Video on Instagram opened the doors for a lot of new opportunities in social video marketing. Here are a few basic points you should know about Instagram videos:
- Instagram gives you up to 60 seconds for video length
- Instagram lets you add filters
- Instagram has more than 800 Million active users
Here are some of the top strategies being used by successful brands for Instagram video marketing that you can implement for your own business.
Go Behind The Scenes
One of the best ways to get started with video marketing is giving consumers a behind-the-scenes look at your business. You can show off:
- How you make your products
- What a day at your office is like
- A backstage look at a company event
Here’s where video marketing and content marketing meet.
Sometimes it’s easier to show how your products can be used with a video instead of a user manual.
Promote Your Products
There’s a thin line between tastefully promoting your company on social media and spamming.
Instead of creating a video that shows only your product and its price, get creative.
The concept of having consumers and your followers on social media create content for your brand does two things:
1.Gives you more content without having to create it all yourself
2.Builds a connection between your brand and the public
Give A Sneak Peek
Thankfully social media makes it easier for you to turn every new product launch into an event.
And because Instagram videos are so easy to share, word travels quickly if you make a stellar video.
Do Something Amazing
Creating a video that’s so interesting and unbelievable that people feel obligated to share it is one of the best ways you can grow your brand with social video marketing.
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