Video content has become one of the most popular mediums for promotion and for increasing brand awareness.
WHILE BOOSTING YOUR ONLINE PRESENCE THROUGH VIDEO IS ALL WELL AND GOOD, IS IT ACTUALLY GENERATING QUANTIFIABLE RESULTS FOR YOU?
A successful video turns qualified leads into prospects by convincing them to take the next step with your company, product, or service.
An effective video should boost your ROI by turning viewers into leads.
Determine Your Target Market
Identifying your target market is crucial to making an effective sales-generating video.
Trying to sell your product to a customer base that has no interest in it is equal to not doing anything at all.
Narrow down your demographic and focus your energy on them.
A Compelling Video Format
Once you have your target audience in mind, you have to create a video that is compelling and captivating enough to keep their attention.
Start your video with an engaging introduction that reels the viewer in.
Make sure the video is clearly outlining what the problem is and how it can be solved through your product/service.
Ensure that it’s not too “salesy” and offer the viewer additional content value.
Be very specific about what solutions you are offering.
Make sure to end the video with a bang by including an effective CTA (call to action).
Select a platform that will be suitable for your target audience.
Include A Lead Generation Form
Consider adding a lead generation form to the webpage where your video is hosted.
01.Use the video’s CTA to offer a free PDF or a discount in exchange for the lead’s information.
02.A lead generation form or a capture page is where you get the viewer to hand in their contact information.
03.Both the form and the video should be engaging enough to get the customer to trust you and exchange information.