Important Video Metrics You Should be Measuring

It’s become pretty clear over the years that when it comes to effective customer engagement, video is the way to go. If you’re already incorporating video content into your marketing strategy, good job! If you haven’t, now’s a good time to start. Videos are more popular and widespread than ever before and businesses are effectively leveraging the benefits of video marketing.

But while you may be using video in some way or another, it’s not enough to just put videos out there. You need to be measuring the success of your video as well. By looking at your video metrics, you’ll have an idea of what’s sticking with your target audience and what’s a miss.

Here are the important video metrics you should be measuring.

View Count

This is the simple yet most effective metric of all. It tells you the amount of times your video has been watched. The views indicate the reach of your video. The higher your view count, the more people are watching your video and getting your brand message. So you should look into tracking your views and getting them to increase.

Play Rate 

Play rate is the percentage of the viewers who actually clicked your video and watched it. This is a valuable metric for measuring how enticing your video is to the viewers. The more vibrant and eye-catching your video will be, the more viewers will be tempted to click play.


Engagement is one of the best ways of measuring the quality of your video. Engagement rate shows how much of the videos the viewers watched. Whether they watched all the way through, re-watched it, stopped midway and clicked off, engagement tells you all. This is especially helpful in learning about what parts of the video are effective at engaging customers and which parts you should look into improving.

Social Shares

This will be a familiar metric. Social sharing depicts the number of times viewers have shared your video across social platforms. Social sharing leads to more views for your videos and it also means you video is appealing enough to the audience for them to share it. This also brings your brand greater awareness.

Click-Through Rate

Another important metric to measure is the CTR percentage of your video. If viewers are clicking on whatever CTA you’ve put at the end of the video, this means your video has been successful enough to drive the viewers to take action.

Our production company, 336 Productions is an award-winning video production company in Orange County, CA. we help with pre and post video production for your business.

Contact us for a free consultation today!

Things to Remember When Developing Your Next Training Video

Video training is a cost-effective, time-saving alternative to live training for a lot of companies. Live training for your employees can get a bit expensive, especially if your staff is spread out in multiple geographical regions. Video training allows companies to train the whole workforce in a uniform and practical manner.

What Brands Should Consider When Developing Their Next Training Video

It goes without saying that you don’t have to be a marketing guru to know about the importance of video marketing. With 9 in 10 Americans relying on the internet to keep in touch with the world, the evidence of the importance of video content isn’t surprising.

But most businesses focus on creating the perfect promo video for their clients. They often forget that their employees are their biggest asset. Your workforce is one of the biggest factors in your company’s success.

Can You Change The Scope Of Your Video?

Sometimes things don’t go as planned.

Planned to go to lunch with a friend? The restaurant is closed.

Have to give a speech at the corporate event? You get a flu.

Want a television commercial? The budget is triple what you can spend.

These are just some examples of something unexpected happening and having to be flexible.

Are You Using These Stellar Video Concepts For Your Brand?

Unfortunately, it seems ideas never come to us when we need them to. They always come at the most random time. You’re sitting alone, minding or own business or sipping your favorite brand of coffee; you’re just trying to relax and before you know it, boom! An idea sneaks into your mind!

You’re trying to sleep. It’s 3AM and you have an important meeting at 8. Suddenly, your mind is brimming with ideas. Vibrant concepts that you imagine discussing with your boss during the meeting.

But once you’re sitting in the room with the entire team, your mind goes blank.

Here’s Why Video Metrics Are More Important Than Views

Whoa, our YouTube campaign crossed 2 million views!

You’re definitely celebrating that success, especially after working on the video campaign for months!  It was the result of blood, sweat, and tears. You put your all into it and finally, it’s paid off!

Or has it?

Do YouTube views really mean that your brand has successfully penetrated through the market and grabbed the attention of viewers? It might. But views aren’t the only measure of success.

3 Things to Be Aware of Before Shoot Day

So you’re script is locked, the location is ready to go, and the cast and crew are set. You and your video vendor are ready to shoot the commercial you’ve been working on for months.

Your commercial is going to be brilliant!

And it probably will be, but pre-production is just one part of a three part phase.  Let’s consider some things to consider the day(s) before production:

Does Your Brand Need Animation?

According to research, the average visitor will only stay for 10–20 seconds if your website has nothing compelling to offer.

And the first few seconds are critical to convincing your potential clients why they should invest in your services.

So when you have such a short amount of time, a visually attractive website isn’t going to cut. A fancy font and beautiful images aren’t enough to retain attention.