If you’re reading this, chances are you haven’t successfully tapped into the sales-generating potential of video content. No matter the industry, video content is essential to marketing your brand and its products and services.
If you’re skeptical of the power of video, know that 54 percent of prospects want marketers to use video content. Still not convinced? Videos in outreach efforts can increase click rate by 140 percent.
Here’s how you can use videos to boost your sales.
Personalizing your videos by using a smartphone, tablet, or webcam to record thank you notes to your prospects. If you don’t have an overwhelming number of prospects, make sure your sales team records a video for each prospect. Adding your prospect’s name has the potential to increase views by 3 times.
Make a YouTube Channel
YouTube has a staggering 2 billion logged-in monthly viewers. Ignoring such a powerful platform for your marketing strategies is criminal. Uploading your videos to YouTube makes it extremely easy to share them on other platforms and websites. Both embedding and linking make for intuitive use. Once your videos are up on YouTube, you won’t need to make them again.
Tap into Social Media
The past decade has seen social media become an Internet tour de force. Its marketing potential has skyrocketed because it keeps brands fresh and present in the minds of users. Make sure to tailor your content for Facebook, Twitter, Instagram, and YouTube according to their audiences and restrictions. And post EVERY DAY!
Your Website Needs Videos Too
With content bombarded at people from every angle, they crave information that’s both entertaining and to the point. No one wants to be hit with long chunky paragraphs when they visit a website.
Make the traffic to your website count by including video messages that are colorful, appealing, and simple to digest. Keep the videos short and sweet. Use soft music that complements your message. Short and informative messages should lead to more clicks on your services pages and more calls.
If you’re considering creating great video content to boost your sales, you’ve come to the right place. We are an award-winning full-service corporate video production company based in Orange County. We provide pre-production, production, and post-production services for Los Angeles, Riverside, Orange County, and San Diego.
Get in touch with us today or call (888) 440-5830.