‘Tis The Season To Make A Christmas Video!

The holiday season is upon us; halls are decked with boughs of holly, Christmas trees are decorated with glittering ornaments, and stockings are ready to be stuffed come Christmas Eve.  Christmas is a wonderful time to spread some festive cheer, not only to your friends and family, but to your business clients as well.

It’s a great opportunity to show your customers that you truly value them, and what better way to express your gratitude than by sending them a holiday-themed seasons greeting video? While many inboxes will be full of Christmas e-cards and generic season’s greetings; it’s up to you to think outside the Christmas card box and do something different.

Here’s a little inspiration to help you get started!

The Good Ol’ Christmas Card

Instead of sending your clients a generic Christmas e-card, put in a little more effort by sending them a video version of the Christmas card. Make sure you’re thanking your clients for their loyalty. The goal is to make them feel appreciated, even at the busiest time of the year. They should know that they are critical to your success and that your team wishes the best for them.

Year-In-Review

The year’s about to end and Christmas time is upon us. So you can kill two birds with one stone by combining your Christmas greeting and your year-in-review video. Don’t let this video be a bragging laundry list of all your achievements. Instead, make sure you’re weaving a story that resonates with your customers.

Christmas Sales Promo Video 

One thing customers love more than the holidays is a really good holiday sale. If you have a Christmas sale going on, make sure to promote it with a video. A video can better highlight all the best deals you have to offer and how customers can benefit from it. Set the festive holiday mood by making your promo video Christmas themed.

A Funny Holiday Video

Your Christmas video doesn’t necessarily have to be promoting a sale or addressing clients; it can be a ‘just for fun’ kind of Christmas video. You could incorporate some funny moments from a Christmas office part from the year before, a mockumentary with the entire team participating, or something else. The goal is to increase brand awareness in a funny, non-salesy way.

About 336 Productions

One of the premier video production companies in Orange County, we help turn our clients’ vision to reality with our award-winning video production services. Having a trusted video marketing team in your corner is essential in keeping up with the competition!  Contact us today for more details!

7 Habits Of Highly Effective Video Marketers

By now, it’s pretty clear that video content is absolutely essential for a successful marketing strategy. But merely creating a video isn’t enough. No matter how moving the music or how immaculate the imagery, if the video isn’t producing engagement, then you’re not doing it right.

Here are 7 habits that great video marketers adopt in order to increase their video’s RoI.

1. They Never Forget To Forge Emotional Connections

Successful video marketers know that emotions and subtlety make for powerful content. You need to connect with your target audience on an emotional level, not a sales-ey one. Creating an emotional hook is vital for your video. Whether you’ve got them laughing their hearts out, teary-eyed because of the poignancy, or nodding their heads in sardonic agreement; some emotional element needs to be there.

2. They Send Out A Clear Message

Your marketing videos shouldn’t be a Rubik’s cube that leaves customers scratching their heads in confusion. A good video marketer knows the importance of a clear message and works on keeping their business objectives transparent. With the human attention span diminishing to less than that of a goldfish (!), it is all the more important that your video conveys your brand’s message and conveys it fast.

3. They Consider The Perspective That Truly Matters: The Customer’s

An effective video marketer knows that it’s not about the product, but the customers. Consumers aren’t interested in lengthy videos listing down all the benefits your product has to offer. They’re more interested in how it can help them better their lives. Don’t tell them what your product does; show them how it can be transformative for them.  

4. They Keep Their Target Audience In Mind

Many people are under the misconception that marketing videos should target as general a demographic as possible. But that’s not going to get you anywhere. Effective video marketers create specific content that appeals to a certain target audience. This will help them do more than just mildly interest people, but instead, excite the intended audience.  

5. They Create Engaging Content

Every video should be compelling enough to keep customers hooked. Good video marketers know how to tell a story. Good stories strike a chord within the audience and appeal to their emotional center. But they should also be credible and not overly fanciful.

6. They Incorporate A Clear CTA

Successful video marketers make sure to end their videos with a clear and concise call-to-action. Once you have your audience engaged and interested, you want to turn the leads into sales. Make sure you’re giving them a clear direction on what the next step is. Whether it’s visiting your website, filling out a form, or contacting you, the CTA should be apparent.  

7. They Make Sure To Share The Video On The Right Platforms

Once you’ve created a marketing video, you want to make sure it’s reaching as wide (and as right) an audience as possible. You should circulate your video on the right platforms so that it reaches the intended audience and drives leads. If you’re creating a video about a street-wear clothing line, you might not find the right audience on LinkedIn as much as on Instagram. So, make sure you’re sharing your video on the right platforms.

About 336 Productions

Need to create a stellar corporate video? We can help you out! We have been providing high-quality video production services to our clients in Orange County for years. Call us now to know more!

Why Maintaining A Video Library Is Good For Your Business

Imagine going to the library as a kid and seeing shelves upon shelves of your favorite childhood classics. Organized bookshelves make it easier for us to navigate through our reading material; similarly, a well-organized video library can help boost your business’s online presence.

But unlike a book library that rarely gets a makeover; your video library needs to be regularly updated and tweaked for the best results.

Here’s the lowdown on what video libraries are and how they can be beneficial for your business.

What Is A Video Library?

Think of a video library as your virtual closet; you’ve got all your important stuff in there. A video library will be an online collection of all the marketing and corporate videos you’ve ever created. In a way, it’s representative of your brand’s image. Developing and curating a video library is like managing your business’s own YouTube. It gives you the power to control, share, and create the right video for the right platforms.

How Can A Video Library Help Your Business?   

The next question you must be asking yourself is with the effort that goes into maintaining a business video library, does it have any tangible benefits? As it turns out, it has quite a few!

It Creates A Central Hub For All Your Videos

A video library can be a central point for all the videos you’ve created and will continue to create. It will make them easily accessible to both you and your customers. No matter where you post, share, or embed your videos; the library will be like a beacon, leading the client back to your website.

It Streamlines Operations

A video library makes it easier for you to collaborate with the team. Putting everything in one place will make it easier for your team to find the right video when they need it. The video library can be an up-to-date database of all your video files.

It Helps Reduce Server And Storage Costs

Not only will a video library eliminate the hassle of emailing different videos back and forth amongst the team, but it will also help save you additional storage and server costs.

It Gives You Control Over Video Access

A video library will give you greater control over who can see and share your content and when. With advanced privacy and permission settings, you can better manage your videos.

Reap SEO Benefits

When you post your video to an external site, it will get all the search value that you should be getting. Embedding your video on your own video library can increase site traffic and enhance search engine optimization.

Get Better Insights Into Your Videos’ Performance

With all your videos in one place, you will be able to have access to improved, in-depth analytics. This will help you better understand who’s watching your video, when, and where. It will also give you a chance to improve your content.

About 336 Productions

Ready to create your own video library? From product videos to company culture videos, your company has a need for all types of videos. Our video production services in Orange County can help you stand out! Contact us today to find out how we can help!

Let Videos Do The Work: Messages That Are Better Delivered With Video

Perhaps you’ve come across the popular phrase TL; DR—short for, Too Long; Didn’t Read. This apt phrase perfectly encapsulates much of the business communication taking place these days. Each new day brings with it an essay-length email that no one really bothers reading through. But this is just a speedy way of killing productivity.

Transform Your Internal Communication With Video

We usually perceive videos as a great marketing tool. They can be the perfect weapon in your marketing arsenal. From generating new sales leads to retaining loyal customers; videos are a great way of improving your overall business dealings.

Bingo With Lingo: Why Video Marketing Is The New Business Language

One of the best things about the era we live in is that you don’t need a 6 figure budget to get your brand’s message across.

Dynamic big-budget movies like Jurassic Park, The Avengers, and Deadpool may be all the rage when it comes to Blockbuster season, and may make their studios millions of dollars, but corporate videos can also make their brands money.

Breaking Down The Usages Of Voiceovers

Voice-over is a piece of narration in a video, not accompanied by an image of the speaker.  Think of the voice in a car commercial that you hear, but you don’t see.

Voice-overs can make or break a video. A good voice-over can make a good video great, and a bad voice-over can ruin what could have been a great video. 

Drivin’ Up The Sales: The Best Car Commercials

Car commercials are one of the popular types of commercials on TV.  Car makers invest millions into their video campaigns.  Even local dealerships invest thousands into their videos.  The numbers show consumers are influenced by the car commercials they see.  The automotive industry hires the best ad agencies to come up with concept that up the bar and gain the attention of viewers.