The Panda Cheese commercials are famous not for their product but their mascot—an angry panda that ruins everyone’s day when met with “no” for an answer. The tagline? Never say no to panda!
It can be tricky depicting food in commercials because of the volume of food brands and in deciding which direction to go in with tone and concept. From mac ‘n’ cheese for dinner to indulging in some much-needed ice cream after a horrible breakup, food is the one thing we can never get enough of!
But what makes successful advertisements depicting food stand out? Sure, it’s imperative to focus on the benefits of the product, but you also need to make the viewer want to try the product.
Let’s take Panda Cheese as an example. If they had focused on just talking about the benefits of cheese, they wouldn’t have gained traction.
Similarly, Nolan’s Cheddar Cheese won an award not because it talked about the benefits of consuming cheddar, but because it showed viewers how strong the product is.
Food is an important part of life but we often have problems depicting food the right way in commercials. Most times, your consumers don’t want to know how your product was made but why they should purchase it.
Nacho Average Commercial
The best way to approach a food product commercial is by getting into the minds of your consumers. Ask yourself if YOU would buy what you’re selling. Would you? Whatever your answer, take it from there.
If yes, what makes your brand stand out? And if no, why not? These are the two most important questions you should be asking yourself.
In order to create a compelling and powerful commercial, you need to focus on engaging the consumer. The first thing to do is develop a storyboard that is relatable. Are there any upcoming holidays? Get your consumers in the mood for celebrations.
Ben & Jerry’s are known for helping people deal with breakups because their commercials scream, “ice cream won’t hurt your feelings!”
Coco-Cola is known for focusing on relationships, connections, and emotions. Otherwise, if you think about it, Coke is just another soda beverage.
It’s these things that make brands relatable. It’s these things that help brands form relationships with consumers. And an unbreakable connection with your consumer will lead to victory.
At 336 Productions, we believe that the success of a brand is directly proportional to the type of commercials it produces. That’s why it’s imperative to hire a professional video production company.
This is where we come in. Whether it’s case studies, or a B2B corporate video, you can count on us to produce a stellar commercial. So, if you’re looking for video marketing experts in Orange County that offers professional video marketing services to businesses from all fields, feel free to contact us for a consultation!