But if your business has been struggling with sales and your conversion rate is the lowest it’s ever been, you’re obviously wondering how you can use video marketing to change that.
So what are some ways you can boost sales and attract traffic to your website?
Here are a couple of strategies you can use:
Create a Landing Page Video
Your website’s landing page is really important, because it’s the first page visitors see when they visit your website.
Statistics show that businesses have only eight seconds to make an impression with a landing page.
If your landing page doesn’t load properly or isn’t impressive, it can decrease your conversion rate by seven percent.
Make sure your landing page video is short, simple, and to-the-point. Focus on your business and its services. Talk about how you can help customers with their problems and how your services can make a difference in their lives.
Use Employee Interviews
You can create a one-minute segment of what your employees think of working at your company.
Is your company friendly and safe for women? How is it making a difference in your employees’ lives? Is the overall work environment good and how long have your employees been working for your organization?
Answer all of these questions with a video and make sure to post it on your website and social media pages. If you haven’t already, it’s also a good idea to create a YouTube page for your business.
YouTube has more than 1.9 billion users, and is perfect for expanding your business digitally. You can reach out to thousands of potential customers with interactive video content.
In addition, the video sharing platform allows you to translate your videos to more than 80 different languages. This allows you to connect with potential customers outside of the country as well.
These are just a couple of ways you can expand your business and utilize video marketing to boost sales.
If you’re looking for video content creators that can create exceptional quality video content you’ve come to the right place!
We can help you take your marketing game to the next level. Get in touch with our video production company, which is based in Los Angeles, CA and leave it all to us!