Location scouting is one of the essential aspects of our video production services, but it is also one of the most challenging.
This is due to the fact that not all brands or companies are the same, which means a one-size-fits-all model won’t work for them either. We’re incredibly thorough with our work, making sure each brand gets exactly what’s right for them.
How do you choose what’s right for you?
When trying to choose a location, there are factors like the ambiance, aesthetics, accessibility, lighting, and sound that need to be considered. For different brands, this can mean different things. For instance, a brand that wants to depict lifestyle demonstrations, studios might be restrictive, but for those wanting to create testimonials, on-site shooting might be disruptive.
Some of the key determinants when picking a location include:
What your brand does
This is a basic but important question: what does your company do? It makes sense for some companies, such as investment banks, to shoot in studios, because setting up to reflect a corporate environment isn’t all that challenging, but if yours is a bakery, how will that be reflected in a studio with limited props and backdrops?
What do you want to highlight
Are you offering a product or a service? Are your product or service dependent on time and/or place, such as beauty services that are only available at your salon? Or do you have a product that needs to be demonstrated or photographed in a controlled setting?
Apart from the kind of service you offer, your brand image also matters. The ‘vibe’ of your company will dictate where you shoot, whether it’s your corporate office that needs to be featured or a company party that reflects on the company culture.
What type of video do you want to make
The nature of the video also varies and impacts what set is suitable for you. Can you film a live demonstration of your service in our studio? Possible, but might seem inauthentic. However, if you’d like to film a testimonial or case study, our studio would be easier to work with.
Each option offers pros and cons, including the cost—where on-site shooting can be cheaper than building sets—but time and effort are minimized through a studio setting. Studios also offer a lot more control over the environment, from the lighting to the access.
Keep your options open and work closely with our team to determine what works best for you. You can reach out to us here to know more about our extensive B2B video production services in Riverside.