Videos have become an integral part of the sales process. Your customers receive dozens of business emails every day. This makes it harder for you to stand out from the clutter and make yourself prominent in your prospect’s inbox. Sales videos are great ways of doing just that.
Using videos in your sales pipeline can help you boost response rates, engage more customers, speed up the sales cycle, and convert more leads. All in all, video can be a great tool for your sales process.
Let’s look at how video can make every stage of your sales pipeline an effective one.
Using Video For Initial Outreach
Incorporating video into your sales pipeline from the start is a great way of kickstarting your sales strategy. Just using the word ‘video’ in your prospect emails can boost the click-through rates by 7-13%! What’s more, embedding a video in the email can increase conversion rates by 21%. This makes video a great tool for the introductory stage of your sales pipeline.
Using Video For Lead-Nurturing Communications
A generic email or a stock brochure is not going to cut it when it comes to impressing prospective clients. You need to develop customized communications strategies to reach through to them. Videos can help you create personalized presentations and demonstrations for every step of the lead-nurturing stage. Videos help you put across a more relevant, engaging, and targeted message to your prospects. In fact, customers are 85% more likely to buy something after they have seen an explainer video first.
Video Adds A Personal Touch To Your Follow-Up Sales Call
Enable your sales reps to stand out with the help of video. Your sales team is most likely sending follow-up message post a sales call. These messages remind the prospect of the main points discussed during the call and any additional information. You can make your message even more engaging and personal by converting your follow-up sales call in to a follow-up video recapping the call’s content.
Improve Lead-Scoring Through Video
Another way you can use video to enhance your sales pipeline is by leveraging preexisting videos. You can use past videos to mine valuable customer habits and prospect data to further help improve your sales cycle. You can use video analytics to see:
- Which videos prospects viewed the most
- The times and dates of when the videos were watched
- The number of times the videos were watched
- The amount of time prospects spent watching the video
- At what point the prospects stopped watching the video
- And more.
All this can help your sales team determine the level of interest existing or future prospects may show. Analyzing video statistics can help you streamline your sales pipeline to improve your future efforts.