The Ultimate Guide to Creating a Powerful Legal Video

That’s where professional video production companies like ours step in. With years of experience in creating and marketing exceptional legal videos, we’ve developed expert insight into consumer patterns and preferences.

If you’re unsure about the direction your project should take, we’ve broken down five of the most effective ways to create a powerful legal video that will give your firm the recognition it deserves.

1. Focus on Strong Concept Development and Script Writing

While production and post-production are essential parts of creating a winning legal video, it’s ultimately the pre-production process that makes or breaks a project. If you don’t start off with a strong concept and script, the project can take a turn for the worse, resulting in poor reach and low audience retention.

To maximize audience conversion (read: potential clients for your firm), bounce ideas off a professional video production company that knows what sells and what doesn’t. If you haven’t started yet, consulting professionals beforehand is a great idea if you want to take your project in the right direction.

By translating effective ideas into a powerful script that compels audiences to take action, your law firm will reap the benefits of new clients and a boost in reputation.

2. Showcase Benefits Over Services

One of the most common mistakes among conventional legal videos is showcasing the firm’s services. While this is important, the larger bulk of a legal video should always focus on how audiences can benefit from the services.

Instead of stating that you help with lawsuits in your capacity as a personal injury attorney, focus on how you transform clients’ lives by allowing them to seek medical treatment, recoup lost wages, and receive adequate compensation. By putting potential clients in the front seat, you’ll give them a glimpse of exactly what they’ll be benefiting from.

3. Keep Things Short and Digestible

While reputable law firms may want to create legal videos that are packed with information, it’s essential to understand consumer patterns and preferences. With attention spans reducing each day, it’s very unlikely that a long and boring video will sit well with your intended audience. They’re very likely to tune out, resulting in a dramatic loss of engagement that could affect growth and profits for your firm.

Keep things professional while increasing audience engagement and retention by opting for compelling audiovisuals that make an impact. The legal video should be concise to ensure audiences don’t tune out halfway.

4. Prioritize Quality. Ditch Quantity.

While you may be tempted to create multiple legal videos, it’s important to take things slow and focus on quality. A single meticulously-written and professionally-shot legal video can have double and triple the impact. By prioritizing cinematography, graphics, and marketing, you’ll notice a difference in growth and profits for your law firm.

5. Don’t Forget Video Editing!

Finishing the project with strong post-production will ensure that the legal video is polished, ready for the world to see. We’ve narrowed down some essential post-production processes that will ensure that the project is up to par:

  • HD Editing
  • Color Grading
  • Visual Effects
  • Audio Mixing
  • Music Licensing
  • Motion Graphics
  • 2D/3D Animation
  • Keying
  • Video Compression
  • Digital Delivery

Ready to invest in an effective legal video? As one of the leading video production companies in Los Angeles, we’ll help translate your script into an effective video that attracts potential clients and boosts your firm conversion potential.

By using the latest equipment and techniques, we’ll ensure your video is an informative yet stunning audiovisual feast that leaves a lasting impact on audiences.

Make the most of our expertise by getting in touch with us at 888-440-5830 or booking a free consultation.

5 Ways Explainer Videos Create a Successful Brand Identity

“Should I grab a quick bagel for lunch or power through with this bland coffee? Do I really need to finish this presentation, or can I take 15 minutes off to catch up on NHL updates?”

If your mind’s off to Narnia by now, we don’t blame you. Microsoft recently revealed that the average human attention span has dropped from twelve to eight seconds since 2000. Not only are we tuning out within seconds, but we’re also paying less attention. If the content we’re exposed to isn’t short, snappy, and exciting, we instantly shift our attention to something else that is.

Explainer videos have been dominating social media lately for just this reason—their incredible ability to deliver just what’s needed. In short, an explainer video that’s created by a professional video production company explains a product or service in an informative yet concise and exciting way. Within the span of 30 seconds to three minutes, the audience is informed about the brand through engaging graphics and visuals.

Curious about how these videos can boost your brand’s growth and help you establish a successful brand identity among your Los Angeles competition? Read on for the ultimate breakdown!

1. Displaying Your Brand’s Personality

Whether you’re interested in promoting your brand’s ideology, testimonials, products, or services, an explainer video is a surefire way to give the audience a glimpse of your brand’s personality.

While a social media post or a long, drawn out video may be packed with information, the intended audience is very likely to tune out within a matter of seconds.

Contrarily, an explainer video with rich audiovisual elements will get your message across without creating a shift in attention. The audience will absorb your message, thereby getting a flavorful taste of your brand’s personality.

2. Capturing and Holding Audience Attention

While capturing the audience’s attention is essential, it’s ultimately momentary. The audience may or may not choose to further engage with the content.

An explainer video minimizes the chances of attention loss, thereby doubling and tripling the chances of a sale.

By using animated explainer videos, the chances of holding audience attention dramatically increase. The longer the audience remains engrossed, the more information you’re imparting.

You’re also simultaneously making a longer impression that’s likely to last. As your brand identity becomes entrenched among audiences, you’ll notice brand growth and success. 

3. Higher Sharing Potential

Research indicates that using the word ‘video’ in a title can increase click-through rates from 19% to a whopping 65%!

While videos in themselves are a winning feature, adding fun and excitement to them is bound to take your content to new heights. Not only do audiences engage with explainer videos, but they also share them with their friends and family members across social media and networking platforms like Facebook, Twitter, Instagram, YouTube, Snapchat, and WhatsApp, among many others.

As your content travels across a range of devices across the globe, your brand will gain greater recognition.

4. Increasing Conversion Rates

A recent survey conducted by Video Rascal revealed that audiences are 85% more likely to buy a product or a book or service that comes with an engaging explainer video.

With digital media taking precedence over print media, it’s become essential for brands to capitalize on audiovisual technology. As one of the best ways to get messages across, an excellent explainer video grips audiences till the very end.

It also imparts adequate information and builds trust, so audiences feel comfortable making a purchase. This gradual conversion ultimately serves as the biggest contributor to brand visibility, growth, sales, and profit.

5. Improving Search Engine Rankings

With over 70% of the top 100 search engine results displaying videos, it’s a no-brainer that explainer videos create better SEO rankings. With audiences increasingly seeking video thumbnails over text links, an explainer video will help your website garner greater traffic, thereby increasing conversion rates and consequent sales.

As your video climbs search engine rankings, your brand will establish a successful identity among targeted audiences and newcomers.

Ready to invest in an effective explainer video that attracts and retains audience attention? We can help you out. As one of the leading video production companies in Los Angeles, we offer a wide range of corporate and brand video production services.

Call us at 888-440-5830 for a free consultation to get started!

Launching Viral Campaigns to Hype Your Brand

Or something so outrageous happens that you’re left utterly curious, baffled, confused and weirdly invested? That’s exactly how viral content works and why our video agency based in Orange County is an advocate for it!

It’s something that everyone seems to be talking about almost overnight, sharing opinions, engaging with, reposting and resharing on their profiles and pages. It could be something that infuriates them, makes them laugh or has a powerful message that resonates with them. The point is for this content to appeal to mass audiences and bring the attention and publicity to a brand that needs it for promotional activities.  

Among the various services that we offer, we also help brands design and launch social media campaigns and viral video content that draws traction toward them. Here’s how you can do it:

Identify your target audience

It’s important to understand that you can’t appeal to everyone. You have to know your target audience. Is it going to be teenagers? Or are you trying to reach older audiences, such as middle-aged folk? Is it specific segments of those audiences, like high-school students as opposed to middle-school or college-going teens? Narrow down and identify your audience for better reach.

Make use of visual cues and elements

Apart from having a strong story or viral element, your viral content needs to have good visuals.

Images, shots, and scenes that impact the user or the right colors for graphics and text can affect viewers’ moods, interests, and connection to the content.

Working with the right video production company can help you discover the most effective visual content for your viral campaigns.

Make it shareable

The way viral content gets around is by being reposted and reshared by thousands and even millions of people. Even audiences who have no access to your product or service will be sharing content if it’s emotionally and conceptually appealing. Video formats that are posted on various platforms are easy to share and repost, and with the right branding, all your viewers will be able to come back to your company.

Time its release

Timing is everything! This, by no means, is an exaggeration. To release something that’s intended to go viral and reach maximum people, you have to post it at a time when you have the most traffic, engagement, and audience participation. Knowing your social media page’s stats, trends and traffic play heavily into this—so be sure to work closely with your social media team!

Ready to put yourself out there and become an overnight sensation? We’d love to help! Reach out to us for our video production services.

Post-Production: Why It Matters From the Get-Go!

As one of the most important stages of video production, post-production involves experienced and expert editors, sound engineers, colorists, and artists collectively scrutinizing the project for potential errors, defects, glitches, skippages, and uneven cuts.

Executed by a professional video production company, this process adds the final touches to the video, thereby making it ready for the world to witness.

What Does Post-Production Include?

Depending on the budget, arena, and size of the project, the post-production stage can either be relatively quick or a lengthy and extensive process.

Here’s a breakdown of the essential stages that are undertaken by reputable video production companies following video completion:

  • HD Editing
  • Color Grading
  • Visual Effects
  • Audio Mixing
  • Music Licensing
  • Motion Graphics
  • 2D/3D Animation
  • Keying
  • Video Compression
  • Digital Delivery
  • DVD Authoring (Blu-Ray and Standard)

Why Does It Matter?

1. Avoiding Mistakes That Could Impact the Project

One of the biggest reasons post-production is a central part of video production is its ability to weed out critical mistakes that could impact the project in its entirety. In the past, slight typos have caused irreparable damage to brands.

From H&M’s “genious” blooper to The Pasta Bible’s racist blunder, brands have lost heaps of $$$ and prestige over slip-ups that could’ve been avoided through meticulous post-production reviewing and editing.

In some cases, editing oversights have gone beyond typos, turning away customers and resulting in long-term losses. To avoid disastrous faux pas, it’s best to hire professionals who can ensure promotional videos run seamlessly.

2. Making Changes for Refinement

Color grading and editing can go a long way in taking a project from great to fantastic. By balancing every shot, post-production teams help refine audiovisual components to ensure that audiences gravitate toward the content.

Professional tweaking through timely cuts, mixing, text editing, and motion graphics can create a big difference that ultimately takes video quality up several notches.

3. Identifying Areas for Improvement

By identifying areas of improvement, post-production processes ensure that each component is taken care of in the current project.

Identifying lapses also helps improve the pre-production and production stages of future projects by minimizing avoidable mistakes. This well-regulated system ensures that video production runs smoothly and efficiently.

4. Leaving Room for Re-Filming

By leaving room for mitigation and potential re-filming, post-production processes mitigate blunders. This includes faults in the script.

By analyzing the video, post-production experts identify scenes that may require re-filming. For instance, the infamous Pepsi ad featuring Kendall Jenner could easily have taken a different (read: non-racist) direction had it undergone expert post-production.

While many brands tend to think they can take care of post-production themselves, this delicate and exhaustive process is best left to experts.

As one of the leading video production companies in Los Angeles, we provide a wide range of corporate and brand video production services, including comprehensive pre-production, production, and post-production processes.

We’ll ensure your project is captured seamlessly from conception to completion. Want to make the most of our services? Call us at 888-440-5830 or book a free appointment for expert guidance.

At 336 Productions, we’re always happy to help!

The Anatomy of a Winning Company Culture Video

In recent years, there’s been a surge in demand for community culture videos that are created by professional video production companies. While prospective employees and investors are interested in interacting with businesses on a professional level, there is always a sliver of curiosity regarding what the brand looks like behind-the-scenes.

Company culture videos give viewers a glimpse of the day-to-day work culture of a business, cutting through the rigid air of professionalism.

What does a company culture video look like? We’ve broken down some essentials of a winning company culture video to help you get an idea of which direction you need to head in!

1. Share a Compelling and Genuine Story

The best way to interact with your audience in a way that truly makes them feel connected is by sharing a compelling and genuine story.

A company culture video should always go beyond showcasing the work life and habits of upper management.

By highlighting personal habits and interactions among employees, you’ll strike a chord with prospective employees. They’ll envision themselves fitting into the culture and immediately feel a sense of connection and virtual bonding.

2. Focus on Showcasing Growth Beyond Work

Instead of solely focusing on the work life of employees, it’s essential to showcase their personal growth and bonds. In recent years, there’s been an increase in employees feeling an overwhelming sense of mental and emotional pressure arising from workplace toxicity and excessive workload.

If your employees discuss work within a strictly professional capacity, your community culture video will turn away prospective employees. Go a step beyond work by showcasing employee wellness. We also recommend capturing interactions among employees to impart lightheartedness and joyfulness within the company.

3. Keep Things Short, Fun, and Exciting

Planning on shooting a long company culture video that focuses on employees discussing their roles in a sit-down setting? You might want to think again.

In an era dominated by technology, visualization, and social media, the average attention span has reduced to eight seconds. A long and boring company culture video is bound to result in viewers clicking away from the video and looking for something else that piques their interest.

To maximize audience engagement and retention, keep things short, fun, and exciting. With excellent cinematography and editing, your video will keep audiences interested and will result in higher conversion rates.

4. Don’t Try to Sell

While you may be tempted to sneak some heavy promotion into your company culture video, it’s best to leave those tactics for marketing videos.

A successful company culture video always radiates wholesome and genuine energy that resonates with prospective employees.

This is more likely to result in more sharing, which will automatically improve growth for your business by increasing the number of applications.

5. Let Your Brand’s Personality Shine Through

We left the best for last. To truly make your company culture video a winning feather in your company’s cap, let your brand’s personality shine through. Add touches of humor and use fun graphics and visuals for a dash of informality that improves audience engagement.

We also recommend capturing employees interacting naturally. Showcasing their inside jokes and hobbies will balance your community culture video.

Ready to showcase your brand culture by shooting an insightful and gripping company culture video? As one of the leading video production companies in Los Angeles, we’ve been planning, producing, and editing professional company culture videos for years.

With cutting-edge technology, equipment, and software, we’ll ensure your video looks stunning and strikes a chord with your audience.

Call us at 888-440-5830 to find out more or book a free consultation and we’ll take it from there!

4 Ways to Wow Your Clients with a Successful Trade Show

Whether you have a multimillion-dollar business or are just starting, a trade show can go a long way in increasing your brand awareness, establishing rapport, and improving lead generation.

Let’s take a look at a few ways your business can pull off a successful trade show!

Train your staff for the exhibition

Whether you’re a business introducing your line of beauty products for the first time or selling tech equipment that has pretty much saturated the market, it’s always important to train your staff for the trade show.

While knowing the product and exhibiting how it can be is crucial, the staff also needs to convey friendliness to attract the audience. This will allow them to communicate your brand’s story or pitch the product in a much more effective way.

Give people a reason to stop

Unless you’re a huge corporation that sells a one-of-a-kind product with a well-established brand position, giving people a reason to stop at the booth or stall is a step you just can’t afford to miss.

You can draw people through an experiential event that they can take part in, happy hour or through an inviting and attention-grabbing display that either pulls at the heartstrings of the audience or leaves them surprisingly intrigued.

Choose the right display 

While having a display that requires minimal time or labor to set up can be a huge help, companies often prioritize feasibility over the aesthetics—which ultimately limits audience engagement and interaction.

While the kinds of display you use vary based on the industry you belong to, there are a few things that hold for all—you should opt for a display that conveys the vision of your brand, incorporates a consistent design and color scheme, and is durable and sturdy.

Create buzz

The art of attention is the key to planning a trade show for a high turnover rate. As such, as a business owner, you must find a resourceful way to reach out to potential customers or your business’ contacts. One of the best ways to do that is through a corporate video that outlines the importance of your tradeshow and what it offers.

Not only is a trade show video a much more cost-effective way to deliver your message compared to a face-to-face meeting, but it’s also an increasingly effective marketing tool. It can easily highlight your services and the benefits of a new product in an impactful way to the audience. In addition to that, it’s a useful way to exercise versatility while communicating the ‘feel’ of the company.

If you’re looking for an expert to help you ace your trade show through a video that stands out, get in touch with one of the leading professional video production companies in Los Angeles.

336 Productions is a production company based in Riverside that has helped countless clients, companies, and business owners create top-quality corporate videos to take their marketing strategies to the next level.  

Benefit from our wide range of services today! Give us a call at (888) 440-5830.

3 Telltale Signs of a Weak Brand, And How You Can Take Charge

Unfortunately, creating a brand identity isn’t a one-step process. Once established, there’s no guarantee that a business won’t outgrow its brand—and when that happens, it becomes a problem that could potentially derail your business.

Here are a few signs this might be happening to your brand and how you can take steps with the help of a video production company to strengthen your brand image.

Signs of a weak brand

There’s a lack of vision

A vision is a driving force for a brand’s growth and the lack of it can affect audience engagement and drive sales to the ground. If your brand’s vision is unclear or isn’t in line with your organizational culture or the products and services you showcase, it won’t sit well with the audience. In addition to that, this will demotivate your partners and employees who are the biggest assets of your company.

Your brand lacks consistency

No matter how diverse the products or services under your wing are, they should be consistent with the vision of the brand.

For instance, if your brand stands for the protection of the environment but your beauty products are animal-tested, it will cause the audience to lose faith in your brand.  

Consistency also comes from the color scheme, logo placement, and packaging—and the purpose of it is to help the consumers instantly recognize and distinguish your brand from your competitors.

Your brand elements are unprotected

Picture this: Your business is doing great and you’re a week away from launching the new prototype of a product that’s nothing like the market has ever seen before, but two days before the launch, you find out that you’re unable to do it because you didn’t register for a patent for the product or a trademark for your brand.

As painful as the thought of it is, it’s not too far from the truth. By protecting your brand’s logo and name, you are keeping your products and designs safe from being replicated. This will strengthen your brand’s image to a great extent.

The solution

If your brand is struggling to establish itself as a leading contender in the industry and has the telltale signs of a weak brand, a sure-fire way to climb out of the rut is through a corporate video.

We believe that seeing is just more of believing and that’s exactly what corporate videos are designed to do. They strengthen the audience’s faith in your brand and improve its reach by conveying your mission and vision through visual communication.

From talking about real stories that connect with people to targeting an audience that needs a nudge to believe in your brand, a corporate video is one of the best marketing tools to help you take the first step toward rebuilding your company’s image.  

If you’re looking for experts to help out your brand, get in touch with our leading business video production services.

336 Productions is a video production company serving clients in Riverside and specializes in video production, brand videos, and promotional videos. Make a mark in the industry with the help of our services!

Get in touch with us at (888) 440-5830.

A Breakdown of the Hottest Video Production Trends in Los Angeles

Video marketing is a versatile and engaging way to share your brand’s message across multiple platforms. This form of visual communication is entertaining and effective—which can’t be said for other marketing tools.

Since video marketing is an ever-evolving form, video production has to keep up with the demands of the industry. So we’ve compiled a list of video production and marketing trends that are going strong in 2020 to help you and your business.

Live videos

With Instagram and Facebook live taking over the audiences of other streaming websites, no business can deny their importance. According to Forbes, live videos account for more than 13 percent of video traffic and it’s predicted that the numbers will only go up in the coming years.

This is because live videos make the user feel like the brand is speaking directly to them. The audience can chime in on the conversation through comments, making it an overall engaging experience that’s beneficial for the buyers and the seller. So, you should opt for live event videos.

Short ads

Gone are the days when the audience would watch ads on TV. Instead of waiting for the customers to come to them, brands now have to be more proactive and take their products and services directly to the consumers. This can be done through commercial videos that comprise of short ads.

These ads can be placed on numerous platforms one of which is YouTube. Statistics show that 73 percent of American adults use YouTube, making it one of the most effective platforms to market your products and services through short clips and ads. Other than that, short ads can also be incorporated into email marketing.

Product videos

While the feasibility and practicality of online shopping are unmatched, companies are still trying to make the experience better and unique for each buyer.

This can be done through product videos. Instead of simply putting up pictures of products for sale on the website, product videos feature models and users trying out the product on retail websites. This indulges the buyer and that’s why product demo videos are becoming increasingly popular.

If you want your company to keep up with all these latest video marketing trends, find a professional video production company that offers all these services.

336 Productions is a production company based in Los Angeles that creates top-quality corporate videos including commercials, event videos, and sales videos. Take a look at our wide range of services and give us a call at (888) 440-5830 today!

Script Writing: Why It Matters for Video Production

That’s what happens when you don’t have a script!

Being one of the leading video production companies in Los Angeles, we know that shooting a video without a script is much like building a house without blueprints—a sloppy shack with a shaky foundation, creaky floors, and a roof that’ll probably leak.

Without a script, any video production process is bound to fail. If the subject of the video is clueless about what to say and there’s no apparent coherence to the video, all the effort and resources you invested in this project go down the drain.

Let’s take a look at why scriptwriting is important and how it can transform any production process for the better.

It serves as a planning device for the video

Do you ever paint directly on the canvas before sketching the objects? Before you begin a masterpiece, you need a plan. Similarly, a script serves as a planning tool that describes what the video will be about and the direction it’ll take. From highlighting the locations of each scene to determining whether a voice over is a better idea or an onscreen narration, a script lays the fundamental foundations for any video production.

Other than that, it outlines how long the video will be and how descriptive it needs to be for a coherent delivery of your message.

It outlines the structure of the story

No matter what industry your business belongs to or what type of video production it is, you need a story structure; and this structure is made clear with the help of a script. From what happens in each shot to the order of all the scenes, a script gives the video production process a purpose—without which the video will be futile.

By solidifying the storyline, a script ensures that it incites a positive and emotional response from the audience, which will then propel them to engage with the brand.

It aids visual action

One of the most overlooked aspects of a script in video production is the way it helps with the visual action by providing a sense of direction. By mapping out every scene beforehand, the production team knows just what’s needed on the set as display or props.

For instance, if you’re shooting a promotional video, a script will talk about the placement of the product and how it complements the rest of the narration or the dialogue for an engaging experience.

Unfortunately, businesses that are looking to promote their products and services to strengthen their brand image are rarely able to find someone who’s equipped to handle the complex feat of scriptwriting.

If you’re in a similar situation and are looking for an expert screenwriter and a professional video production company all in one, 336 Productions can help you out.

We’re a production company that creates top-quality corporate videos. We offer video production, brand videos, promotional videos, and scriptwriting services. Get in touch with us at (888) 440-5830 today!

3 Key Digital Marketing Activities That Can Be Enhanced With Video

Here’s a model customer: her name is Susan, she works a very stressful full-time job, and is also completing college alongside. On top of that, she lives alone and has to take care of her house.

On an average day, Susan has work projects to see through, a senior year thesis to work on, and a personal life to manage. In the midst of this chaos, if someone (let’s say a business such as yours) wants Susan’s attention, how do you proceed?

Does an audience with days like those painted above care to go through lengthy articles, written ads, or sales-y emails?

Maybe—but they’re more likely to skim through them and hop on over to more interesting stuff (like Money Heist!)

So what do you do?

You give them something that won’t overwhelm them!

In 2020 digital marketing, video is the new digital overlord. So let’s talk about three digital marketing activities that can be enhanced with video.

Content Marketing Activities

We like to say that content marketing is the backbone of all marketing.

Think about it, how else do you convince clients that you know what you’re talking about, establish trust, build sales funnels, etc.?

But content marketing isn’t limited to blog posts, articles and web copy.

Invest in video, and you’re thrust into a whole new world of ideas that are painted artfully and structured content that is easier to consume.

If you’re looking to move your content marketing toward video, a good starting point is to try and turn your blog posts into bite-sized, consumable videos that are easy to understand and fun to watch.

Social Media Marketing

Scroll through Facebook and try to count the number of videos you see in one minute.

Ready? Go!

We’re guessing the answer is a lot.

Social media is getting more and more saturated with video content day by day. You know why? Because people appreciate consuming content that is fun, interesting, and easy to understand.

Incorporating video in your social media strategy can get you the attention your business needs to unlock its next big achievement.

Paid Advertisements And Promotions

Text adverts are great—but it’s best if we leave them in the era they worked in—the 90s.

Videos work to bring in those conversions in, because they are short, concise, interesting and compel the reader into taking an action.

The average consumer today doesn’t have the time or energy to process written copy, given their work routines—they’d rather be entertained by a video.

So here’s a brand new goal for your 2020 paid promotions plan: aim to entertain the user!

The bottom line is that whether you’ve been operating in the field for a long time, or are just starting out after chasing your passion, there will always be ways to improve and things to learn.

Be it social media growth, content marketing or email campaigns, we highly recommend video. And if you’re on the lookout for a reputed video marketing company in San Diego to lend a helping hand with executing your plan, don’t hesitate to reach out to us!  

We are a full-service Los-Angeles-based video marketing company with ample experience in dealing with all kinds of corporate and brand video projects. Here’s a list of our services.