Creating The Perfect Lead Generating Video

Video content has become one of the most popular mediums for promotion and for increasing brand awareness.

WHILE BOOSTING YOUR ONLINE PRESENCE THROUGH VIDEO IS ALL WELL AND GOOD, IS IT ACTUALLY GENERATING QUANTIFIABLE RESULTS FOR YOU?

A successful video turns qualified leads into prospects by convincing them to take the next step with your company, product, or service.

An effective video should boost your ROI by turning viewers into leads.

Determine Your Target Market

Identifying your target market is crucial to making an effective sales-generating video.

Trying to sell your product to a customer base that has no interest in it is equal to not doing anything at all.

Narrow down your demographic and focus your energy on them.

A Compelling Video Format 

Once you have your target audience in mind, you have to create a video that is compelling and captivating enough to keep their attention.

Start your video with an engaging introduction that reels the viewer in.

Make sure the video is clearly outlining what the problem is and how it can be solved through your product/service.

Ensure that it’s not too “salesy” and offer the viewer additional content value.

Be very specific about what solutions you are offering. 

Make sure to end the video with a bang by including an effective CTA (call to action).

Select a platform that will be suitable for your target audience.

Include A Lead Generation Form 

Consider adding a lead generation form to the webpage where your video is hosted.

01.Use the video’s CTA to offer a free PDF or a discount in exchange for the lead’s information.

02.A lead generation form or a capture page is where you get the viewer to hand in their contact information.

03.Both the form and the video should be engaging enough to get the customer to trust you and exchange information.

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What Social Selling Is And Why It’s Here To Stay

Social media has become so much more than a simple way of catching up with your old high school buddies. In today’s age, social media is a great tool for “social selling.” From customers to clients, investors, and even employees; all are within the reach of your fingertips. How you engage with them and build relationships is where you can make use of social selling.

It’s estimated that by 2019, there will be around 2.77 billion social media users in the world. That means if you play your cards right, you can effectively use social media as a way of expanding your reach and developing long-lasting relationships with your customers.

Curious about driving sales with the help of social selling? Grab a pen and paper as we guide you along!

What’s Your Vision?

Before you start off, think about the goal you’re hoping to achieve with social selling in the next few months. By figuring out what the end game is, you’ll be more likely to cut through the clutter and focus on what’s important.

Build Buyer Personas

Buyer personas are a representation of what your ideal target audience is like. You can build buyer personas with a combination of real-time data from your existing clientele and market research. Think about what your business’ ideal customer looks like, what their buying habits are, and their goals in making certain purchase decisions.

Optimize Your Social Channels

Optimizing your social media accounts will ensure that you’re seen by your target audience. Make sure you’ve included the relevant keywords in your social media profile titles and descriptions. Evaluate the best time for posting content is on certain social media channels.

Curate Relevant Content

To make sure your social media feeds have value, post relevant content for your customers. The more relevant content you post, the more likely it’ll be for potential customers to take interest in what you offer, and ultimately do business with you.

Nurture Relationships

Strengthening your relationship with the customers is one of the best gateways to boost your business. It not only helps you sell, but it helps you gain credibility as well. People want to engage in business with those they can trust.

Take Your Dealings Offline

While keeping things online is great for attracting new customers and engaging with your target audience, make sure you’re also taking things offline and on the field instead. Talking to customers over the phone or in person is also necessary to retain and garner their trust, so don’t chalk that off completely.

About 336 Productions

Are you in search of a full-service video production company in Orange County to help you produce a remarkable corporate video? We’re the team for the task! Finesse and quality are guaranteed with us!

Contact us today for more information!

How Video Can Help Pump Up Your Pipeline

Videos have become an integral part of the sales process. Your customers receive dozens of business emails every day. This makes it harder for you to stand out from the clutter and make yourself prominent in your prospect’s inbox. Sales videos are great ways of doing just that.

Using videos in your sales pipeline can help you boost response rates, engage more customers, speed up the sales cycle, and convert more leads.  All in all, video can be a great tool for your sales process.

Let’s look at how video can make every stage of your sales pipeline an effective one.

Using Video For Initial Outreach

Incorporating video into your sales pipeline from the start is a great way of kickstarting your sales strategy. Just using the word ‘video’ in your prospect emails can boost the click-through rates by 7-13%! What’s more, embedding a video in the email can increase conversion rates by 21%. This makes video a great tool for the introductory stage of your sales pipeline.

Using Video For Lead-Nurturing Communications

A generic email or a stock brochure is not going to cut it when it comes to impressing prospective clients. You need to develop customized communications strategies to reach through to them. Videos can help you create personalized presentations and demonstrations for every step of the lead-nurturing stage. Videos help you put across a more relevant, engaging, and targeted message to your prospects. In fact, customers are 85% more likely to buy something after they have seen an explainer video first.

Video Adds A Personal Touch To Your Follow-Up Sales Call

Enable your sales reps to stand out with the help of video. Your sales team is most likely sending follow-up message post a sales call. These messages remind the prospect of the main points discussed during the call and any additional information. You can make your message even more engaging and personal by converting your follow-up sales call in to a follow-up video recapping the call’s content.

Improve Lead-Scoring Through Video

Another way you can use video to enhance your sales pipeline is by leveraging preexisting videos. You can use past videos to mine valuable customer habits and prospect data to further help improve your sales cycle. You can use video analytics to see:

  • Which videos prospects viewed the most
  • The times and dates of when the videos were watched
  • The number of times the videos were watched
  • The amount of time prospects spent watching the video
  • At what point the prospects stopped watching the video
  • And more.

All this can help your sales team determine the level of interest existing or future prospects may show. Analyzing video statistics can help you streamline your sales pipeline to improve your future efforts.

About 336 Productions

Known as a trendsetting video production company in Orange County, we help turn our clients’ visions into reality with our award-winning video production services. Contact us today for more details!

Are Your Customer Support Videos Actually Useful For Your Customers?

As a shopper, the first thing that stands out about a company in your experience is their customer service. Happy and loyal customers are more a result of customer support than marketing tactics. Customer service is your business’ opportunity to connect with customers, solve their problems with viable solutions, and show to them that you care. When executed well, customer service can turn a one-time customer into a lifetime client.  

Every business should know that good customer service isn’t an afterthought; it’s an integral aspect of your business dealings. To be able to deliver impeccable customer service, you need to communicate with your customers that you’re here to listen to their concerns and feedback. Among the emerging marketing trends, video marketing has become a flexible tool for streamlining communication between customers and companies.

But how do you know if your customer support videos are actually useful for your customers? Let’s find out.

It’s Helping You Fix Their Immediate Problem

The whole point of your customer support video is to help customers fix a problem, and it should be doing that right off the bat. Customers need quick, on-the-go, bite-sized snippets that they can watch quickly to fix the issue. To ensure your message is sent across, the video should also be titled using keywords that your customer is most likely to use when looking for a solution for that problem. For example,

  • How can I replace batteries on my device?
  • How to change the default language setting on my device?
  • How to reset login?

This takes a similar approach to that of FAQs. You should take out time to thoroughly evaluate what kind of problems and challenges customers tend to run into frequently. Think about what the best way to demonstrate a solution is, as well as how they’re most likely to search for those solutions. Conduct interviews and surveys with salespeople and support agents to get a clearer picture. Do your homework before investing the time and the money.

It’s Helping Them Learn More

Your customer service videos should be doing more than just putting out fires; they should be geared toward improving your customers’ learning curve. Ultimately, you want your customers to gain expertise over small challenges, overcoming which can greatly enhance their user experience.

To do this, make sure your videos are short, easy to digest, and are simple enough to navigate through for first-time users. Keep the introductions short, as the customers seek immediate answers and want to dive right into learning all about the product.

Figure Out Who Is Watching What 

Filtering out customer support videos on the basis of customer profiles can help you streamline the process. You’ll see that certain problems are industry-specific. \

For example, banks will be more likely to search about data security, software companies will look for tech details, new users will be more inclined to watch setup videos, while long-time customers will more likely search for upgrades, patches, and workaround videos.

See what the viewing habits of your customers are and compare them against your support video metrics. Are the videos helping customers with all that? Is there something more you can do to empower them? If yes, then how can you bridge the gap?

The magic truly lies in creating highly-effective customer support videos.

Curious to learn how? We can help you out!

336Productions is a full-service video production company in Orange County that can help you create highly-effective and engaging corporate videos. To avail our video production services, contact us today!

The Age of AI And What It Means For Videos

Artificial Intelligence (AI) has proven to be a groundbreaking marketing tool having a profound impact on digital marketing strategies around the globe. AI is effectively revolutionizing the way businesses are targeting their customers.

A recent Salesforce marketing report showed that 57% of marketers consider AI to be an essential tool in personalizing their customers’ experience. These marketers plan to incorporate AI even more into their marketing strategies over the next few years.

AI has made it possible for the customer experience to be tailored according to individual interests and preferences. They’re enabling marketers to make data-driven decisions with the help of digital marketing tactics such as search optimization and ad targeting.

AI analytics can mean great things for video as well. Read on to find out how.

It Improves Personalization

When it comes to effective marketing, a one-size-fits-all approach no longer cuts it. With technology advancing day by day, customers expect to view videos that are suited to their wants and interest. AI can efficiently review users’ online behavior, their social interests, and their search queries to build targeted and relevant ads. These are more likely to be favored by the customers than random ads. Also, personalized content has proven to result in a higher engagement rate, making it ideal for marketers.

It Helps Test A Strategy’s ROI

When it comes to investing in video marketing, smaller businesses and startups are understandably hesitant to invest a huge amount of money on relatively untested marketing channels. They are more likely to invest their budget in channels that have a solid ROI. AI analytics can help you test out marketing strategies and their potential ROI before you start implementing it extensively. It can help you determine how the audiences would respond to it, enabling you to decide if you should proceed with it.

It Delivers Targeted Video Content to Customers

Customers that are bombarded with completely irrelevant ads will find it a nuisance. It is up to the marketers to provide video content to those customers who have specifically searched for that service or product. Since 64% of customers are more likely to buy something after viewing a video on it, AI analytics can make sure your video marketing efforts aren’t going to waste.

It Provides Real Time Updates

AI can help marketers observe and evaluate customer response in real time. This can help them modify the video content that’s being sent out to customers. For example, if AI-obtained data suggests that the viewer is clicking away from a video at one point, this data can be used to modify or shorten the video to keep the viewer more engaged. If a particular graphic or CTA is showing a higher click-through rate, it can be repeated more often, and so on.

About 336 Productions

Conveniently located in Orange County, we are a video production company that provides clients the best service when it comes to corporate video production. If you want to start incorporating video into your marketing strategy, contact us today!

vBooks (Video Books): How The New eBooks Are A Game Changer

Digital marketers are constantly on the lookout for new ways to stand out in customer emails. With the prospect being bombarded with hundreds of emails every day, it can get difficult for your business to garner the attention it truly deserves. Traditional marketing tactics such as email, PDFs, and eBooks are presenting diminishing ROIs.

Since videos seem to be such a huge hit with customers, trendsetting marketers are coming up with new ways to incorporate videos into their marketing arsenal. One such recent development to shake up the marketing world a bit is Video Books (vBooks for short).

What Are vBooks?

The concept of a video book may be new, and a little daunting to some. But just like using video in the sales strategy turned out to be a surprising albeit pleasant surprise for marketers, vBooks have the potential to be big as well. Think of vBooks as an advanced upgrade to the traditional eBooks.

With the human attention span mired in a downward spiral, dwindling day by day, less and less prospects are left with the patience to sit through book-length brochures and text-heavy PDFs. But marketers still need to find a way to educate or engage with their target audiences on a specific topic. Enter video books – an interactive and fun way of sharing content and connecting with your customers on a personal level.

Let’s look at some of the benefits of using vBooks over eBooks.

You Can Better Measure Customer Response

With an eBook, the customer can download it and that’s that. You don’t know the level of reader’s engagement with the eBook’s content. They downloaded it, but what next? You can’t use downloads to measure how the customer engaged with the content, how far they read it, if they skipped any sections, or if they read it in the first place.

With a vBook, you can track:

  • If they pressed the play button
  • How long they watched it for
  • If they skipped any parts
  • If they watched the whole vBook
  • If they re-watched any parts

You Can Take Direct Action

With the help of video analytics, you can see what the customers watched, how long they watched it for, and what they did with it afterwards. You can automate all this valuable information and use it directly to improve your marketing strategy. With this information, you can start scoring leads easily because you’ll better understand what prospects are interested in.

vBooks Are Way More Engaging

vBooks can help you connect with your audience in a much better way than with eBooks. You can deliver a large amount of content in an engaging and easily digestible manner that fits the viewers’ attention spans. You can measure what resonated with the audience and what fell flat. This can help you improve your overall sales process.

About 336 Productions

Thinking of giving videos a try? Get in touch with us! As an award-winning video production company in Orange County, we offer a wide range of corporate video services. We help clients every step of the process—from designing, planning, to production and even marketing!

Contact us for a free consultation today!

A Stunner Or A Snore? Make Your Sales Video Stand Out

Devising a video strategy to market your service/product is a no-brainer. Video is all the rage these days and no wonder; it’s a convenient, easy, and effective way of communicating your company’s values and core message. But chances are you probably don’t have a top-notch in-house video expert to help you create the right video, or you don’t have spare time on your hands to go through the hassle of learning how to use video editing software.

The good news is there’s a variety of resources and experts available to help you make a stellar sales video. You just need to make sure your video is brilliant enough to drive sales. This post will help you do just that.

A Sales Video Is Not All About Selling

One would think that the only point of a sales video is to sell what you’re offering but that’s not so. Imagine a persistent salesperson at a supermarket trying to get you to buy a product you’re not interested in. You don’t want to be the digital version of that. Your videos should avoid being too sales-y or gimmicky. A soft sell approach is what you should aim for.

No Harm In Being A Little Playful

All serious talk and no play make your sales video a dull one. Think about it, after a grueling day at work, what would you rather watch, a fun comedy or a documentary about auto parts? We’ll take a guess and say you’d rather watch something fun. That’s what your customers want too. While it’s okay to keep things professional in coherence with your brand image, it doesn’t hurt to change things around once in a while. If your sales video is making viewers laugh or smile, they’re more likely to share it.

Be Authentic

The purpose of putting a sales video out there is to 1) sell your product, and 2) establish yourself as an authority. The more trustworthy and authentic your information and your video are, the more the audience is going to be engaged. Make your brand voice crystal clear and relatable.

Ask Questions (And Answer Them)

The best way to get your viewer hooked right off the bat and to keep them engaged throughout the duration of the video is by asking relevant questions and providing solutions to them. Make the video all about the customer, what their problems are and how your services or products can be a good solution. Let them know you have their best interests at heart.

Be Helpful, Even To Non-Customers

Your sales video shouldn’t be all about selling your product or service. Make sure it’s informational enough to be useful even for non-buyers. Be genuinely helpful and provide valuable information that helps them fix their problem.

Ready To Get Started?

336 Productions is a full-service video production company in Orange County and we can help you create professional marketing videos. Making company videos is essential in 2019, and you need a local video service provider to help produce your brand videos.  With our help, quality and perfection is guaranteed!

Contact us today for more information!

4 Easy Steps To Video Marketing Success

We’re betting that most of your time online is spent watching videos—they’re everywhere! So it’s no surprise that video is the preferred content for B2B buyers, with webinars and short videos ranking among the top 5 preferred content forms. Think of videos as the charming pick-up line to your slick website.

While many marketers know that videos are high in demand, not every B2B marketer is using them effectively. When asked, a lot of marketers confess to being intimidated by the process of video production. They struggle to make engaging video content or are unsure of how to creatively use their existing videos, or how to measure their video campaign’s success.

We have created a four-step guide to help you through the process.

Step One: Resurface Hidden Video Content

It’s time to dust off the cobwebs from your old video content and have it see the light of day again. A lot of marketers have more video content then they think. By being a little resourceful, you can repurpose videos for creating more video content. A few videos you can repurpose are:

  • Webinars: Repurposing old webinars is an easy way of increasing customer engagement and driving demand. You can repurpose them as blog posts or use them to nurture leads in sales campaigns.
  • Event videos: Use big marketing events as an opportunity to create great videos. You can also set up video interviews with attendees beforehand. These videos can be later repurposed for future campaigns.
  • Embed videos into content campaigns: You can record product videos and breathe new life into old content campaigns by embedding these videos on the post.

Step Two: Humanize Your Content Through Personalization

Personalized videos are trending at the top in the sales and marketing world. An effectively executed personal video can reach the right individual at the right time with the right message.

Personalized videos can help you cut through unnecessary marketing clutter and engage in direct interaction with the customer. With personalization, you can drive engagement and build one-on-one relationships.

Step Three: Use Videos Across Your Sales Cycle

Using the right kind of video throughout the purchase-sales cycle can effectively engage customers at each stage of the process. Throughout the sales cycle, your buyers’ needs and interests are going to change and you should have a video ready for each stage.

  • Engage with video blogs in the presale process.
  • Explore with client testimonials, interviews, product videos, presentations during the sales process.
  • Encourage customers to buy with demos, 360-degree product videos, and personalized videos during the purchase decision.
  • Enable them with how-to videos, in-depth tutorials, user-generated content and DIY videos in the post-sale process.

Step Four: Keep A Tab On Your Metrics

So you have fine-tuned your videos, used them accordingly, and have sent the right message to your audience; now’s the time to measure your success ratio. You’re not marketing successfully if you’re not measuring. So make sure to keep an eye out for your metrics and how your video is doing with the customers.

About 336 Productions

We are an award-winning video production company in Orange County that provides our clients with the ultimate experience when it comes to corporate video production. With over a dozen awards for video marketing, we are the video partner for your B2B and B2C video campaigns. If you want to bring your vision to life, contact us today!

4 Explainer Video Styles You Should Try Out For Your Business

Explainer videos are undoubtedly powerful tools that every business should have in their marketing arsenal. Adding an explainer video to your marketing mix can be an instant way to boost your online visibility and increase sales. In short, it’s an investment worth making.

Since the explainer video you put out is basically an extension of your business image, choosing the right style for your brand is a must! Not all explainer videos work the same; choose the right style for your business based on what you’re hoping to achieve through the video.

Take a look at the following explainer video styles to identify which one aligns with your marketing goals.

1. Character Animation

Animations are not just for kids anymore; adults enjoy watching them too! Character animation explainer videos are a fun and effective way of engaging with your customers. Combining the fun visual element of animation with the emotional appeal of storytelling, animation explainers are not only entertaining; they can also help you forge an emotional connection with your audience.

Character animation explainer videos have a few main advantages:

  • With a limited time span, they help you form empathy quickly.
  • Animated characters in videos can evoke emotions that showcase your business’s core values and brand message in a humanized and straightforward manner.

2. Whiteboard Animations

Whiteboard animation videos are not only very simple, they’re actually pretty powerful. Black text against a whiteboard presents a stark contrast that grabs attention right away. It’s easy to understand, it’s highly informative, and it works perfectly for when you need to showcase a product that has a number of features or details.

A study conducted by Dr. Richard Weisman showed that viewers retain information 20% more when presented on a whiteboard, as compared to watching a simple video of a person explaining the same thing.  

3. Motion Graphics

Sometimes, the simplest of things can get the job done most effectively. If you have a complex business idea that you want to simplify for your audience, motion graphics explainer videos are there for the job. This style is a highly engaging one from bringing both motion and emotion to the subject of the video. Since it’s quite easy on the eye and can creatively catch your customers’ attention, it has a high result rate. You can even combine it with character animation for double the effect.

4. Live Action

Even though character animations and motion graphics are effective and entertaining, it may not work for some marketing goals. If your business likes to do it the old-fashioned way, there’s always the good old live action video. What’s better for developing credibility and creating empathy than with a video featuring a real person? This style can work even better if the person in the video is relatable and is dealing with the same problems as the audience.

About 336 Productions

Get started with video production right away! We are a full-service video production company in Orange County that can help you create professional marketing videos. When you choose us, high quality and perfection is guaranteed!

Contact us today for more information!

The Evolution Of Advertising: How Commercials Have Changed In The Last Decade

Advertising and commercials have come a long way since the first ad was published all the way back in 1704. Since then, marketing and advertising have seen some major milestones. Constantly adapting to new mediums and an increasingly tech-savvy audience, the world of advertising has gone through many changes in the past years.

One thing that had a big impact on advertising than anything else is the introduction of the World Wide Web. The internet has singlehandedly revolutionized the way audiences viewed and perceived ads. Advertisement changed from fuzzy old infomercials to clear-cut, well-executed commercials.

Traditional Advertising – Then

The first TV ad aired on screens across America in 1941. Brands built characters around their products in order to create a connection between the brand and the viewers. Famous faces were brought on board to sell products ranging from cigarettes to washing machines. Think back to the famous Marlboro Man ad campaigns or Frosted Flakes ads featuring Tony the Tiger.

In traditional advertising, the purpose of the ads was one dimensional: to sell the product. Yes, there were characters and storylines that were central to the ads, but the brand product remained at the forefront of the ads.

Ads Now: A Different Motive

Advertisements today do more than just sell a product or a service. The recent shift in the advertising world has seen the commercials move away from the sell-only mentality. The ads of today are more geared toward building brand awareness as well as community building.

The Product/Service Is Not the Sole Centerpiece

Today’s ads don’t just focus on what their product is; they focus on the problems of their consumers. Their products just happen to be the solution to the viewers’ problems. In the online world, brands have to work doubly hard to gain the trust of the increasingly-wary audience, and a soft-sell approach is just the way to do that.

Consumers Have Become More Active Than Passive

One recent introduction to the world of advertisements: the ad-blocker option. Audiences no longer have to sit through commercials they don’t want to watch or be bombarded with irrelevant ads as the browse online. They can now actively choose to block those ads. This is not to be taken lightly; the ad-blocking trend has cost marketers $22 billion in revenue.

Consumers Trust Commercials Less

The leading demographic of today’s age is the millennial generation and they happen to be increasingly skeptical of commercials and ads. They’re particularly picky about what they want to watch and listen to. Brands need to start building a loyal consumer base through authentic ideas so that consumers would want to buy the product. Now it’s about delivering solutions and building connections rather than using the “Sell, sell, sell!” approach.

About 336 Productions

Are you looking to create stellar commercials that wow your consumers? Contact us! With our video production services, you can connect with your audience! Known as one of the top video marketing services in Orange County, we can help you out with your video production needs!