Blog

Music for Your Business – Tips on Adding the Right Soundtrack to Your Corporate Videos

By August 6, 2014September 13th, 2023No Comments

When we talk about corporate video production, music is a critical factor in a video’s overall success. Music can enhance the narrative, pack an emotional punch, liven things up, but most importantly it helps set the tone. The importance of choosing the right soundtrack for your promotional videos cannot be denied.

We are video production company that values music and understands its power! When we’re trying to determine the right music for one of our videos, we think of the following:

1. Consider the Mood, Tone, and Setting

Every tune has its own pace, tempo and mood. If you want to make an emotional connection with the viewer, you may opt for a slow, mellow, and heart touching piece of music. However, if you want to make your video attention grabbing and lively, a more rocking track with a faster pace and higher volume would probably appeal more. It helps to ask yourself, “How should the viewer feel when they watch the video?”

2. Determine the Function or Role of the Music

Consider the functionality of the music that you want to add into your video. Is it going to enforce the message that you are trying to convey to your customers? Will it simply set the right mood and prepare the viewers for what is in store for them in the video? Do you plan to use the music to emphasize certain parts of your demonstrative video? Rather than abruptly beginning or ending your video, you may also choose to add music for a smoother opening and closing, and fill any gaps in speech with music.

3. Keep Your Audience in Mind

What kind of music will the target audience appreciate? Teenagers and young adults might prefer something in the rock or pop genre, while senior citizens may prefer classic or more melodic music. It’s important that the music doesn’t distract your audience; the video’s music should satisfy them.

How do we get our music? Sometimes we’ll go to our library of stock music, or sometimes we’ll hire a composer to write something original, or sometimes we’ll even license music from indie artists and bands. However we get our music, we always make sure we have the rights and license to use it.

Overall, the selection of the right music for your corporate video depends of the mood and tone you want to set, the function it serves, your target audience’s preferences.

Marlowe Stone

"Marlowe Stone is the Co-Owner and Co-Founder of 336 Productions, a video agency specializing in corporate video production and branded media, producing content for government agencies and some of the world's biggest brands.She oversees the day-to-day operations of the business, and also writes, produces, and project manages many of 336's projects.In 2022, Marlowe graduated with her Executive MBA from UCI to gain new insights and knowledge. She also holds a certificate in Women's Leadership and Digital Transformation.An Orange County native and Mom to two girls, Marlowe is most happy enjoying time with family and friends."