Why Creating A Buyer Persona Is Essential To Your Video Strategy

Many a marketing campaigns are launched targeting faceless, nameless consumers without any meaningful context. Launching a video marketing campaign without having a clear idea of who your target audience is just about the worst possible thing you can do for your marketing strategy. This is a lose-lose situation in which both the brand and the user aren’t benefiting from the marketing strategy.

Which one’s better: knowing that your customer is a 34-year-old office employee named Meg who has two kids under the age of six, drives a Prius, and shops mostly from Target; or, a ‘thirty-something working female’? The former is clearer and targeted which means it will be more effective, whereas the latter is vague and mostly unhelpful.

So, having a buyer persona in place will mean you’re better off.

What’s A Buyer Persona?

A buyer persona is a basically a customer profile based on research. It describes what your ideal target customer is like. It also describes what their daily lives are like, what their problems are, what challenges they face, how they make decisions, and what kind of solutions they are looking for.

You can have both single and multiple buyer personas for your business. Your products/services can be addressing different target markets at once. But you’ll, of course, need different strategies to address those target audiences.

Why Are Buyer Personas So Important?

Buyer personas make sure that your video marketing strategy doesn’t go to waste. You’ve put in so much effort in your campaign; you will obviously want to see results. And buyer personas can help you do that. It ensures that all your video marketing activities are focused towards and tailored for a targeted demographic.

Customers usually gravitate towards businesses that they feel really understand them. They prefer to do business with those who know their needs and offer the right solution. A buyer persona helps you build a profile of what your potential customer is like so that you can provide viable solutions and gain trust.

In fact, around 65% of companies that regularly update their buyer persona surpassed their competitors in sales and revenue goals. When it comes to a successful video marketing campaign, a one-size-fits-all approach is not what you need. A tailored and customized strategy is the way to go.

How Can You Create a Buyer Persona For Your Business?

Building buyer personas requires both internal and external research. Start out with choosing one target audience and building a persona on the basis of what you already know. Improve it with further research. List down in-questions that you can ask yourself about what your ideal customer is like. Compare it with those of your colleagues and build a unified persona.

About 336 Productions

We are a full-service video production company in Orange County that provides our clients with the best of the best when it comes to corporate video production. Whether you’re looking for an Irvine video company or a Long Beach video vendor, we provide So Cal video services to all communities in the region. Contact us today to learn more about our services!

Types Of Videos Every Brand Should Be Making

With consumer demands constantly changing, it’s no surprise businesses need to do a lot better than use the same done-to-death ideas.

By now, it’s obvious that simply producing videos and putting them on your website isn’t enough to create a loyal consumer following. Your ideas don’t always need to be never-been-done-before but they need to interactive, engaging, and simple.

Surveys show that 57% of adults watch videos online and 76% of young adults download or stream videos daily. Despite this, it’s fair to say that most businesses don’t take full advantage of video marketing.

This is because a lot of small businesses are under the impression that video marketing costs a lot and it’s better to stick to traditional marketing. But that’s simply not true and you don’t need to go beyond your budget to create an interactive video marketing campaign.

When it comes to video marketing, there are various types of videos and each one has a different impact on consumers.

With that in mind, here are different types of videos every brand should be producing:

Vlogs

With more than 154 million blogs on the internet, the last thing anyone needs is another blog post. While blogs and articles are essential, your consumers want something more personal and interactive.

Vlogs don’t take a lot of time to produce, they’re highly-engaging, and they’re the best bang for your buck if you’re on a budget. You can also use them for landing pages and to promote your business on YouTube.

Gary Vaynerchuk, an American entrepreneur and wine critic, uses vlogs to engage and converse with his target audience. In his vlogs, he talks about what he does at work every day and also offers some insights to aspiring entrepreneurs.

Company Culture Videos 

The culture behind your brand is what invites employees to sit at the dinner table. But more than that, it plays a huge role in your company’s success.

When Disney bought Pixar, Steve Jobs had one condition: the mass multimedia media and entertainment conglomerate maintains the company culture. This is because Steve Jobs believed that, that’s what made Pixar successful.

Company culture videos are essential because they educate candidates and customers about your company’s environment.

They show candidates what they’re signing up for if they decide to join your organization. It’ll show them what you expect from them and what they can expect from you.

Culture videos can include employee interviews, events, milestones, brief company history, and everything else in between.

Watch BambooHR’s company culture video to get an idea.

Interview or Talking Head Videos

Interview the prodigies/geniuses in your industry that have brought in exceptional ideas to the table. Not only will this give you insight into what your next big plan should be; it’ll help your customers and clients learn more about the industry.

You can also interview your employees and clients to create testimonial videos. They can talk about the perks of working for/with your company.  

Surveys show that 74% of individuals identify word-of-mouth recommendations as a key influence in making their purchasing decisions.

Watch LifeLock’s testimonial video to get an idea of what we’re talking about. What makes the video great is that the company focuses on real human lives, situations, and emotions to engage with their target audience.

Another great video is Salesforce’s interview of its technology director, Stephanie Herrera.

Why these videos work is because they focus on creating relatable and emotional content. It’s because they’re able to converse with their target audience by evoking emotions. They’re short, simple, personal, and interactive.

Got a brilliant idea for your next video? We can help bring it to life! We are a video vendor of choice in Los Angeles and Orange County.

We’ve been providing high-quality video production services to our clients in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Call us now to know more!

Creating The Perfect Lead Generating Video

Video content has become a staple of marketing strategies for a while now. It has become one of the most popular mediums for promotion and for increasing brand awareness. But while boosting your online presence through video is all well and good, is it actually generating quantifiable results for you?

An effective video is one which not only gets the customers to learn more about your company, but it also turns them into leads that can go on to do business with you. An effective video should boost your ROI by turning viewers into leads.

So how do you create the perfect lead generating video that is guaranteed to drive sales? Read on!

Determine Your Target Market

Identifying your target market is crucial to making an effective sale-generating video. You don’t want to be selling a juicy meat burger to a vegetarian! Similarly, trying to sell your product to a customer base that has no interest in it is equal to not doing anything at all. Narrow down your demographic and focus your energies on them. Determine an age bracket, gender, socioeconomic status, what their common struggle or problem is, what type of solutions they are seeking, which social platform they use most, etc.

A Compelling Video Format

Once you have your target audience in mind, you have to create a video that is compelling and captivating enough to capture their attention. Anyone can take a camera and upload a video to the internet. But in order to create the RIGHT video, you have to make sure you’re following the perfect format.

Start your video with an engaging introduction that reels the viewer in. Make sure the video is clearly outlining what the problem is and how it can be solved through your product/service. But also ensure that it’s not too “salesy” and offer the viewer additional content value. Be very specific about what solutions you are offering. And make sure to end the video with a bang by including an effective CTA (call to action).

Select a Platform

Have a stellar video ready and all that’s left to do now is to share it? Great! But do you know which social platform your customer base prefers the most? You have many options to choose from:

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Vimeo
  • Your own website

Include A Lead Generation Form

The whole point of your video is to generate leads. So you need to include a capture page that redirects a potential customer to where they can get more information, e.g. your website. A lead generation form or a capture page is where you get the viewer to hand in their contact information. Both the form and the video should be engaging enough to get the customer to trust you and exchange information.

About 336 Productions

We are a full-service video production company in Orange County that can help you create professional marketing videos. With our help, high quality and perfection are guaranteed!

Contact us today for more information!

Here Is How Great Movies Are Made

The human mind is amazing. It can store vast amounts of information. And yet, there are a few moments that leave an unforgettable imprint in our minds.

What Makes A Great Movie Great? 

A good movie wilt get your attention for a short moment, but a great movie will keep you on the edge of your seat, the very end.

Perhaps it’s the acting, the direction, or maybe the plot. Or maybe it’s all three.

Almost every movie follows the same format, but it’s how all the elements come together that make a film feel fresh and break out of the mold.

The Power Of Emotions 

Imagine making a choice that’s impossible to make. Imagine standing there, helpless, powerless, defenseless, and vulnerable.

Making an emotional connection with the audience is critical in the success of a film.

A guilt that haunts you’til the day you die— a decision that changes the course of your Life—and a Lifetime full of what ifs.

The above paragraph describes the hit film Sophie’s Choice. Meryl Streep won an Oscar for her role in it, partly because of her emotional performance and how it connected with viewers.

Audiences relate to emotion because life is one emotion after another. It’s relatable and powerful. Capturing emotion in an honest way through the visual medium of film, can be a moving experience.

The Focus On Every Character 

If you’ve noticed, great films focus on creating a solid background for every character.

No character is introduced without a story to tell, even if it’s for a brief moment.

Characters should be fully fleshed out so that the actors portraying them can provide an + authentic performance, full of nuance.

Even if the characters we like are fictional., they’re meant to portray real people, with real problems.

Originality Should Never Limit Talent

Some of the best films gained inspiration from others ideas. From Lord Of The Rings, to Forrest Gump, some of the best films weren’t based on ideas that came from the directors.

You can take ideas from various sources and mold them into your own. Remember But what kiLls them is a dull mind.

So, experiment with different concepts and you’re bound to come up with something good!

INFOGRAPHIC BY

WWW.336PRODUCTIONS.COM

336 Produces Project That Range From Small To Large

It all started with the Compass—our first project. Although it was a movie trailer, it was a major hit that got us started down the path of success.

Little did we know that this would be the beginning of an extraordinary experience, full of great opportunities, wonders and unexpected turns.

Video production is something that we’re passionate about. Both of us graduated from film school and our passion for bringing our imagination to life started at a young age.

Anatomy Of Films: The Building Blocks Of A Memorable Movie

Just stop. Stop for a moment; a minute, a second. Stop and think about what makes life worth living. What makes it truly beautiful—what makes it magnificent.

Think about all the memories you cherish. Think about the memories that haunt you ‘til this day—even the ones you don’t want to recall.

The human mind is amazing. It can store vast amounts of information. And yet, there are a few moments that leave an unforgettable imprint on our minds.

Should You Invest In YouTube Ads?

YouTube may be the solution to boredom at work and the best way to kill time, but with so many big companies and passionate entrepreneurs taking advantage of the social media platforms to promote their business, it’s become a stage for corporate innovation.

YouTube allows them to pay for pre-roll ads so they can advertise products and services in between the content you love.

3 Video Production Fears and How to Overcome Them

Halloween just passed and the fear is still in the air. But while monsters aren’t real; some fears are. Take video production for example.  Many businesses and companies are afraid of taking the plunge into the world of video marketing. Various fears swirl in their mind; what if it’s a bad investment? What if it doesn’t bring in sales? What if I don’t look good on camera? And so on.

Statistics don’t lie, however, and video marketing and production aren’t going anywhere. If you don’t let go of these fears, they can take root and stop your business from taking the next step forward. But fear not, you can overcome them!

Fear #1 – Video Won’t Bring Good ROI

Those thinking about foraying into the world of video production worry whether the investment they make will bring in profits or not. Worrying about your Return of Investment (RoI) with any venture is pretty natural. But luckily, when it comes to video, success is quantifiable. Around 83% of those incorporating video into their marketing strategy view it as a good RoI. According to HubSpot, 52% of marketers deem video to be the content form with the most RoI, and 66% of video marketers say that video brings in better leads, thus driving more sales.

Fear #2 – You’re Camera Shy

The fear of being on camera is very real for some people. The thought of everyone staring at you makes you conscious about yourself, thus increasing the chances of messing things up. But fears can be conquered, and with a little help, this can be too. To appear more composed on the screen, you should:

  • Study the script and practice it regularly
  • Try answering some interview question to get the hang of it
  • Record and watch yourself so that you know what to improve
  • Practice with professionals

Fear #3 – You Fear Working With A Video Production Company

Creating and developing a video is a sophisticated process that requires a lot of teamwork, as well as investment of time and money. In order to execute a well-polished video, you will have to team up with a professional video production company to help bring your vision to life. Many people fear the thought of entrusting someone with such an important task. But choosing the right video production team can help you out. You should:

  • Check out their work and peruse their portfolio to get an idea of their style.
  • Check out their social media profiles and blog posts to see how engaged they are with their clients.
  • Contact them and get to know them so that you’re comfortable enough when working with them.
  • Ask for references, or check out their testimonials to see what others think of them.

About 336 Productions

We are a full-service video production company in Orange County and have been helping clients with corporate video production. As a video vendor with over a decade of experience, we’re well versed in brand videos. Get in touch with us today for more details!

‘Tis The Season To Make A Christmas Video!

The holiday season is upon us; halls are decked with boughs of holly, Christmas trees are decorated with glittering ornaments, and stockings are ready to be stuffed come Christmas Eve.  Christmas is a wonderful time to spread some festive cheer, not only to your friends and family, but to your business clients as well.

It’s a great opportunity to show your customers that you truly value them, and what better way to express your gratitude than by sending them a holiday-themed seasons greeting video? While many inboxes will be full of Christmas e-cards and generic season’s greetings; it’s up to you to think outside the Christmas card box and do something different.

Here’s a little inspiration to help you get started!

The Good Ol’ Christmas Card

Instead of sending your clients a generic Christmas e-card, put in a little more effort by sending them a video version of the Christmas card. Make sure you’re thanking your clients for their loyalty. The goal is to make them feel appreciated, even at the busiest time of the year. They should know that they are critical to your success and that your team wishes the best for them.

Year-In-Review

The year’s about to end and Christmas time is upon us. So you can kill two birds with one stone by combining your Christmas greeting and your year-in-review video. Don’t let this video be a bragging laundry list of all your achievements. Instead, make sure you’re weaving a story that resonates with your customers.

Christmas Sales Promo Video 

One thing customers love more than the holidays is a really good holiday sale. If you have a Christmas sale going on, make sure to promote it with a video. A video can better highlight all the best deals you have to offer and how customers can benefit from it. Set the festive holiday mood by making your promo video Christmas themed.

A Funny Holiday Video

Your Christmas video doesn’t necessarily have to be promoting a sale or addressing clients; it can be a ‘just for fun’ kind of Christmas video. You could incorporate some funny moments from a Christmas office part from the year before, a mockumentary with the entire team participating, or something else. The goal is to increase brand awareness in a funny, non-salesy way.

About 336 Productions

One of the premier video production companies in Orange County, we help turn our clients’ vision to reality with our award-winning video production services. Having a trusted video marketing team in your corner is essential in keeping up with the competition!  Contact us today for more details!

7 Habits Of Highly Effective Video Marketers

By now, it’s pretty clear that video content is absolutely essential for a successful marketing strategy. But merely creating a video isn’t enough. No matter how moving the music or how immaculate the imagery, if the video isn’t producing engagement, then you’re not doing it right.

Here are 7 habits that great video marketers adopt in order to increase their video’s RoI.

1. They Never Forget To Forge Emotional Connections

Successful video marketers know that emotions and subtlety make for powerful content. You need to connect with your target audience on an emotional level, not a sales-ey one. Creating an emotional hook is vital for your video. Whether you’ve got them laughing their hearts out, teary-eyed because of the poignancy, or nodding their heads in sardonic agreement; some emotional element needs to be there.

2. They Send Out A Clear Message

Your marketing videos shouldn’t be a Rubik’s cube that leaves customers scratching their heads in confusion. A good video marketer knows the importance of a clear message and works on keeping their business objectives transparent. With the human attention span diminishing to less than that of a goldfish (!), it is all the more important that your video conveys your brand’s message and conveys it fast.

3. They Consider The Perspective That Truly Matters: The Customer’s

An effective video marketer knows that it’s not about the product, but the customers. Consumers aren’t interested in lengthy videos listing down all the benefits your product has to offer. They’re more interested in how it can help them better their lives. Don’t tell them what your product does; show them how it can be transformative for them.  

4. They Keep Their Target Audience In Mind

Many people are under the misconception that marketing videos should target as general a demographic as possible. But that’s not going to get you anywhere. Effective video marketers create specific content that appeals to a certain target audience. This will help them do more than just mildly interest people, but instead, excite the intended audience.  

5. They Create Engaging Content

Every video should be compelling enough to keep customers hooked. Good video marketers know how to tell a story. Good stories strike a chord within the audience and appeal to their emotional center. But they should also be credible and not overly fanciful.

6. They Incorporate A Clear CTA

Successful video marketers make sure to end their videos with a clear and concise call-to-action. Once you have your audience engaged and interested, you want to turn the leads into sales. Make sure you’re giving them a clear direction on what the next step is. Whether it’s visiting your website, filling out a form, or contacting you, the CTA should be apparent.  

7. They Make Sure To Share The Video On The Right Platforms

Once you’ve created a marketing video, you want to make sure it’s reaching as wide (and as right) an audience as possible. You should circulate your video on the right platforms so that it reaches the intended audience and drives leads. If you’re creating a video about a street-wear clothing line, you might not find the right audience on LinkedIn as much as on Instagram. So, make sure you’re sharing your video on the right platforms.

About 336 Productions

Need to create a stellar corporate video? We can help you out! We have been providing high-quality video production services to our clients in Orange County for years. Call us now to know more!