Think of the advertisement posters your see in malls. Out of 20 posters, how many would you really remember? It would be difficult. With video advertisements, it’s easier. Why? Studies show videos are more easily remembered because they appeal to more senses – music, catchy dialogue, real-life people and products.
Our mind works is a way to store visual concepts into our memory. That is why, when you discuss advertisements with catchy tunes and visuals, you are able to sing along to the tune and act out the parts.
By creating a video for the launch of your brand’s website, not only do you help your business target the right audience, but you give them a way to remember you! With the advent of Google Penguin and Panda, it has become easier for businesses to gather information of search results of potential audiences and cater to their needs. The videos you create are then automatically displayed as advertisements on websites for attracting customers.
That is why, when you visit a website, you will notice a video playing in the background that is relevant to your search results. This is because Google stores keywords of your search results and offers only advertisements that are relevant to your tastes.
This helps businesses because they can use videos to create a platform for their brand. By creating interactive and engaging videos, they help customers know more about their brand and its products.
Videos that focus on the brand, its products, and its history are commonly called “About Us” videos. These videos help highlight the achievements of the business and focus on the upcoming products, as well as the aims and targets of the company.
They provide information to not only potential customers but potential employees as well. This is helpful because businesses can also create special training videos, focusing on their protocols, work ethics, and procedures.
We are a marketing video production company based in Orange County. 336 Productions delivers the best in event and sales video production, as well as special event videos, marketing videos, and corporate communications. Contact our award-winning team of professionals for the ultimate experience in online corporate marketing!