Video content marketing is no longer a part of your digital marketing strategy. It’s critical to your conversion rates, brand outreach, and customer engagement. And now that people are spending more time on different social media channels and online platforms due to COVID-19, promotional videos can do wonders for boosting brand presence.
Here are some tips for making your business videos look more professional, shareable, and engaging.
Good Lighting Is the Key
Lighting plays a significant role in how defined your videos look, so keep it on top of your priority list while shooting a video. Dull lighting can make your otherwise great videos appear amateurish. We recommend filming anytime in the morning or evening because of the soft natural light during these times will give you the best results. Avoid filming in the afternoon, because the direct sunlight over your head may project harsh shadows on the video’s subjects. If you must shoot in the midday light, do so when the weather is cloudy or under a shelter for flattering light.
If your storyline requires the video to be filmed indoors, be mindful of the kind and placement of the lights. Avoid shooting under an overhead light, which may cast sharp shadows. Using hard lights for a shadowy effect might look great in dramatic videos, but professional videos are better off with soft or flat lighting for a more straightforward look.
Remove Distractions From the Background.
Be intentional about the spot you pick for shooting your video. Nothing looks more unprofessional than a cluttered background. Don’t go for patterned backgrounds; instead, stick to solid-colors. It could be a wall, a large bedsheet, or a plain backdrop. Whether you’re filming your product or a person, make sure the subject is at some distance from the background to prevent shadow formation.
Invest in a Tripod Stand.
If you’ve ever watched a shaky video, you would know how home-like and unprofessional they look. They can even make your audience feel upset. No one can hold the camera sturdy for a long time, so that’s not an option too. It’s best to place your camera on a tripod stand for steady and smooth footage.
If you can’t buy the stand for any reason, place your camera on a table or any other still surface. Don’t move the camera from its position, even when you’re on a break. You’ll end up changing the frame every time, which makes your content look quite unprofessional.
If you want to create a professional video for your brand, get in touch with 336 Productions. We are a leading video production company in Los Angeles, CA, with a team of highly experienced and talented video production specialists.
We offer remote video production services from conception to completion, to help keep your business thriving amid the pandemic.