We no longer live in an era where colorful posters dominate the streets. They were placed carefully on the windows of shops and pubs, with clever one-liners and powerful call-to-actions, “CALL US TODAY!”
Next came the era of billboards and commercials, and now we have video billboards and walls.
The world of marketing is changing rapidly. Consumers want more information but don’t want to spend time reading chunks of text or watching long, boring videos.