthroat and fast moving industry of advertising. It is a peek into a world that convinces an entire population to buy products and services they didn’t know they need. And that in itself is a complex idea.

But how do they do it?

Corporate Crusade: What to Consider When Shooting Your First B2B Video

For CEOs, one of the toughest projects to take on can be B2B videos. The cost of video projects, uncertainty about concepts, hiring a trustworthy and creative video company, these are just some of the headache inducing reasons companies shy away from video. Also, CEOs know their potential customers or clients have specific standards, are hard to please, and it can take weeks to come up with a decent story line.