FeaturedGive Your Website’s Sales Video A Boost And Make Easier To Find


Have you ever tried observing an audience in the middle of an intensely moving or entertaining film playing in a dark theater? Sitting in the front row, looking back at those faces filled with delight or fear or tension, truly basking in the safe haven of collective imagination we call the cinema. It’s a powerful and persuasive experience.

Filmmakers don’t make movies just for themselves, they make them for the masses. Why? Because the want to share a story with someone, hopefully millions of someones. Their project remains incomplete without a reciprocal relationship with the outside world, with strangers who can equally partake in their work by translating the moving images into speculative reality. One of guide to the great joys about putting your blood and sweat into creating something special is the ability to share it with a multitude of unsuspecting individuals who are floored by what they witness.

Questions to Consider When Starting a Video Project

Starting a video project may seem like a daunting task at first. Coming up with a brilliant idea, taking into account the audience’s preferences, developing an exceptional script, and planning production.

These are just some of the steps that can stress-out or even scare off a brand from giving the green light to a video project.

Here’s Why Video Metrics Are More Important Than Views

Whoa, our YouTube campaign crossed 2 million views!

You’re definitely celebrating that success, especially after working on the video campaign for months!  It was the result of blood, sweat, and tears. You put your all into it and finally, it’s paid off!

Or has it?

Do YouTube views really mean that your brand has successfully penetrated through the market and grabbed the attention of viewers? It might. But views aren’t the only measure of success.

3 Things to Be Aware of Before Shoot Day

So you’re script is locked, the location is ready to go, and the cast and crew are set. You and your video vendor are ready to shoot the commercial you’ve been working on for months.

Your commercial is going to be brilliant!

And it probably will be, but pre-production is just one part of a three part phase.  Let’s consider some things to consider the day(s) before production:

Does Your Brand Need Animation?

According to research, the average visitor will only stay for 10–20 seconds if your website has nothing compelling to offer.

And the first few seconds are critical to convincing your potential clients why they should invest in your services.

So when you have such a short amount of time, a visually attractive website isn’t going to cut. A fancy font and beautiful images aren’t enough to retain attention.

Thousands of Brands Are Using Video Marketing—Are You?

We no longer live in an era where colorful posters dominate the streets. They were placed carefully on the windows of shops and pubs, with clever one-liners and powerful call-to-actions, “CALL US TODAY!”

Next came the era of billboards and commercials, and now we have video billboards and walls.

The world of marketing is changing rapidly. Consumers want more information but don’t want to spend time reading chunks of text or watching long, boring videos.

5 Examples of Brand Fails on YouTube

YouTube is the go-to streaming platform if you want your brand to be heard. It allows you to reach out to millions of potential consumers online.

With just a click of a button, you can upload your video content and your subscribers will be alerted of your latest post.

B2B Marketing Trends That Are Revolutionizing Video Marketing

The word “marketing” is vague. There are several types of marketing strategies and all of them depend on the type of content you’re developing.

Your clients are some of your biggest assets and it goes without saying that a dissatisfied client can be disastrous for your brand’s image.  With marketing trends changing constantly, it can be difficult keeping up with the latest trends.

5 Reasons to Keep Your Video Content Brief

According to a study by Microsoft, today the average individual’s attention span is lesser than a goldfish’s.

This means that you have less than 5 seconds to grab viewer attention. So many brands struggle to attract the right target audience, simply because they don’t open their videos with a hook, and then say too much.