If a picture is worth a thousand words, then a video might be around a million. When searching for ways to expand your business and promote it (to a lot of people at once!) you must consider using video promotion in your marketing mix. The rise in corporate video production services in Orange County is a result of the worldwide phenomenon that is corporate video marketing.
The need for information, and the need to know NOW,is only increasing. People want to obtain information as fast as they can. Right now perhaps, someone is on your website craving for a video that can tell them in 60 seconds what you do, instead of having to read copy on various web pages. It is proven that people prefer watching a short video rather than reading a few pages worth of product specifications or reviews. The video of 1 to 3 minutes will have communicated important points to your target audience more effectively than words on the screen.
Statistics show that about 79% of the people who use the Internet watch videos on a frequent basis. This proves how strong of a medium video really is. If the video is well produced, has the correct content, and is of good quality, it could work wonders for the company.
Here are some ways corporate video is beneficial:
Ease of Sharing
Corporate video can be placed many places on the web, not just on the company website. In this way, video is able to get a maximum number of views. SEO results enable corporate videos to get instant exposure to potential clients. The point of sharing also adds great values to videos. When a client appreciates the video and wants to recommend your product to someone, all they have to do is send a link to the video.
Traffic to website
The ultimate benefit of a corporate video is it increases the traffic on your website. People who pause to watch a video on any website – be it Facebook, Youtube or Vimeo- will visit the website for a few seconds longer than they normally would. Also, the target audience will be able to recall your product easily when they come across it again sometime, proving that video marketing is effective.
Affordable and Effective
Due to technological advancements, the production of quality corporate videos is much more affordable than it was 20 years ago. Decades ago, only the biggest companies could afford video; Now, even start-ups can. Many video companies in Orange County are offering video production at costs which meet your budgets. And we’re one of them! 336 Productions strives to be flexible and creative when working with budgets. Contact us today, so we can talk about your video project.