By now, you’re probably well-versed in the wonders video can do for your business. The last few years have shown video content take a meteoric rise to the top. Due to their entertaining yet informative nature, business videos are a definite hit with consumers around the world.
With our brains processing videos 60,000 times faster than text-based content, it is a no-brainer that videos must be incorporated into your lead-conversion strategy. In fact, having a video on your site’s landing page can increase your lead-to-customer conversion rate by 80%!
There’s no doubt that video marketing gives you the best ROI and not using it is missing out on a fantastic opportunity. Here’s how you can have a better lead conversion rate through videos.
Build Trust With Live-Streaming Services
Live streams have become quite popular over the last few years. Many popular social media platforms (like YouTube and Facebook, etc.) have introduced live video streaming which proves its importance.
Businesses can use live videos to their advantage by expressing openness and honesty to their customer base. You’re putting your business on transparent display in real-time and that can build loyalty and lead to more conversions.
Add Creative Reviews
Customer testimonials are an old concept in video marketing, but an important one nonetheless. Consumers trust these reviews to gain insight into your business dealings. Breathe new life into the same old testimonial videos by adding a creative concept to the mix.
Try to include compelling quotes from real customers and videos in which genuine reviews shows through to drive sales.
More Videos, More Sales
While it may be tempting to create a single be-all and end-all video that covers all your services and areas of expertise, don’t limit your number of videos to a few a year. In fact, the more video you produce the more sales you’ll make. Try to create interesting video content that you can post on a regular basis on your web pages or social media channels. This increases the chances of more people seeing your videos and converting into long-term customers.
CTAs Are Crucial
The importance of Call-to-Actions, or CTAs, cannot be stressed enough. A CTA can take your video content to the next level. Compelling CTAs carry the potential of converting visitors into leads, and from there on you can begin the sales process of converting leads into customers.
Split It Up
It is human nature to not want to sit through long, drawn-out explainer videos. If your video doesn’t hook the customer from the get-go, chances are, they are not going to stick until the end. So, instead of long explainers, create 1-3 minute videos. Shorter videos have the potential of converting leads 89% more than longer ones, so split it up!
About 336 Productions
336 Productions is a video production service in Los Angeles, CA that helps B2B clients take their corporate video marketing strategy to the next level. Contact us now for more details!
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