You may be making a stellar impression in the court rooms, but how do you get new and prospective clients to notice you?
A video marketing your legal services offers unique insight into what you bring to the table. It connects with your potential clients; it shows them a personal side; it allows people to learn more about who you are as a law firm.
Before you go about making one of your own, watch out for these common mistakes law firms and lawyers often make.
Not Branding Correctly
A legal video is all about making your brand stand out from the rest. Whether you’re a part of a law firm or have your own private practice, the video should convey the message loud and clear: you are the right choice for your clients! It needs to relay your credibility.
It should be a direct reflection of what it is that makes you the clear choice amongst all other law firms and lawyers.
Be direct with your message while also appealing to your audience’s emotions. Make sure that your firm’s logo is present in the video and colors, typography, and links are all consistent and relevant to your brand. This will also help emphasize your culture and highlight your professionalism.
Talking too Much About Your Credentials
A corporate video needs to inform the viewer and also entertain. Yes, even marketing videos for law. If the video is boring or too lengthy, the viewer will turn away. You don’t have to include every single piece of information about yourself or company in the video. The writer of your script will help to synthesize all the information you want to convey into a tight, creative script.
Remember, talking too much about your achievements and credentials can come across as bragging and you don’t want that! You want to come across as confident, capable, and professional.
Include only the most relevant information about your firm in the video and forego the other details. Your video should make your brand stand out in a subtle manner, making you appear as the definitive choice without you actually having to constantly reemphasize it.
A video production company can help you draft the right script for this purpose.
Not Addressing Your Target Audience
You may supervise a huge number of clients with diverse cases, but it’s better to focus on your area of expertise in the video. If your firm is primarily involved in criminal cases, then that is what you should emphasize on.
By speaking about your specific area of expertise, you effectively build trust with your audience; they’ll know who to turn to for their specific legal need. Instead of coming across as Jack-of-all-trades, select the one (or a few) areas of practice for your video and identify your target audience. Doing so will ensure that people who come looking for a specific case aren’t dissuaded by your generalized approach.
Let a professional video making service help you create the perfect legal video for your prospective clients. Get in touch with 336 Productions in Orange County to get started!