According to a survey conducted by Social Media Today, 700 YouTube video links are shared on Twitter every minute, and 500 years worth of YouTube videos are watched on Facebook each day. These stats only point out to one thing – businesses can get much more from their social media marketing campaigns if they tap the power of video.
Here are ways how your business can use video to increase its social media presence:
Introduce Your Product
Customers love to browse products, so make it more fun for them! Make a 6 second Vine of the different colors or designs of your product, or a 2 minute explainer video for your website or YouTube channel. It is more informative and interesting to see how things work rather than read the instructions.
Show the Process
Showing customers how your product is made is an effective engagement tool. Take shots of different production levels, merge them into a looping video, and post on all relevant social media platforms. Customers will definitely love the effort you put into it.
Meet the Team
Create a relationship with your customers by introducing the team to them. You could use Vine to let your customers know your key members by giving them each 6 seconds to talk about what they love about the brand or why someone should try your product. Hearing a tag-line from an “insider” will be more effective than reading it on an ad.
Behind the Scenes and Corporate Culture Videos
Just as people are interested in knowing what goes in to making a product, they are keen on getting a sneak peak of the office and how the team at a company works. You can show off your office for customers to view where the “magic” happens. You can also incorporate interviews from the team into these videos to talk about your company’s mission and goals. These types of videos are often called corporate culture videos.
Case Study Videos
Case study videos are an effective way of sharing your products or services through a different perspective – your client’s. If you have a long-lasting relationship with a client or a customer who always provides positive feedback, consider asking them to be in a case study video where they talk about how they use your product or service, and what they like about it.
Why Hire a Professional?
You might wonder why you should hire a video production company when your mobile phone can serve the purpose.
Two words – Creativity and Quality
The experienced team of a corporate video production company will put together its creative minds to convey the most compelling aspects of your product or company in a limited time.
And high quality video translates to more value. Premium video production companies have an eye for high quality results and can help you make a professional looking video which will convey your brand message in more effective and promising manner, which in turn will increase visitor engagement and conversion rates.
Do you have more ideas about how a business can use different social media platforms to increase its online presence? Contact Marlowe Stone at Marlowe@336productions.com to share your ideas and comments.