Whiteboard Animation 101 – Everything You Need To Know

The importance of video market is well-known at this point; we all know that it is absolutely vital for the growth of any business. It is no a longer a bullet point at the bottom of your marketing to-do list; it is at the forefront of every advertising strategy. So the importance of incorporating video in your strategy is clear; but what style you should opt for may still remain a question.

If you’re looking to diversify your video marketing approach, whiteboard animations are a very powerful video tool to have in your arsenal.

Scripting Secrets – Writing Powerful Scripts For Your Marketing Video

One of the most famous auteurs in modern filmmaking, Alfred Hitchcock, said it best, “To make a great film you need three things – the script, the script and the script.” He couldn’t be more on point.

Even with marketing videos, the script is the backbone of your video; it’s what your entire video is based upon. Without a stellar script, no matter how visually arresting your video is, it won’t make much of an impact. A successful video demands an excellent script. Make sure you’re putting in a lot of effort to make it as awesome as possible.

Creating A Crowdfunding Video People Actually Want To Watch

Crowdfunding is one of the most effective ways of generating funding to help get startup projects off the ground. Many popular crowdfunding sites, such as GoFundMe, Kickstarter, and Indiegogo have helped budding entrepreneurs generate enough revenue to pursue their dream venture.

In fact, Kickstarter has funded around 151,286 startups with $3.2 billion raised in revenue! According to surveys, a Kickstarter campaign is 85% more likely to receive funding if it features a promotional video.

So how can you successfully appeal to potential investors through video content? Here are a few tips.

Creating Effective Facebook Video Ads— Things To Keep In Mind

While its CEO may be defending his brainchild in front of the U.S. Senate right now, and its public persona may not be looking too good; make no mistake, Facebook is still the king of the social media hierarchy.

With a staggering 2.23 billion monthly active users, Facebook still reigns supreme and continues to grow each day. Of the hundreds of features it offers, the one that has recently come into the limelight is Facebook’s advertising platform. It has progressed to become a powerful advertising tool for digital marketers everywhere.

Successful Video Advertising Campaigns (And Why They Worked)

It goes without saying that no brand is the same— each one is different in its own unique way (at least it should be).

As cliché as it sounds, it’s true.  The biggest brands spend millions each year making sure their brand is strong and unique. Another thing every major brand has common is that it invests in representing its brand through video, whether that’s a 30 second TV commercial spot or a promotional internet video campaign.

Three Tips For A Terrific Testimonial Video

“Having great clients is the key to investment success.” – Seth Klarman

Your clients are one of your greatest assets. Without them, your brand wouldn’t be where it is. Every business believes that its marketing strategies are one-of-a-kind.

Every business believes that its concepts are exceptional. But this is exactly the type of thinking that can hamper your success.

Why Medical Video Production Is Essential For Patient Care & Education

The medical community rivals the best of them when it comes to jargon and difficult to understand concepts that sound completely alien to a layperson. However, medicine is also something we can’t afford to ignore; we all have a connection with the healthcare industry in some way or the other.

It can get pretty difficult for medical professionals to communicate a complex procedure effectively with the sole aid of text-based information. Video content, then, has been a godsend for many in that it can explain difficult things much more effectively.

Personalized Video Content – Is The Hustle Worth The Hype?

In the time it takes you to finish reading this sentence, around 30 hours of video content will have been uploaded online. Marketers love using video because consumers love watching them. YouTube users watch approximately 1 billion hours of video content in a day! Video has become the best way to reach customers, and businesses are quickly realizing that video content is the marketing jackpot.