Choosing the Best Visual Style for Your Video

There are various video styles that can be used to create powerful campaigns. With video content becoming one of the best ways to improve conversion rates and boost sales, brands are now coming up with different video strategies to grab their target audience’s attention.

If you’re looking for ways to add life to your video marketing strategies, here are some of the best visual styles you can use for your videos:


Yes, that’s right. Vlogs may seem like they’re very casual but they’re also very effective.

Vlogs don’t take a lot of time to produce. They’re also affordable and highly-engaging.

Gary Vaynerchuk, an American entrepreneur and wine critic, uses vlogs to engage and converse with his target audience. In his vlogs, he talks about what he does at work every day and also offers some tips and advice to aspiring entrepreneurs.

If vlogging isn’t your thing, you can ask an employee to create short vlogs for your company’s Facebook and YouTube page. When your followers see that there’s a personality behind your company, they’ll want to connect with your brand.

Remember that humanizing your brand is one of the best ways to connect with your target audience. It gives your brand a voice and personality. Consumers feel that their feedback and opinions are being taken into account and it helps build trust.

Explainer Videos

Videos that focus on your brand and its products will help educate your audience about why they should choose your services instead of your competitors’.

Explainer videos are short, fun, and engaging. You can use 3D motion graphics and animation to engage your audience.

Company Culture Videos

Company culture plays an important role in building your organization. Pixar and Disney are all about their company’s culture.

Company culture videos are essential because they educate candidates and customers about your company’s environment.

Remember that you’re not just creating video content for customers, you’re also creating videos to attract potential candidates.

Culture videos can include employee interviews, events, milestones, brief company history etc. This will show candidates what they should expect when they apply to your company.

You can watch BambooHR’s company culture video to get an idea of what we’re talking about.

These are the two visual styles that are revolutionizing the world of video marketing.

We have been providing high-quality video production services to our clients in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about what we have to offer!

Types Of Videos Your E-Commerce Store Needs

Imagine, for a moment, that you’re working in a retail store. Customers walk in and they look to you for guidance. You meticulously explain to them the pros and cons of the item they’re holding and why they should buy the specific product, or whether another product would be better suited to their needs. You try to guide them to the best of your capabilities and hopefully, by the end of it, the customer will be walking out the store with a shopping bag in hand.

While an e-commerce store won’t have a real life salesperson helping customers make purchase decisions, it can have something just as good: videos.

73% of people admit to buying a product after having watched a video and 44% consumers say they’re more likely to buy multiple products from an e-commerce store that has product videos. Here are some of the videos you should be making for your online store.

Product Review Videos

Product review videos are one of the most common e-commerce videos. According to Goodvidio, e-commerce sites that have product review videos experience an increase in “add to cart” purchase rate by 74%, with shoppers browsing the website 340% times longer! A product review video can be created by the brand, an expert, influencers, or by the consumers, showcasing their experience of using the product. It helps potential customers visualize what the product will look and feel like in real life.

Unboxing Videos

Unboxing videos are another popular type of retail video that can prompt the customers to click on the ‘buy now’ option. An unboxing video shows a new purchase being unwrapped from scratch on camera. It shows what the product will look like right out of the box when it arrives at the customer’s doorstep in a package.

Comparison Videos

Product comparison videos are another great addition to the video content for your e-commerce store. Comparison videos compare and contrast two or more similar products side by side from the same or different brands. This helps shoppers see the subtle differences between the two products so that they can choose the one that’s best for them. Comparison videos are often made by experts or consumers.

User-Generated Videos

82% of consumers rate user-generated videos as being incredibly important for their purchase decision. User-generated videos are created by regular consumers demonstrating or sharing their experience of a product. The reason why many people love these types of videos is that it proves that other similar shoppers have enjoyed the product as well.

About 336 Productions

Get started on creating stellar product videos for your e-commerce site right away! We are a full-service video production company in Orange County that can help you produce remarkable product videos.  

Contact us today for more information!

Best Facebook Ad Examples That Work (And Why)

With 2.01 billion active monthly users and around 1.32 billion daily users, having a strong marketing presence on Facebook can be great for your business. In fact, Facebook’s COO, Sheryl Sandberg states that there are roughly 65 million active business pages on Facebook.

The social platform has become a great marketing tool for startups and established businesses alike. But with so much buzz, it’s getting harder to stand out from the crowd and make your mark on the digital world. However, it’s not entirely impossible.

The following Facebook ads hit all the right notes with the audiences. Read on to find out what lessons we can take away from them.

Kay Jewelers

The Facebook video ad for Key Jewelers has two great things: 1) it tells a moving story, 2) it’s quick. Taking up just a few seconds of your time, the video advertises their product and attaches sentimental value to it. This ad works because:

  • It’s Visual – Even if you’re watching it with sound off, you’ll have an idea of what’s being shown. This is important because 85% of videos on Facebook are viewed with the sound off.
  • It Has Value – The ad clearly shows what value their product brings to people’s lives.
  • Great CTAs – The video makes sure to end off with a solid CTA.


The Facbeook ad for Allbirds, a shoemaking brand, uses clean and simple images to their advantage. The video lasts merely for nine seconds but they’re enough to showcase their products in a great light. The video instantly catches your attention and even manages to resonate with the individual watching. While many Facebook ad videos try to be flashy and catchy, the Allbirds ad is a breath of fresh air with its clean simplicity. It works because:

  • It Has Clean Visuals – The video clearly focuses on the subject in an engaging and moving manner.
  • It’s Relevant – We’re all on the lookout for good shoes and footwear ads that are relevant. This ad holds interest and grabs our attention.

AT&T Business

The Facebook video ad for AT&T is all about storytelling. The ad sets the mood and tone right from the start. It has tense music and dark imagery to keep the viewers engaged. The short ad shows the journey of how a homeless person became a business owner. The campaign ad is brilliant because:

  • It’s Quick – The ad is short and quickly delivers its message: “Be agile and nothing can stop you.”
  • It’s Visual – The ad uses sounds and images to keep the viewers engaged.

About 336 Productions

Giving Facebook ads a try? Get in touch with us! We are an award-winning video production company in Orange County and we offer a wide range of corporate video production services.

Contact us for a free consultation today!

The Newest Trends In Video Marketing

After securing its place in the industry as a major contender, video marketing has successfully made it to the mainstream. It’s no surprise that 80% of businesses claim to depend on this digital marketing tool and consider it their strongest asset.

But what make it relevant to modern audience are ever-evolving trends in that offer something new at every step. Evolution and advancement in video marketing is the linchpin of success because videos become redundant after the initial few views. Viewers get bored of seeing a visual multiple times and so they’re on the lookout for something new and refreshing. This is primarily why businesses can’t recycle old marketing videos at a later time because viewers can jog down their memory and identify it as old.

Since this is the backbone of most businesses, companies need to stay up to date with what’s new in marketing trends. This year will be booming with several new updates and trends that will keep the market in a flux.

Watch out for these trends in 2019.

Ephemeral Stories

Founded by Snapchat and adapted by Instagram and consequently Facebook as well, the idea of limited-time videos was a sweeping success last year. The feature of ‘stories’ in social media video content was a big hit and is expected to reach even greater heights this year. These stories could be used by businesses to their benefit because it kept their message short and snappy and avoided dreadfully long films. Already a success on private accounts of mobile users, these ephemeral stories allow businesses to offer something new.

Diversifying Video Formats

When it comes to formatting videos, there’s no standard way to do it. This is because the one size fits all rule doesn’t apply to the variety of businesses there are in the industry; each caters to a different market and must tailor marketing to specific needs. The popularity of this feature on social media platforms testifies the fact that video formatting is indispensible to marketers. New trends like dizzying array of video length, different types of picture quality and aspect ratios are on the rise. Since vertical viewing is becoming a standard manner of watching videos, online platforms are adding more features to make it trendy and refreshing.

Optimizing For No Sound

This is a much-awaited update because video is not all about watching, it’s as much about listening. Acoustics play a major role in how a video is perceived. Since mobile phone users are commonly found in public settings like offices, restaurants, subways and elevators, they prefer plugging in earphones to avoid having others hear what they’re watching. But the ‘no sound’ optimization has allowed social platforms to keep videos on mute mode by default so that it doesn’t start blaring in public while a user is scrolling down their newsfeed. With changes in listening and viewing behaviors of the target audience, this trend will become all the rage and require further advancements in future.

If you want professionals to make a video for your company, keeping in mind these trends, 336 Productions is the right video production company to contact. We specialize in making trade show videos, marketing videos and corporate videos for our clients and offer them something new every time. Cashing on trends is the key to success and we don’t want your company to flourish any less. Get in touch to get started.

Digital vs. TV Ads: Which Should You Invest In?

The advertising industry has constantly evolved throughout the years and television advertisement has remained at the forefront for a huge chunk of it. But as consumer behavior shifts and more and more people hand out on digital forums, digital advertising has quickly become the new order of the day.

While before, advertisers used to put in the bulk of their advertising budget into broadcast TV, more marketers are foraying out into digital advertising options like Facebook ads or digital marketing campaigns.

If you’re wondering whether you should invest your advertising budget into television or digital, read on.

Digital vs. TV: Cost

Traditional TV advertising is costlier than digital marketing. To get your ad on a prime spot on TV, brands sometimes even have to pay hundreds and thousands of dollars for a 1-minute runtime. This is excluding the money for production. Plus, it can get difficult for startups to run up against established bigwigs on TV.

Digital marketing, on the other hand, is an umbrella term that covers a lot of different options. It can be pretty inexpensive, for example, email marketing or content marketing has little to no cost. But a website revamp or an SEM campaign can cost more. Digital marketing also has more value for your money. And you can also keep track of what’s working and not with the help of digital analytics.

Digital vs. TV: Brand Exposure

When it comes to brand exposure, TV ads usually run for 3–6 months depending on the budget or campaign objectives. After that, the brand exposure ends. With a digital marketing campaign however, a well-executed one is usually self-sustaining and can give you brand exposure long after the campaign has finished. For example, a landing page with a well-produced video will be up on your website forever, converting leads.

Digital vs. TV: ROI

A big drawback for TV ads is that they don’t offer complete transparency as you don’t have to opt for performance data measurement. A business that has used $5,000 for TV advertising won’t know for sure whether it brought them $5,000 worth of sales.

Digital marketing, however, can be easily tracked and measured. Using analytics, you can see whether your campaign worked on not, whether it generated traffic, drove conversions, and brought in revenue. If your campaign is underperforming in some aspect, you’ll know the problem and you can start working on it.

While TV advertising is still a big stalwart to be considered, digital marketing is fast making its way to the top. If you’re interested in corporate video production, get in touch with us at 336 Productions.

We are an award-winning video production company in Orange County that provides our clients with the best of the best when it comes to corporate video production. If you want to get started, contact us today!

Expert Tips For A Successful Product Launch

Your product launch is like a debut film of a rising star, where your first performance will decree the number hits they’ll be starring in, in future.  Similarly, the way you set the mood for your product launch and the way you perform the big reveal can manipulate consumer responses to a large extent.

A successful launch requires endless efforts, time, unlimited trial runs and a million technical checks before the new product shows face in the market. The grandeur of your launch will also reflect how much the company has invested in manufacturing it. This is why leading brands take due time creating hype for their new product before it makes its first appearance. That automatically makes audiences curious to learn more and paves the way for future sales.

It takes experience and expertise to organize a successful product launch. The more foolproof and professional the launch is, the better the fate will be for the product.

Here’s how to launch your latest release successfully.

Quality is Everything

A product launch is often confused with a brand launch and this misconception often lands marketers in deep trouble. When buyers await a new product release, they don’t expect to be shown a 5-minute video about the parent company or brand. That bit of information is already given to them, which is why it’s a waste of time, money and resources. A product launch should be less about the logo that is branded on it and more about what more it has to offer. Focus on highlighting the special features and the better quality of the product and make sure you have media coverage ready to broadcast the news from the get-go.

Leverage Data

After working on the new product for months or even a year, the company and product team is well-aware of the smallest details in it. What you might be taking for granted may not be available at face value to the market. Consumers need to be told why the product is being launched and what needs does it aim to fulfill. Sometimes consumers may not even be aware of a need until you tell them so. Leverage data to prepare ground for the final launch so that the audience is prepared to see what is being shown.

Remember Your Customers

Your regular customers are your biggest assets. A happy client is of more good to a business than it may realize because they offer voluntary marketing services without charging a penny. Their word also carries more credibility in the buyers’ community because they’re all on the same side of the court and trust another’s opinion of a product. You can transform the perception of your product through formalized endorsements and buy-ins via beta programs. No matter how much you invest in your launch, the contribution of your loyal customers can be a game changer.

Are you interested in getting a product video made professionally for your product launch?

We’re a video production company in Riverside and offer expert services for tradeshow videos, product launch videos, corporate videos and other video content. Get in touch to learn more about how we can help you launch your next product.

Why Visuals Are The New Way Forward

Why paint a picture with words when you can use a picture itself?

Even though you’re told to keep your eyes and ears open in dire situations, your auditory memory isn’t as robust as your visual memory. It would serve you better if you stay alert or open your eyes wider because your auditory memory lags behind your visual recollection or tactile memory of events. Visuals get indelibly etched in our long-term memory whereas textual or oral information only partially permeates into short-term memory. This is why 60% of the population comprises of visual learners.

The way our brain processes sensory information from environmental stimuli works differently in the case of each sensory ability. Higher rates of visual retention are the primary reasons why visuals are becoming the new way forward in every sector. Be it e-learning or commerce, visuals have become a stronger medium of delivery that guarantees long-lasting results and here’s why.

The Mind’s Eye is Stronger Than Achilles’ Ear

Science has proven that the human brain processes images or any visual stimuli 60000 times faster than textual information. This is how nature has allowed our optical abilities to have an edge over auditory senses. Contrary to this, the relationship between sound and memory suffers from loss of retention because of an innate weakness known as Achilles’ ear. This is an inferior short-term memory of auditory cues which inevitably makes visuals the champion.

Facebook Likes Are Greater On Photos Than Posts

When you look at a page with print and pictures, what catches your eye first? The answer will obviously be pictures because illustrations and colors are more intriguing and attractive than plain words. This is exactly why a Facebook post with pictures earns more likes and emotive reacts than wordy posts. This also has a lot to do with the fact that reading requires more time and effort than interpreting a picture at first glance. The digital age is about everything on the go and to pause and read has become an outdated practice that has long been obsolete.

Communication is Mostly Nonverbal

Ever wondered why your attire, facial expressions and posture are given so much importance during professional interviews? This is primarily because you communicate 93% more with your appearance—or the visual you create—than the words you speak. The same logic applies to marketing and sales techniques. Since a major content of communication is nonverbal, it’s only fitting to employ the same tactics when selling a product. The goal is to communicate as much about your brand in as little time and space as possible and nothing does that better than visuals.

Do you want to give your brand a stronger visual appeal in the market?

We are a video production company and offer legal video services in Los Angeles. We specialize in creating noteworthy videos with stellar visuals that maximize the outreach of your business. Get in touch to learn more about us.

Why You Should Add Videos to Your Company’s Portfolio

It had been speculated by sources that the global internet consumption will hike in 2019. Viewership of video content in US regions was already at a staggering 85% in 2018, and the digital trends this year don’t show a much different picture.

These statistics show that video penetration in the present digital landscape knows no end. The only way for businesses to march forward is to emphasize on video marketing and have a video presence online.

Here’s why video is the linchpin of success in 2019.     

1. Boosts Conversions and Sales

If you’re in business to make money—which most enterprises are—you need to think big. Video marketing is the fastest and most effective way of securing an audience. Not only does this increase online traffic on your website but will also boost your conversion rates.

Research shows that 54% of online users prefer engaging with video content posted by any brand or business. Following the simple rule of market demand and supply, businesses must skew their approach towards generous video content that’s compelling and interesting. If a hoard of online users have purchased a product after watching an explainer-video, the answer is pretty clear.

2. Shows Great ROI

According to statistics retrieved in 2019, 88% video marketers have reported considerable improvement in the ROI after investing in video marketing. This is a sweeping majority which attests to the profitability of emphasizing on video content. This has led to higher sales, better brand recognition across markets and a stronger consumer base.

3. Video Builds Trust

Whenever you’re marketing a product to a customer, put yourself in his/her shoes, and view your brand as a foreign entity which is new in the market. What will most likely be your apprehensions about this xyz brand? I don’t know if it’s reliable, what if it’s a scam, let’s check customer reviews, etc.

A new brand will not automatically be trusted by the user. Trust is a relationship which builds over time. For that, you need a human face in a video so that the users are better able to connect with you. No one can rely fully on a product which is just a picture on the screen; you need to make it seem more natural to come off as trustworthy.

All in all, video marketing has a great impact on your sales, brand name and customer base. It gives your company a presence in the digital arena that’s also life-like.

We offer video production services in Orange County. If you need our editing and video-making experts to help build a strong base for your business, we’re here. 

How To Tailor Marketing For Different Demographics

A message is only useful as long as it’s relevant, comprehensible, appropriate, and of interest to the audience it targets. Marketing works in a similar fashion and is based on the premise that strategies must be tailored to different demographics. Standardizing marketing tactics over a diverse demographic set will only be a waste of every dollar spent on it.

Targeted marketing is a tried and tested method which is known to reap profits for brands. Customers also tend to show liking for ads and marketing videos that cater to their lifestyle and language. Gone are the days when all the fish could be caught in the same net!

Keeping in mind that demographic segmentation is key; here are a few ways to tailor your tactics for different demographics.

Demographic Vs. Target Market

Even though these two terms have commonly become interchangeable, they’re barely anything like the other. Before honing in a segmented strategy, it’s important to distinguish between the two. Factors such as age, ethnicity, education and the likes fall under the category of demographics. It’s an umbrella term for everyone that falls within the same demographic group.

Whereas, target market is a term that zeroes in on the specific customers that you have been dealing with or can potentially engage in the future. It’s entirely possible that your target market shares the same demographic but belonging to the same segment is not a prerequisite for being a brand’s target market.

Marketing By Age

This is by far the most popular tactic used in the marketing industry. You won’t word an ad or choose a picture the same way for a millennial and a senior hitting 80. This is because both buyers are worlds apart in terms of preferences, abilities, socialization and concerns. What is of tremendous value to an old-aged woman (e.g. adult diapers) may not be of any use or interest to a 25-year old. Marketers need to acquaint themselves with consumer behavior before designing a marketing strategy according to age.

Marketing By Gender

This is another standard on which marketing tactics for all the kinds of genders are divorced. How you approach a woman and how you communicate with a man will be starkly different. The differences may blur out or become less definitive in the case of asexuals but the broader gender categories follow set gender rules. For instance self-grooming, fashion, skincare and cosmetic needs of women need to be addressed differently than those of men. This includes the choice of colors, music, visuals and even content.

Do you want to make your segmented marketing a hit with our professional guidance?

We have been in the industry for considerable time as a video production company based in Riverside. Our services comprehensively cover all your video production, editing, and designing needs and our experts are experienced in rendering them with utmost perfection. If you’re going to give your brand a public image, make sure it’s the right one for the right public. Get in touch for more help.

FeaturedClients Rate 336 Productions as a Five-Star Agency!

At 336 Productions, our focus is on creating positive, engaging, and compelling experiences. We offer services in pre-production, production, and post-production, taking projects from conception to completion.

Our Mission

To make business and brand videos that make people THINK, FEEL, and ACT.

We’re proud to say that we’ve won Telly, W3, Pixie, and Communicator Awards. Our status as a premier video production company in Southern California wouldn’t be possible without the support of our clients, who range from small startups to Fortune 500 companies.

Recently, our former client Hydraflow left us a glowing five-star review on, a businesses services platform. Hydraflow, which specializes in creating engineered solutions for the fluid transfer industry, hired us to produce a corporate video celebrating the company’s 50th anniversary. 336 Productions was responsible for writing the script and storyboard, designing the animation, conducting pre-film interviews with key personnel, and then filming and producing the video. We made three different versions of the video: a full-length one, a shorter version for Hydraflow’s website, and a clipped/non-audio version for display at trade shows.

“The feedback we received from employees and customers is tremendous. The video truly captures the spirit of our business, and we’ve incorporated the full-length version into our new employee onboarding.” – Director of Sales & Marketing, Hydraflow

The video we created not only celebrated Hydraflow’s milestone anniversary but also documented their company culture and history.

“We live in a time where client reviews are more important than ever. People do their homework when searching for a service provider online, so having positive reviews on our site, or review sites like Clutch, is critical to our success and growth. We are so grateful to the clients who have taken the time to write a review for us!” – Marlowe Stone, Co-Founder

Our team uses efficient workflows, state-of-the-art equipment, and time-tested techniques. We specialize in client-branded, live-action, and motion graphic videos, and the types of videos we’ve produced include commercials, explainer videos, product videos, training videos, demos, educational videos, culture videos, and trade show videos. We also have experience with all distribution channels, from TV and the web to DVD and Blu-Ray. Chances are, we can help you with your video production needs. Interested in learning more? You can also find 336 Productions on Clutch’s sister sites: The Manifest, a business guide that features top films, and Visual Objects, a portfolio that features your digital work. Please don’t hesitate to contact us!