With digital technology, photography has been given a new form. Digital photography has replaced traditional photography, changing the way photography is used.
It Has Given New Meaning to “Capturing the Moment”
20 years ago, we’d use our photography equipment sparsely, reserving it for special occasions or notable moments. Only a certain number of pictures to be captured per film, and most of us would carefully cherish these numbered photo opportunities, making sure not to waste any of the shots.
With the advancement of digital technology, this is no longer the case. You can take a hundred photos of the same thing till you get the perfect shot, simply deleting the unwanted ones later on. The ease of capturing the moment has also allowed digital photography to infiltrate various aspects of our daily lives. 20 years ago, you probably wouldn’t have taken pictures of the food you ordered at a restaurant or the cat you saw on your way to work. Digital photography has made it common practice to capture pretty much every moment of your life, especially with the growing popularity of photo-sharing apps such as Instagram and Snapchat.
Digital technology has given a new meaning to photography and has revolutionized how one may “capture the moment” and record their lived experiences. With enhanced storage and backup options, you can easily take a picture of even the most trivial things without a worry.
It Has Enhanced Digital Marketing
Digital technology—and by effect, digital photography—has also influenced digital marketing. More and more businesses rely on photography and videography services to enhance their brand image and have a greater outreach. According to one report, 71% of companies plan on increasing their budget for these services, especially since social media marketing encourages photography and videography.
Most businesses realize the importance of having an active social media presence and use photo-sharing platforms for marketing their brand. By doing so, they’re able to connect and engage with their audiences and use audiovisuals to keep them interested in their services.
It Has Led to a Need for Specialized Services
As digital marketing continues to expand, there is a growing need to hire specialized photographers who know exactly how to present your brand. Product photography has become especially important, as this helps customers make the decision of whether or not they want to purchase a certain product. According to one survey, 70% of e-commerce shoppers rely on product images for their online purchases.
As digital technology continues to evolve, you can no longer rely on amateur photographers to give your brand the boost it needs. Specialized product photographers are needed to build your digital portfolio and help kick-off your e-commerce platform.
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