How Digital Technology Has Changed Photography

With digital technology, photography has been given a new form. Digital photography has replaced traditional photography, changing the way photography is used.  

It Has Given New Meaning to “Capturing the Moment”

20 years ago, we’d use our photography equipment sparsely, reserving it for special occasions or notable moments. Only a certain number of pictures to be captured per film, and most of us would carefully cherish these numbered photo opportunities, making sure not to waste any of the shots.   

With the advancement of digital technology, this is no longer the case. You can take a hundred photos of the same thing till you get the perfect shot, simply deleting the unwanted ones later on. The ease of capturing the moment has also allowed digital photography to infiltrate various aspects of our daily lives. 20 years ago, you probably wouldn’t have taken pictures of the food you ordered at a restaurant or the cat you saw on your way to work. Digital photography has made it common practice to capture pretty much every moment of your life, especially with the growing popularity of photo-sharing apps such as Instagram and Snapchat.

Digital technology has given a new meaning to photography and has revolutionized how one may “capture the moment” and record their lived experiences. With enhanced storage and backup options, you can easily take a picture of even the most trivial things without a worry.

It Has Enhanced Digital Marketing

Digital technology—and by effect, digital photography—has also influenced digital marketing. More and more businesses rely on photography and videography services to enhance their brand image and have a greater outreach. According to one report, 71% of companies plan on increasing their budget for these services, especially since social media marketing encourages photography and videography.

Most businesses realize the importance of having an active social media presence and use photo-sharing platforms for marketing their brand. By doing so, they’re able to connect and engage with their audiences and use audiovisuals to keep them interested in their services.

It Has Led to a Need for Specialized Services

As digital marketing continues to expand, there is a growing need to hire specialized photographers who know exactly how to present your brand. Product photography has become especially important, as this helps customers make the decision of whether or not they want to purchase a certain product. According to one survey, 70% of e-commerce shoppers rely on product images for their online purchases.

As digital technology continues to evolve, you can no longer rely on amateur photographers to give your brand the boost it needs. Specialized product photographers are needed to build your digital portfolio and help kick-off your e-commerce platform.

In need of product photography or product video services? 336 productions is a professional video production company that offers exceptional filmmaking services throughout Orange County.

Get in touch with our team today!

Things to Remember When Developing Your Next Training Video

Video training is a cost-effective, time-saving alternative to live training for a lot of companies. Live training for your employees can get a bit expensive, especially if your staff is spread out in multiple geographical regions. Video training allows companies to train the whole workforce in a uniform and practical manner.

What Brands Should Consider When Developing Their Next Training Video

It goes without saying that you don’t have to be a marketing guru to know about the importance of video marketing. With 9 in 10 Americans relying on the internet to keep in touch with the world, the evidence of the importance of video content isn’t surprising.

But most businesses focus on creating the perfect promo video for their clients. They often forget that their employees are their biggest asset. Your workforce is one of the biggest factors in your company’s success.

Can You Change The Scope Of Your Video?

Sometimes things don’t go as planned.

Planned to go to lunch with a friend? The restaurant is closed.

Have to give a speech at the corporate event? You get a flu.

Want a television commercial? The budget is triple what you can spend.

These are just some examples of something unexpected happening and having to be flexible.

Are You Using These Stellar Video Concepts For Your Brand?

Unfortunately, it seems ideas never come to us when we need them to. They always come at the most random time. You’re sitting alone, minding or own business or sipping your favorite brand of coffee; you’re just trying to relax and before you know it, boom! An idea sneaks into your mind!

You’re trying to sleep. It’s 3AM and you have an important meeting at 8. Suddenly, your mind is brimming with ideas. Vibrant concepts that you imagine discussing with your boss during the meeting.

But once you’re sitting in the room with the entire team, your mind goes blank.

Here’s Why Video Metrics Are More Important Than Views

Whoa, our YouTube campaign crossed 2 million views!

You’re definitely celebrating that success, especially after working on the video campaign for months!  It was the result of blood, sweat, and tears. You put your all into it and finally, it’s paid off!

Or has it?

Do YouTube views really mean that your brand has successfully penetrated through the market and grabbed the attention of viewers? It might. But views aren’t the only measure of success.

3 Things to Be Aware of Before Shoot Day

So you’re script is locked, the location is ready to go, and the cast and crew are set. You and your video vendor are ready to shoot the commercial you’ve been working on for months.

Your commercial is going to be brilliant!

And it probably will be, but pre-production is just one part of a three part phase.  Let’s consider some things to consider the day(s) before production:

Does Your Brand Need Animation?

According to research, the average visitor will only stay for 10–20 seconds if your website has nothing compelling to offer.

And the first few seconds are critical to convincing your potential clients why they should invest in your services.

So when you have such a short amount of time, a visually attractive website isn’t going to cut. A fancy font and beautiful images aren’t enough to retain attention.