Video content has become a staple of marketing strategies for a while now. It has become one of the most popular mediums for promotion and for increasing brand awareness. But while boosting your online presence through video is all well and good, is it actually generating quantifiable results for you?
An effective video is one which not only gets the customers to learn more about your company, but it also turns them into leads that can go on to do business with you. An effective video should boost your ROI by turning viewers into leads.
So how do you create the perfect lead generating video that is guaranteed to drive sales? Read on!
Determine Your Target Market
Identifying your target market is crucial to making an effective sale-generating video. You don’t want to be selling a juicy meat burger to a vegetarian! Similarly, trying to sell your product to a customer base that has no interest in it is equal to not doing anything at all. Narrow down your demographic and focus your energies on them. Determine an age bracket, gender, socioeconomic status, what their common struggle or problem is, what type of solutions they are seeking, which social platform they use most, etc.
A Compelling Video Format
Once you have your target audience in mind, you have to create a video that is compelling and captivating enough to capture their attention. Anyone can take a camera and upload a video to the internet. But in order to create the RIGHT video, you have to make sure you’re following the perfect format.
Start your video with an engaging introduction that reels the viewer in. Make sure the video is clearly outlining what the problem is and how it can be solved through your product/service. But also ensure that it’s not too “salesy” and offer the viewer additional content value. Be very specific about what solutions you are offering. And make sure to end the video with a bang by including an effective CTA (call to action).
Select a Platform
Have a stellar video ready and all that’s left to do now is to share it? Great! But do you know which social platform your customer base prefers the most? You have many options to choose from:
- Your own website
Include A Lead Generation Form
The whole point of your video is to generate leads. So you need to include a capture page that redirects a potential customer to where they can get more information, e.g. your website. A lead generation form or a capture page is where you get the viewer to hand in their contact information. Both the form and the video should be engaging enough to get the customer to trust you and exchange information.
About 336 Productions
We are a full-service video production company in Orange County that can help you create professional marketing videos. With our help, high quality and perfection are guaranteed!
Contact us today for more information!