FeaturedClients Rate 336 Productions as a Five-Star Agency!

At 336 Productions, our focus is on creating positive, engaging, and compelling experiences. We offer services in pre-production, production, and post-production, taking projects from conception to completion.


Our Mission

To make business and brand videos that make people THINK, FEEL, and ACT.


We’re proud to say that we’ve won Telly, W3, Pixie, and Communicator Awards. Our status as a premier video production company in Southern California wouldn’t be possible without the support of our clients, who range from small startups to Fortune 500 companies.

Recently, our former client Hydraflow left us a glowing five-star review on Clutch.co, a businesses services platform. Hydraflow, which specializes in creating engineered solutions for the fluid transfer industry, hired us to produce a corporate video celebrating the company’s 50th anniversary. 336 Productions was responsible for writing the script and storyboard, designing the animation, conducting pre-film interviews with key personnel, and then filming and producing the video. We made three different versions of the video: a full-length one, a shorter version for Hydraflow’s website, and a clipped/non-audio version for display at trade shows.

“The feedback we received from employees and customers is tremendous. The video truly captures the spirit of our business, and we’ve incorporated the full-length version into our new employee onboarding.” – Director of Sales & Marketing, Hydraflow

The video we created not only celebrated Hydraflow’s milestone anniversary but also documented their company culture and history.

“We live in a time where client reviews are more important than ever. People do their homework when searching for a service provider online, so having positive reviews on our site, or review sites like Clutch, is critical to our success and growth. We are so grateful to the clients who have taken the time to write a review for us!” – Marlowe Stone, Co-Founder

Our team uses efficient workflows, state-of-the-art equipment, and time-tested techniques. We specialize in client-branded, live-action, and motion graphic videos, and the types of videos we’ve produced include commercials, explainer videos, product videos, training videos, demos, educational videos, culture videos, and trade show videos. We also have experience with all distribution channels, from TV and the web to DVD and Blu-Ray. Chances are, we can help you with your video production needs. Interested in learning more? You can also find 336 Productions on Clutch’s sister sites: The Manifest, a business guide that features top films, and Visual Objects, a portfolio that features your digital work. Please don’t hesitate to contact us!

Background Music For Videos—How To Pick The Perfect Track

Perfectly understandable! Happens to the best of us.

Selecting the perfect music track for a video can get overwhelming because of the power music holds. So without further ado, here are three of our top tips.

Decide What Role The Track Will Play In The Video

Sometimes, the purpose of music in a video is to give it perceptual life. Other times, music unleashes energy, creates a positive vibe, or sets a particular mood; for example, slow jazz music can induce a light, romantic mood.

When selecting your track, ask yourself, “what role do I want music to play in this video?”

Here are some pointers:

Explainer Or Demo Video: Light, subtle music to engage the audience.

Live Action Or Clear Story: Use music according to the scenes and plot.

Promo Video: Use fun tracks to add drama and elevate the emotions.

Understand What Genres Make The Best Background Music

As it happens, sometimes, even when you’ve decided what role your track is going to play in the video, the amount of music available can make choosing one very stressful; it seems like there’s no way of narrowing down your options!

In these cases, it’s best to go by the emotion you’re aiming to evoke. Here’s a guide.

Cinematic: Grand, haunting, big, luxurious. (Think Nike!)

Corporate: Inviting and engaging! (Think Marketo!)

Hip Hop: Fast, confident, edgy! (Think Coke!)

If you’re still not sure what genre will make the cut, let a professional video creating agency like us make your videos!

Use Reference Music

This tip is for times when you already have a particular song in mind for the video. In these cases, you can use the track as a guide, or a reference to find another, more suitable mix.

Look it up on YouTube and browse through the suggestions that come up to look up tracks that sound similar.

If you’re thinking of using video to promote your business, we can help! We are a full-service Los-Angeles-based video marketing company that deals with all kinds of corporate and brand video projects. Take a look at all the incredible services we offer, and if you have any questions, we’d love to answer them! Reach us here!

Short and Simple: Our Favorite One Minute Videos

One-minute videos are becoming so popular because they’re easy to create, while being highly effective at the same time. This is because your audience doesn’t need to sit through a ten-minute video when they can have it all whittled down into bite-sized content.

At 336 Productions, we are fans of the “Tasty-like videos” and have rounded up a list of our favorite one-minute videos to share with you.

Here’s some content that left us amazed:

“When You Say You’re A Swimmer”

When You Say You’re a Swimmer is a video that needs to be understood, not just watched. Directed by Chris Shimojima, the video focuses on all the things a swimmer is afraid of.

It focuses on the way society looks at athletes, labeling them and confining them to that label. But swimmers aren’t athletes, they’re humans. They have flaws and faults, but push them aside to overcome their worst fears every day.

The video ends with, “Man was made to fear the deep. But you, you’re here to find it.”

“LATE”

This short film will tug at your heartstrings, so make sure to keep a box of Kleenex nearby! It’s a minute long, but carries an immense emotional burden as the world of the two characters crashes—it can’t be described in words.

We barely spend any time getting to know the two characters, but the ending leaves us devastated.  

“Memories of the Master Brewer”

This short video is one of our favorites because it dives deep into the depth of a product’s history. It’s shown through the perspective of a beer brewer and his love and passion for beer.

Beer should be rich, powerful, robust, bitter, and intense. And we couldn’t agree more!

“Buttons”

Buttons is a beautiful short film that tells us the story of how buttons are created. It focuses on how you need simple tools but powerful designs to grab the attention of customers. You have to use the right colors and composition to create buttons that will attract consumers.

This short film is just like that. It’s simple, but powerful in its own way.

The Conclusion

These are just a few of the many videos that have left a powerful impression on our team. If you’re looking for video content creators that can create video content just like this, you’ve come to the right place!

We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!

Boosting Sales with Video Marketing: How Can It Be Done?

But if your business has been struggling with sales and your conversion rate is the lowest it’s ever been, you’re obviously wondering how you can use video marketing to change that.

So what are some ways you can boost sales and attract traffic to your website?

Here are a couple of strategies you can use:

Create a Landing Page Video

Your website’s landing page is really important, because it’s the first page visitors see when they visit your website.

Statistics show that businesses have only eight seconds to make an impression with a landing page.

If your landing page doesn’t load properly or isn’t impressive, it can decrease your conversion rate by seven percent.

Make sure your landing page video is short, simple, and to-the-point. Focus on your business and its services. Talk about how you can help customers with their problems and how your services can make a difference in their lives.

Use Employee Interviews

You can create a one-minute segment of what your employees think of working at your company.

Is your company friendly and safe for women? How is it making a difference in your employees’ lives? Is the overall work environment good and how long have your employees been working for your organization?

Answer all of these questions with a video and make sure to post it on your website and social media pages. If you haven’t already, it’s also a good idea to create a YouTube page for your business.

YouTube has more than 1.9 billion users, and is perfect for expanding your business digitally. You can reach out to thousands of potential customers with interactive video content.

In addition, the video sharing platform allows you to translate your videos to more than 80 different languages. This allows you to connect with potential customers outside of the country as well.

These are just a couple of ways you can expand your business and utilize video marketing to boost sales.

If you’re looking for video content creators that can create exceptional quality video content you’ve come to the right place!

We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!

How Small Businesses Can Increase Revenue Using Video

Communication

It plays an important role in communicating your brand’s unique value proposition in an engaging manner.

Customers prefer watching such videos, increasing brand awareness.

Wide Range Of Tactics 

Videos can not only be used to create awareness but also broadcast live events. This increases your audience and adds value to customer experience.

You can reach a larger demographic with videos. For example, tailor the video’s title and description to appeal to your target demographic.

Rank Higher On Search Engines 

Incorporate SEO into each video you publish and get a higher rank on search engines.

Create An Impact

46% of users react sand take action after watching a video online.

Videos are simply easy to remember and have a lasting effect. They give customers a more personalized experience and help you connect with them efficiently.

Get professional help to create effective videos to promote your small business.

Visit our website for more information:

336 productions

The Future of Advertising: The Increasing Role of Video Content for Marketing Success

Here’s all you need to know:

Video Marketing is an Effective Tool

Video campaigns are an effective and powerful strategy to grab the attention of your audience.

A survey conducted by Google showed that 6 out of 10 people admitted that they preferred video content to television.

Another survey conducted and published by Eye view Digital showed that linking video to your social media accounts and website improves conversion rates by up to 80 percent!

By embedding videos on your social media pages or sharing it with potential customers through other mediums, you can establish your brand’s identity in the digital world.

Video Marketing Creates Your Brand’s Personality

Think about brands like Dollar Shave Club and McDonald’s. When you think of these brands, you’ll immediately remember the themes they use in their videos.

Dollar Shave Club targets young men who struggle with finding affordable shaving kits that have high-quality razors. McDonald’s focuses on families and spending time with your loved ones.

In a nutshell, we can say Dollar Shave Club is for Millennials and McDonald’s is for families.

Every brand has a unique trait, and while traditional forms of marketing establish a brand’s personality, it’s not as fast and effective as video campaigns are.

Connect with a Broader Audience

Traditional forms of marketing were location-based and limited to certain locations. For example, you could advertise your products in a city with a lot of billboards and shops, but the same couldn’t be said for another city.

But with video content, you can reach a wider audience. Your content isn’t limited to a specific location or demographic. You can reach the entire world by sharing your videos on streaming websites.

For example, you can upload your video content on YouTube and link it to your website and social media pages. When your followers view the video, they have the option to share it with their group of friends and family. It’s truly revolutionary.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

Video Marketing Stats and Facts Every Brand Should Know

We no longer live in a world that solely relies on TV commercials, billboards, and live marketing strategies. But what makes video marketing so powerful? What makes it a great tool for brands to establish their name in the digital marketplace?

We answer all of these questions below.

Videos Help Build Trust

Let’s say you’re a new company that advertises its brand on social media. You write a LinkedIn or Facebook post to connect with others.

Your post garners attention from a few potential customers and business partners. But they’re not willing to trust you.

Another survey conducted and published by Eyeview Digital shows that that linking videos to social media pages can help brands improve their conversion rate by 80 percent.

Consumers trust video content more because they’re able to see what the product looks like. They know what type of services they can expect from the brands they want to invest in.

Furthermore, 6 out of 10 people admitted they preferred video content to TV.

Videos Are Easily Accessible

According to Pew Research Centre, 77% of Americans now own a smartphone. This means that more and more individuals use their smartphones and mobile devices to shop online.

On an average, more than 500 hours of YouTube videos are watched every day. Video streaming platforms are easily accessible through mobile devices, making video content easily available.

Consumers can watch and listen to content on their phones, laptops, and tablets, instead of relying on television or the radio.

Word-of-Mouth-Recommendations are Powerful

Research shows that 92 percent of people share video content with their friends and family every day.

They rely on video content to connect with loved ones. If your audience likes the content you’ve produced, they are more likely to share it with in their social circle. This allows you to reach out to a broader audience.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

3 Hacks for Great Instagram Videos for Your Brand

Instagram Stories

The Stories feature is a great way to post content on Instagram and connect with your followers.

Instead of individually sending videos or waiting for followers to go through their feed, (or visit your page), you can share video content in your stories. Your followers will be instantly notified that you’ve posted content for the first time in a while.

The best part about the Stories feature is that when followers comment on the video content, their comments will be sent to you directly in your DM. This way, you’ll be able to interact with them one-on-one and identify areas of your marketing strategies that need improvement.

Live Video

Just like Facebook, Instagram also offers a live video feature. It’s the perfect opportunity to connect with your followers. It’s a great way to know what your customers expect from your brand and what type of video content they like.

You can hold a live video session with your followers through an employee who can answer questions customers have about your brand. Or you can hold one yourself and ask your followers directly what type of services they expect from your brand in the future.

The best thing about Live Video is that you can answer questions immediately. Since the video won’t be pre-recorded, your followers won’t have to wait for answers.

You can then take clips from the live video and create a video campaign showing that you’re making the effort to interact with customers.

Focus on a Single Product

As an established company, you have dozens of services and products to offer. But instead of focusing on all of them, we recommend focusing on just one.

Focus on either the most popular product you have, or the most recent one. Tell your followers about the product but don’t make the video “salesy.”

Remember that Instagram is a social media platform for you to connect with your audience. If you spam them with products, services, and a lot of content, you’ll only push them away.

Focus on producing a video every 2 or 3 weeks that focuses on the latest services you’re offering. This will create brand awareness and will give your audience plenty of time to make a decision.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!

UNDERSTANDING The Importance Of Social Videos

What are the social videos?

Social videos need to be optimized for different channels.

If they’re prerecorded, social videos need to be shareable.

If they’re live, they should be about real-time engagement.

Why is social video essential for your marketing goals?

1.Connects You To Customers

Social network favor videos in their algorithms, knowing that this rich content is favored by users.

2.Keeps You Competetive 

A 2016 survey by the web marketing video council found that 61% of businesses are using video as a marketing tool.

3.Return On Investment

The ROI from well targeted social video far outshines that of any other marketing medium.

Ready to put your video marketing plan into action?

Contact

336 productions

Social Media Video Strategies for 2019

What type of social media strategies should you implement in your next video campaign? Here are a couple of ideas:

Customer Reviews

Since word-of-mouth is a powerful marketing tool, creating a video with customer reviews will humanize your brand. When your followers will see how your products and services have changed the lives of your customers, they will become curious about what you have to offer.

This will in turn improve conversion rates and potential customers will also share your content with their followers.

Live Videos

Live videos are also a great way to connect with your followers. This type of interaction is perfect for artists. But brands can also utilize the Live Video feature offered by social media platforms. You can have an employee answer questions that customers have about your brand.

Both Facebook and Instagram offer the live video feature. While there’s no limit on how long the live is offered, it’s a great way to interact with your customers one-on-one for an hour or two, answering their questions and getting to know what they expect from your brand.

Reddit’s AMA

Reddit’s Ask Me Anything is becoming popular with brands, artists, and entrepreneurs. It’s the perfect way to directly ask your target audience what they expect from your brand.

Based on the questions, you can create a video answering the questions and then post it on the platform. This will humanize your brand and will give you insight into the thought process of your target audience. It will help you understand how they think and what their needs are.

In Conclusion

These are a few social media strategies you can use to establish a presence for your brand in the digital world.

If you’re still struggling with creating a stellar video marketing campaign for your brand, you’ve come to the right place!

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company and the services we have to offer!

The Complete Guide to Doing Voice Overs For Your Video

Voice-over narration is a popular solution to corporate video-making concerns. However, it’s important to realize that voiceovers can’t be your entire support for presenting information. The video—without the narration—should be a standalone marketing campaign on its own.

When we say your business should have a name and face in the industry, we’re giving that identity a voice with video narrations. Now, it wouldn’t sit well if that voice doesn’t suit the aura you’ve created, would it?

Here’s how to improve your audio standards for video voiceovers.

1. Script and Approve

Remember: the client holds the trump card when you’re presenting your video masterpiece to them. Making a video is not about showcasing your recording or editing skills; it should establish an effective two-way communication. Unless the video literally speaks to the viewers, it’s a meaningless waste of time and effort.

The key to nailing your voiceover narration is to make it the right balance between formal and casual. You don’t want to sound too scripted or completely clueless either. Make it natural. This is why you’ll need a script that has been thoroughly revised.  A near-perfect script will come in handy when you start recording.

2. Look for In-house Talent

One thing that all these years of working in the video marketing industry has taught us is that you should use your in-house team as your tool box. Before looking for help elsewhere, search for real talent in your own team. More often than not, you’ll find a voice that fits your requirement.

If you’re still confused about what you’re looking for, it’ll become clearer as you get done with your storyboards. This will help put a plot line in perspective and you can choose a voice accordingly. With in-house talent, you have the advantage of getting as many recordings without much hassle.

3. Consider Professionals

However, not everyone gets that lucky every time. There have been times when our clients hadn’t either and that’s why they approached us.

Once you have your dummy track laid out, you can start developing your video around it. If you want (or need) you can also contact professional voice-over actors who will definitely have a more polished skill set. But make sure you invite the artist in your studio to record, for best sound quality and clear audio.

These are some tips that’ll help you get started!

If you need more help or an expert service for video marketing, come to us.

We’ve been offering video marketing services to clients in Orange County for years. Contact us for any help!