Why Visuals Are The New Way Forward

Why paint a picture with words when you can use a picture itself?

Even though you’re told to keep your eyes and ears open in dire situations, your auditory memory isn’t as robust as your visual memory. It would serve you better if you stay alert or open your eyes wider because your auditory memory lags behind your visual recollection or tactile memory of events. Visuals get indelibly etched in our long-term memory whereas textual or oral information only partially permeates into short-term memory. This is why 60% of the population comprises of visual learners.

The way our brain processes sensory information from environmental stimuli works differently in the case of each sensory ability. Higher rates of visual retention are the primary reasons why visuals are becoming the new way forward in every sector. Be it e-learning or commerce, visuals have become a stronger medium of delivery that guarantees long-lasting results and here’s why.

The Mind’s Eye is Stronger Than Achilles’ Ear

Science has proven that the human brain processes images or any visual stimuli 60000 times faster than textual information. This is how nature has allowed our optical abilities to have an edge over auditory senses. Contrary to this, the relationship between sound and memory suffers from loss of retention because of an innate weakness known as Achilles’ ear. This is an inferior short-term memory of auditory cues which inevitably makes visuals the champion.

Facebook Likes Are Greater On Photos Than Posts

When you look at a page with print and pictures, what catches your eye first? The answer will obviously be pictures because illustrations and colors are more intriguing and attractive than plain words. This is exactly why a Facebook post with pictures earns more likes and emotive reacts than wordy posts. This also has a lot to do with the fact that reading requires more time and effort than interpreting a picture at first glance. The digital age is about everything on the go and to pause and read has become an outdated practice that has long been obsolete.

Communication is Mostly Nonverbal

Ever wondered why your attire, facial expressions and posture are given so much importance during professional interviews? This is primarily because you communicate 93% more with your appearance—or the visual you create—than the words you speak. The same logic applies to marketing and sales techniques. Since a major content of communication is nonverbal, it’s only fitting to employ the same tactics when selling a product. The goal is to communicate as much about your brand in as little time and space as possible and nothing does that better than visuals.

Do you want to give your brand a stronger visual appeal in the market?

We are a video production company and offer legal video services in Los Angeles. We specialize in creating noteworthy videos with stellar visuals that maximize the outreach of your business. Get in touch to learn more about us.

Why You Should Add Videos to Your Company’s Portfolio

It had been speculated by sources that the global internet consumption will hike in 2019. Viewership of video content in US regions was already at a staggering 85% in 2018, and the digital trends this year don’t show a much different picture.

These statistics show that video penetration in the present digital landscape knows no end. The only way for businesses to march forward is to emphasize on video marketing and have a video presence online.

Here’s why video is the linchpin of success in 2019.     

1. Boosts Conversions and Sales

If you’re in business to make money—which most enterprises are—you need to think big. Video marketing is the fastest and most effective way of securing an audience. Not only does this increase online traffic on your website but will also boost your conversion rates.

Research shows that 54% of online users prefer engaging with video content posted by any brand or business. Following the simple rule of market demand and supply, businesses must skew their approach towards generous video content that’s compelling and interesting. If a hoard of online users have purchased a product after watching an explainer-video, the answer is pretty clear.

2. Shows Great ROI

According to statistics retrieved in 2019, 88% video marketers have reported considerable improvement in the ROI after investing in video marketing. This is a sweeping majority which attests to the profitability of emphasizing on video content. This has led to higher sales, better brand recognition across markets and a stronger consumer base.

3. Video Builds Trust

Whenever you’re marketing a product to a customer, put yourself in his/her shoes, and view your brand as a foreign entity which is new in the market. What will most likely be your apprehensions about this xyz brand? I don’t know if it’s reliable, what if it’s a scam, let’s check customer reviews, etc.

A new brand will not automatically be trusted by the user. Trust is a relationship which builds over time. For that, you need a human face in a video so that the users are better able to connect with you. No one can rely fully on a product which is just a picture on the screen; you need to make it seem more natural to come off as trustworthy.

All in all, video marketing has a great impact on your sales, brand name and customer base. It gives your company a presence in the digital arena that’s also life-like.

We offer video production services in Orange County. If you need our editing and video-making experts to help build a strong base for your business, we’re here. 

How To Tailor Marketing For Different Demographics

A message is only useful as long as it’s relevant, comprehensible, appropriate, and of interest to the audience it targets. Marketing works in a similar fashion and is based on the premise that strategies must be tailored to different demographics. Standardizing marketing tactics over a diverse demographic set will only be a waste of every dollar spent on it.

Targeted marketing is a tried and tested method which is known to reap profits for brands. Customers also tend to show liking for ads and marketing videos that cater to their lifestyle and language. Gone are the days when all the fish could be caught in the same net!

Keeping in mind that demographic segmentation is key; here are a few ways to tailor your tactics for different demographics.

Demographic Vs. Target Market

Even though these two terms have commonly become interchangeable, they’re barely anything like the other. Before honing in a segmented strategy, it’s important to distinguish between the two. Factors such as age, ethnicity, education and the likes fall under the category of demographics. It’s an umbrella term for everyone that falls within the same demographic group.

Whereas, target market is a term that zeroes in on the specific customers that you have been dealing with or can potentially engage in the future. It’s entirely possible that your target market shares the same demographic but belonging to the same segment is not a prerequisite for being a brand’s target market.

Marketing By Age

This is by far the most popular tactic used in the marketing industry. You won’t word an ad or choose a picture the same way for a millennial and a senior hitting 80. This is because both buyers are worlds apart in terms of preferences, abilities, socialization and concerns. What is of tremendous value to an old-aged woman (e.g. adult diapers) may not be of any use or interest to a 25-year old. Marketers need to acquaint themselves with consumer behavior before designing a marketing strategy according to age.

Marketing By Gender

This is another standard on which marketing tactics for all the kinds of genders are divorced. How you approach a woman and how you communicate with a man will be starkly different. The differences may blur out or become less definitive in the case of asexuals but the broader gender categories follow set gender rules. For instance self-grooming, fashion, skincare and cosmetic needs of women need to be addressed differently than those of men. This includes the choice of colors, music, visuals and even content.

Do you want to make your segmented marketing a hit with our professional guidance?

We have been in the industry for considerable time as a video production company based in Riverside. Our services comprehensively cover all your video production, editing, and designing needs and our experts are experienced in rendering them with utmost perfection. If you’re going to give your brand a public image, make sure it’s the right one for the right public. Get in touch for more help.

FeaturedClients Rate 336 Productions as a Five-Star Agency!

At 336 Productions, our focus is on creating positive, engaging, and compelling experiences. We offer services in pre-production, production, and post-production, taking projects from conception to completion.


Our Mission

To make business and brand videos that make people THINK, FEEL, and ACT.


We’re proud to say that we’ve won Telly, W3, Pixie, and Communicator Awards. Our status as a premier video production company in Southern California wouldn’t be possible without the support of our clients, who range from small startups to Fortune 500 companies.

Recently, our former client Hydraflow left us a glowing five-star review on Clutch.co, a businesses services platform. Hydraflow, which specializes in creating engineered solutions for the fluid transfer industry, hired us to produce a corporate video celebrating the company’s 50th anniversary. 336 Productions was responsible for writing the script and storyboard, designing the animation, conducting pre-film interviews with key personnel, and then filming and producing the video. We made three different versions of the video: a full-length one, a shorter version for Hydraflow’s website, and a clipped/non-audio version for display at trade shows.

“The feedback we received from employees and customers is tremendous. The video truly captures the spirit of our business, and we’ve incorporated the full-length version into our new employee onboarding.” – Director of Sales & Marketing, Hydraflow

The video we created not only celebrated Hydraflow’s milestone anniversary but also documented their company culture and history.

“We live in a time where client reviews are more important than ever. People do their homework when searching for a service provider online, so having positive reviews on our site, or review sites like Clutch, is critical to our success and growth. We are so grateful to the clients who have taken the time to write a review for us!” – Marlowe Stone, Co-Founder

Our team uses efficient workflows, state-of-the-art equipment, and time-tested techniques. We specialize in client-branded, live-action, and motion graphic videos, and the types of videos we’ve produced include commercials, explainer videos, product videos, training videos, demos, educational videos, culture videos, and trade show videos. We also have experience with all distribution channels, from TV and the web to DVD and Blu-Ray. Chances are, we can help you with your video production needs. Interested in learning more? You can also find 336 Productions on Clutch’s sister sites: The Manifest, a business guide that features top films, and Visual Objects, a portfolio that features your digital work. Please don’t hesitate to contact us!

The 3 Best Ads of Super Bowl 2019

Here’re our top picks for this year’s Super Bowl ads.  

“Not Everything Makes the Cut” – Amazon

After their 2018 Super Bowl success with “Alexa Loses Her Voice”, Amazon returned this season with another hilarious advertisement. Featuring a surprising crossover of the Broad City crew and Harrison Ford, this was a crowd-pleaser that focused on Alexa-powered devices that couldn’t work out.

From a dog collar that led to an insane amount of food ordering (by the dog!), and a hot tub installation that ended up with the occupants hurled outside once the music started to play and created gigantic waves, it’s a hilarious depiction of unconventional adaptations. And of course, having celebrities like Forest Whitaker, Ilana Glazer, Abbi Jacobson, and Indiana Jones himself all fall victim to these mishaps was a fun sight to watch!

“Joust” – HBO x Bud Light

With the biggest TV show nearing its final season, a lot of brands have been introducing Game of Thrones related themes in their marketing strategies. The Bud Light and HBO Super Bowl crossover did just that, bringing together the beer company with HBO’s most popular TV show.

The ad started off with the “Bud Knight” preparing to enter a jousting tournament, after putting aside his Bud Light beer bottles. His opponent? Gregor “The Mountain” Clegane! In true GoT fashion, the joust ended in a bloody drama with The Mountain knocking off the Bud Knight (think of the joust scene in season one), and gouging his eyes out (similar to how Oberyn Martell met his fate at the hands of The Mountain).

The icing on the cake was the dragon ascending at the end, leaving the jousting field in flames while the premiere date for the season appeared on screen. The advert proved that sometimes, even the most unlikely collaboration can turn out to be a brilliant marketing strategy.

“We All Win” – Microsoft

Microsoft’s advertisement about their new Xbox Adaptive Controller featured young gaming enthusiasts with limited mobility. As part of their commercial series that first began in November, the Super Bowl ad saw the gaming adventures of Owen.

Diagnosed with Escobar Syndrome, the young gamer tried out the accessibility-focused Xbox Adaptive Controller, while talking about his love for video games.

The ad also featured other kids with limited mobility who shared their own experiences of using the controller, passionately discussing how they could now play much more easily by pressing the buttons “just as fast as the other kids”. Microsoft sure had us teary eyed by the end of their nearly 2 minute long video!  

It’s never too early to start planning out your marketing strategy for the next Super Bowl! Partner up with our video production company in Los Angeles and let us bring your vision to life with our pre- and post-production services.

Call at (888) 440-5830 to get in touch with our team at 336 Productions!

Video Optimization Tips For 2019

Video marketing reached new heights in 2018, with more and more companies getting on board with this highly effective strategy. In fact, 2019 is likely to show an even bigger rise in video marketing trends as businesses use various techniques to re-brand themselves.

Want your video to stand out from the crowd? Here’s what you need to do!

Create High Quality Video Content

Making videos doesn’t seem to be a difficult job anymore, with the abundance of gadgets easily available for one to capture footage. Phone videos have especially become common due to the ease of access and convenience they provide, making essentially anyone with a good phone camera a video maker.

However, if you want to make a business marketing video or a corporate video, this simply won’t do! Video-making is a specialized task, and you need to create high quality content if you want your video to have the desired impact. This means that you need a professional video-making crew who’d use their expertise and equipment to produce a phenomenal footage for your business.    

High quality videos aren’t just shot well, but also contain superior content. Don’t underestimate the importance of a strong script and the right marketing strategy when it comes to video production.

If you want your video to have a steady flow and stick in the viewers’ minds long after they’re done watching, you need to consult professionals every step of the way so that your video content truly stands out.  

Utilize Social Media Generously

Over the past decade, social media has become the best platform for businesses to put up their videos. Be it advertisements, product videos, explainer videos, or even travel videos, social media is the perfect forum for businesses to share it with their audience. Not only does it let viewers to watch the video, but also allows them to share it with their own followers, giving businesses a greater outreach.

Mark Zuckerberg wasn’t kidding in 2014 when he said Facebook will mostly center around videos in the future. Fast-forward to today and our newsfeeds are full of videos promoting all sorts of businesses. The recently launched IGTV, too, has given businesses an opportunity to share longer video content on their Instagram profile. If you’re not using social media for optimizing your videos, you’re in trouble!

Make Your Videos Interactive

With the overwhelming amount of videos available online, how do you ensure viewers stay interested in yours and watch the entire thing? The best way to grab the audience’s attention is by creating interactive content that engages with the viewers. Don’t just show them a specific thing; have them engage!

Honda did this by creating a dual-narrative video for their Civic Type R, letting viewers switch between storylines. When they’d press the ‘R’ key on their keypads, they could view an alternate story. This allowed for active engagement and interaction, amplifying the viewer’s experience significantly.

Ready to create a stellar video for your business? Our video production company in Los Angeles is here to help you do that. Call us at (888) 440-5830 to get in touch with our team and learn more about our services!

The Ultimate Guide to Building Your Audience before Launching Your Brand

You post a video on your brand’s Facebook and Instagram page and wake up in the morning to find that the video has been shared over a million times. It has garnered 2 million views on both platforms and you’re being talked about in the morning news.

Wouldn’t it be great if it all worked out like that? Believe it or not, it takes some brands years to reach millions of views on their social media videos.

But there’s always a trick to the trade. In this blog, we’ll show you how you can build your audience before you launch your brand:

Short Online Ads

Whether it’s video banner ads or a short blurb, start small.  Give your target audience a teaser to your services. Give them enough to arouse curiosity but not enough for them to know everything.

The point is to grab their attention. You need to make them think and talk about your brand. Create hype. And the best way to create hype is through short banner videos.

Advertise your banners on platforms such as Facebook. With 2.8 billion users active on Facebook, it’s guaranteed you’ll grab the attention of your target audience.

Create an Image that’s Consistent

Let’s imagine Burger King creates ads similar to Xerox. Not only would that confuse its target audience, it doesn’t make any sense.

When you think of brands like Burger King and Coca Cola, you instantly think of upbeat, colorful commercials that focus on family time meals.

When you think of Xerox, you think of a brand that’s dedicated to making workplaces stress-free; you think of time management.

Microsoft tried to experiment with comedy in 2008 and failed miserably. It’s not because the ad wasn’t funny, it actually was. It’s because it didn’t make sense. It had nothing to do with its products. Secondly, when people think of Microsoft, they don’t imagine Bill Gates struggling to try on shoes.

Explainer Videos

Explainer videos are short, animated videos that focus on a brand and its services. If you’re new to the market or have a niche business, explainer videos can help convey your brand’s mission and vision to its target audience.

Furthermore, since they’re short animated videos, you can get creative with them. You can even create a mascot for your brand (Think Nesquik, Michelin, Green Giant, Panda Cheese etc.)

But remember that balance is extremely important. Don’t go above and beyond to get creative. It can easily become a problem and work against you. Developing the right concept, storyboard, and executing the video can be tricky.

That’s why it’s a good idea to leave it to the experts. By hiring a video production company that has the expertise, tools, and resources to bring your brand’s vision to life, you can draw attention from your target audience.

At 336 Productions, we offer businesses—big and small—exceptional video marketing solutions for all their marketing woes. Just leave everything to us.

Whether it’s corporate videos, scriptwriting, 3D graphics and motion, explainer videos, or trade show videos, we’ve got everything you’re looking for.

We’ve also won numerous Telly Awards for our work and have worked with clients like Fujitsu, Adlens, The Salvation Army, Toshiba, SAP, Canon, and plenty more.    

You can also go through our video gallery to get an idea of what we have to offer. And if you have any questions or queries, don’t shy away from reaching out to us!

The Secret To Creating Product Videos That Sell

Whether you’re marketing a new product or a new service, a product video is one of the cornerstones of a marketing strategy. A fantastic product video will do both, inform and entertain your viewers. It will grab their attention at the start and leave them reaching out for their wallet at the end.

Product videos are so important that 72% of customers would rather watch a product video than read product descriptions to get to know the product. Plus, 64–85% of people are more likely to make a purchase after having watched a product video. So it’s a given that you should be creating good product videos for your brand.

How, you ask? Let’s find out.

Show The Bigger Picture

Simply creating a product video showcasing your product is not enough. While, yes, the goal of a product video is ultimately to highlight the product; you must also think of how it fits in the viewers’ lives. Create a product video that highlights your product in the context of the customer’s life. Is it inspiring the viewer? Is it helping them do something better? Show how it fits into the bigger picture.

Show And Tell

You’re back in first grade and it’s Show and Tell Day. While a product video with a fancy concept and artistic editing may be aesthetically appealing, at the end of the video, your customers should be able to tell what you’re selling. Simply show off your product and discuss how it fits in the customer’s life.

Have Someone Tell Your Story

A product video shouldn’t just list off the technical specs and features of a product; it should do more than that. Customers want to know what kind of people use the product and how they use it. Have a person feature in the product video to bring a personal element into it.

Engage Your Target Audience

You know how during a tour, bands shout out the name of the city they’re playing at to hype up the audience? You can do something similar in your product videos. If you’re catering to a specific demographic or target audience, customize your product video to make it more relevant.

Include a CTA

At the end of the product video, you must include a call to action to direct the customers toward what they should be doing next. If a viewer has made it all the way to the end of your 2-minute hairdryer demonstration, they’re probably pretty interested in buying it. So try including a link or an email so that your customers can easily order it.

 About 336 Productions

Are you in search of a professional video production company in Orange County? We can help turn your vision to reality with our award-winning video production services. Contact us today for more details!

The Top Video Hosting Platforms For Video Marketing

Videos have been dominating the online world for years now; in fact, video marketing has become a necessary tool in any business’s marketing arsenal. With 87% of online marketers creating video content, and 51% of those marketers attributing videos with the best ROI, video content is indispensable.

While planning your own video marketing strategy, the first thing you’ll have to think about is finding a video hosting site. Once you’re done creating, editing, and producing your video, you’re going to need a place to upload it.

Modern video hosting sites are more than just a place for your video to be uploaded on. Many sites even offer you options for customization and other features to ensure your video runs smoothly across all devices.

Here are some of the internet’s top video hosting platforms.

YouTube

YouTube is, undoubtedly, the biggest video giant out there. It’s also owned by one of the biggest search engines in the world, which makes it even better when it comes to hosting marketing videos.

You can upload videos for free and you’ll have access to basic editing and other features. But you’ll also have ads displayed either before or during your video. YouTube is an excellent platform if you want to reach out to a bigger audience.

Facebook

Facebook has emerged as another sizeable video hosting platform. The social platform allows you to upload videos and host them natively on the site. A big benefit of hosting videos on Facebook is that marketers can upload up to 240 minutes of videos online. Marketers can also use Facebook ads to get their videos out to their target audience.

Vimeo

Vimeo is another popular video hosting site. A major benefit of Vimeo is that it’s automatically ad-free and multi-device compatible. There’s also no limit on duration or file size. Plus, they have many attractive monthly plans for users to choose from. While Vimeo’s viewing community isn’t as big as YouTube’s, it has more niche communities that are interested in watching professional content.

Dailymotion

Dailymotion too offers paid and free user accounts, as well as partner programs for greater exposure and ad revenue. While YouTube has a more in-your-face ad model, Dailymotion ads just subtly play at the end of the video. Files of up to 60 minutes can be uploaded on the site, but there are limited analytics available.

About 336 Productions

Ready to kick-start your video marketing strategy? Get in touch with us! We offer complete corporate video production services in Orange County. Check out our work!