Voice-over is a piece of narration in a video, not accompanied by an image of the speaker. Think of the voice in a car commercial that you hear, but you don’t see.
Voice-overs can make or break a video. A good voice-over can make a good video great, and a bad voice-over can ruin what could have been a great video.
The Power Of Voiceovers
Remember Disney’s Lion King or Mulan? These are classics still celebrated and remembered today. It wasn’t just the plot, but the way the voice actors effortlessly, and brilliantly, delivered their lines that made them so memorable.
You probably remember your favorite lines from the films even today.
“Hakuna Matata; it means ‘no worries’!”
“Dishonor! Dishonor on your whole family! Dishonor on your cow!”
But when it comes to corporate videos, most brands ignore the importance of good voiceovers.
But this is your brand we’re talking about. You can’t just hire anyone to give life to your concepts. Good voiceovers are the secret ingredient you need for success.
Here’s why:
Credibility
Look, we get it. It’s easier and more convenient to try to record an employee reading the VO script. It’s budget-friendly.
But if the voice sounds like that of an amateur and the quality is sub-par, it’s guaranteed that your audience will look elsewhere.
You need to humanize your brand. And this means hiring actual voice actors that can animate your vision for your brand and capture the attention of the viewer with their voice.
Evoke Emotions
We understand that some people don’t like sentimental commercials or videos. But when you hit the nail on the head, you’re going to get bang for your buck.
(Check out this short animation by Gatorade telling the story of Usain Bolt.)
Gatorade is known for its energy drinks. But it’s also known for its powerful commercials starring different athletes.
From Messi to Usain Bolt, it’s used the power of emotions to draw in its audience and connect with them on another level.
Another video to check out is this tea consent video that uses simple graphics and voiceover to discuss a serious topic with a diverse audience.
When it comes to voiceovers, take care to cast the right voice. A professional is who you need to create an authentic image of your brand.
And this is where we come in!
336 Productions is an award winning name in video production services, based in Orange County, California.
We’ve successfully spearheaded video marketing campaigns for a wide range of businesses, specializing in training/sales videos, trade show videos, and corporate videos.
Call us today and let us help you with voiceovers for your marketing video!
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