The 3 Best Ads of Super Bowl 2019

Here’re our top picks for this year’s Super Bowl ads.  

“Not Everything Makes the Cut” – Amazon

After their 2018 Super Bowl success with “Alexa Loses Her Voice”, Amazon returned this season with another hilarious advertisement. Featuring a surprising crossover of the Broad City crew and Harrison Ford, this was a crowd-pleaser that focused on Alexa-powered devices that couldn’t work out.

From a dog collar that led to an insane amount of food ordering (by the dog!), and a hot tub installation that ended up with the occupants hurled outside once the music started to play and created gigantic waves, it’s a hilarious depiction of unconventional adaptations. And of course, having celebrities like Forest Whitaker, Ilana Glazer, Abbi Jacobson, and Indiana Jones himself all fall victim to these mishaps was a fun sight to watch!

“Joust” – HBO x Bud Light

With the biggest TV show nearing its final season, a lot of brands have been introducing Game of Thrones related themes in their marketing strategies. The Bud Light and HBO Super Bowl crossover did just that, bringing together the beer company with HBO’s most popular TV show.

The ad started off with the “Bud Knight” preparing to enter a jousting tournament, after putting aside his Bud Light beer bottles. His opponent? Gregor “The Mountain” Clegane! In true GoT fashion, the joust ended in a bloody drama with The Mountain knocking off the Bud Knight (think of the joust scene in season one), and gouging his eyes out (similar to how Oberyn Martell met his fate at the hands of The Mountain).

The icing on the cake was the dragon ascending at the end, leaving the jousting field in flames while the premiere date for the season appeared on screen. The advert proved that sometimes, even the most unlikely collaboration can turn out to be a brilliant marketing strategy.

“We All Win” – Microsoft

Microsoft’s advertisement about their new Xbox Adaptive Controller featured young gaming enthusiasts with limited mobility. As part of their commercial series that first began in November, the Super Bowl ad saw the gaming adventures of Owen.

Diagnosed with Escobar Syndrome, the young gamer tried out the accessibility-focused Xbox Adaptive Controller, while talking about his love for video games.

The ad also featured other kids with limited mobility who shared their own experiences of using the controller, passionately discussing how they could now play much more easily by pressing the buttons “just as fast as the other kids”. Microsoft sure had us teary eyed by the end of their nearly 2 minute long video!  

It’s never too early to start planning out your marketing strategy for the next Super Bowl! Partner up with our video production company in Los Angeles and let us bring your vision to life with our pre- and post-production services.

Call at (888) 440-5830 to get in touch with our team at 336 Productions!

Video Optimization Tips For 2019

Video marketing reached new heights in 2018, with more and more companies getting on board with this highly effective strategy. In fact, 2019 is likely to show an even bigger rise in video marketing trends as businesses use various techniques to re-brand themselves.

Want your video to stand out from the crowd? Here’s what you need to do!

Create High Quality Video Content

Making videos doesn’t seem to be a difficult job anymore, with the abundance of gadgets easily available for one to capture footage. Phone videos have especially become common due to the ease of access and convenience they provide, making essentially anyone with a good phone camera a video maker.

However, if you want to make a business marketing video or a corporate video, this simply won’t do! Video-making is a specialized task, and you need to create high quality content if you want your video to have the desired impact. This means that you need a professional video-making crew who’d use their expertise and equipment to produce a phenomenal footage for your business.    

High quality videos aren’t just shot well, but also contain superior content. Don’t underestimate the importance of a strong script and the right marketing strategy when it comes to video production.

If you want your video to have a steady flow and stick in the viewers’ minds long after they’re done watching, you need to consult professionals every step of the way so that your video content truly stands out.  

Utilize Social Media Generously

Over the past decade, social media has become the best platform for businesses to put up their videos. Be it advertisements, product videos, explainer videos, or even travel videos, social media is the perfect forum for businesses to share it with their audience. Not only does it let viewers to watch the video, but also allows them to share it with their own followers, giving businesses a greater outreach.

Mark Zuckerberg wasn’t kidding in 2014 when he said Facebook will mostly center around videos in the future. Fast-forward to today and our newsfeeds are full of videos promoting all sorts of businesses. The recently launched IGTV, too, has given businesses an opportunity to share longer video content on their Instagram profile. If you’re not using social media for optimizing your videos, you’re in trouble!

Make Your Videos Interactive

With the overwhelming amount of videos available online, how do you ensure viewers stay interested in yours and watch the entire thing? The best way to grab the audience’s attention is by creating interactive content that engages with the viewers. Don’t just show them a specific thing; have them engage!

Honda did this by creating a dual-narrative video for their Civic Type R, letting viewers switch between storylines. When they’d press the ‘R’ key on their keypads, they could view an alternate story. This allowed for active engagement and interaction, amplifying the viewer’s experience significantly.

Ready to create a stellar video for your business? Our video production company in Los Angeles is here to help you do that. Call us at (888) 440-5830 to get in touch with our team and learn more about our services!

The Ultimate Guide to Building Your Audience before Launching Your Brand

You post a video on your brand’s Facebook and Instagram page and wake up in the morning to find that the video has been shared over a million times. It has garnered 2 million views on both platforms and you’re being talked about in the morning news.

Wouldn’t it be great if it all worked out like that? Believe it or not, it takes some brands years to reach millions of views on their social media videos.

But there’s always a trick to the trade. In this blog, we’ll show you how you can build your audience before you launch your brand:

Short Online Ads

Whether it’s video banner ads or a short blurb, start small.  Give your target audience a teaser to your services. Give them enough to arouse curiosity but not enough for them to know everything.

The point is to grab their attention. You need to make them think and talk about your brand. Create hype. And the best way to create hype is through short banner videos.

Advertise your banners on platforms such as Facebook. With 2.8 billion users active on Facebook, it’s guaranteed you’ll grab the attention of your target audience.

Create an Image that’s Consistent

Let’s imagine Burger King creates ads similar to Xerox. Not only would that confuse its target audience, it doesn’t make any sense.

When you think of brands like Burger King and Coca Cola, you instantly think of upbeat, colorful commercials that focus on family time meals.

When you think of Xerox, you think of a brand that’s dedicated to making workplaces stress-free; you think of time management.

Microsoft tried to experiment with comedy in 2008 and failed miserably. It’s not because the ad wasn’t funny, it actually was. It’s because it didn’t make sense. It had nothing to do with its products. Secondly, when people think of Microsoft, they don’t imagine Bill Gates struggling to try on shoes.

Explainer Videos

Explainer videos are short, animated videos that focus on a brand and its services. If you’re new to the market or have a niche business, explainer videos can help convey your brand’s mission and vision to its target audience.

Furthermore, since they’re short animated videos, you can get creative with them. You can even create a mascot for your brand (Think Nesquik, Michelin, Green Giant, Panda Cheese etc.)

But remember that balance is extremely important. Don’t go above and beyond to get creative. It can easily become a problem and work against you. Developing the right concept, storyboard, and executing the video can be tricky.

That’s why it’s a good idea to leave it to the experts. By hiring a video production company that has the expertise, tools, and resources to bring your brand’s vision to life, you can draw attention from your target audience.

At 336 Productions, we offer businesses—big and small—exceptional video marketing solutions for all their marketing woes. Just leave everything to us.

Whether it’s corporate videos, scriptwriting, 3D graphics and motion, explainer videos, or trade show videos, we’ve got everything you’re looking for.

We’ve also won numerous Telly Awards for our work and have worked with clients like Fujitsu, Adlens, The Salvation Army, Toshiba, SAP, Canon, and plenty more.    

You can also go through our video gallery to get an idea of what we have to offer. And if you have any questions or queries, don’t shy away from reaching out to us!

The Secret To Creating Product Videos That Sell

Whether you’re marketing a new product or a new service, a product video is one of the cornerstones of a marketing strategy. A fantastic product video will do both, inform and entertain your viewers. It will grab their attention at the start and leave them reaching out for their wallet at the end.

Product videos are so important that 72% of customers would rather watch a product video than read product descriptions to get to know the product. Plus, 64–85% of people are more likely to make a purchase after having watched a product video. So it’s a given that you should be creating good product videos for your brand.

How, you ask? Let’s find out.

Show The Bigger Picture

Simply creating a product video showcasing your product is not enough. While, yes, the goal of a product video is ultimately to highlight the product; you must also think of how it fits in the viewers’ lives. Create a product video that highlights your product in the context of the customer’s life. Is it inspiring the viewer? Is it helping them do something better? Show how it fits into the bigger picture.

Show And Tell

You’re back in first grade and it’s Show and Tell Day. While a product video with a fancy concept and artistic editing may be aesthetically appealing, at the end of the video, your customers should be able to tell what you’re selling. Simply show off your product and discuss how it fits in the customer’s life.

Have Someone Tell Your Story

A product video shouldn’t just list off the technical specs and features of a product; it should do more than that. Customers want to know what kind of people use the product and how they use it. Have a person feature in the product video to bring a personal element into it.

Engage Your Target Audience

You know how during a tour, bands shout out the name of the city they’re playing at to hype up the audience? You can do something similar in your product videos. If you’re catering to a specific demographic or target audience, customize your product video to make it more relevant.

Include a CTA

At the end of the product video, you must include a call to action to direct the customers toward what they should be doing next. If a viewer has made it all the way to the end of your 2-minute hairdryer demonstration, they’re probably pretty interested in buying it. So try including a link or an email so that your customers can easily order it.

 About 336 Productions

Are you in search of a professional video production company in Orange County? We can help turn your vision to reality with our award-winning video production services. Contact us today for more details!

The Top Video Hosting Platforms For Video Marketing

Videos have been dominating the online world for years now; in fact, video marketing has become a necessary tool in any business’s marketing arsenal. With 87% of online marketers creating video content, and 51% of those marketers attributing videos with the best ROI, video content is indispensable.

While planning your own video marketing strategy, the first thing you’ll have to think about is finding a video hosting site. Once you’re done creating, editing, and producing your video, you’re going to need a place to upload it.

Modern video hosting sites are more than just a place for your video to be uploaded on. Many sites even offer you options for customization and other features to ensure your video runs smoothly across all devices.

Here are some of the internet’s top video hosting platforms.

YouTube

YouTube is, undoubtedly, the biggest video giant out there. It’s also owned by one of the biggest search engines in the world, which makes it even better when it comes to hosting marketing videos.

You can upload videos for free and you’ll have access to basic editing and other features. But you’ll also have ads displayed either before or during your video. YouTube is an excellent platform if you want to reach out to a bigger audience.

Facebook

Facebook has emerged as another sizeable video hosting platform. The social platform allows you to upload videos and host them natively on the site. A big benefit of hosting videos on Facebook is that marketers can upload up to 240 minutes of videos online. Marketers can also use Facebook ads to get their videos out to their target audience.

Vimeo

Vimeo is another popular video hosting site. A major benefit of Vimeo is that it’s automatically ad-free and multi-device compatible. There’s also no limit on duration or file size. Plus, they have many attractive monthly plans for users to choose from. While Vimeo’s viewing community isn’t as big as YouTube’s, it has more niche communities that are interested in watching professional content.

Dailymotion

Dailymotion too offers paid and free user accounts, as well as partner programs for greater exposure and ad revenue. While YouTube has a more in-your-face ad model, Dailymotion ads just subtly play at the end of the video. Files of up to 60 minutes can be uploaded on the site, but there are limited analytics available.

About 336 Productions

Ready to kick-start your video marketing strategy? Get in touch with us! We offer complete corporate video production services in Orange County. Check out our work!

How To Create a YouTube Video That Gets Views

You have the perfect title down, you’ve added all the right tags and descriptions, you’ve been promoting it like crazy, your video is certifiably hilarious, yet the number of views wouldn’t dare inch past ten. It can be pretty crushing to pour all your heart and soul into creating a great YouTube video and not having it get the views it deserves.

No doubt, YouTube is a great place to market your business. With over 1 billion hours of videos watched on YouTube daily, those are great numbers to be ignored. But surprisingly, only 9% of small US businesses use YouTube for marketing. Fortunately, this gives you all the more chances to stand out.

Read on to for some tips and tricks to get some well-deserved views.

Insert Annotations Throughout Videos

YouTube video annotations are those occasional “Thumbs Up” or “Subscribe” text bubbles that pop up during a video. These annotations are a great way of increasing your YouTube video’s views even more. You can also hyperlink the annotations to take viewers to another video or to your channel to encourage more views.

Create Playlists

Many YouTube marketers don’t realize the potential of playlists. A playlist is a group or series of videos that play in order, one after another. For example, if you have a product, you can upload several videos related to that product and put them in a unified playlist. So when viewers search for one video, they can have access to the whole playlist. Since playlist videos play automatically one after the other, your views can increase across your channel.

Get More Subscribers

Subscribers are the best way to get more views on each new video. After all, people who’ve subscribed to your channel are actually interested in listening to what you have to say. They’ll be automatically notified whenever you upload new content. The more subscribers you have, the more views you’ll get.

Create Topical Content

People are interested in watching what’s trending or what’s relevant today. Make sure you’re creating content for what’s trending right now. It could be a video about a viral meme, or a parody review of some popular movie that’s just come, or it could be anything related to the current news, etc. This will mean your video will wind up on the sidebar or recommended video lists of popular related videos.

About 336 Productions

The video you’re putting up on your official channel must be up to the mark. Our video production services in Orange County make sure your video is top-notch when it comes to quality. If you’re looking for a top video production company in LA, contact us!

Why Video Marketing is Essential For The Retail Industry

Video marketing has gone from a ‘nice to have option’ to a ‘must-have necessity.’ Retailers, especially, benefit tenfold from the bevy of benefits video marketing has to offer. It opens a channel of effective communication and interaction between the customer and the brand. Helping consumers understand products better, video is proving to be an essential for retailers.

87% of online retailers are incorporating video into their marketing strategy and a retail business is 53 times more likely to show up in the top Google results if it uses video. With more amazing stats to back up the power of video marketing, check out the top reasons why video is vital for retail.

A Multichannel Form Of Marketing

While video was traditionally only limited to TV, it has now effectively crossed over to online channels as well. Social media makes up for a big part of the retail audience, with 82% of Facebook and Twitter users watching retail videos on the platform. Adding video to your retail email can also increase the click-through rate by 200-300%.

Video Lends Your Business Authority

Retailers can establish leadership and authority in the business by using video marketing as a medium to share their brand message. Video can easily help break down complex ideas into easy-to-understand concepts. It can help retailers gain trust and credence with their viewership. Also, 49% of customers respond adversely to direct online ads. So video marketing is a great way of showing your customers that you’re a trusted brand leader.  

Video Helps Build Emotional Connections

When it comes to buying decisions, customers often rely on their emotions rather than logic. Videos are a great way of forging emotional connections with your customers. Video can help engage customers more than static ads. It can also evoke empathetic reactions from customers and connect on a deeper level with the retailer’s target audience.

Easily Shareable

Video can be easily shared across platforms. If a customer likes your video, they’re likely to share it across Facebook, Twitter, etc, thus giving your brand more online visibility. The more your videos are shared, the more people get to know about you.

About 336 Productions

Pulling off a good production requires you to hire video professionals who know their way around video marketing and production. Our video production company 336 Productions in Los Angeles, CA will assist you from concept to post-production and everything in between.

Produce a corporate video that captures your brand’s essence with our help. Contact us on (888) 440-5830 now!

Video Benchmarks That Have Upped the Game

It’s no secret that video is big; customers are connecting to marketing videos and as a result, to brands, like never before. Videos are inherently more information-rich and engaging than articles or PDFs could ever be. Plus, they’re way easier to analyze and that’s a big plus when it comes to determining what works and what doesn’t.

With videos, marketers can see which parts the viewers have watched, re-watched, skipped, and analyzing these gives marketers valuable insight into consumer behavior. In fact, data yielded from video marketing in the past year has made for some really insightful benchmarks.

 Read on to find out how these insights are reshaping the video marketing scene.

Video Publishing Saw An 83% Increase

Businesses are publishing an average of 33 videos per month. That’s a staggering 83% increase from 2017, during which only 18 videos were published every month. This owes to the high ROI videos can bring for business. If this rate keeps up, businesses will have double the size of videos in their marketing arsenal over the next few years.

Video Is Being Used On Unconventional Channels As Well

Many businesses today are using videos on unconventional channels that hadn’t been used in the past. For instance, businesses are embedding videos on their website’s landing pages. This strategy saw an increase from 49% in 2017 to 60% in 2018. Since video production tools have become more available, videos are being used in more places than they used to be.

75% of Videos Run Less Than 2 Minutes

This may not be that surprising since our social media feeds are full of short, snappy videos. Consumers love videos that are to the point and deliver more useful information in less time. Almost 75% of video content online is under two minutes long. This is a considerable jump from the year before, in which only 56% of videos were short-form.

89% of Marketing Videos Are Watched From Desktops

While making videos mobile-friendly is a must for all marketers, a large chunk of business videos—89% to be precise—are still viewed from desktops while a measly 11% were watched from smartphones and mobile devices.

Big or Small, Everyone’s Using Video

Videos are no longer the territory of big brands; smaller businesses are making just as effective use of video content, if not more. Since a lot of start-ups usually tend to produce their content on their own and have less lengthy production cycles, more and more small businesses are using video content to stand out.

About 336 Productions

We are a full-service video production company in Los Angeles, CA, and we ensure our clients the best of the best when it comes to corporate video production. If you’re ready to start creating great videos, reach out to us today!

Important Video Metrics You Should be Measuring

It’s become pretty clear over the years that when it comes to effective customer engagement, video is the way to go. If you’re already incorporating video content into your marketing strategy, good job! If you haven’t, now’s a good time to start. Videos are more popular and widespread than ever before and businesses are effectively leveraging the benefits of video marketing.

But while you may be using video in some way or another, it’s not enough to just put videos out there. You need to be measuring the success of your video as well. By looking at your video metrics, you’ll have an idea of what’s sticking with your target audience and what’s a miss.

Here are the important video metrics you should be measuring.

View Count

This is the simple yet most effective metric of all. It tells you the amount of times your video has been watched. The views indicate the reach of your video. The higher your view count, the more people are watching your video and getting your brand message. So you should look into tracking your views and getting them to increase.

Play Rate 

Play rate is the percentage of the viewers who actually clicked your video and watched it. This is a valuable metric for measuring how enticing your video is to the viewers. The more vibrant and eye-catching your video will be, the more viewers will be tempted to click play.

Engagement

Engagement is one of the best ways of measuring the quality of your video. Engagement rate shows how much of the videos the viewers watched. Whether they watched all the way through, re-watched it, stopped midway and clicked off, engagement tells you all. This is especially helpful in learning about what parts of the video are effective at engaging customers and which parts you should look into improving.

Social Shares

This will be a familiar metric. Social sharing depicts the number of times viewers have shared your video across social platforms. Social sharing leads to more views for your videos and it also means you video is appealing enough to the audience for them to share it. This also brings your brand greater awareness.

Click-Through Rate

Another important metric to measure is the CTR percentage of your video. If viewers are clicking on whatever CTA you’ve put at the end of the video, this means your video has been successful enough to drive the viewers to take action.

Our production company, 336 Productions is an award-winning video production company in Orange County, CA. we help with pre and post video production for your business.

Contact us for a free consultation today!