What Kind of Corporate Video Do I Need?

I’ve said it before, and I’ll say it again, video is the most effective form of advertising. The majority of internet surfers prefer videos as a source of information and entertainment. But not just any video will have the desired impact. It needs to have a purpose and a relevant message, especially if you are making a corporate video. Many companies that we speak to know they need video, but aren’t sure what type of video they need. Here are some examples of popular types of corporate video that most companies need:

Product Video

If you sell a product it should have a video, plain and simple. Whether it’s a new product or one that’s been on the market for decades, you should have a video on your website, social media sites, and product’s web page that introduces the top features of the product. You may have noticed on Amazon.com, many of the top brands now have product videos features on the product’s page. A video advert will make the public familiar with your product and persuade them to purchase it.

Corporate Culture Video (AKA Who Are We Videos)

A corporate culture video is great for your homepage. It’s a video that, through interviews of team members or voice-over, will introduce your company to your clients, customers, and potentials clients, customers, and investors. The video will also reflect your company’s culture, stating what makes you different, and how you operate as a company.

Announcement or Celebration Video

If the CEO or anyone in the higher management wants to make an announcement that will affect the whole company, video can be used as a delivery medium. If you are celebrating an anniversary or any other type of milestone, you can have a video made to commemorate the moment. The video can be used internally or posted on your site. We’ve made theses types of videos where there’s a cut for the public, and a different cut for just the employees.

Demonstration Video

These types of videos show a viewer how to use something. That something can be a physical product, service, app, or software. Many times, for software, we’ll do a whole video series, since software tends to need more teaching. A great demo video will teach the viewer how to use something in the simplest way, using the shortest amount of time.

Brand Video

Brand videos are becoming very popular. Brand videos come in various shapes and sizes. We love brand videos that act as a music video for a company. With just music, creative shots and text graphics, the viewer gets a sense of the brand and what’s important to them.

Corporate videos can serve many purposes; it all depends on the needs of your company. For maximum impact and ROI, you should always hire a professional video production company to produce your corporate video.

How much does a Corporate Video Cost?

We often get calls or emails asking “How much do your videos cost?” In truth, that question is not helpful to the person seeking video production. Really, what they want to know is, “How much will my video cost?” We totally understand the concern over cost. Many people don’t know how much professional, top-quality video production costs, and they want to know right off the bat if they can afford it or not. Unfortunately for those looking for a quick answer, we need to know specifics about the project before we can provide a cost. We’re not doing that to frustrate anyone; we need to wrap our heads around the needs and scope of the video(s), so that we can estimate cost. There are far too many variables in video production to give a quick answer.Below are just some of the variables we need to know in order to create a budget for a project:

Video Length

The length of the video will have a great impact on the cost of the corporate video. We’ve produced 30 second commercials and 90 minute documentaries. The duration can impact cost. This is most true for motion-graphic videos. A 30 second motion-graphics video will cost less than a 60 second one. Why? Because we’re having to create and animate double the amount of graphics.

Pre-production Services

Some companies come to us with a complete script with storyboards, others with just the concept, and others with nothing but the knowing that they need a video for something. The amount of work we’ll need to do in pre-production to get the video from an idea to the scree effects cost. Will we have to cast the project, write the script, scout locations, pull filming permits from the city, etc.? These are just some of the things we’ll need to understand.

Visual Effects

We offer 2D and 3D motion-graphics, and green screen visual effects. If your project needs this, that will impact the budget. We’ve also created videos with special effects, like explosions. Something like that also impacts the budget.


Often, the most cost effective solution to this is to film at the client’s warehouse or office, but that’s not always possible or wanted. If we’re not filming at our client’s, we need to find a location. Locations rental rates range from free to $20,000+ for a day. This huge range is why we often keep it as a variable or additional cost until we know where we’re filming. Renting a location may also require location scouts, tech scouts, a filming permit fees from the county or city. Locations can be a big expense, so we do our best to leverage relationships we have with property owners to save our client money.

Number of Production Days

Production (the “lights, camera, action” part) is another big expense. It requires the bringing together of crew, cast, vehicles, catering and craft, props and decor, sets, and equipment – everything needed on set for the shoot. There are many moving pieces and safety requirements to consider during production. Some videos can be shot in a day, while others require multiple days of filming. Once we understand the concept and scope, we can determine how many days we’ll need.


Often, we’ll hire actors to appear in our corporate videos. Sometimes the actors are heard and not seen, like with voice-over. These professionals need to be paid fair rates for their participation in corporate and brand videos. We advise our clients on what to offer actors for their roles in their videos.

We hope this gives you a better understanding of why there’s no quick answer to “How much does a 2 minute video cost?” The process we go through to create a custom proposal is free, so if you’re in need of video, please don’t hesitate to email or call.

Improve your YouTube Video’s Search Rank

You hired a professional production company to make your product video. It looks great, and you’re excited to unleash it. It’s going on your website, of course, but you’re also going to put it on YouTube. Before you push the upload button, make sure you optimize your video so it will reach your audience. If you promote your video well there, you will receive a better ROI. Here are some steps with which you can improve the search result rank of your YouTube video:

* Before you start the improvement process, you will need to do some research on the relevant and popular keywords for your video. Keep your clients in mind when doing the research, so you can find the ones that your target audience is likely to search for. Search YouTube for similar products and services, and see how they’ve titled their video, what the description says, and what keywords they’ve used.

* Upload your video onto YouTube. You have to write a keyword rich, catchy, title for your video. Add a geo-specific keyword for higher search relevance. For example, if we posted a video for us on our services, we’d say “Corporate Video Services in Orange County”

* Write an interesting description for the video. The description needs to have keywords in it, but it should also capture the attention of the viewers and make them want to watch the video. It is the first thing the viewers see when they search for the relevant keywords, so it has to be great. You can use persuasive language to entice the viewers to click on your video’s link.

* YouTube has the option of adding tags to the videos. This also presents an opportunity to add more keywords to your video. Tags allow your video to be easily searchable on YouTube.

* Some viewers like to perform specific searches for the videos they are looking for. So, it is important that you put your video in the right category on YouTube.

* You have to get the ball rolling on getting views and comments on your video. Ask friends and colleagues to view the video and comment. Search engines will rate your video as being relevant, if there is a discussion going on about it.

Keep your eye on the video views from day 1, and through the years. It’s important to understand which videos do better than others and why, and the analytics can help you understand.

Set Safety

Set safety is hugely important. Companies working with video production companies may not think about set safety or ever inquire about it, but they should. There are many moving pieces on a set, and sadly, many production companies do not operate in a safe way, and some are not even insured. For the reputation of the company, and their liability, it’s important they understand set safety. On top of the video company having the appropriate insurance policy and worker’s comp, they should have strict set safety rules. Here are some of ours:

The responsibility of cast and crew’s safety falls on the shoulders of people who are incharge of the production set. The director, producer, production coordinator, assistant director, production manager or any department head that is designated as head of set safety, it is on them to take all the precautions and make sure that their crew has a safe working environment.

* The cast crew should be given all the necessary safety information about the job they are performing. This usually happens first thing on set, through an announcement to cast and crew. Additionally, cast and crew should be trained to take safeguards to protect themselves from any injury.

* Equipment safety should be observed religiously. Most accidents on the set happen because of misuse or incorrect use of equipment.

* All equipment should be properly staged, and only handled by crew members trained in its use.

* A first aid kit and fire extinguisher should always be on set.

* The crew should be informed of any possible dangers in and around the set.

* They should also be encouraged to inform the department heads about any hazards that they observe.

* If there is hazardous material present in or around the set, the crew should be made aware of it before they take up their respective jobs.

* Any new personnel should be trained vigorously on the safety procedures.

* Crew members should wear proper set attire. In our case, it’s a 336 shirt and close toed shoes.

* The call sheet will have directions and the phone number to the nearest ER.

* If an injury occurs, the injured person should be brought to an emergency room for a checkup; even if the injury seems superficial.

Crew should be encouraged to report any deviation from the guidelines from any other member of the crew.

If the proper procedures are followed and safety equipment is used, any type of set can be safe for all the cast and crew working on it.

Who’s On Set: The Video Crew

The crew is the lifeblood of any production, plain and simple. When you are starting a production of a video, you have to ensure that you have all the essential personnel. In large productions, like feature films, hundreds of crew members are involved. In small productions, like for a corporate video, the crew members can range anywhere from 6 to 20.

The scale of your production determines the number of crew members;but there are some indispensable members of the crew that are present on practically every production set:


On the set, the Director is responsible for all the artistic aspects of the production. The script and how to bring it into fruition, specifying the movements of the actors, guiding the rest of the crew, and approving all choices by other crew members is the job of the Director.


The Producer is in charge of all the business related aspects of the video production and client experience on set. Sometimes we’ll have a Producer and Production Coordinator on set. They will work together to make sure the set is running smoothly, and everyone is comfortable, safe, and working.The finances, hiring the cast and crew, location decisions, scheduling, cast and crew communications, etc. are all the responsibilities of the Producer.


Many times, we’ll refer to the Cinematographer by their other name (the D.P. or Director of Photography). Bringing the director’s vision from script to screen is the important and creative task that DPs have to accomplish. He/She coordinates with the Director to determine the look of the shot, and which lens to use, camera, and lights to achieve that look. On our sets, often, the DP is the Camera Operator as well.


The Gaffer is responsible for managing lighting, including associated resources such as labor, lighting instruments and electrical equipment under the direction of the DP. They work in coordination with the DP to work out a lighting plan for the shoot. Gaffers oversee the whole lighting crew and work as the extension of the DP.

Sound Mixer

Sound Mixers records the sounds and dialogue on set. They capture the sound using a boom microphone and/or lavalier microphone, and manage the sound recorder/mixer. They need the technical know how of all the relevant equipment, so they can troubleshoot any sound related issues that may arise during production.

Hair and Makeup

The onscreen talent has to look their best for the cameras. Hair and Makeup Artists make sure the talent is “camera ready” and looking their best.They use makeup that is specially created for HD video. Not only do they get the talent ready before the cameras roll, but they maintain the look as filming proceeds. This is important since film lights can tend to make sets hot, and talent can get shiny.

Production Assistant

A Production Assistant assists any crew member who is in need of their help. They wear many hats and come in contact with all departments.

Evolution of Corporate Videos

Ever seen a cheesy corporate video from the 90’s? You probably have, they’re still out there! They are fun to watch for all the wrong reasons. The dialogue is corny, the wardrobe is laughable, the graphics are corny, and it might have even been shot on VHS.

Then, the Internet happened and corporate video became a more and more important advertising tool. The next great jump in evolution happened when we switched from film to digital in the early 2000’s. Digital technology made cameras cheaper and easier to come by. The technologies in our industry continue to change at a rapid pace.

Here’s a table showing the differences in corporate videos produced 20 years ago and now:


90’s Video Camera


Today’s Video Cameras

* In the past, corporate videos were produced in a straightforward, non-artistic way. It was simply about relaying information (most times, in a boring way). * Now, corporate video creators think creatively about corporate videos and want the videos to not only be effective but entertaining.
* Video production used to be expensive, not every company or brand could afford to advertise using the medium. * The cost of production has gone down significantly. Even a small start up company can now afford to have a video made about their company, service or product.
* Videos were produced under the guidance and supervision of the sales or marketing team of the company. * Today, not only do the sales and marketing departments initiate video projects, but so do many other departments, as they see they need for video expanding beyond just a sales tool.
* There weren’t many distribution options: Videos were played on TV channels, at trade shows or internally. They were also only available as hard copies (VHS or DVD). * Now, the distribution options are practically limitless.Not only can companies use hard copies, but they can embed the digital copy of their video online, in many places and ways.
* Conceptually, most corporate videos were the same: a company spokesperson or actor would speak to camera about the topic and there would be b-roll showing the subject. Pretty bland. * Corporate videos are cool! B2B videos and B2C videos can be funny, sweet, dramatic – totally watching and moving. There’s no end to the creative concepts video companies are coming up with.
* The video production process was a long one. * Nowadays, videos are shot and completed at a much faster rate.
* Corporations usually produced 1, maybe 2 videos in a single year. * Some larger corporations produce dozens of videos a year. Medium size companies will produce anywhere from 3-12 a year.
* Companies were mainly creating videos to show employees. * Businesses will not only create videos for their employees, but will also create videos for consumers and other businesses.
* The purposes video served were very few;advertisements, presentations and instructional. * There are literally dozens of uses for video, and types of videos. And the list keeps growing!

The evolution of corporate videos has been beneficial for both companies and customers. Brands have many different ways to reach their audiences and the customers can get more comprehensive information about their favorite brands.

For more detail please visit this : https://336productions.com

Music for Your Business – Tips on Adding the Right Soundtrack to Your Corporate Videos

When we talk about corporate video production, music is a critical factor in a video’s overall success. Music can enhance the narrative, pack an emotional punch, liven things up, but most importantly it helps set the tone. The importance of choosing the right soundtrack for your promotional videos cannot be denied.

We are video production company that values music and understands its power! When we’re trying to determine the right music for one of our videos, we think of the following:

1. Consider the Mood, Tone, and Setting

Every tune has its own pace, tempo and mood. If you want to make an emotional connection with the viewer, you may opt for a slow, mellow, and heart touching piece of music. However, if you want to make your video attention grabbing and lively, a more rocking track with a faster pace and higher volume would probably appeal more. It helps to ask yourself, “How should the viewer feel when they watch the video?”

2. Determine the Function or Role of the Music

Consider the functionality of the music that you want to add into your video. Is it going to enforce the message that you are trying to convey to your customers? Will it simply set the right mood and prepare the viewers for what is in store for them in the video? Do you plan to use the music to emphasize certain parts of your demonstrative video? Rather than abruptly beginning or ending your video, you may also choose to add music for a smoother opening and closing, and fill any gaps in speech with music.

3. Keep Your Audience in Mind

What kind of music will the target audience appreciate? Teenagers and young adults might prefer something in the rock or pop genre, while senior citizens may prefer classic or more melodic music. It’s important that the music doesn’t distract your audience; the video’s music should satisfy them.

How do we get our music? Sometimes we’ll go to our library of stock music, or sometimes we’ll hire a composer to write something original, or sometimes we’ll even license music from indie artists and bands. However we get our music, we always make sure we have the rights and license to use it.

Overall, the selection of the right music for your corporate video depends of the mood and tone you want to set, the function it serves, your target audience’s preferences.

Trends in Corporate Videos

Trends in the production of corporate videos have come and gone, but the trends below are still popular, and if done right, still powerful:

1. Aerial Footage

Shooting from the top of a skyscraper has become easier (and safer) with the help of remote controlled drones that are fitted with HD cameras. Filmmakers no longer need to fly in a helicopter or plane to capture breathtaking aerial video. This is a big deal for companies who don’t have the budget to include helicopter rentals and all the permit and safety concerns that come with it. We’ve used our drone to capture large, several acre facilities, new buildings, and cinematic shots for a powerful moment.

2. Motion-Graphics

Motion-graphics are incredibly popular. Some videos use them over live-action footage, while others are entirely motion-graphics. Motion-graphics can be used to educate, grab someone’s attention, or even just for fun, as an accent. There are all different styles of graphics out there. We consult with the client during pre-production to determine what style is best for their brand and video. Our videos include motion-graphics from some of the best artists out there.

3. Time-Lapse

Time-lapses have been used by video producers for quite some time, but they’ve made their way into corporate videos in the last few years. A time-lapse involves “taking a sequence of frames at set intervals to record changes that take place slowly over time. When the frames are shown at normal speed, or in quick succession, the action seems much faster.” Often, you see them in corporate videos as a metaphor for change or the future, to show something that takes hours or days in seconds, or as a “beautification technique.” Hyperlapse is also very popular, it’s basically timelapse with motion, and can create a more interesting and dynamic result.

4. Sliders

A slider a piece of gear where the camera sits on a carriage and moves along tracks, like a dolly, but smaller. It creates moving shots, and is a great way to add depth to a shot and production value. They are popular within the corporate video world because many of them are light and compact, allowing crews to use them in tight or sensitive areas, which is often seen in corporate video production.

5. Slow Motion

Slow motion has been used in films for decades. It has been used in action films to show off a particularly cool sequence and in dramatic films to add to the drama. It’s used in corporate videos in very similar ways actually. By filming a shot in a high frame rate (higher than the normal 24 frames per second), slow motion can make a major impact on viewers if used at the right moment.

6. Length

Current trends in video production are moving towards shorter videos where more is meant and said in a shorter amount of time. The reason for this reduction in time is that statistics show viewers prefer shorter videos, and they’re more likely to watch a shorter video to the end.

Whether or not we use these trends depends on if it’s appropriate for the video. We don’t just use these devices, techniques, or products just because they’re “cool.” We use them only if they will make the video better. Many video production companies don’t take the time to craft original concepts and scripts that lead to great videos. At the end of the day, it’s going with what’s most creative, not what’s most trendy.

Essentials of Demonstration Videos

Product demonstration videos can help your customers or clients in using your products in a better way, or can even convince them to purchase your product after viewing the video. However, a good demonstration video has certain characteristics that set it apart from the others and make it a success. Some of the essential features of a good demonstration video include:


Every video requires a catchy script that is well written and comprehensive. The first and foremost part of demo video production is to make a list of all the product features and uses that you want to highlight and then to create a script that explains each of these in detail. Remember that your script must complement the visual demonstration that is being shown in the video, and be concise so that the video is not too long; it depends on the product, but a typical demo video should be short, anywhere from a few seconds to 3 minutes is standard.


Many product demonstration videos use voice-over. This is when a narrator talks over the visuals, describing what’s being shown. After we’ve collected auditions from professional voice-over actors, we usually provide the client with our top 3-5 auditions, so that they can make the final casting pick. The voice-over performance needs to be expressive, and the quality of the audio needs to be pristine so that every visual can be properly explained to the viewer.


The most important part of the video is the demonstration itself that must be recorded in a systematic and cinematic manner. A demo video is an educational tool, so the shots of the demo need to clearly show what’s being done. Also, the demo also should be filmed in a cinematic and engaging way so the viewer stays until the end, and walks away confident they can use the product.

Sound Effects and Music

Aside from the voice-over track, a demo video will need sound effects and music. Perhaps the sound effects are created in post-production for added production value, or perhaps there was sound recorded on set. Either way, the sounds in the video should help to highlight the product, help with the overall feel of the video, or act as an educational tool. Music is important in every video, whether it’s a film, commercial, or demo video. We put a lot of effort into finding the right song for our videos because songs not only help with the pace of the edit, but they reflect the brand.

Supers and Motion-Graphics

Supers, or on screen text, are almost 100% necessary in a demo video. They help to highlight key features or instructions. Motion-Graphics may also be necessary, but that’s not always true. The concept and script will dictate if it’s needed. For some products, motion-graphics or other visual effects can show viewers things they the human eye can’t or help communicate complicated ideas using simple graphics and animations.

The finalized video should be a smooth and easy to understand process that shows the key features and usage options of your product. Demonstration videos can be very effective in selling your products and can be of great assistance to your customers when they are in need of proper guidance with regard to the features of your products. Additionally, demonstration videos attract reviews and comments, leading to more credibility and promotion for your business.

If you want to produce an effective demonstration video to promote your products, opt for a professional video production company orange county (like us!) for the best results!

Video Production Mistakes to Avoid

Promotional videos allow corporations to market their business and products in a better way. However, not every video is a success; often times a company decides to produce their own videos, making many mistakes that could have been avoided if the services of industry professionals were employed, but there are other reasons too.

We watch a lot of corporate videos, a lot! We see great ones, OK ones, and yes, bad ones. If you are trying to create a corporate video for your business, here are some common mistakes to avoid to help ensure you’re video is one of the great ones:

Lengthy Videos

People have busy lives and cannot spare the time to watch lengthy videos. If you want to make the most of your video, keep it short and simple. Make the most of your time within the video and highlight only the most important messages, rather than opting for a long and detailed video. Your video production company can help you with this when they craft your script.

Not Branding Your Video

Marketing videos are created to bring additional clientele to your business. Thus, you need to properly brand your video and add your company’s name, logo, and other contact details to guarantee that the viewers will come to you. Additionally, the video company producing your video can create branded motion-graphics and supers (text graphics) to further brand the video.

Poor Quality

If you are making the effort to create a corporate video for your business, it should be of the highest production quality so that it can convince your potential customers to opt for your products. You may think you can’t afford quality video, but you can. It’s an investment in your companies future, and if done right, will bring in new business and stand the test of time. Always think of quality video as one of your company’s most important investments.

Copyright Issues

Most of the music and pictures you find online are under copyrights. Using them without permissions can lead your business into serious legal issues where you can be sued for using licensed media without permission. Always find images and sounds that are free from licenses or purchase the copyrights before using them for your video production. Also, you need to make sure all talent in the video (actors, employees, voice-over narrators – any voice or person featured in the video) signs a release so that you have permission to use their voice and likeness.

Forgetting Your Audience

Every business has its particular target market and if you do not keep your targeted audience in mind while creating your video, you may not attract the right people, resulting in a failed marketing strategy. While in the concept stage, it’s important to consider your target audience: what do they know about you or your products, what don’t they, what questions might they have, etc. Again, the video production company you’re working with can help you here.

Call to Action

Every video has a goal. Almost always, one of the goals is to get viewers to contact you after viewing the video. That may mean calling the business line, or visiting the site or store. You want them to act, so remember to add a call to action into your video!

These are some of the most common mistakes that you need to address in order to attain a successfully produced video. At 336, we’re a video production company that takes great care to avoid all these mistakes, so that all the videos we produce fall into the “great” category!