Let’s get one thing straight: corporate videos are not like movies. You don’t need a Peter Jackson budget to make them shine and stand out. And you certainly don’t need a costly film set to produce an amazing commercial.
In the end, your product is just a product if you don’t add personality to it. The aim of a commercial is to attract the attention of consumers, to give them something to talk about. And the best way to do this, is by producing a brand video and taking care to hire actors who will bring the script to life and make your company video stand out!
That’s exactly why you have commercials like Berlitz’s “German Coast Guard” that have left an unforgettable impression on the minds of viewers.
Berlitz didn’t make a commercial pointing out reasons for learning English, they focused on the possibilities of situations occurring that can cost lives.
Similarly their “Spec Spot” commercial and “The Key” was a hit because it focused on misunderstandings and how they can be costly, thanks to language barriers!
But what really made the commercials stand out was the way the actors portrayed their characters. They were funny and relatable. It made you think, what if YOU were in such a situation?
The Power of a Good Cast
Actors like Marlon Brando and James Dean are still considered icons because of their method acting.
They knew how to bring the scene to life. They didn’t follow the script like it was a script; they delivered dialogue like it was a part of them. They lived their characters’ lives.
But you don’t need an Oscar winning script or an iconic actor to make your commercial a success.
Just think about it.
How many times have you changed the channel because of a commercial you didn’t like? And how many times have you paused whatever you were doing just to watch a commercial that piqued your interest?
A good cast is the best way to approach your target audience because you want someone who can speak to your demographic—someone who knows what they want.
Now your video might not be a part of a Hollywood movie but that doesn’t mean it has to be dull and lackluster. Even with a simple storyline, a good actor’s performance will leave your viewers talking about your commercial for a long time.
Avoiding Mistakes that Kill a Good Video
So how can you make your video good? It’s simple. Avoid these mistakes:
Not Going Through a Casting Process
Your cast reads the script like they’re skimming through a long paragraph. Double cringe!
They’re stuttering, trying to keep up with the teleprompter so it looks like they’re reading. And the worst part? They’re sweating!
When your actors feel awkward, your audience will too. So how do you approach this problem?
Cast professional actors! Do this by putting out a casting notice, selecting people you want to audition, hold auditions (and perhaps call-backs), and then cast your roles. Due your due diligence to ensure you’ve selected the right actors.
Casting Yourself as the Lead
Just because you’re the CEO and you’re told you look good on camera, doesn’t necessarily mean you’re a suitable candidate. Perform a camera test first to make sure you’re the best person (and yes, performer) to represent your brand on screen.
Remember, when in doubt, it’s best to consult an expert. A leading video production company can offer you the advice you need and direct a stunning video with your all digital marketing needs in mind.
Contact us for a free consultation and find a cast for your corporate sales video that represents the voice of your brand!