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Have you ever tried observing an audience in the middle of an intensely moving or entertaining film playing in a dark theater? Sitting in the front row, looking back at those faces filled with delight or fear or tension, truly basking in the safe haven of collective imagination we call the cinema. It’s a powerful and persuasive experience.

Filmmakers don’t make movies just for themselves, they make them for the masses. Why? Because the want to share a story with someone, hopefully millions of someones. Their project remains incomplete without a reciprocal relationship with the outside world, with strangers who can equally partake in their work by translating the moving images into speculative reality. One of guide to the great joys about putting your blood and sweat into creating something special is the ability to share it with a multitude of unsuspecting individuals who are floored by what they witness.

Is Your Video Content a Showstopper?

Remember the hilarious Snickers commercial with Betty White or Wendy’s classic “Where’s the beef?” commercial? These remarkable gems are still considered as some of the best commercials of all time.

But it’s not necessarily the brands behind the advertisements that made them magical; it was the genius of the ad agency and video company that made them.

“A brand is no longer what we tell the customer it is. It is what the customers tell each other.” – Scott Cook

Every business thinks that its services are the next best thing since sliced bread. But the grim truth is, while every business can produce products and offer services, not every business can become a brand.

In order to successfully grab the attention of your clients and customers, you need to push past limits, stray from the norm, and think outside the box. And while it may seem like creating successful video content is an impossible mountain to climb, there are some measures that can be taken to ensure that your video campaigns become showstoppers.

Thinking “Outside the Box”

Thinking outside the box is more than just a cliché.

It’s not about coming up with brilliant, mind-blowing ideas on a whim. It’s about tackling problems with conceptualization, looking into what makes some ideas lackluster, and creatively explaining solutions. It doesn’t mean you need to build an entirely new world in CG. But it does mean taking the old and making it look new.

The truth is, no idea is unique. If you’ve thought of something, there’s a possibility that someone else has already thought of it. But entrepreneurs find success in molding those ideas into their own and adding something valuable.

Let’s take Google for example. It’s the largest and most popular search engine of our time. And there are dozens like it out there. But people don’t say, “XYZ it.” They say, “Google it.”

This is because over the years Google has established itself as a brand that people can rely on. It has become the symbol of reliability, with memes like “If it isn’t on Google, it doesn’t exist” going viral and a constant flow of on-brand video content.

Similarly, brands need to amp up their video content marketing strategies in order to grab the attention of consumers. Look at successes like Google as inspiration, and research their most popular campaigns.

Special Effect Don’t Mean Success

Some brands seem to have a misconception that simply by doing a video with special effect will make them stand out. If you think that your brand will carve a name for itself just because your video content is visually appealing, that’s just wishful thinking. It must have substance!

The reason why some advertisements (like Kia Niro’s “Hero’s Journey”) have gained attention and success isn’t just because the special effects are cool, it’s because the add to the greater idea. It’s not about the value of special effects, it’s how they play into the plot. Remember that if your clients cannot relate to your products, there will be a communication gap!

The Magic of Scriptwriting

Good scripts are like artwork. They paint a picture with words.

The most important aspect of your video content is its story. It should unfold with a beginning, middle, and end. It doesn’t have to be something mind-blowing. It can be simple but the way it conveys the message should be able to grab your viewers’ attention.

BarBQ Plaza, a Thai restaurant moved people to tears with its Mother’s Day commercial. The slogan? “Not everyone has a chance to have a meal with Mom.”

The commercial was a success because they drew on the realities of life. Every one of us has a story to tell. It doesn’t have to be glamorous; it just needs to be real.

In Conclusion…

While it can be difficult coming up with good video content, don’t forget that it’s not just what you produce, it’s how you produce it.

Most businesses make the mistake of hiring an amateur to take the wheel behind the camera. It’s important to hire a professional that understands your vision, your struggles, and the value of your ideas.

This is where 336 Productions comes in. As a leading video production company in Orange County, our pure passion to help businesses learn and grow has allowed us to carve a name in the video content industry.

Whether it’s trade show videos or corporate content, you can count on us to do an impeccable job! Feel free to contact us  for queries and bookings today!

Spread Your Wings: Creating Amazing Video Content for an International Audience

As a video agency producing work for global companies, we’re often faced with the challenge of producing content for an international audience. Many questions come up: If we go with humor, will the jokes land with different cultures? Should we use sub-titles or dubbing?  Should we recast with different ethnicities and reshoot? Should we cut different versions of the video to upload to different places?

For a brand that wants to expand internationally, the need to take into consideration all the cultures and countries they’re hoping to cater to, becomes important.

If you’re planning to create a video campaign for an international audience, here’s what you need to take into consideration:

The Ideologies of the Society

Each country has a different set of ideals and cultural values that we need to respect. Sometimes brands fail to do their research and end up in trouble. Amazon’s Nazi and Imperial Japan subway seats is an example of what not to do. Similarly, Bic’s sexist ad left a bad taste in its audience’s mouths.

Therefore, it’s important to research thoroughly and keep in mind that what’s considered the norm in one place doesn’t necessarily mean it’s the standard for another.

Overcoming Language Barriers

For commercials, it’s important that viewers understand the main message. Otherwise, it’s a recipe for disaster. The last thing you want is for your viewers to scratch their head, wondering what on earth is going on.

Overcoming language barriers is essential, especially for international campaigns. If your commercials are in English, and, for example, let’s say your other audience is Spanish speaking, you can add subtitles.  You can even dub the audio as an alternative to sub-titles.

Lastly, make sure whoever is translating your English script is actually fluent in the language they’ll be translating it in to.

Professional Video Production Agency

Hiring a professional video production company will help you take care of all the stressful parts of the production process. A professional who knows what to do and has experience can help you penetrate into the international market, without jeopardizing your brand’s success.

336 Productions has been a leading proponent of video marketing since its inception in 2008. Check out some of our clients and contact us  for queries and bookings today!

Post-Production Stress Disorder: Preventing Mishaps After Wrapping Up Production

Imagine an editor in Orange County is sitting down to edit an Internet product video for shoes aimed at millennials. He opens the project and starts to scrub through the footage.  To his horror, he sees that everything was shot at the wrong frame rate.

He calls the producer.  The producer calls the director.  The director calls the cinematographer.  It’s chaos, but it doesn’t matter to the client, the shoe company, because the video they spend a lot of money on is ruined.

Mistakes can happen to anyone, but a mistake this big is often due to the age of the video company or incompetence of someone’s part. By taking a few measures, preventing major accidents and mistakes after wrapping up production can be reduced. Here’s what you can do:

Double Check, Then Re-check

On set, double check all the camera settings. When you import a card or drive on set, play the footage back to make sure it looks right. Taking careful steps to make sure all the settings are correct will alleviate many headaches in post-production.

Keep a Backup for Your Backup

A successful entrepreneur knows that you can’t be too careful. In order to get ahead of competition and secure success, you need to have a backup plan. This is especially true when it comes to hard drives. Sometimes they crash, sometimes they’re just bad to begin with, and sometimes they get dropped.

Therefore, make sure the raw footage has two copies made, and the project is backed up in post. These back-ups should be stored in a place the originals aren’t.

But the footage and projects aren’t the only thing you should have backups for. Scripts, releases, licenses, contracts – everything that is important should be backed up. If something is digital, use cloud technology to store it. This is important because if your computers malfunction, you will be able to access data from anywhere around the world.

Check for Hazards

Make sure the editing area is clean and organized. This is especially true for cable organization, as post-production setups require a lot of cables.  Don’t put drinks next to the computer or hard drives. And make sure the electronics don’t get too hot (or cold).

Anti-Virus Software

This is something many businesses forget! After you’re done filming, it’s important to store your data and back it up. However, it’s also important to scan your computers to make sure there aren’t any viruses. This is important because it can cause damage or cause a loss of important data.

Hire a Professional Video Production Company

A professional video agency can help you avoid the stresses that sometimes come with hiring an independent videographer. By bringing their top-of-the-line equipment and backup resources, they can save you the headaches that come with working with amateurs.

They’re experienced professionals who know what they are doing.

As a leading video production company in Orange County, our passion is to help businesses find innovative solutions to all their video marketing woes! You can count on us to get the job done professionally. Whether it’s trade shows or corporate videos, we’re here to help! Feel free to contact us  for queries and bookings today!

Experiencing Writer’s Block? Here’s Why You Need Professional Scriptwriting

Concepts. Notions. Ideas. Thoughts.

Call them whatever you want but one thing is certain —ideas often hit us when we least expect them.

Just imagine this scenario: you’re in a meeting, trying to focus on what your boss is trying to say. All of a sudden they ask everyone to pitch in their ideas.

“What do you think?” is the dreaded question that he or she asks, looking towards you. Pin-drop silence. All eyes are on you. Yes, what do you think? The truth is, sometimes in those moments, you can’t think of anything!

A couple of hours later, you’re back home. You’re brushing your teeth, when all of a sudden, BAM! An idea strikes! And it’s a good one!

“That’s what I should have said” is the thought that crosses your mind. But unfortunately, it’s too late.

As funny as it sounds, we’ve all been in this situation before. Need ideas when working on an essay? You won’t get one until a week later. Boss asks for a funny campaign in a meeting?  It comes later when driving home. Arrgh!

If you’re struggling with creativity and writing when it comes to video scripts, here’s why you need to hire a professional scriptwriter:

They Have Years of Experience 

Yes, this is a no-brainer but it’s important to consider. Really. Years of experience means they’ve homed in on the methods needed to brainstorm. They have dealt with all kinds of people, watched all kinds of videos (the good, the bad, and the ugly) and know what to do and what to avoid.

They’re the best at what they do best. They know what type of storyline will work for a video campaign because they have worked for several similar brands.

They Are the Unsung Heroes of the Marketing World  

The backup dancers and singers of the world are almost never recognized as they should be, especially if their contribution made the song or music video a success. It’s also true for the musicians on an album; these are people who are the unsung heroes of the music industry.

Scriptwriters are similar. They are the genus behind the dialogue, the tone, and the marketing effectiveness of a video. The witty one-liners, the ingenious way something complicated is explained simply, and the way they make a company’s origin story emotional; they are the genius behind all of these.

Let’s Just Face It…

…They know what they’re doing! Concepts and ideas need to be developed. It’s an entire process. It takes time, dedication, and patience to achieve your video marketing goals. Why not let a professional handle all the stressful parts while you focus on building your brand?

As a leading video production company in Orange County, our passion is to help businesses find innovative solutions to all their video marketing woes! You can count on us to get the job done professionally. Feel free to contact us  for queries and bookings today!

 

Visuals, Powerful Storylines, and Other Nitty Gritties of Successful Video Content

One of the worst things about ideas is that they often never come to us when we need them. Whether you’re sitting in a café with friends, or trying to focus your attention on a presentation during a meeting, ideas always strike us when we least expect them.

It’s frustrating but some of the best ideas always come at the most random moments. But once they do, they fill us with the urge to work on something new, something powerful, and something that leaves a lasting impression on others. Sometimes you need a buzz or a nudge, such as a deadline, to get you started.

But an idea is just an idea until you make it come to life. You can bring it to life with a video team that can translate your idea to screen.

Coming up with an impressive concept isn’t child’s play. But with a few measures, you can cook up something compelling, engaging, and incredible in no time. Here’s what you can do:

It Takes Time

Even the most amazing film directors took their time transforming an idea into an Oscar-worthy film. From Citizen Kane, to Jaws, and Dunkirk, some of the best films took months and years to make it to the big screen. Depending on the scope, corporate videos and promos can also take months of pre-production.

And directors don’t go it alone. Producers, Writers, Production Designers, and Cinematographers all work together in pre-production to flesh out an idea and work out production logistics.  

During pre-production, you will be experimenting with ways to execute a concept. Don’t shy away from taking a risk and discussing new notions with your team. The client and video team will work together to hammer out all the production details.

Follow the Latest Trends

The hallmark of a successful brand is that it keeps up with the times! Follow the latest trends, whether they’re memes or recent award-winning movies. Take inspiration from them and see how you can mold them into attention-worthy concepts.

For example, many commercials have borrowed ideas from movie scenes. Whether it’s a scene from Fight Club’s advertising speech, or a parody film commercial like the Chevrolet James Bond one, there’s plenty of inspiration to be found everywhere.

Stray From the Norm

Pick a standard idea and experiment with it. How about reversing gender roles? That seems like a fun idea! Perhaps your products are cooking utensils. Show a busy, hard-working mom-of-four come home tired and exhausted from a stressful day at work. In the next scene, she is greeted by her four kids who have made a special card for her.

While enjoying the time she spends with her kids, she is greeted by her husband, who has been equally busy, doing all the housework and tending to the kids. Show how your cooking utensils or detergent has helped make everything easier for him.

You can even focus on how it helps the busy, working mom. Don’t stick to the norm, think outside the box.

Hire a Pro to Take Care of Things

If it’s time to hire a video vendor for your company’s next video hire a professional video production house to take care of everything.

From birthing ideas, to taking care of the technical details, a professional knows how to communicate with clients and bring their brilliant ideas to life. From resources to tools and powerful storylines, a professional video company can help you create the perfect video campaign!

336 Productions is such a company. Helping businesses reach out to a wider audience and tackle the challenges of video marketing, we offer exclusive services in Orange County, for all your video content woes! Feel free to call us at (888) 440-5830 to learn more!

The Importance of Professional Video Equipment

Have you ever watched a film or commercial that left you truly disappointed? Perhaps it was the cinematography, the animation, the storyline, or the overall direction was terrible— but there was something that made you flip the channel immediately.

The true art of visual storytelling involves creating magic through the lens, the effects, and perfecting the plot. It’s about making your concepts and ideas come to life. It’s all about the magic behind the lens!

Insiders understand the complexities of video making. Successful video campaigns start off as concepts.  Video companies take those concepts and turn them into reality, it’s more than “movie magic,” it’s meticulous planning, scripting, casting, filming, and editing.  There’s the people behind the camera, and then there’s the camera. It takes both a talented cast and crew and the right equipment to make a great marketing video. Today, we’re focusing on the equipment.

Here’s why professional equipment makes all the difference:

Make Creative Decision Come to Life

It’s important not to let anything limit your creativity. Imagine this: you’ve just come up with a brilliant idea that involves 3D motion graphics. Whether it’s using 3D to highlight the subject of the video in a unique way, or showing viewer’s a perspective of the product they couldn’t see without 3D, if you don’t use professional software and the right computers, the idea will remain an idea. In this case, post production equipment is key to executing the concept.

Carve Your Brand’s Name in the Industry

The hallmark of a professional company is using professional services and equipment. You want to attract clients and customers that associate your brand with quality. When you use unprofessional services and equipment to market your brand, you’re setting yourself up for disaster.

Remember how you present your services will impact how your clients or customers will feel about it. If you sell luxury goods but your video content was shot on an out-of-date camera and was edited by an inexperienced video editor, it will leave a bad impression on your clients.

It Gives You More Options

Professional video equipment gives you more options to work with. Got a great idea and need to find an effect that will help bring it to life? Well, you have a variety of lighting options, drones, cameras, rigs, and software to work with!

Remember, when it comes to ideas, don’t limit them. Instead, set them free.

In Conclusion…

In conclusion, you will get plenty of opportunities and offers to work with independent videographers or production companies who haven’t invested in new equipment. However, it’s important to work with someone who not only understands your requirements, but helps you tackle challenges in a professional manner using the most up-to-date technologies and tools.

336 Productions is a professional video company that helps businesses bring their vision to life. If you’re looking for a B2B or sales video production company for training, corporate communications, scriptwriting, promotion, or trade show video content, feel free to call us at (888) 440-5830.

Should You Shoot Your Corporate Video in 4K or 1080p?

With 4K and 1080p revolutionizing the video quality of marketing and commercials, ultra high definition has never been more accessible.

But one thing that brands still struggle with is deciding whether to shoot in 4K or stick to 1080p. That’s a good question. The answer is even better.

While 4K is considered ultra high definition and more  video companies are changing the format they shoot in, it’s important to take into considerations the pros and cons first. Before you hit the “record” button, know that there are some limitations to 4K.

Here’s what you need to consider:

Data

It’s common sense (and pretty obvious) that shooting footage in 4 times the number of pixels is going to require a lot more data and time. Whether you’re recording data on an SD card or an SSD hard drive, don’t forget to check up on the data read speeds within the figures listed on the manufacturer’s manual. You need to first find out if your media can keep up. Otherwise, you’ll end up with results that can jeopardize your video content, and you’ll only realize it after you’re done shooting (Yikes!)

Recording in ProRes, DNxHD, or raw formats take up a lot of space.  Additionally, playback will require more from your computer’s processor. Therefore, before you go into 4K mode, make sure your computer is built to withstand ultra high definition editing.

You will need lots of RAM, a powerful graphics card, and of course, more storage space (in the terabytes).

Limitations 

This one depends on the type of equipment you’re using. The camera you choose will make all the difference. The brand of the camera is also important. Many camera manufacturers have managed to develop cameras that can help you shoot at numerous frame rates, but there’s still many cameras out there that don’t record 4K, then there are cameras that shoot in 4K but with a contingency: one of Sony’s cameras can only record in 30fps in 4K.

In a Nutshell…

4K is the future, and while 1080p will be around for some time, it’s important that when selecting a professional video company to work with, they shoot in 4K. 1080p is still the standard for various formats and screens. From YouTube to commercials, 1080p is used by almost everyone. But 4K is the next best thing.

Imagine being able to zoom in without a single pixel interfering with the visuals and images. 4K is revolutionizing the way marketing is done.

Whether it’s 4K or 1080p, a pro can help you develop concepts and bring them to life in a magical way.

336 Productions  is a video production company in Orange County that helps brands find the passion and drive to succeed. Whether it’s events and trade show videos, we offer everything under one roof! Feel free to call us at (888) 440-5830 to learn more!

I Can’t Hear You: The Importance of Professional Audio

“He was like a song I’d heard once in fragments but had been singing in my mind ever since.” – Memoirs of a Geisha.

Songs. Words. Conversations. Call it what you want but some of the best parts of movies include something sung or said by a character. Audio and music are so important in films, they have their own categories at the Oscars.

“I’ll make him an offer he can’t refuse.”

“Reality is for people that lack imagination.”

From a remarkable and stunning soundtrack to the romantic and cheesy lines, professional audio plays a vital role when it comes to creating films. Not only does the audio and score of a film help highlight the key aspects of the story, it also helps set the mood.  This is also true in the case of commercials and video content.

If you can’t hear “I’m lovin’ It” or “It’s finger lickin’ good!” in a McDonald’s or KFC ad because of a poor production audio recording or a bad mix, the whole commercial is ruined. Pristine sound is critical to the success of a commercial or corporate video.

Even if the video uses voice-over recorded in post-production in a studio, it must be recorded using the right technology and tools, and edited by a professional editor.

Why Professional Audio Equipment is Essential

It’s understandable that brands want to save money. But the truth is, what makes a video isn’t the allure of a high budget, it’s an end product that was executed well.  This means when your on set recording dialogue, your sound recording and mixer is using quality microphones and has evaluated the audio quality of the environment.

In Conclusion, most brands focus solely on visual effects and compelling storylines. It’s easy to overlook professional audio equipment and treatment, but without it, a video won’t succeed. Don’t let your business video fail by not hiring a video vendor that values the important of audio. Hire a professional video production company that can deliver on time, without compromising the results.

We’re a video production company that specializes in a range of production services, including commercials and corporate videos for some of the biggest clients in Orange County. If you’re looking for video editing advice or a service that can make your ideas come to life, feel free to call us at (888) 440-5830 to learn more!

How To Make Your Educational Videos More Effective

Keep Them Short

Research shows that students do not engage with online lecture content in the same way as they do face-to-face lectures.

Shorter and single concept videos of 6 minutes or less are much more effective learning tools than long lectures.

Creative Video Content Ideas to Promote Your Event

A creative concept and a strong script are considered key ingredients to a good video. Without the right ingredients, the recipe can produce a video that leaves a bad taste in people’s mouths. And when it comes to presenting an unpopular video to tout an upcoming event, it’s not the kind of impression you want to leave.

So, you have an event, and want to build hype with a video?  Where do you start?  With the recipe! You need to make sure you have all the right ingredients to ensure a successful promotional video is created.

If you’re planning to create a video for your upcoming event, here are ways to make your event a success:

Rent a Video Booth

Most people have heard of photo booths but not video booths. Video booths exist and they are much more fun and engaging than their photo counterparts. Guests can step inside and leave a ‘review’ of your event, which can be used for future videos.

This is not only fun, it can also help you identify areas you need to work on, such as how you can improve your services.

This is not something you see nowadays so this will come as a pleasant surprise for your guests. You can even use these videos (with permission, of course) on your brand’s Facebook page.

The Right Length

 

If it lacks substance, your audience will quickly become bored and move onto something else. There is a common misconception that videos need to be short in order to be engaging. While to-the-point advertisements can be a good thing, good content is king, so let the script dictate duration.

Time-Lapse Video

While nobody wants to know all the intricate details of how you built your booth, shipped products out, flew people there, etc., a condensed version of what it took to make it happen can help capture your audience’s attention.  Capturing the footage one year means you can use it the next to promote the event. Seeing the scenes behind the special event and how the magic was created is something that your audience is always curious about.

About the Company Video

Your audience is curious about your brand. If they are going to invest in your brand, they want to know its history, how it came to be, and what’s achieved so far. It’s a way of openly discussing everything with your audience; your company’s future plans and current plans can help consumers and potential clients see its value and immense benefit to their business.

Businesses use video advertisements as a way to connect with consumers. The last step to take is to hire a reputable video production company. A professional can help make your brand’s personality shine with a powerful, inspirational video that captures your audience’s attention.

Give your brand that edge! We are a video production company based in Orange County and are passionate about video marketing and branding. Want to shoot a trade show or event video? We have you covered! Check out our  award-winning work and book a free consultation today!