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Have you ever tried observing an audience in the middle of an intensely moving or entertaining film playing in a dark theater? Sitting in the front row, looking back at those faces filled with delight or fear or tension, truly basking in the safe haven of collective imagination we call the cinema. It’s a powerful and persuasive experience.

Filmmakers don’t make movies just for themselves, they make them for the masses. Why? Because the want to share a story with someone, hopefully millions of someones. Their project remains incomplete without a reciprocal relationship with the outside world, with strangers who can equally partake in their work by translating the moving images into speculative reality. One of guide to the great joys about putting your blood and sweat into creating something special is the ability to share it with a multitude of unsuspecting individuals who are floored by what they witness.

Insider Tips for a Compelling Crowdfunding Video

There’s nothing more inspiring than pursuing your dream and garnering the support of complete strangers who believe in your vision.

With crowdfunding platforms like Kickstarter, CrowdFunder, GoFundMe and Indiegogo dominating social media, entrepreneurs, inventors, and filmmakers now have an excellent opportunity to raise awareness for passion projects—slowly but surely witnessing their dreams come to life.

How to Take a Cinematic Approach to Corporate Videos

Let’s get one thing straight—corporate videos are not movies. They don’t need a star-studded cast, they don’t need a 120-page script, and they certainly don’t need a Christopher Nolan-sized budget.

But shooting in your office and having a cast of ordinary faces doesn’t mean that your corporate video has to be boring. We’re living in the age of digital filmmaking, where advanced technology and talented cinematographers can make low-budget videos look very expensive.

Corporate videos are not movies, by any means; but they are an opportunity to tell the story of your brand.

Understanding Why Short-Form Videos Are The Future

Consumption At An All Time High

Today the social media generation consumes more videos than ever & to cater to their limited-attention spans, the market is rapidly moving toward short-form videos.

A Consumer Focused Advertisement Avenue

Brands are moving further away from direct advertising, whose metrics are hard to calculate, and into original video content that increases engagement and brand loyalty.

Is It Normal to Hire Professional Actors for a Corporate Video?

Many of us don’t realize the hard work that goes into acting until we’re facing a camera, trying to deliver memorized dialogue naturally or articulate our thoughts. So, of course, it doesn’t come as a complete surprise when companies hire professional actors to play a part in their corporate videos.

Your employees might be great at their job, but that doesn’t mean they’ll be great talking about it or performing an action comfortably on camera.

Sweaty palms, shaky voice, stuttering sentences, incoherent rambling—as a video vendor specializing in corporate and brand videos, we’ve seen it all.

It’s perfectly normal to feel nervous about being filmed at work. In fact, a lot of these nerves come from self-conscious concerns about your appearance, body language, voice, and personality.

For many companies, hiring actors solve the problem of having to feature people confidently talking about the company on camera, and corporate videos production companies are pros at finding the right actors for industrial videos.

A STATISTICAL LOOK AT VIDEO MARKETING IN 2017

CONSUMER ENGAGEMENT

Almost 50% of internet users look for videos related to a product or service before visiting a store.

6 in 10

YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality.

PRODUCT MARKETING

51% of marketing professionals worldwide name video as the type of content with the best ROI.

Faster revenue growth for marketers who are using video marketing.

Corporate Video Interviews—What to Expect?

A lot of people seem to think that filming a corporate interview is about as intimidating as a job interview. You’re expected to dress well, be articulate, exude confidence, and demonstrate exceptional knowledge of your industry and role—all before the all-seeing eye of the camera.

Sure, it’s a bit nerve-wracking, especially if public speaking isn’t your cup of tea. It certainly doesn’t help people with public speaking nerves to have a whole video crew watching them begin sentences that can’t find their way to the end.

Viral Video Lessons We Can Learn From YouTube Stars

YouTube may easily be the best place to kill time—but with young talent using it as a personal stage for creative innovation, it’s now the de facto runway for the next generation of entrepreneurs.

Sure, you have your fair share of silly videos featuring cute kitty cats making your day, but behind the seemingly arbitrary antics lies a number that’s worth millions!

At first, it may seem like a random and short-lived explosion of Internet fame. But when the numbers come rolling back—double and triple the original figure—you’ll realize why YouTube stars make the perfect spokespeople for international brands.

3 Mistakes Made by Documentary Filmmakers

One of the best and most popular advice given by veteran directors to aspiring filmmakers is to “just go out there and start filming”!

Yes, we produce corporate videos, but as people passionate about video making, we like to encourage anyone interested in telling stories (whether through a film or documentary) to try it.

Now, with the rise of affordable video cameras and movies shot entirely on iPhones, you really have no excuse not to pursue your love for filmmaking.

336 Productions Wins 2017 Telly Award

We are pleased to announce that 336 Productions has won their 9th Telly Award.  That’s 9 Tellys in 9 years of business. The award was in the category of Commercials / Marketing and the subcategory of Use of Humor.

The video series featured Fujitsu’s most advanced and newest products, including intelligent vaults, biometric technology, RFID tags, cash recyclers, and self-checkouts.  

The Beginner’s Guide to Aspect Ratios—And Which One’s Best for Your Brand’s Videos?

Ever wonder why your TV is shaped the way it is, or why YouTube, Vimeo, and Dailymotion have different formats for different videos?

While most people aren’t aware of—or don’t think about—aspect ratios, they plays a major role in video production, helping to shape your commercial’s success. Literally. The aspect ratio is one of the building blocks in cinematography. Simply put, an aspect ratio is the relationship between the width and height of an image, and in our business, a screen.