4 Ways to Use Videos for Brand Awareness

In a world governed by technology and visualization, the best way to get your message across is to capitalize on the trend of digitalization. It doesn’t only catch people’s attention—it sells.

While some people have caught on to the trend and began investing in professional video production, others are still struggling to put two and two together.

Read on for four ways you can make your brand reach new heights by using the power and popularity of videos.

1. Recognize and Understand Your Audience

You’ve understood the importance of producing video content. The next step is targeting your audience.

Without demographic recognition and understanding, your video content will not be tailored accordingly. This could lead to a dramatic decrease in sales and brand reputation as your audience will fail to connect with your message.

The best way to get started is to develop a deep understanding of who you’re working for, so you can grasp what they’re interested in and cater to it. Ask yourself basic yet necessary questions regarding their language, ethnicity, gender, sexual orientation, etc.

Be inclusive and build subsets within your audience. Invest time researching trends and produce customized content that targets most people in your biggest subset.

Your ultimate goal should be producing video content that connects with as much of your audience as possible.

2. Stand Out!

Remember that the large majority of individuals who engage with video content have short attention spans—most of them millennials. If your content isn’t creative, original, attention-grabbing and shareable, it’s unlikely that anyone will engage with it.

Think outside the box and develop novel ideas and strategies with strong shock value. Avoid generic and easily forgettable scripts and concepts. Your goal is to pique your audience’s attention, so they continue to watch your video.

3. Keep Things Short and Snappy

With busy schedules and increasingly hectic lives, people simply don’t have the time to engage with everything—even content they find interesting. Your job isn’t just to counter their boredom; you also have to counter their lack of time.

Keep things short, snappy and exciting. While your video may start off strong and engage your audience, they’re very likely to tune out if it’s long. Get to the point as quickly as possible and don’t overwhelm your audience with unnecessary and draining information.

Pro tip: Avoid repetition at all costs!

4. Accelerate Your Promotion Game

Marketers are big on the 80/20 rule, which establishes that 80% of a video creator’s time should be spent on marketing while the remaining 20% should be spent on actually creating the video content.

Follow this religiously.

Use social media to your advantage, especially popular platforms like Facebook, YouTube, Instagram and Twitter. E-mail customers if necessary. Branch out as much as possible! Try to optimize your message across different devices as well for greater reach.

Have the information you needed but don’t have the resources to make it happen? Our experienced team will take care of all your professional video production needs in Los Angeles. Get in touch with us now to grow your brand and reach new heights.

What Types of Videos Can Influence B2B Buying Decisions?

Professional video production is at the centre of brilliant marketing. 76% of companies now use videos to attract and retain the attention of B2B customers.

While videos hold immense purchasing power, it’s important to compartmentalize different audiences and target them accordingly. Applying the same strategy to B2B and B2C customers is a recipe for disaster.

B2B vs. B2C: Why Does It Matter?

A lot of businesses tend to have a single video marketing strategy for all customers—consumers and businesses. This can be detrimental as consumers and businesses think differently.

B2B (business-to-business) marketing needs to be logic-driven, whereas B2C (business-to-consumer) marketing works best when appealing to emotions through simple, fun and easy messaging.

As opposed to individual consumers, businesses are already in the game and understand its workings. To win them over, your video content needs to be professional, industry-oriented and feature-based.

Focus on educating as opposed to entertaining.

Read on for five types of B2B marketing videos that will not only boost your brand but also accelerate sales.

1. Videos That Ditch The Sales Pitch

A brand video with a plethora of sales pitches and attention-grabbing gimmicks may go viral and sit very well with consumers but it’s best to avoid this strategy when targeting businesses.

The intention behind creating thrilling video content for individual consumers is attracting their attention. This isn’t the case when it comes to businesses. They’re already watching your video because there was a strong need to. Luring them in with exciting and compelling video content will achieve nothing and they’re likely to click off.

While you should keep the graphics clean and visually engaging, avoid going over-the-top like you would for individual consumers.

2. Videos With Information Galore

Unlike individual consumers, businesses are seeking expertise.

Provide as much relevant information as possible without making the video too long or dry. While you’re targeting businesses, they’re still humans at the end of the day. They may have longer attention spans than average consumers, but that doesn’t grant you the freedom to produce a 10-minute video.  

3. Industry-Specific Videos

While you may not get into industry jargon and trends when targeting individual consumers, this is something you definitely want to focus on when targeting businesses.

Your video should cover all significant industry bases. Offer insider knowledge, if possible, to showcase your expertise and experience.

4. Videos That Prioritize Features Over Benefits

Your B2B video marketing strategy should be feature-oriented as opposed to benefit-oriented. Inform businesses of what you offer, not how they’ll benefit from it—they already know that.

For instance, if you sell fruit yogurt, a feature would mention that the yogurt is ‘packed with protein,’ whereas a benefit would state it will make you ‘more satisfied’.

Avoid resorting to attention-grabbing benefits and state clean and crisp features. Businesses are likely to put two and two together themselves.

5. Videos That Focus on Long-Term Benefits Over Short-Term Satisfaction

Businesses are looking for a long-term investment. While you may get away with a video that focuses on short-term benefits when targeting individual consumers, this strategy is unlikely to work for businesses.

For instance, if you’re selling lotion, refrain from stating the obvious. As opposed to claiming the product will ‘make the skin softer,’ state that it will ‘prevent skin dryness’ in the long run.

Want more insight into how to bring your B2B video strategy to life? Get in touch with 336 Productions—one of the leading video production companies in Los Angeles. Not only will they create high-quality and effective content for your idea, but they’ll also use their experience and expertise to tweak it so you’re geared with the best.

3 Types Of Video Series Your Business Can Create Today

According to Smart Insights, 53% of consumers engage with a brand after viewing a video, and Social Media Examiner says that tweets with video get around ten times more engagement than ones without. What more could a business owner wish for?

But what kind of videos should you create?  

We’re glad you asked!

Contrary to popular opinion, video marketing isn’t limited to promotional videos. It is an entire world of endless possibilities. The purpose of video marketing, as opposed to what most people believe, isn’t promotion— it also is, but that’s not the focal point.

Video marketing helps build rapport and connection. Sort of like bridging a gap between a brand and consumers, establishing alliances, understanding trust, and in a way, also friendship.

Considering this, videos can take various shapes and forms, including series—the best way to maintain a connection.

Here are our top ideas for video series that your business can make today!

Documentary Or Docu-Series

Documentary-style series is one of the most popular trends in the world of video marketing for two reasons: one, they tell a story, and second, they help the audience connect with the business.

One of the best examples of documentary-style videos for a business is the Second Act by MailChimp, where the videos follow people who took up their passion and walked out to follow a new career path.

Product Reviews

This is a common one—although, a very important one.

These videos have been around for quite some time, and are typically centered around a particular product; for example, an unboxing video.

When creating this kind of video, it is important to bring out the unique aspects of the product, in contrast with competing alternatives, to help establish business authority.

Office Culture Vlogs!

These are the most fun kinds of videos to make! They establish a connection and rapport between a business and its consumers.

Who wouldn’t like to support a business that is fun, personally connects with their audience, and one that has a lively office culture!

Video Vlogs—also getting increasingly popular these days—bring out the very human and natural aspect of a business, establishing trust much easier than any other medium.

If you’re thinking of using video to promote your business, we can help! We are a full-service Los-Angeles-based video marketing company. We do corporate and brand video projects. Take a look at all the incredible services, and ask us any questions you have! Reach us here!

2 B2B Video Marketing Myths—Debunked

In the case of video marketing, this could mean missing out on some serious growth and progress that have the potential to take your business to brand new heights.

Here are two of the most common video marketing myths, and the truth about them.

It Takes Time—“We Don’t Have Time To Create Videos”

There is a propagating opinion that video marketing requires a lot of time, energy and effort to make it all turn out looking perfect, which is as far from the truth as the earth is from the sun.

While video creation does require elements of these factors, they aren’t all that difficult to create. There are many businesses that create as many as 510 videos a year—which means that they are using the scrappy approach to video production.

Videos don’t have to be perfect; all they have to be is engaging. And if you have that kind of content to share with your audience, you’re good to go!

You might even be surprised by how much value you can give to your consumers in so little time!

But if you really don’t have the time to execute this strategy, let us!

It’s Expensive—“We Can’t Afford Video”

Another video marketing myth is that it’s too expensive to incorporate videos in a marketing strategy—which again, is simply not true.

Most companies dedicate around 10–20% of their marketing budget to video, whether they hire an internal team or outsource video production. This goes for both giants and startups alike.

It is possible to produce, good, high-quality video content in a reasonable portion of your marketing budget. This is one of the most convenient things about modern video production—it’s inexpensive, accessible, and easy.

If you’re really looking for high-quality content in a reasonable budget, shoot us a message and let’s see if we can chalk something out for you.

If you’re thinking of using video to promote your business, we can help! We are a full-service Los-Angeles-based video marketing company dealing with all kinds of corporate and brand video projects. Take a look at all the incredible services offer, and if you have any questions, we’d love to answer them! Reach us here!

Video Analytics And ROI—Metrics That Matter

That’s brilliant—but how do you know how well they’re working in alignment with your goals?

How do you know if they’re bringing in conversions and increasing your ROI? Well that’s where analytics and metrics come in.

Video metrics give business owners and marketers the amazing ability to recognize areas that need improvement. This is only possible when you track views, attention spans, click-through rates and more.

Tracking these metrics indicates if they are helping with conversions, ROI, lead generation, customer retention, and more.

Here are the most useful metrics to track.

Overall View Count

The number of views is the first thing most of us check when a video goes live. And that’s not surprising; the metric tells you how you popular your video is, how well it’s doing, and how relevant it is.

However, it is important to filter the view count by target audience. Let’s explain this with a hypothetical: say you upload a video that goes viral among teenagers when it was aimed at high-caliber businesspeople. It sure did become popular, but it won’t facilitate a lot of conversions because it didn’t capture its target audience!

Attention Span Data

So imagine you have millions of views on your videos; but how do you know how much of your video your viewers actually watched?

Did they watch all 15 minutes? Or did they get bored after the first five?

This is something attention span data can help you with. This metric identifies exactly where a video needs improvement, in turn helping you create better and more useful content for your users.

Total Video Click-Through Rate

When someone from your audience watches your video, do they click through? The total number of people who click through your video on one of your links is called the click-through rate.

The CTR is calculated using the following formula:

Video click-through rate = number of views / number of people who clicked

If you want to increase your video click-through rate, a good tip is to make it the point of focus on your landing page and email campaign.

If you’re thinking of using video to promote your business, we can help! We are a full-service Los-Angeles-based video marketing company that deals with all kinds of corporate and brand video projects.

Take a look at all the incredible services we offer, and if you have any questions, we’d love to answer them! Reach us here!

Background Music For Videos—How To Pick The Perfect Track

Perfectly understandable! Happens to the best of us.

Selecting the perfect music track for a video can get overwhelming because of the power music holds. So without further ado, here are three of our top tips.

Decide What Role The Track Will Play In The Video

Sometimes, the purpose of music in a video is to give it perceptual life. Other times, music unleashes energy, creates a positive vibe, or sets a particular mood; for example, slow jazz music can induce a light, romantic mood.

When selecting your track, ask yourself, “what role do I want music to play in this video?”

Here are some pointers:

Explainer Or Demo Video: Light, subtle music to engage the audience.

Live Action Or Clear Story: Use music according to the scenes and plot.

Promo Video: Use fun tracks to add drama and elevate the emotions.

Understand What Genres Make The Best Background Music

As it happens, sometimes, even when you’ve decided what role your track is going to play in the video, the amount of music available can make choosing one very stressful; it seems like there’s no way of narrowing down your options!

In these cases, it’s best to go by the emotion you’re aiming to evoke. Here’s a guide.

Cinematic: Grand, haunting, big, luxurious. (Think Nike!)

Corporate: Inviting and engaging! (Think Marketo!)

Hip Hop: Fast, confident, edgy! (Think Coke!)

If you’re still not sure what genre will make the cut, let a professional video creating agency like us make your videos!

Use Reference Music

This tip is for times when you already have a particular song in mind for the video. In these cases, you can use the track as a guide, or a reference to find another, more suitable mix.

Look it up on YouTube and browse through the suggestions that come up to look up tracks that sound similar.

If you’re thinking of using video to promote your business, we can help! We are a full-service Los-Angeles-based video marketing company that deals with all kinds of corporate and brand video projects. Take a look at all the incredible services we offer, and if you have any questions, we’d love to answer them! Reach us here!

Short and Simple: Our Favorite One Minute Videos

One-minute videos are becoming so popular because they’re easy to create, while being highly effective at the same time. This is because your audience doesn’t need to sit through a ten-minute video when they can have it all whittled down into bite-sized content.

At 336 Productions, we are fans of the “Tasty-like videos” and have rounded up a list of our favorite one-minute videos to share with you.

Here’s some content that left us amazed:

“When You Say You’re A Swimmer”

When You Say You’re a Swimmer is a video that needs to be understood, not just watched. Directed by Chris Shimojima, the video focuses on all the things a swimmer is afraid of.

It focuses on the way society looks at athletes, labeling them and confining them to that label. But swimmers aren’t athletes, they’re humans. They have flaws and faults, but push them aside to overcome their worst fears every day.

The video ends with, “Man was made to fear the deep. But you, you’re here to find it.”

“LATE”

This short film will tug at your heartstrings, so make sure to keep a box of Kleenex nearby! It’s a minute long, but carries an immense emotional burden as the world of the two characters crashes—it can’t be described in words.

We barely spend any time getting to know the two characters, but the ending leaves us devastated.  

“Memories of the Master Brewer”

This short video is one of our favorites because it dives deep into the depth of a product’s history. It’s shown through the perspective of a beer brewer and his love and passion for beer.

Beer should be rich, powerful, robust, bitter, and intense. And we couldn’t agree more!

“Buttons”

Buttons is a beautiful short film that tells us the story of how buttons are created. It focuses on how you need simple tools but powerful designs to grab the attention of customers. You have to use the right colors and composition to create buttons that will attract consumers.

This short film is just like that. It’s simple, but powerful in its own way.

The Conclusion

These are just a few of the many videos that have left a powerful impression on our team. If you’re looking for video content creators that can create video content just like this, you’ve come to the right place!

We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!

Boosting Sales with Video Marketing: How Can It Be Done?

But if your business has been struggling with sales and your conversion rate is the lowest it’s ever been, you’re obviously wondering how you can use video marketing to change that.

So what are some ways you can boost sales and attract traffic to your website?

Here are a couple of strategies you can use:

Create a Landing Page Video

Your website’s landing page is really important, because it’s the first page visitors see when they visit your website.

Statistics show that businesses have only eight seconds to make an impression with a landing page.

If your landing page doesn’t load properly or isn’t impressive, it can decrease your conversion rate by seven percent.

Make sure your landing page video is short, simple, and to-the-point. Focus on your business and its services. Talk about how you can help customers with their problems and how your services can make a difference in their lives.

Use Employee Interviews

You can create a one-minute segment of what your employees think of working at your company.

Is your company friendly and safe for women? How is it making a difference in your employees’ lives? Is the overall work environment good and how long have your employees been working for your organization?

Answer all of these questions with a video and make sure to post it on your website and social media pages. If you haven’t already, it’s also a good idea to create a YouTube page for your business.

YouTube has more than 1.9 billion users, and is perfect for expanding your business digitally. You can reach out to thousands of potential customers with interactive video content.

In addition, the video sharing platform allows you to translate your videos to more than 80 different languages. This allows you to connect with potential customers outside of the country as well.

These are just a couple of ways you can expand your business and utilize video marketing to boost sales.

If you’re looking for video content creators that can create exceptional quality video content you’ve come to the right place!

We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!

How Small Businesses Can Increase Revenue Using Video

Communication

It plays an important role in communicating your brand’s unique value proposition in an engaging manner.

Customers prefer watching such videos, increasing brand awareness.

Wide Range Of Tactics 

Videos can not only be used to create awareness but also broadcast live events. This increases your audience and adds value to customer experience.

You can reach a larger demographic with videos. For example, tailor the video’s title and description to appeal to your target demographic.

Rank Higher On Search Engines 

Incorporate SEO into each video you publish and get a higher rank on search engines.

Create An Impact

46% of users react sand take action after watching a video online.

Videos are simply easy to remember and have a lasting effect. They give customers a more personalized experience and help you connect with them efficiently.

Get professional help to create effective videos to promote your small business.

Visit our website for more information:

336 productions

The Future of Advertising: The Increasing Role of Video Content for Marketing Success

Here’s all you need to know:

Video Marketing is an Effective Tool

Video campaigns are an effective and powerful strategy to grab the attention of your audience.

A survey conducted by Google showed that 6 out of 10 people admitted that they preferred video content to television.

Another survey conducted and published by Eye view Digital showed that linking video to your social media accounts and website improves conversion rates by up to 80 percent!

By embedding videos on your social media pages or sharing it with potential customers through other mediums, you can establish your brand’s identity in the digital world.

Video Marketing Creates Your Brand’s Personality

Think about brands like Dollar Shave Club and McDonald’s. When you think of these brands, you’ll immediately remember the themes they use in their videos.

Dollar Shave Club targets young men who struggle with finding affordable shaving kits that have high-quality razors. McDonald’s focuses on families and spending time with your loved ones.

In a nutshell, we can say Dollar Shave Club is for Millennials and McDonald’s is for families.

Every brand has a unique trait, and while traditional forms of marketing establish a brand’s personality, it’s not as fast and effective as video campaigns are.

Connect with a Broader Audience

Traditional forms of marketing were location-based and limited to certain locations. For example, you could advertise your products in a city with a lot of billboards and shops, but the same couldn’t be said for another city.

But with video content, you can reach a wider audience. Your content isn’t limited to a specific location or demographic. You can reach the entire world by sharing your videos on streaming websites.

For example, you can upload your video content on YouTube and link it to your website and social media pages. When your followers view the video, they have the option to share it with their group of friends and family. It’s truly revolutionary.

336 Productions is known for providing its clients with exceptional-quality video production services in Orange County for years. From corporate videos to case studies and B2B videos, we offer an array of video marketing solutions. Feel free to give us a call to learn more about our production company!