[image small=”https://336productions.com/wp-content/uploads/2013/06/IMG_0863.jpg” align=”left” width=”300″ height=”224″ type=”image” skin=”on”]You could call us “tech enthusiasts” here at 336 Productions, so we’re always excited to work on projects that highlight innovations in the digital space. That’s why we were thrilled when Kanex approached us to work on a product video to help showcase their product, Sydnee, a docking station that allows a user to charge up to four iPads or iOS devices at once. With an eye-catching design that Steve Jobs would be proud of, the Sydnee is a perfect example of functional design at its finest. We love the Syndee, so much so that we use them in our office to efficiently charge our iPads and iPhones. [image small=”https://336productions.com/wp-content/uploads/2013/06/IMG_0837.jpg” align=”right” width=”300″ height=”224″ type=”image” skin=”on”]
As a video production company, we’re always thinking about the future of digital media as it applies to “four screens” – the TV, tablet, computer, and smartphone. Our company strives to develop digital video content such as brand videos, corporate productions and promotional videos that are accessible over all devices. Kanex uses the video we created for them on all four screens: at trade shows on TV screens, on their iPads for sales presentations, on their smartphones in case there is ever an opportunity where they needed to play it for a potential customer, and of course on their website and YouTube channel.
We worked on this project from concept to completion. We pitched Kanex a few concepts based on their needs and goals for the video. Once they approved one of the concepts, we went right into pre-production: writing the script, casting the project, scouting and locking locations, tech scouting, planning and preparing for production.[image small=”https://336productions.com/wp-content/uploads/2013/06/IMG_0844.jpg” align=”left” width=”300″ height=”224″ type=”image” skin=”on”]
We opted to shoot on the RED camera for this project. We shot the video over the course of three days at a private residence in Anaheim, a retail shop in Costa Mesa, and a school in Fullerton.
All post-production services were done in-house.
Kanex uses the video as a sales and marketing tool to help showcase and sell the Sydnee. This project showcases not only our love for digital innovation, but also the emergence of digital video as part of the technological revolution.
You can watch the video and learn more about Kanex and Sydnee here.